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December 7, 2022 40 mins

Episode 201 - "The Culture Deserves It" Feat. Ferrari Simmons & Su Solo Produced by: @iHandlebars

with special guest: Isaac Hayes III

Topics include: ICYM: Deion Sanders, Nike, Baller Mail, our exclusive interview with Isaac Hayes III & more.

The Baller Alert Show

Featuring @FerrariSimmons @_SuSolo @iHandlebars

":The Culture Deserves It"

IG: @balleralert

Twitter: @balleralert

Facebook: balleralertcom

 

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hold up, hold on and show ball Alert, Ball Alert,
ball Alert. Welcome to The Baller Show podcast, available everywhere
you get your podcast. I go by the name of
Ferrari Simmons. You know bt that we got special guests

(00:22):
and we're shooting at a special location space. Yeah, yeah,
something something, man, what's going on? Guy? Your hospitality too?
Thanks for coming by. Fan base Man's Christmas tree? Who yeah, yeah,
we just put it up it look, it looks nice.
It looks nice. One of led you know early. Just
plug it in and light up, put some candy canes

(00:44):
on it. Then it's a black Christmas tree. There you
go exactly, Sinam, So you ready the whole show with us? Yes,
this is not your first time, second time I've been here,
but I love you all right. We was just talking
off came right before we started about the lensa app.
The Apple turns your simple pictures into literal works of art.

(01:06):
And you already did it. You haven't yet got seven bucks, right,
you gotta do it's it's a free trial and then
you gotta pay seven dollars and give you two photos
for seven bucks. And it takes about forty minutes. I
just did it with my dad, and I swear the
art is crazy. Yeah, this how would be if I
was an astronaut. I was against it until you guys

(01:28):
just made it kind of fun. You feed it ten
photos and and you'll never get the same photo twice.
I might do it again with my pops and do
another another two hundred. I pretty wondered how these app
like how something blows up overnight like that. Yeah, it
just came out of nowhere to nowhere. Well, you know,
I think what I think happened was I think the

(01:49):
company debuted at Art Basel. That's what I think, because
everybody kept talking about it at Art Bassel, and I
think that was very smart, and it because their AI
generated photos and I was like, everybody was like where
they getting as art art bassl art Bassil And then
I was like, okay, they must have dropped it, or
they must have talked about it the art Bassil and

(02:10):
then that's smartest, smartest hell if they did that, yeah
that's what it is. Or somebody started using it there
because I saw people posting my art bass and I
was like, where people getting all these different virtu of
these photos and says Ai, it's like AI art and
I was like, Okay, that's dope. So I've seen a
couple of people that the photos look terrible listen or
they don't look like look like thank giving the right photo. Well,

(02:30):
did you guys see Keki Palmer is pregnant. Yes, I
didn't even know if she was in a relationship. Yeah, yeah,
she's been in the relation. You know. That's the absolute
homie that. She's one of the first artists I worked with.
I actually produced a record of her debut album on
atlant Stop. The sweetest person. She got cool vibes every time.

(02:52):
I love her ascension, I love her ride like like
she's the woman she's become. She's grown into herself, confident,
all the people she's doing. I'd love to see it
because you know, sometimes people don't grow up, right. I
was just about to say that at the camera. I
was just about to say that people that grow up
and kids as kids in front of us, and I
believe it a little cool because it's tough to be.

(03:18):
But she has done a great job. Okay, I'm gonna
says she's single. Guys, did you see her Twitter? I
don't believe. I think it's for promotion. I think it's
for promotion too. To the Twitter and how she reposting.
You know everybody you know with the heartbro, this is
not real what you guys are saying. I'm already is
not single man. She was just on the show. She
was confessing her love for this man. You think that

(03:40):
she said when he gets out of jail. She's not.
She's gonna shut everything down. She's staying down because her
boyfriend is in jail for a time, but for prison,
I'm sorry, a very long time. Okay, So why she
single all of a sudden, I don't know. Oh, okay.
Nike officially drops Kyrie. What do you guys think about

(04:01):
y'all know he has a very popular signature. Shoot a
lot of the young ballers for real, that ball and
who they always use Kyrie Irvin signature Shoo was really
good for agile guards. What do you guys think about this?
You're not gonna answer, sir. I mean it's unfortunate, but
I mean it's the it's the world we live in.
I think. UM. I always say free speech isn't really free. Um,

(04:23):
their consequences and so every he didn't say anything. Everybody
has the right to retweeted. He didn't say nothing here.
A tweet and a retweet is saying something though. Yeah,
I mean, here's the thing. I think it's unfortunate because
I feel like, and I'm not gonna I am gonna
blame this on Kanye. He wouldn't have posted that. If

(04:44):
Kanye would have never said what he said, Kyrie would
have never shared that link. And you know, it's not
like he just woke up and said I'm a post
he broke he Brews to me grows just you know,
do that and I'm not. You know, It's just unfortunate
that all this this Kanye stuff is just sweeping people up,
been to a bunch of mess. Yeah, Kanye is definitely
taking over the media. I mean I feel like, you know,

(05:05):
I feel like nowadays, these companies just try to find
any way to save money. I feel like, I feel
like if you say anything, if you you know, if
you trip over the wrong baby or anybody, they're gonna
be like, yeah, we're you're getting dropped. Yeah. Well, I
mean this is what I want to talk about real quick.

(05:27):
We often say that we get penalized for saying things
in the media and then people get you know, lose
their deals and stuff like that. But I think there
are just as many, just as many of those we see.
We see people lose their jobs and corporations that call
people the N word or use racial story like somebody
Jess got somebody Jess got fired. I was gonna share

(05:49):
it too. They like like the girl that told the
uber driver like he was a slave moving for life,
and I think she got fired. While remember the girl
and the girl in college. I can't remember what college
she was calling. She was drunk, it was called, and
she got kicked out of school. She got out of
the school. They're repercussions free, it's free, but they're repercussions
to the things that you say. It's definitely a no
nonsense society. That popular radio media company, one of the

(06:12):
advertisement GMS or UM presidents got in trouble for racist remarks.
But were they recorded, Oh yeah, they were recording. I
feel like a lot of times, like I understand your
point of view, but I also feel like a lot
of times you only see these terminations because it's recorded. Well,
look at how look at brown and took for them

(06:36):
to take action because it happened two weeks prior to
on all the blogs. You know, So to your point. Yeah,
I see that. Yeah, it's almost like we gotta fight
for justice. Is like you know, when you have to,
you have to. There's so much that goes on in
the media that there's there's plenty of stories like these
and then something just get highlighted and they become the

(06:59):
point of convert station. But there's plenty of people that
deserve justice and they're just not getting the same attention. So, um,
it helps. It helps when we spread the word through
social media about situations like that, like somebody losing their
life hanging out with your friends, I will say. Um.
And now these days, I think it's different because I

(07:20):
grew up and there wasn't no social media. Social media
was created by my generation. So my kids are growing
up with a social media. So it's actually a teaching
moment with me with my kids because I have to
explain to them how to deal with social media and
bots and trolls and negative with marks. Because we didn't

(07:42):
have to deal with that. We just dealt with what
was in front of us in the physical. But now
you can literally get stressed out by comments. Yeah, like
you can literally people. I mean I wouldn't get stressed
out because that's not how I was raised. I didn't.
I wasn't raised on social media. But people are getting
stressed out by getting trolled and negative remarks against them

(08:04):
on social media. But but I understand that because if
you got to fight at school my generation, only people
a school knew about it. It was three thirty and
that was it. You talked about heard about you heard
about it, you talk about on the buve. Oh man,
Now it lives forever and a lot. And honestly, this
is something that I get shared in texts. This is

(08:26):
something that I thought about, and I say this and
I'm not I'm not saying this may be the reason
it's so fortunate happened. But I think that's a lot
of times why these kids choose and higher level of
violence and fighting because they don't want to lose. They
don't want to lose beyond world star. And I think
that's what these kids are doing, is like these kids
would rather pull out guns and solve their problems rather

(08:46):
than my My my dad said, put your dukes up
and just handle it. And if you take a fade,
you take a fade. But now the fade lives, and
people like, oh, you got your aunts whipped in up.
People can't help the embarrassment anymore. And these kids are
being talk you know, with this music and the internet,
they're talk you got to shoot at the ops. Yeah,
rappers don't say you gotta fight the ops, so you

(09:09):
gotta shoot the ops. Not only that, it's gonna desensitized,
it doesn't even face anybody. Yes, speaking of viral deon,
Sanders offered was offered a twenty five twenty nine point
five million dollars deal, but the Colorado Athletic director admits
they don't have the money yet. What do you guys

(09:29):
think about Dion Sanders leaving Jackson State to go to Colorado.
This is a blessing and we've only just begun. Wait,
but they ain't got the money in Colorado yet. They too,
they bet on him, said they will recoup it later. Well,
I mean, you're not gonna get all that money. They
got the money five million dollars a year, right, yeah,
something like that. Why people mad that he left went

(09:51):
in He sold the big dream. Now, if you paid
any attention, you knew the dream he was selling wasn't possible.
But he sold it and he got people to believe it,
and then each other to do some left, So my
wife went to an HBCU and over the weekend we
had a very aggressive debate, and she was just saying,
you know, from her aspect, a lot of people from
the HBCU culture that went to an HBCU, they would

(10:15):
have loved to see him finish. Has some kids go
to the league, stuff like that. She said. She was
speaking because she has like a group chatting her and
her friends all went to HBCUs. She was just saying
that it kind of bothered her because the HBCU community
is just kind of like more like a family orient thing,
and Dion treated his decision like a business And I

(10:36):
was trying to explain to her, like I went to
a p W y on Trust scholarship. I don't necessarily
know the HBCU lifestyle and how he is more like
a family from what I'm hearing, but I do know
that Deon Sanders is freaking Dion Sanders, and he treated
this decision like a business move. Who else is gonna
come in now and do what he did. I feel

(10:58):
like he did a great job coaching, and I also
feel like he did a great job for the community
and everything that he was doing. But It's like, man,
if you had an opportunity to get a bag, man,
you better go get that bag. And he's putting his
kids in a better position to try to go to
the league. You know, It's it's really hard, uh, you know,
to go to the league when you're going to the
HBCU colleges. You know what I'm saying that I'm just

(11:20):
keeping one hunted. Like if you watch sports and you
know most of those guys went to a you know,
a big college d one. So I feel like what
he did was just ultimate decisions based on you know,
his family and a business move that he took. Because
let's be honest, we all know Dion Sander is trying
to be an NFL coach. When you played for the NFL,
the lifespan of the NFL players probably maybe eight years

(11:43):
years five years if you're running back, right, and so
it's over after that, and you gotta figure out what
you're gonna do with your life, right, And I think
Dion was very passionate about highlighting h b c U
s I think he brought like it was a crazy
amount of money that he brought to the city of
Jackson just by being there. The city of City of Jackson.
By being there, then he got them like a new
training facility, a new locker room, back to and so

(12:11):
one thing I know about Dion is he's a competitor.
And what I think everybody's missing is the fact that
I think he stepped in this position and said I'm
a pretty damn good coach. And they're probably people saying, yeah,
but it's it's stay go do it somewhere else. And
I think in Colorado was one and whatever, they were horrible, right,

(12:33):
And I think I think this is I think this
is giving him a second act, like he's Dion Sanders
the coach, And I think you're right. I think he
will wind up probably wanted to go to the NFL,
but he's like, I'm but I'm doing it like this.
I'm starting from the bottom. I starting HBCUs got too
back to back titles. I'm gonna go to Colorado, see
what I do there, and then if I wanted to

(12:54):
getting a job in NFL as an NFL coach, I
wind up doing that. And that's It's he's fifty five
years old. I mean, you're life has to have purpose.
What do you want them to do right now? But Again,
I do understand where the hurt comes to. The hurt
is coming from because it was such a great thing
that he has been doing. People would like to see

(13:16):
a longer a longer tenure. But this is what I say.
I don't think that Dion Sanders is not the only
person that can do that. Correct. There are dozens of
NFL greers. They are When Dion did that, I feel
like all them should have spread out to all the HBCU.
And this is all I'm saying. This is Dion damn Sanders. Y'all.
This man played for the Falcons and the Braves and

(13:37):
did a great job playing at both. Played baseball Hall,
he played in the World Series, he got a Super Bowl,
he got two Super Bowl Championships. He had his own
shoes like he's one of the best athletes ever to
walk the planet. Okay, let's not act like this is this.
This is not this is some regular Joe blow. This
is Deon Sanders. Move on. He should said that jazz

(14:01):
right to and you gotta think about it too. He's
gotta think about it too. You got to pick him
in the jet, sent the jet. He came with honest intention.
He would coached for three seasons. The average tenure of
a college coach is three to five years, So it's

(14:23):
not like any you know, it's not like he's it's
out of the ordinary for someone to coach somewhere for
three years and leave. And he went back to back championships.
I was like, what more do I need to do?
I'm getting on that jet. You know that yet? You
know that jet? And he's he's literally and before we
go to commotional, he literally is gonna go God them
take He's literally invading Colorado. And guess what do you

(14:45):
know where he's coaching at Guys ever been in older Colorado?
Is the mascot, the buffaloes or whatever it is. Man,
you know Boulder, Colorado where they filmed Mark and Mindy
in the seventies. He already has some confirmed recruits. You're
trying to get on boy to go there too, my Auston, Yeah,

(15:06):
I think he's trying to get him to down there too.
I think it's gonna happen. He gonna make it Happy're
gonna make it happen. Prime Time, gonna make it happen.
But let's take a quick commercial break. We'll be right
back with more of the ball Show podcasts available everywhere.
If you get your podcast, shout out the fan base.
We'll be right back with more of the Baller Alert Show.
And we were back with the Baller Alert Show podcast

(15:28):
available everywhere you get your podcast. We're shooting at fan Base. Yeah,
with the Man of the hour, the man of the show,
the man of the podcast, Mr Isaac Hayes, the third.
How's it going, sir, I'm doing excellent. Make sure that
you download fan Base. Please make sure I've been advocate
for your app. Thank you very much. Appreciate the way
who invested in you invest see you invested. We're doing

(15:49):
our final round and fan Base of investing. You can
actually invest in fan Base. UM actually owned shares. I've
raised over seven million dollars in equity crowd funding for
this platform. And it's good that your part of UM
some way. So if I invested our own part of it. Yeah,
my man, yeah, yeah, invest Hey you the minimum tost

(16:13):
you got to start engine dot com slash fan Base
sent us the link I got you. Yes, Yes, start
engine dot com slash fan base minutes. The minimum to
invest two forty five. I'm raising two point five million.
We've already raised one point seven. So we're almost getting
to the end. I definitely I'm about to go and
get in earlier. You go, don't don't wait. This is
our third one. So this is this the laugh one
I'm doing before. Somebody that can, you know, help you
get verified to you gotta still follow the guidelines and yeah, yeah,

(16:36):
but I know somebody. I know somebody working fan base.
I know somebody working fan base that got me get
your blue check, got me check okay, Instagram trip No,
but listen, fan base is a dope app. I would
love to come down here and uh because I've seen
you one time someone was DJ and live was a
b stroup. He was DJ and live from here. This
is a dope app, UM, and I encourage everybody to

(16:59):
down little to app and then participate in a because
you have the same thing that UH clubhouse has. You
have the same thing that uh Instagram has and Snapchat,
a ticktok and TikTok. Yeah, all the apps is that
our people. And you can have subscribers. Can you break
down the paying part because I have free to use,

(17:24):
free to download, free to use UM. But you can
follow someone that you can also subscribe to the same
person for four ninety nine a month. And when I
tell everybody is subscriptions are about to take over the globe.
And if you're not monetizing your content today, five years
from now, you're gonna regret you didn't start today because
you're gonna be out earned by somebody that is less
talented than you are has simply decided to do so.

(17:47):
And so it's so simple, like like everything that you
see Instagram doing with subscription, we we pioneered that. Fan
Base is the first app that allow you allowed you
to subscribe to another person via in that purchase. No
app that before fan Base. Yeah, I definitely saw that,
and then I saw Instagram. They have to they're afraid
because I mean, you know, black culture is the economic

(18:08):
engine of social media. Hello, it's it's the culture that
generates the views, which creates the opportunity for them the
place ads in between those views and make a billion
dollars in a year, which is what Facebook may last
year between Instagram and Facebook and ads und billion. But
how much did they get back to the hood boom?
I just I just created my account that quick. So

(18:28):
for you now again, I've been getting my DJ friends
to come and join the app. And one thing that
they all like about fan bases they don't get kicked
off when you live, right, What is the difference between
getting kicked off on live and then Instagram kicking you
off live? A couple of reasons to see why. One,
if you think about it, like what money does Instagram

(18:49):
make by allowing you to go live? They have to
pay to license all that music based on their monthly
active users, so they got to cut a check to
pay for that. So so Instagram got two billion monthly
active users, right, so that means they got to pay
to have all that music play. So they're like, we're
not even making any money. It's a free service that

(19:09):
we provide for fan base. We have the same licenses
with all the pr oh so b M, I ASCAP,
C sex, so can GMR DJ to your heart's content.
And we pay based off our monthly act of users.
And we're monetized, so we can still afford to pay
for those licenses. Why do you call the fan base?
You know what? I don't even I mean think, Well, okay,

(19:30):
the reason why I called it fan base was because
there are two things that I recognize. Everyone is a
fan of something, and everyone has a base. And that's
what really made me think about it, because it's like,
you know, people that follow you on social media, follow
you passively like a magazine at a grocery store order

(19:50):
nosy or their haters, right, but that five percent is
your fan base. They rock with you. And if those
people subscribe to you, Let's say like I al, I say,
five thousand people subscribe to you on a fan base, right,
you get half the subscription revenue, which is two thousand
and fifty cents, same as like twitch, prime and YouTube.
So think about five thousand people subscribe you as twelve thousand,

(20:11):
five hundred a hundred fifty thousand dollars a year. It's
more than Americans making a year all tickets five thousand people.
If you have a million followers, you have fifty thousand fans,
and those people will pay you a hundred twenty five
thousands and mother, you make one point five million dollars
year just off fifty thousand people. I know people with
thirteen million TikTok followers that don't make a hundred grand
a year off TikTok. Damn. I'm telling you it's in subscriptions.

(20:34):
So do you have people on and I did check
my account. I think I have like sixty bucks in
there because you got and we probably just paid. We
paid it the first of very month. If you had
sixty bucks, you cant pay anything with twenty five hours,
we pay you. Because what happens is, let's just say
I can buy hearts. I think I bought hearts and
then I buy Love is a love love Yeah, so

(20:55):
if I love your post, you get how much half
a penny for every love? So someone because I someone
loved my post like ten times. Every every time you
love because you could like it, comment or you can
hard it. Your heart is paid love. Yeah, so you
can love the posts you when you go live. You know,
the hearts that fool up on Instagram don't mean anything
when you live on fan base. Every time somebody tafts
that you make money, I'm I'm a lot of day

(21:19):
made like twenty real quick. That's why I was getting
all my DJ buddies to sign up. We're gonna we're
gonna take a don't put you on my profile picture.
Come up with this. It can't you know? So I
was so you know, I've been producing, like I was
managing my dad's to staying in producing and licensing my music,
and it came from the purest place ever. It's funny
how like life just throws you an idea. This kid

(21:42):
went viral from Memphis for dancing in a Spider Man
costume at a game stop. I fel people remember the clip,
but he went superviral, and I just shot him a
DM and said congrats young Memphis because he's from Memphis.
I'm from Memphis. And he hit me back. He's like,
are you a manager? He's like, I need a manager,
and he's like kind of talked to you on the phone,
want to call you. And I was like, well, I
think about it, but you know, I don't really manage influencers.

(22:05):
And I left that conversation feeling like, Wow, he's having
the moment of his life, and how does he monetize
because he doesn't own Spider Man, and Marvel and Disney
could shut that down at any time they feel like
they want to shut it down. I was like, people
need to be able to subscribe to people like Netflix.
I was like, I need to be able to follow you,
but if you post something that's really dope, I should
be able to subscribe to you. And this is a

(22:26):
year after only Fans came out, so nobody only fan
nobody knew only fans was once I did my research first.
So they're only two apps out there, Patreon and only Fans.
Neither one of them were social networks. Only Fans was pooring.
It was called fans only primarily porn. So I was like,
we need just a regular app that any person on
the planet can monetize their content and have subscribers. And

(22:46):
then that was fan Base And so here we are now,
but hundred eight plus countries, Iowa's and Android over three
hundred thousand users. So you just have this idea like
did you know some people in tech or did you
have to research that? So so yeah, have some texts
and says. So the first thing I did is like,
if I'm gonna do something, I want to learn about

(23:06):
to educate myself about it. So, um, there's a place
called the Gathering Spot here in Atlanta, and I was
a member and I met three people that were in
the tech space, Jewel Berk's, Barry Givings and Justin Dawkins,
and they have a company called Collapse Capital. Jewels sold
her company to Amazon, buried with with tech stars. Justin
worked at Google and I just asked him, Okay, what's

(23:28):
tech like? And they gave me the foundational ideas of
what what tech is about. And then um, I, I
you know, started to build the company and I took
two in a thousand dollars of my own money. She
was just crazy, sounds crazy, but I was like, I'm
a gamble on myself. Um and built the original version
of fan Base and then um and then listen to

(23:50):
a lot of mentors and people tell me, you know,
about the tech space, and coming from the music industry,
nothing is more grim me than the music business, nothing like.
So when I got to tech, I was like, oh,
this is easy, and it's very very similar. Like vcs
are like the label and your app is like the artists.
So if you walk into a VC's office, Adventure capitals

(24:10):
to people that have fund apps, the people that fund apps,
you're walk into their office is like you're walking off
the street with no buzz. So they'll give you the
basic deal here, here's want of your company, like damn.
And people take those deals all the time. Your company
for the money that I spent the building, that's called
a precede. And so sometimes people wind up giving big

(24:31):
chunks away of their company to do that. I passed
that because I paid for it myself. And so then
I had one meeting with a VC and it felt
very like I'm the big VC, you're the little artist,
you know whatever. And then COVID hit and I couldn't
move anyway. So I tried equity crowd funding. In the
game me, I was like, oh, this is like going independent.
So now I can sell shares out the trunk of

(24:51):
my car to the tun of seven million dollars. I
raised more money than most people that get funded by vcs,
but I got my money from the people. And simultaneously,
fan Base is a product that is in the marketplace,
so you can actually download and and use it see
if it's something you felt like invested in. And then
when you use it, you become someone that helps promote
the app. A smart I'll put my coins up, yeah,

(25:14):
and and I tell you it's the biggest It's the
easiest legal flip of all time because I'll ask the question,
but we all know the answer. What gives an app
it's value, it's users. So if everybody left Instagram tomorrow,
Instagram were zero dollars and zero cents right, and if
those people went to fan base, fan base were worth
a hundred billion dollars, right, So before imagine if someone

(25:38):
allowed you the opportunity to invest in own part of
the company, and then we all move at the same time,
and then the value of the company goes up. So
we're inflating the value of our own asset by simply
moving over there and using it. And you can transfer
all your content from Instagram or TikTok, so you can
move it. You can actually take all your posts and
just copy them over and stays on Instagram and we

(25:58):
just ship everything up with a fan base, or you
can store over there. What do you think it's going
to take for the culture to get off of the
I G T and get over the fan base? You
know that's black owned. I don't I don't think. I
don't think that will happen in that way. I think
that social media, every social media platform has a lifespan.

(26:21):
They live and they die. So my Space is dead.
Facebook as a senior citizen, um, Instagram is a middle
aged adult Snapchat some millennial ticktoxas centennial. And I don't
think I didn't really build fan base for me or
I build fan base for someone that's eighteen nineteen. We
can all use it, but the but the generation is
gonna understand it and carry the torch are the young

(26:42):
kids because they understand in that purchases virtual currency monetization.
My little brothers sixteen, he don't know paper money. He
knows what's on his card, he knows what's on cash app.
He knows that, and so I don't expect that. Plus,
people have relationships with social media. If you admit it,
it's like a relation, a ship, right, It's like I've
been I've been with Instagram since two thousand ten. I mean,

(27:05):
I've been in a relationship Instagram for twelve years, and
it's hard to walk away. You put a lot of
time and energy building your following. You're comfortable there, and
the app doesn't treat you well, and you still stay.
They banned your content, they suppress you, but you still stay.
It's a psychological situation. But I tell people all the time,
date apps cheat on Instagram, cheat on Instagram. Like if

(27:26):
if dj Kalett was faithful to my Space and Facebook
and Twitter and Instagram, he would have never met Snapchat.
That's how he up and that was the love of it.
It changed his life. It's the same thing for Jason
Derulo on TikTok, and Jason Derulo's career was over he
got on TikTok. Kee's one of the largest people on
TikTok and making more money than every day. But if
you decided to say I'm just stuck on Instagram, it's like, no,

(27:46):
I'm I'm trying something new. So you gotta try something
new and then and then the world up. I'm telling
you the world. I keep saying it's gonna be crazy.
I say it on every interview so that I know
that this is going to be recorded and played somewhere
ten fifteen years down the line. Like subscriptions are going
to make so much money for people, it's going to
be scary, Like it's going to be trillions now. They're

(28:08):
doing it already for the networks like HBO or okay.
But but what I mean is there's seven and a
half billion people on the planet with a smartphone, right,
how many people have Netflix? Out of seven and a
half billion millions, at least half of that, it's only
million people that have Netflix because they share passwords. I mean, yeah, probably,

(28:32):
But to think that people subscribing to other people is
going to be bigger than Netflix, Disney, Apple, Spotify. I
can buy at seven and a half billion people that
can click a couple of buttons on a smartphone and
subscribe to somebody. I know that, Like I know the
people can't see this, like probably won't be able to
see this, but if I can, if I showed you
how easy it was to subscribe to somebody on a

(28:53):
fan base, it's scary. Like I said, okay, I want
to subscribe to this person, right, I just hit this
button right and said subscribe, and I hit it again
and I'm a double clip and that's it. Damn, that's
that's two dollars and fifty cents for you. So imagine
like when something and this is why I don't think
people understand, and when Bad Babies, when Bad Baby made
all that money off only fans, I didn't. I thought

(29:14):
it was going to change the game. Like they still
don't get it. And then a couple of weeks ago,
tell the Swift selves two million dollars worth the tickets
in like an hour, and I'm like, you don't understand,
Like when someone goes viral from subscriptions, when somebody gets
three million subscribers, four million subscribers in a day. They
have made like eight nine million dollars in one day.
The world is going to change. It's going to be

(29:35):
like what am I doing? Why am I here for free?
Why am I dancing and singing and tell of these
jokes and doing these kits for nothing? When everybody ain't
gotta follow me? Like all it takes is five percent.
Like I said, fifty thou people subscribe to you gives
you one point five million dollars a year. I know artists.
I know people with millions of fillers on Instagram and
are making one point five million dollars year after their

(29:56):
social media they broke. They don't know how to use it.
But I think that's why a lot of these gen
zeers and millennials go to YouTube, because they make that
from subscriptions off of YouTube. But but it's it's still
a lot harder because they don't have the tools. And
then people really get on YouTube for the monetization for
the ads, but it's harder to make money off ads

(30:17):
like all these cookies and everybody being at the opt
out of people tracking you on your phone and ship
like that that thing, right, there, that's over with. That's what.
That's why, that's why everybody's kind of panicking, like all
these platforms are going to have a decline and AD
revenue for the first time ever. YouTube I think they
said they're gonna lose seven million AD revenue. Instagram is
gonna lose billions and AD revenue because they're not making
the money. And so these platforms are gonna decline. And

(30:40):
we really don't know how how old a platform can get.
Like Facebook is gonna turn twenty in two thousand twenty four.
We don't know what it's going to be. The thing
I think the problem with YouTube is too, you know,
because they can do subscribe. They can't do subscription based
uh like where you can subscribe for free on YouTube
and you can pay you know, different tiers of money
for however they said it, but YouTube take so much

(31:04):
of YouTuber's money. Ours is ours is very similar. It's
about but ours. Apple and Google take thirty because we're
using the in that purchase technology the convenience of that,
and then we take twenty and then we get fifty
to the users. So you get but you have to
give Okay, yeah, but but the convenience of being able

(31:28):
to click two buttons or fingerprint or a face scan
or something like that. And that's what I understand. It's
like like there's nothing, there's nothing in between you and
seven and a half billion people except two clicks of
a button and two dollars and fifty cents every time.
I would be busting my ask for subscribers. My job
would be to get the subscribers to get the money.
Absolutely how much money that like, I can't. I'm telling

(31:48):
you it's gonna be. So it's gonna be people that
are so rich. It's like, why am I doing what
I'm doing? All right? So I need you looking at
camera there and Mr Hayes, and I need you to
tell there about it. Why don't you to stop doing
what they're doing? Get off Instagram? Well do they need
to get off Instagram base? Stay on Instagram on all
your social media reforms base, you use all your other
social media platforms as a a funnel to come to

(32:11):
fan base and start building your audience there. That is
the point. I think. When when bad Baby made that money,
right when she made out that money, you know what
she did. She archived all her content on Instagram. She
has sixteen million followers on Instagram. She took all her
post down. She's like, what what point is there for
me being on Instagram? I can't push a button and
reach sixteen million people? Why am I here? I pull
up the Rocks page right now. He has three hundred million,

(32:33):
three something million followers on Instagram. Right his post only
gets seen by eleven million people, twelve million people. Because
if the Rocky reach three hundred million people, that's three
times the reach of the Super Bowl, which only comes
on one day a year, four hours a day. And
they charged seven million dollars for thirty seconds, So the
rock could charge twenty one million dollars. You could post

(32:54):
on one the page and reach three d million people
with a thirty second spot. He could charge twenty one
million dollars a post. That's what I'm saying. That's why
the algorithm is. So that's why the brushes you down,
because they're like, if that's the case, then brands will
just come and pay you. Instagram and they recently switched
the algram rhythm around to where like you're a lot
of the people that you follow their hidden Yeah, I mean,

(33:16):
I mean, it's a it's a shell game. Everybody. I said,
don't feel bad about if you feel like a shadow
man everybody. Content is suppressed on social media, everybody. I mean,
I'm super suppressed. It doesn't like nothing gets seen by
what I post. But I feel the same way. I'm like,
how do I get how do I have more followers?
But I got more likes a couple of years ago
than now, from two thousand ten to two thousand and fourteen.

(33:37):
Instagram with the funnest place on Earth. You could go viral.
You can get up. You need five million follows and
that you can join the platform like go viral, wind
up on world Star. I'm gonna have It. Doesn't work
like that because it's a business now that advertising is
the business, because they want you to pay you content
says it right on top of mine. Would you like
to boost this post? I'm over here like no, Yeah,
I'm like, why do I got to boost the post?

(33:59):
And they're trying to put it? Shows reels on Instagram
so bad, trying to uh, how about this TikTok? If
I post a regular video, just if I just do
a regular post, I'll probably not even get viewed a lot.
But if I post a reel, my real gets forty
fifty sixty thousand views. But if I just do the
same video just on a regular post, That's what I

(34:22):
tell you. Two reasons why that happens. One, your regular
videos are are unique views, which means once you watch
the video for three seconds, it counts as a view.
No matter how many more times I watched that video,
you don't get any more views. Rails and TikTok's the
milliseconds you watched the video, it's a view. If you
watch that video twenty times, it's twenty views. That's why

(34:42):
it looks more because it's like, oh ship, like I'm
getting all these views, but it's really people watching your
video two times three times and it's going viral. And
those videos are shorter. Think about this. They start running
ads on those long videos. That's why Country Wayne left Instagram.
Remember like I g TV like they did in that
because it's like YouTube they did at that because there's
not enough video to run ads in between. But if

(35:04):
you're posting one minute videos, too many videos, you know
how much contentaris to run ads in between now, So
it's like they want you to post reels so that
they have more content to run ads in between. To
make more money. That's the game. Damn all right, let's
take a quick commercial break. Isaac Hayes the Third is
still here kicking it with us right here on the
ball Alert Show Podcast. We'll be right back with more

(35:26):
of the Baller Alert Show Message. Dear ball Alert, I
am a fifty five year old beautiful woman. I have
been dating for about two years now. I most recently
met this man about a month ago. We went out
on a few dates and he has yet to try
to kiss me or even try me. Now. We are

(35:49):
not young, we're older and know what we both want.
Why do y'all think he hasn't tried to do anything
to me? Because I'm ready for it? Am I coming
on too strong? Help me out, y'all? Damn? That mean
he didn't pop one of those rhinos yet, That's all
that is. He gotta get started, baby. You know what
I'm saying. Maybe you need to stop by the gas station.

(36:09):
You know what I'm saying. Get one of them honey packs.
You know what I'm saying, Put one of them honey
packs in the in the Hennessee. But just get him
a rhino, you know what I'm saying. You know he's
a little older, so he might need a little jump star,
you know what I'm saying. Days I don't I don't
even know. Maybe he just maybe he's six d you know.
You know men's sex drive decline as we go older

(36:29):
and women's goes up. Sure does. So he might have
been like, hey, when I was twenty five, I'm five,
I just want to watch football. Chill. You need one
of them rhinos. Get him back and get them back.
I don't know him. The fact he hasn't tried to
kiss her. Maybe he just don't know. Maybe you don't
like her, don't like that. Maybe they went more than

(36:50):
one day, so he probably like a little bit of times.
How many dates think going like, no, that's not no,
he's just chilling. We went on a few dates and
he has yet to try to kiss me or even
the first time. You're supposed to be puckering up right,
that's he's just chilling. He's just moved. But that's honestly,
that's that's the smart strategy. Her crispy cream light is on,

(37:12):
That's what I'm saying. And she says she's beautiful, so
that means you better get you one of the young
boys out here. He said, Now, we're not young. She said,
we're not young, We're older and know what we both want.
Why do y'all think he hasn't tried to do anything
to me. You know he won't. I just said it.
He needs that jump start, you know what I'm saying.
I would definitely say, why don't she just make the

(37:33):
first move? Then make the first move. Women are afraid
to make the first move. Aft she just set up.
She's talking to phone of us right now. Make that move.
A matter of fact, that one of my friends she's on,
she's on social media, and she was like, shoot your shot,
shot man, just now. If he rejects you, then you'll know.

(37:57):
If he reject you, then you shoot your shot in here.
He yeah, yeah, if he's on a couple of days
with you, he like you. So maybe he's just trying
to not be offensive or not to come on too
strong and kiss you. So check your breath, make sure
your breath right. He probably went on his COVID test
to come back in something. Yeah, but I usually have
something crazy to say. I don't have nothing crazy decide.

(38:18):
I just think that's the only thing I got to say. Yeah,
as of Hayes, we appreciate you. Now, we do something
called pep talk. That's when you look into the camera
and give some people some motivation. People that may look
to you for motivation, look up to you. Whatever that
may be. You look at that camera and you give
him some motivation. What I can say is, do not
be afraid to start something, even when you feel there's

(38:40):
competition in the marketplace. When I started fan base, the
first thing a white beast he said to me is
why would you want to go up against Facebook and
Mark Zuckerberg? And I was like, One, I can build
everything that Mark Zuckerberg can build, but Mark Zuckerberg can't
build me and my culture. Also, look at where social
media has been the last month or so. It's been

(39:00):
very very unstable. TikTok might get banned in the US.
Elon musk about Twitter. Mark Zuckerberg is building the metaverse
and people are getting fed up with Instagram. Just run
your race, you know what I'm saying. So do not
be afraid to start something no matter what somebody else
is doing. Put your blinders on, um, put your head
down what I'm saying, and race forward and stay on
your mission and continue to do that. Don't worry about

(39:22):
what everybody else has going on. There's a million pizza
restaurants in town, and we still got Papa John's, Dominoes
and Pizza Hut, So there's enough room to go around
for everybody to have a piece of the pie. So
don't let anybody intimidate you from out of doing your
purpose or doing your job. They're gonna try to satilize you.
They're gonna try to tie your name. They're gonna believe you.

(39:44):
We're gonna believe you, destoy you, destoy you. They're gonna
try to believe you. They're gonna try to sell last
your name. They're gonna try to soberstize you. They're gonna
just try to do anything they're trying to do to
destroy you, to store you. I can't get enough of
baller Alert. Follow us on all social media platforms at
baller Alert all go on to bollerw alert dot com
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