The Dave Anderson aka The Business Bully Episode

Willie D and Scarface sit down with business coach and motivational speaker Dave Anderson aka The Business Bully. They discuss new entrepreneur strategies, concepts, his early beginnings, his stint in radio, his new book and much more.

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Episode Transcript

Speaker 1 (00:01):
Get Get Boys. It's back and reoaded all in your mind. Yeah,
and that deep throating. This is for the streets, the reel,
the railroaded, the distant Franchise, the Truth Escape Building. And
they ain't knowing we speak the truth, so they ain't
quoted because we wrote it. The North South East coat
is the g b my for keeping your head bobbing.

(00:21):
It ain't no stopping and wants to be drips head
by then the system is so corrupt they throw the
rock out of their heads and then blame it on us.
Don't get twisted on Code and me and danced for
no buttament biscuits. It's Willie d y'all scar faces in
the building collective. Who we are the ghet old Boys Reloaded,

(00:42):
Reloaded with another episode of information and instructions to help
you navigate through this wild, crazy, beautiful world. In the studio,
the business Bully Dave Anderson, Man, I'm so kay man,
what's happening? Thank you so much, This is honor man.
Teenage me is freaking out right now. I just gonna

(01:04):
let you know in forty five, but teenage me is
freaking out, man, um when when I heard mine's playing
tricks on me. I was like, Yo, this is the
craziest record in the world. Like I was, like I
was blown away, like because it was the first one
that really reached Philly, you know, and and it hits
so hard, like I couldn't stop playing it. Like I

(01:26):
jold my mother and she said, if you play that
one more damn time. You know. But like when you
start looking at the way that y'all influenced culture, you
know what I'm saying, Like, there's like y'all are the
fathers of hardcore, like horror core. Yeah, that's where we
start telling, you know, telling people the real part of it.
Like nobody everybody was, Oh, I'm so fancy, I'm so sexy.

(01:49):
I got this many blocks and y'all was like yo, Like, um,
I feel like I'm the one that's doing dope. Like yeah,
like it's it's a whole situation. So I was like,
this is real because you know, I had people that
you know, I knew that I grew up with that
was in that life and they were having the same
kind of thoughts man Like it's serious and so it was.
It was eye opening and it was like inspiring, man.

(02:12):
So like hats off to you'll always give you all
your flowers. Appreciate that. Become a business bully, and exactly
explain to people what is a business bully? All right,
so let's keep it honest. You know, when we grew up,
it would suck it up, like get it done. That's
what it is, if you like. For example, I went
and played baseball when I was a kid, and I

(02:34):
was third string right field. You know why I was
happy being third string right field because it was eight
team dudes that didn't make the team. Like I made
third string right field. I earned it. I sucked, but
I didn't suck as bad as the eighteen guys that
didn't make the team. Now everybody makes the team. Everybody's
getting seventeen placed trophies the size of the Heisman Trophy.
You understand what I'm saying to you, so right, So

(02:55):
we we live in this world where you're just rewarded
for absolute everything, and so in a world where accountability
is a situation that you're not used to. You think
it's bullying. So it's no, oh, it's not my I
didn't has to be boring. I like, it's it's such
a sad happy saw fass culture and so in that

(03:18):
type of world where I come along with rapid accountability,
and I'm like, listen, everything that you want is on
the other side of your excuses, like let's make some moves,
let's do some things differently. Oh, Dave Anderson, you're a
business pulley. So I called my attorney and I trademarked it,
and I said, no, I'm the business bully who some
random on Facebook whose name I don't remember. You know,

(03:38):
because there's these people called ask wholes you know, ask cooles,
ask h O L E s. These are the people
who ask questions over and over again and you answer them,
but they never take action on the information. And so
this guy came in and like I think he had
a cookie company or something, and he was told over
and over again what to do, and he just wouldn't
do it. And one day I was like, yo, homie,
you either going to shore to get off the pot.

(04:00):
Come on, And somebody said, David Anderson, you're a business bulley.
It'sn't not fair. You should be nice. I'm like, you'd
be nice, like if you want nice called T D.
Jake's like at some point, like be a man, like
go out here and get it. Nobody's gonna give you anything.
We're born with two strikes against you. Can't be saying
that in cancel coach and many man they're gonna cancel.

(04:24):
Ain't gonna cancel me. I don't. I don't work for anybody.
I owe my ship. But no, that's the thing, Like,
I'm not going to allow somebody to get away with
being mediocre. If they keep telling they want to be great. Now,
if you want to be mediocre, knock yourself out, but
stop acting like you want to be great. If you're
not gonna do the work, and stop asking you for
your information, you know what I mean. You can ask

(04:45):
me for but you have to pay me first. God,
that's it. How frustrated is it for you when you
do give people the information and even if they're paying
you and you know that they still continue to do
the wrong thing. You have you ever walked out on
the client? Bro? I fired clients. Here's the thing. If

(05:05):
I give one person I have. I have a client
named Anissa. Anissa lives in southern California and she uh
She owns a nursing school curriculum that she licenses out
to other people. She helps people rebuild their credit, like legitimately,
not like those credit repair of people. And she also
helps people in Dubai, which has a completely different credit system,
you know, build out their credit. And I got her

(05:26):
once I got her over her excuses. You know, she
made one point two million in a year. And so
Christmas morning she goes and she takes her husband out
to a car dealership. This is after they bought the
cars that they want, after they got the house that
they want, after their kids are secured, right, and her
husband's like, what are we doing here? She was like, well,
this is for you, and he was like, we've already
got our cars. She was like, you don't understand. I

(05:47):
bought you your dealership. Congratulations, you're retired. She bought him
the car dealers. So like when I got, when you got,
when you got people like that that are willing to
just listen and execute, and then you got people but
I don't but why and I don't understand. It breaks
my heart, But you gotta go because you're not going

(06:08):
to mess up my track record because you won't be obedient.
It's the same reason that God gets frustrated with people,
you know, like if you're not going to follow, don't
be mad when things don't go out your way. You
can't sit up here and say that you want all
its abundance, but you gotta lack mindset. Those things don't
those things don't don't drive out. When I was five
and sixty one pounds and I went and lost two

(06:28):
hundred sixty pounds, I had to take my fat as
to the gym. I had to stop eating bullshit at
some point. It wasn't anybody's fault that I was putting
things in my mouth, and I hand no business putting
in my mouth. Pause for your on the internet. God damn.
But like accountability, bro, congratulations, How how did your your

(06:48):
weight experience? Uh? How how did that affect your business agreements? Um?
I had a lot more time to read, you know
what I'm saying, like last pick for ball, last pick
for girls in the high school, and things of that nature.
So I had a lot of time to really figure
some things out. And it played to my advantage. And

(07:09):
to this day I still read two books a week.
You know. I was able to put myself in a
different mindset and and I used to go. I used
to get myself to a point where I said, okay,
if all you can attack on me. Is my weight?
Then when I lose it? What else you gonna say?
So now I lost it? What else you gonna say?

(07:30):
I ain't all drugs. I ain't done nothing wrong. I
ain't done nothing illegal. I have built businesses, I have
helped my people. At this point, it allowed me to
be as thorough as I possibly can be without being
all this fly by night stuff. Oh let's let's let's
let's be the bank. Oh let's go run a P
P P scam like. I literally made sure everything I

(07:50):
did was above board, and I bought everybody who mattered,
who was willing to do the work and take the
journey with me along with me. You know, so I'm
black man. I got no complaints. I wouldn't change a
thing about how I came up. When you started with
your on your on your business question, were you all
along with that vision? H you had a team out

(08:14):
the gate. No, I UM, I came to it so late.
I'm not gonna lie to you. I came to it
late because when I started to realize there was a
man in Nashville when I was when I was doing
radio in Nashville, and he pulled me into his office
He says, we're about ninety days out from your contract
being up. And he said, I'm gonna tell you something
they don't want you to know. And I said what?

(08:34):
He said, do you see this here? And he handed
me the commercial list. You know, you got two logs
in radio, you got the playlist, and you got the
commercial law. So in the commercial law. He was like,
do you know how much one of your spots is?
I said no. He said, you know how much one
of the morning show spots is? I said no. He said,
the morning show goes for fifty dollars fifty dollars spot
yours go for five hundred. He said, they put you

(08:55):
on for five hours because they make more money with
you on the microphone than they do off And I said, yo,
they make my salary in the night by that man.
He said exactly. He said. The thing of it is
you're talented, you're funny, you're gifted, but the real money
is being made off of you. He was like, if
you go, this whole situation goes, he said, So you know,

(09:18):
do with that information? What it was? It was a
Jewish man named Mr Boyd, Mr What. He was a
sales manager and he was like yeah, like you know,
you're keeping the lights on. And that's when I realized
it's not about being a performer. It's about owning the
means of production, is about controlling the sales. And at
that point the spark was lit. But I still wasn't
done yet. So I did like five or six more

(09:38):
radio stations, put some folks in syndication because I still
wanted this radio thing. I thought like doing the show
thing would be the thing. And then I realized that
if I don't own the show, I'm just a glorified puppet.
How many days a week? Six? Okay? And what was
your time? Slab? Seven and midnight? Okay? Damn, that's a

(10:00):
lot of hours, man. But they capitalized. They sold spots. Yeah,
they sold spots. Here's the thing in Nashville, Tennessee. And
I'm sure y'all have been. You know, it's country music city, USA,
but it's very very black. And the thing of it
is I was number one or number two consistently at
night while the station was fourteen. So if I'm the

(10:22):
guy keeping the lights on, why are you paying me
like the guy who's not. You know, so at some
point you went to them for more money. And they
told you, They told me kick Rocks, and then they
flipped the format of the station. So I was out
of the job. So you know, I went off to
Texas and I went off to Austin, and I was
programming at the Beat in Austin, and then left there,

(10:43):
went to went to k one of Foreign Dallas. Left there,
went to their competition and then put Ricky Smiley in
the syndication. Left there, went back home to Philly, became
the first director of social media for his Fortune five company.
And then I said, you know what, I'm done retireing.
And I said, and that's when I said, you know what,
I can make this money without having to dance or

(11:06):
go to somebody's car dealership. You know what I'm saying, Like,
they'll just make you do these appearances and it's not
enough to really it's enough to make you feel good,
but it's not enough to sustain you. They'll never pay
you enough to live next to the CEO. And I
just I wasn't for that. And so I realized, if
I'm making them millions, I can make myself that without them.

(11:26):
It's not the machine where the where the machine? They
need us, you know? And I think a lot of
performers are starting to wake up to that, you know,
especially now that they've got gred three sixty. There's the
whole thing. They're doing three sixty deals in radio. Now
that's crazy. Is it money and franchise? I say, if
I wanted to buy like a a fast food uh,

(11:47):
change just jumping into that as the money in that
It depends on the chain. Chick fil A money Chick
fil A yes, m McDonald's hell yes. And there's a difference.
So with Chick fil A, your base sickly paying. You're
basically buying into a system so that you can be
a manager. You don't fully own it. With McDonald's, you
fully own it, but you have to have enough money.

(12:07):
If last when I looked into it, you have to
have enough money to have at least two franchises because
they want to make sure you're not going to go down.
But at least you own it, you know, but you're
leasing from them the whole schmir there's money in franchise
and you don't have to have started a business from
the ground up. You can lease businesses. Hell, I'm about
to license my coaching business. In other words, I'm done

(12:28):
with coaching for me, I have a team. Oh absolutely no,
I'm only dealing with high end client right. But like
the folks that are trying to get just five figure,
six figure months, I'm leaving that to my team, you know. Um.
And for a while I thought that because you know,
Gary V. Grant, car Down, Um, Robert Kiyosaki. They don't

(12:48):
do like if you go to a Robert Kisaki conference,
you're not gonna see Robert Kiasaki. I was always I'm
going to be the man of the people. You know,
even Damon John, who's the people's shark, he don't show
up to his own conferences nine times out intended software
speaking engagement. Though, there's a certain level of distance you
gotta have. And I realized it's because after a while
it drained you. Because the people who are low level

(13:09):
and this is no dis to anybody. I'm talking from
a financial standpoint, they have a low level mindset and
it has to be changed. Even the Bible says, don't
be conformed to this world, but be transformed by the
renewing of your mind. Every level requires a new you.
And what happens is a lot of us stay with
the old us and still want new money, and that's
not how that works. And so you gotta put yourself

(13:30):
in a position where you gotta move past that. And
so franchising is a great way to do that. Setting
up licensing is a great way to do that. Okay.
So for example, um, you can't use you can't use
my name and my likeness without my express written permission.
The same thing if you watch a football game, this
game cannot be broadcast without the express person of the

(13:52):
National Football League. That's what that means. Right. So if
I'm giving you permission to use my name to go
close business, and I'm setting you up with all the
tools in the territory, I just get a kickback from
the work that you've done. So now you're working. I'm not,
but you're utilizing my name, my skills, what I what
I bring to the table, and you're making money off

(14:13):
of it. You're you didn't invent happy Meals, but you
are a McDonald's franchise e, so now you benefit off
of Ronald McDonald and Grimace and everybody damn else, you know.
So that's that's that's where it comes down to. It's
an easy way to make money. You got a little money,
what what's the best uh businesses to start up for

(14:33):
people with with with with small and and not a
lot of money. Uh ten grand. First thing I would
do is I would lease. I release as much office
space as humanly possible. And I want to tell you
why there are people who are trained. A matter of fact,
this entire country is conditioned, regardless of race, culture, social

(14:55):
economic climate. They're all conditioned. Go to school, become a doctor,
become a lawyer, become an archae text. I don't need yet. Well,
you know, for us, you know what the biggest say,
crack rocket have a wicked jump shout of you know.
So here's the thing. If in fact you go to
school that many how much of your life are you wasting?
You're wasting your entire twenties in school after already being

(15:15):
in school from three to one. I am not a doctor,
but I can easily go out here right now and
buy a medical office. I can lease the equipment. I'm
going to get kicked backs from the state. And then
all I gotta do is find doctors out of medical school,
because most of them, after they've completed their residency, guess
what they want to do. They want to follow the system.

(15:36):
But if you say, hey, I can make you cash rich,
you know, in a year as opposed to a cash
rich in ten Because most of these doctors who go
work for you know, different type of hospital systems or
medical facilities. They're struggling because they still gotta look like
they got those things. Plus they're paying over three hundred
thousand dollars in medical um in medical school bills, right,

(15:59):
student loans and things of that nature. But if I
can get your solid after you complete your residency, you've
got an office, you're able to put a story behind that.
The majority of these folks that that don't understand this.
It comes down to marketing, right. Like my daughter has
a friend and she said, well, I'm going to go
to nurses course it don't be an idiot, go be
a doctor. And then when you're done, let uncle Dave no,

(16:21):
and then Uncle Dave will find your office. Right, you
and your two best friends. One of them needs like
your black so you need to have uh, your light skin,
So get a dark skinned girl and get somebody who's
a different race. And then y'all go and y'all run
the game and y'all tell the stories. One of you
focus is on gynecology, one of you focuses on pediatrics,
and the other one focuses on general practice. That way,
you got everything covered for the most part outside of

(16:44):
and to rent. Average medical office six thirty five dollars
a month. Yeah, yeah, that's just the office. What about
the equipment? You can lease the equipment and anywhere. You're
gonna get that back when you're write off, especially if
you're gonna do it quarterly. Now, again, this is just
me going off the top of my head. I am
not the countant. How do you get the resources to

(17:05):
rent the equipment? Well, most medical most medical facilities or
most medical companies will come will come to you. You
can find them, all of those doctors and usually know
where to go. In that case, you know, it's just
like y'all are rappers. Y'all know where a studio is.
What I'm saying, you have to have more than just
ten thousand dollars. You gotta have some type of collateral.
You gotta have some type of credit, something you gotta

(17:27):
ask the you gotta have something in order to get that.
They're not just gonna give you a hundred thousand dollars
in equipment or a hundred and fifty dollars in equipment
just because you have an office. No, but if you
come in with a business plan and some projections, they will,
and then you can always go to private You can
always go to private funding and private donors. Most other
people go to private funding. We're the only people going

(17:47):
to the bank, like Oliver twists, please si, here's everything
I plan to do. Might I have money? Then they
say no, And then all of a sudden your stuff
just winds up with somebody else automatically. We're the only
people that go begging for some to else who does
not like us, does not want us here, does not
care for us to findance our dream. Even Dr Claudie
and is in no relation. But I love Uncle Claude.

(18:07):
He says, you ought to be ashamed of yourself if
you're sending your child out of your neighborhood, out of
your house, to go work in somebody else's neighborhood in
order to provide for themselves. So like for me, it's
it's not it's it's really not that hard, because we
can find a way to get every damn thing else
we want. But when it comes time to do the
thing that actually matters, the thing of it is the
first step is finding a place. Once you find a place,

(18:30):
and then you have those projections. Listen, name a place
in America where a kid doesn't get sick. Name a
place where a woman doesn't get a pap smere. Name
a place where you know, just a regular, everyday, average
yo doesn't have a cough. I've covered all three, So
the numbers year over year are going to grow. And
then plus, once you have good service and a great

(18:50):
system in place, everything comes. The pharmaceutical texts are gonna come,
The pharmaceutical reps are gonna come. Um, you're gonna have
medical billing and coding. You're creating jobs in your career
an atmosphere where those things can happen. So yes, you're right.
It's not just ten thousand, but ten thousands more than
enough to get that situation started. And the rest of
that can be subsidized. And even with that, you're going
to get it either at the end of the quarter

(19:11):
or at the end of the year, depending on how
you file m H. You mentioned Ricky Smiley, you kind
of just kind of like just gloss right on over that.
Ricky Smiley, one of the most successful guys in radio. He's, well,
you know, so, how did you get Ricky Smiley syndicated? Okay,
so long story very short. Ricky had gone through about

(19:32):
six or seven producers when I came along. I left
K one oh four K one oh four, UM was
Ricky's competition in Dallas. UM. I knew what they were
doing because I was there every day, and so I
had had plenty of experience producing morning shows and things
of that nature. The producer that was there, they weren't
happy with perfect timing. I come through, so on and
so forth. And I had known Ricky from when I

(19:53):
was doing stand up because he paid me out of
his pocket when I was in Faytteville, North Carolina to
open for him. So there was that connection. And then
at that point it was Okay, we know how to
beat them. Let's go beat them. And then we beat
them twice so they couldn't say it was a fluke.
So now they had to make good on the promise.
The company had to make good on the promise that
they made Ricky, which was will put you in syndication,

(20:14):
And so they gave us, uh, they gave us Augusta,
Georgia and St. Louis two markets that didn't want us.
But all I did was continue to go in and
I painted the picture. A lot of times people don't understand.
It's not what actually is happening, but it's the narrative
that counts. So if I continuously tell you that Ricky
Smiley is a superstar comedian, if I tell you that
Ricky Smiley is an icon, that he's not some chipland

(20:36):
circuit BT cross dressing comedian like, he's actually funny like
looking like he's the king of prank calls. He does this,
he does that, and then you got people like Nephew
Tommy giving him praise. He got Royalwood Jr. Given him praise.
And then when we have interviews, I make sure that
I protect Ricky, but use all the other talents to
ask the tough, hard hitting questions so that I protect

(20:57):
the main guy, so he's never the bad guy. He's
just there to make him laugh. All right, y'all, Ricky's
Momley Morning Show? Hey crack, what's you got? So you
know your wife looks like a werewolf? You see what
I'm saying at that point, Then you take those clips
and then you put them on media takeout, you send
them to TMZ and then you start making demos that
say he's a superstar comedian, he did this, We're on
the front page of media. Take out this that in
the third as soon as I get you to where

(21:19):
you need to be. At that point, nobody wants to
miss out. That's where FOMO comes in, fear of missing out.
So if I have the hottest show and I'm saying, listen,
we need to be in Miami, Hey, Miami, this is
what we're going to do. Right If I say, hey,
we need to be in Baltimore, Hey, Baltimore, this is
what we're gonna do, and then the the first show,
Barack Obama's on it, Bang, what are you gonna say?

(21:43):
There was a point and this is a true story
my hand of God. Um, there we're going to have
like Puffy was promoting Raising in the Sun with Sinalathan
and they were gonna do Toime Joiner, then Steve Harvey,
then Ricky Smiley, and I said, um, I don't want
to point this out to somebody, but somebody might want
to tell Puffy that I'm the only show that's playing
bad boy music. Tom and Steve aren't playing no hip hop.

(22:05):
So if Puffy's on any show before he comes on Ricky's.
We're not gonna play bad boy anything. And that's gonna
hurt my heart because I'm a Puffy fan, but I'll
make it happen because I'm willing to be that guy
for my talent. Who showed was you on First Mine
and he bought Sana with him, So like that's how
you move, Yeah, that's how you move. Absolutely, boys. Reloaded

(22:29):
podcast will keep right back after the street. Where did
this business acting and come from? Though? Um? To be
honest with you, so my great great grandfather migrated to
this country, um um, India, and he had barbershops in Pittsburgh.

(22:52):
So that's the first entrepreneur I can find in my bloodline.
But closer to me, my mother and my father had
different takes on entrepreneurship. My mother was a teacher and
she was also a hairstylist, and so I didn't know
that part, but I knew you had somebody and your
family had some education background, you know. So my mom

(23:12):
was a teacher and a hairstylist. And so if you've
ever gone into a hair salon and seeing like TV's
on the wall, wine and cheese trays, like environments and
make you comfortable. My mama called that the girlfriend right.
All that my mama called that the girlfriend experience. She
was doing that in the seventies and the eighties, so
now everybody does it right. My dad had a corner
store in the hood in Harrisburg, Pennsylvania, which is the

(23:32):
capital of Pennsylvania. And what he did in order to
get people to come to the store was he got
the two top arcade games and he would go to
his supply and find out who what the two top
arcade games, and as soon as one got still, he pulled,
he pulled it out, put another one in, and then
he would put quarters in there. And what was happening
was all the neighborhood kids that couldn't afford the Nintendo
Superintendo to take in Genesis whatever. They would come to

(23:54):
the store. He would load it up with quarters and
then the mom will go, well, baby, go get me
a pack of cigarettes, Go get some red go get
this that in a third And after a while it
became a situation where they were constantly in the store
and the stores very successful. So I saw two different
individuals take different approaches to solve the same problem, and
like it was. It was all around me, you know.

(24:16):
My brother was My brother was a hustler, you know,
so I was blessed with watching people make moves. And
then even outside of that, in order to make ends meet,
my mom would go to like thrift stores and like
grab different things and take a glue gun and start
selling these pins the white folks at at her school
where she taught, and they would pay top dollar for
him because she would take a glue gun and take

(24:36):
subway tokens, pieces of plastic from old like old Barbie
dolls or whatever, and like make these crazy pins and
brooches and whatnot, and they would buy them like left
and right, and she she would just kill it. So
like at that point, I realized that nothing was impossible.
And so like I've always had this thing like a bumblebee,
Like bumblebees are fat, small wings, shouldn't fly, but they

(24:57):
don't know a damn thing about your science, so they
fly anyway. So that's just what it is. So did
you get this information from your parents would sit downs,
or did you just absorb this information by just watching experience?
I watched And then when I was seven years old,
my dad put me behind the register and after a while,
Like I wasn't really good at math, but you put

(25:19):
the dollars in front of it's a different ball game.
So if it was it was a dollar sixty, gave
me two dollars and my dad be like, what is that.
I'm like, that's forty cent. Snickle down the court. You
know he was he was training me without training me.
He just threw me into the fire. He didn't put
limits on me, like nowadays you wouldn't put a seven
year old behind the cast register, but he did, you know,
And that's called parenting. We don't do that anymore, we

(25:41):
we we we we bubble over our children. We worry
about them. We we don't let them win or lose,
or learn how to how to how to move, how
to figure things out of solve problems, to scrape their knees.
And so I was blessed in that I didn't get
that that winey old pussy foot tenth place, you know
in title man, I was given an opportunity to continue

(26:02):
to grow and flourish. And whatever I was, whatever I
said I wanted to do, I had to do it.
And if I wanted to quit, I could quit, but
I could never pick it back up. So I was
really selective in what I picked, but I never quit anything.
You know, you co blooded on that social media man,
and sometimes you know you you're very, very very direct,
and it was some of the language can be course,

(26:24):
And so how do you navigate that with your job
as a professor at Temple University, one of the most
prestigious universities out there. Uh? Well, first, it's my alma mater. Second,
you ever see Men in Black Too? I did not.
There's a scene in Men in Black Too where Will

(26:44):
Smith has taken over basically the spot that Tommy Lee
Jones had, but they had to go get Tommy Lee
Jones for something else, and they, you know, they reanimated him.
They got him, got him his memory back, and he
was like, yo, I remember this. I dropped the car.
He said, no, no, no, you dropped the olden busted.
I dropped a new hotness. He was like, this is
the new hotness. You're old and busted. It's okay to

(27:05):
talk about social media, it's okay to talk about marketing,
but are you doing it? I'm the guy who's doing it.
I'm also the same guy that went to Temple University.
And when they said that there couldn't be a radio
station that students were running. I sat in front of
the President's office for ten days until he gave me
a budget and built a radio station that still runs

(27:26):
to this day years later. That's the difference. And by
the way, if my language is the problem, argue with
my results, because you wouldn't have an issue, not you,
Mr Willie T. But nobody has an issue. When Gary V,
who was one of my dearest friends, when Gary V
says fuck or ship or where's a hoodie? Nobody bats

(27:47):
and I but I do. Oh lord, what's you doing? David?
And he said you was gonna make it hard for
all of it. No, I'm not. You're so worried about
what everybody else will think about you that you can
never be your true, authentic self, which tells me you
can never be happy with me. Is You're gonna be
a sip, a sap, a sucker to the game for
the rest of your life. And I would rather die.
Was there any point in your coaching, your teaching that

(28:10):
you thought to yourself, maybe I am being a little
too hard? Absolutely? And how did you reconcile. I hired
people who were soft, so here's the thing. There's there.
There's there's a difference when Scarface Willie D says listen,
we need X, Y and Z then and they're like,

(28:33):
all right, well, you know, we can't really do that
right now, and then somebody else comes in and says, listen, guys,
you're talking about rab icons. You're talking about people that
literally changed the course of hip hop, who put Houston
on the map. So at some point, whether you like
them or not, you have to respect what they have
done for this culture, what they have done for black people,

(28:54):
what they have done for music, and what they have
done from manhood. So by that you gotta give them
what they're asking for. Otherwise they'll go out and get
it anyway. Man, I gotta meeting tomorrow. I come on,
come with no problem. Listen. As long as you got
the check, I am there. There's only two things that
I require, the check and the will. You know, but
the will meaning the willingness to the real automatically let's

(29:18):
go get this money. But the thing of it is,
I know that some people respond to a certain level
of softness, right which is why of my staff, you know,
are black women. You know, even though society will say,
oh what black women at this and black women, No,
black women are amazing. Black women are receptive. Black women
are are are completely sensitive to what's happening around them.

(29:40):
They are perceptive. They have a damn near psychic empathic
way of getting a message across. And either way, I'm
still getting the result. And the thing of it is
a lot of us are so afraid to bury our
egos because if we're not the one actually driving the bus,
then we feel like we lose something anytime I do something,
whether it's I'll give you better example, Puffy, don't touch

(30:02):
no boards, Let's just keep it a buck, Puffy, don't
play no instruments. Every record that Stevie J and the
hit Man did, Puffy gets credit for no just the puff.
Puffy is one of my favorites. But it's still a
feather in his cap. And you understood that people who
lead and are successful understand that you can lead without
having to be the one that does everything. And so
somebody requires a different approach. I know where the Senate,

(30:24):
I have a chief heart officer, somebody who just loves
all my clients. I have somebody who just handles onboarding.
I have somebody that Okay, you're afraid of the camera,
Mr Scarface, It's okay. I'm going to walk you through.
And I have a guy who just does that because
the difference between me and other people is I don't
want you to have to go anywhere else. I want

(30:45):
you to stay in my universe for as long as
possible for two reasons. Number One, I want you to
depend on me because I will make you where you
want to be based on what you say you want,
not what I say I want for you. Secondly, if
I handle it in house, I know it's going to
be done right. I know you're not going to go
to five. I know you're not going to go to
upwork and roll the dice. I have already found the

(31:08):
best people to do what makes sense for us. And
with that, yeah, it's cool. So like, you don't really
have to deal with me. And at this level, I'm
literally turning over my five and six figure earning clients
to my team. So I'll pop in because I own it.
But yeah, no, I'm only dealing with high earning six

(31:28):
and high earning seven eight figure clients. Church, you're sounding
like the church he beat in the church is the
church sending it like Jesus. I mean this is this
is dope, man, this is a dope title. You got
the you have to correct me here. You got the
white ground Jesus and the Black Jesus. Absolutely so I got,

(31:52):
I got, I got hey Zeus, and I got ned
d Wino. What what Mr Scarface? You had put your
classes down, sir. Just explain this title though, Okay, So
like Jesus. Here's the thing when you explain it. So,
like Jesus, for two thousand years, the concept of Jesus Christ,

(32:15):
the concept of a savior has been going strong. It
has not wavered in the black community. Over thirty three
million every Sunday is collected and ties and offer in
the Black church. Every Sunday a collective thirty three million dollars.
It's collected and ties. Come on, be ridiculous, man, I

(32:37):
love you with a lot of money, man, period on
one Sunday, and that's it. You're probably right, it's probably low.
It's probably low. But man, I'm in the wrong business.
Oh it gets better. Think about all the Christian movies,
Think about all the Christian what's a Christian movie? So

(33:00):
there's a network passing the crisis like that? Yeah, that's
that's a Christian movie. Um, there's one call Facing the Giants.
There's one that was produced I don't know if it
was produced by by Tyler Perry, but I know it
has Taraji Henson and God what Marris Chestnut in it. Um,
Like I think it's like Ties Tie Has Never Broken
and something like that. I watched it once. It's like
a movie about marriage and all that kind of good stuff.

(33:21):
So these Christian movies, you know, anything with the name
of Jesus is going to sell. Think about it. If
you were to go to showtime at the Apollo and
say I'm doing this for Jesus, they won't buy you.
That's power. That is sales. What a preachers saying the pulpit,
every siding, what a man rob God not go on? Now?
You see we got the collection place not noticed. There
are two things in the black community, generally speaking, because

(33:42):
everybody's gonna say not all, not my pastor yeah, we
get it. But I'm also I'm also a minister. I've
been to seminary. I know how this goes there. There
are two things in the black community. And when I
say that, I'm talking about densely populated black neighborhoods that
are run down normally, that are always pristine. The liquor
store was in the churches. Churches don't ever miss Christ

(34:03):
Team super clean. Ain't ain't ain't nare a piece of dust, dirt, graffiti, neair,
nothing on those churches. And I'm not even going to
dive into the money that they get from the government
for faith based initiatives because you know, then we start
dealing initiatives than break that down for me to faith
based initiative. Basically, it is government hush money so that

(34:26):
the government can do whatever the heck they want to do.
Like if you go back and you look, George W.
Bush went to a whole bunch of churches, including the
Black Church. Why does why does politicians attack churches like
that when it's time to run, because it's easy to
get them on board. Because listen, most people who claim
that they love this man who died for our sins,
if that's what you believe, they love the spotlight more

(34:51):
than they love their eternal soul. They like their house
on the hill. They like that even if they're not
a rich megachurch. They like the position of pastoring in
That goes back to slavery. Think about this for a minute.
When Massa gave us and gave our ancestors hand me downs,
we only were the best hand me downs on Sunday.
That's where the term Sunday best came through. And it
was the only place on Masses Land where you actually

(35:15):
had a position of power. That's why there's so many deacons.
That's why there's usher boards, That's why there's all these
positions because black folks want to feel like they got
some power. So if you manipulate and you continue to
push that top of the button, then guess what If
I got the church, I got the people. Because you
know what Martin Luther King did when he had his meetings,
aside from going to a couple of diners and cafes

(35:36):
to to map out a few things, you know where
he went churches. You know who hosted him, Churches who
holst in Malcolm churches, who olst to Garvey churches. So
if we make sure that the churches are paid off,
if we make sure that the churches are well taken
care of, then we don't ever have to worry about
any type of leader coming out of there doing anything
worth talking about. Now, do we why wouldn't I control

(35:59):
them if I want to control the people as their
God goes. So do you do you believe that people
who are in the ministry or the clergy or whatever
it should be properly compensated. Should they live well? Should
they live well? I think they should live well. Absolutely.
But my whole thing is this, you should not be
talking about buying your first, Lady Bentley, if you've got

(36:23):
people walking, if you've got people catching the bus, if
you've got people given their last, because you can't preach
abundance when there's lack in your pews. That math ain't
mathing for me. It makes absolutely no sense. And I
think there's a problem. Even if you look at fifty
cents how to rob he said, you think this is bad?
To look for the sequel. I gotta get Kirk Franklin
for robbing God's people. And I think he was using

(36:45):
Kirk Franklin as a bigger figure, you know, just so
that people can understand it. But the church is basically
robbing the people, not all churches. And I'm not saying
churches don't do no good, Yes, sir, they're the people,
Like you said, I don't love them that's uh in
a peace cathedral. Really, you don't even go to no church.

(37:06):
Man got to go to church to know what somebody
ain't robbing the church. I can see what certain cats
are doing, bro, I can see if somebody, if somebody
is given and spending their own money. Some of these
pastors actually spend their own money to keep the doors open.
I got a cool pastor to man, you know, it's
like we don't got no big church, right Usually usually

(37:28):
like it's it's the smaller churches. The guys with the
smaller churches are the wares who are more authentic, absolutely
not been corrupted yet absolute power. As I was, I
was this guy, um, I was talking about how the
preachers was getting the money from the church. Remember that

(37:49):
the preacher that there was a pastor actually that was
talking about that saying that that that the church really
need that kind of money or something and not those words.
I mean, that's not I don't know what he saw.
I know what he's talking about. I can't really you
know who I'm talking about. Two But the thing of
it is like it's very simple. We're talking about Brad,

(38:11):
give your name. I'm never going to go viral name
talking about name a that you listen like crypto Listen.
I'm gonna tell you this. Krypto Listen. Do you know
cryp crypto dollar Listen? People will deny this? People? Yea, yeah,

(38:33):
if you want, if you are possible crypto dollar, crypto
dollar listen, if you want possible to not barey Mr Scarface,
I would leave the room right now because I'm about
to say some things that are gonna hurt some people's feelings.
Go ahead, Um, Cryfto dollar is the white one man
of time out. We can't say that man's name, Okay,
I don't want to him no blood, all right? Cool?

(38:53):
Crypto cryptocurrency, crypto dollars is the black arm of a
bigger white ministry. Stop there, Go back and look whose
mentors were. Don't say don't say what's his name? Or
Robert Roberts. It runs benefit oapland ken it cope. Listen.

(39:16):
I didn't say that, did I say that? Mr? Vil? Cool?
But yeah? If if I want to get into the
black community, but I can't because I'm a white man,
what do I do I put a black man in place,
is that it make sure you give a piece of action?
Is that his real name? Currents. Come on, you know that.

(39:37):
You know that's not his real name, Crypto to super
Dog and Superman's pet. That's Crypto's real name. But that
ain't Cryptlo is really I'm sorry, um, you know, Oh
what do you think about Apostle General Jenen's I'm sorry
for me? Why these people I do not know? Why
do I know? These people willie after this? Look him up?

(39:58):
I certainly will. Oh he did true? True? Alright, listening
like it is? Yeah, there are great passes out here. Oh,
I love him the past. But but when when I
when I see the title of sell It like Jesus,
it puts me in the mindset of of of of

(40:23):
somebody selling something like they're selling Jesus. Here's the thing
sound like it sounds like it sounds like me. But
the thing of it is, it's not. Here's what the
book is actually about. There are people who follow God
who don't want to bop their heads to Kirk Franklin
because that sounds a little too worldly. There are people
who believe that being poor is a thing. There's no

(40:44):
such evidence of Jesus ever being poor. First of all,
there was no room at the end. So if I
if I flew. I flew to Houston today, right, and
last minute I got a hotel. If that hotel that
I wanted, say it was a semester or something, didn't
have a vacancy, that doesn't mean I didn't have the
money to pay for it, just that there was no
room at the end. That's the difference. So he was
born in a major out of lack of room, not

(41:06):
lack of money. Right, But if we paint Jesus as
a poor man and and no such thing, and even
in those days, if you go back, you realize that
every father's responsibility was to make sure that their child
had a trade, something we need to get back into.
And so the thing of it is he had skills,
he knew exactly what to do. There's evidence that he
did utilize his skills, so there's no evidence of him

(41:29):
actually being broke. He also had too many money men
on the tent. Judas and Matthew were money men. So
if we're talking honestly, we realize if you just take
five seconds and read the book, not this book, but
the actual Bible, you will realize that what they're pushing
to you is nonsense. And so my whole thing is
if you're feeling icky about sales. I need you to

(41:50):
understand that everything is sales. Everything is getting people to
feel comfortable about the decision that they're making. Everything that
you have ever done in your life, whether you have
gotten a woman to make love to you, or whether
you've got your mama to give you a yo yo
out of a grocery store, it it still sells. And
there's nothing icky about that because you have to live.
And what did Jesus say, render onto Caesar? What is
Caesar's render under God? What is God's right? So if

(42:13):
that's the case, then he understood that there was a
reason for money. We understood that there's a reason for growth.
And if you were out of order, that's when he
flipped over the money changes tables because they were robbing people,
not because they were exchanging money. See, this is the
type of stuff that people need to hear because there
are people out there, and I'm just go in and
call out y'all people and black people, y'all people out

(42:39):
there who feel like when they see a black person
getting too much money, they got to be bought. They
gotta be they have that so have so they got
to be a part of the Illuminati, Like, can you
pinpoint like at what point that people get to be
like have this type of mentality. Um, let me let

(43:00):
me say this before not to cut you with being
black and and and whatever they call an Illuminati ship
or whatever the that is. Let me tell you something,
if you do a human sacrifice being black, your's going
to jail immediately. Period. So let's cut all that Illuminati
ship out right now. Niggas ain't getting away with guilt
with sacrifice and mother, they have their eyes on too cold.

(43:23):
Go ahead, I'm gonna tell you this, and and and
first of all, stopped coming for the Masons and the Shriners.
They're not the Illuminati because I'm amazing, I'm trying. I
can tell you straight up and down, it ain't happening.
I ain't seeing nobody sacrifice nobody on the like, we're
not the ones. You know what I'm saying, Like, here's
the thing here there is can I go there? Well,

(43:44):
if it's you know, it's noting. But but here's the thing.
And y'all know this, but I'll say it for you.
There's a certain level you get to when when when
certain people begin to realize that you're starting to get
hot and they have what I call the conversation. Oh god,
now if you have that conversation, who they had a
conversation with you? So listen. You know you can go solo, right,

(44:13):
you know you you listen? Willie D Why why why
is you playing like you know you gave up your
boxing career to do this, Like, come on, man, you
should go out and put a solo album. You don't
need the other guys. Man, come on and then I'm
gonna give you this and you can have that. All
you have to do is this or better yet? Comedians? Um, yeah,
you want to be on absolutely, just wear this stress

(44:35):
and what winds up happening whether you choose to believe
it or not. But I mean you can look because
there are certain people who have sold out arenas and
all of a sudden because they did not have the conversation,
you can't find them no more. Or people who you
know are so talented. I'm not going to name names,
but they're so talented. Do they do voices and different
impersonations who were funnier than anybody in SNL history on
a different show. But now you know they're pariah. But

(44:58):
you know, then you put up a fat girl. You
you you let her come out, and you let her
wear her ass out on the floor of a basketball game,
where any other woman who was in shape, who was
what we would consider a traditional standard of beauty for
a black woman, would be arrested, called ratchet and everything else.
But they let her do it, and then they reward
her by letting her play a slave master's flude who

(45:20):
never ever free the slaves, never put anything this will
free his slaves. So you have to ask yourself, how
are certain people just automatically just go into the stratosphere.
Some people are having that conversation. If you don't have it,
you either wind up in jail, you wind up crazy,
you wind up never heard of again. Now, when that's
a great point. When I heard uh and you absolutely correct.
When I heard about the flute, the crystal flute played

(45:43):
of James Madison, sir my, immediately my immediate response was wow.
And then I was like, I thought about how it
made the conservative right. They will piste, they will piss
They was talking talking all kind of trash by the

(46:05):
call everything but the child of God. And then I
actually was proud that she did it, because I like
I like anything they hate I love anything they love.
I hate, I hate, I absolutely hate. So I was like,
so after I realized that they hated it, they was
mad at him, I was like, hell, okay, do the thing. Listen.

(46:27):
She should have stuck it between her legs. I mean,
I'm surprised she didn't. But here, here's here's my issue. Right,
every ten years or so, they find somebody like that
to put up ten years before Lizzo was gathering Cita Bay.
It's never anybody who is a threat to their idea
of blond hair, blue eye femininity. It's the same thing

(46:49):
with black men, like big black men, black men that
have big muscles, any any black black man that they
try to come in a quick they try to come
in and real quick and emasculate him immediately, you know
the cruise. Excuse me, Yeah, they would definitely. They would

(47:11):
definitely put a dress on a dude, and he'll put
that dress on and he'll getting a movie and act
like your white girl, or he'll sing ah, he'll all,
he'll all, he'll become a basketball analyst, a commentator or whatever.
And he'll put on a wig and some earrings and

(47:31):
some high hel shoes and a dress and kiss a
referee in the middle of All Star Weekend. You know
these type of things happen all the time. Man, Yeah,
you don't know what You don't know what I'm talking about.
I know exactly who you're talking about. You want to
go viral. So now apparently I'm the reason the Ghetto
Boys reloaded shows over good Night, Everybody and good We

(47:53):
cannot be canced. That's the beauty of this is a culture.
You can't cancel Ghetto Boys. You shall one doing and
fifteen more. Pop up well, definitely pop up um telling
it like it is, man selling it like it is,
man selling it like it is. Huge. Reloaded podcast will

(48:16):
be right back after the poet. I haven't had an
opportunity to read the book. If that's one thing that
you would like people to take from this book, what
is it? The main thing is sales comes down to
your ability to build a relationship with people, right because

(48:41):
people only buy from people they know, like and trust.
Everybody says that, but here's the truth. Do you know
what worked for Jesus that still works right now? Stories?
People relate to stories. It's why we would tell children, hey,
we didn't go don't talk to strangers. We said, Once
upon a time there was a little boy and a
little girl, and they decided to wander off in the woods,
and they little put little bread comes out, and they

(49:01):
wound up at this house, and it was made of
gingerbread and candy and cookies and all these wonderful things.
And the witch tried to eat them exactly. You know.
Once upon the time there was a little girl went
to see her grandmother, and there was a wolf in
the bed, you know, and the woodsman had to come
cut it out. Or there was a boy who cried wolf.
We tell stories in order to allow people to understand
what is happening around them. Jesus told stories. He talked

(49:22):
about a particle son. There's no reverence of a partical son.
It's a story, Jesus. There's no evidence in the prod
of a particle son. It's a story Jesus told in
order to illustrate a point, meaning that you got two boys.
One that stays home, no, I'm listening. You got one
that stays home and does everything right. And you got
one and said, hey, mom, Dad, give me my inheritance.

(49:44):
And now I don't wait till y'all die, and I'm
gonna go out here and I'm gonna find my own
way in the world. And you know where he wound up.
He wound up in a pig style. You know what
the daddy did. He put his finest robe on him.
He put a ring on him and celebrated because his
son came home. What Jesus was trying to tell folks is, yes,
it's important that you do the work of you honor
your parents. But sometimes when somebody is lost, they got
to find out themselves. There are people that you know

(50:06):
in life who only learned by bumping their heads. So
he gave him. He gave an Oh you want your
inheritance now, boom, you got it. Go out here and
see what this world has for you without my godess,
with out my heads your protection. And then when you
come back in, I'm gonna celebrate because then you realize
where your source is. That's powerful as opposed to and

(50:27):
Isaac begat such and such and such and such begot
such and such, you know. And the Jesus demystified God
for people, and he said, the Kingdom of God is
like this. Do you know that when Jesus were crucified,
there was a man next to him who deserved to
be there. Jesus was tried, um, put up for parole,

(50:48):
found guilty, executed by the state be a crucifixion. There
was a man next to him, and he says, listen,
what do I do? He says, I'm going to go
and make a place for you, and I'm paraphrases. So
theological scholars, come on, man, stop, we went to stop.
But the point of it is that dude couldn't get
off the cross and do right. He's already he's gonna die.

(51:09):
But Jesus, like, I got you because he believed on
Jesus in that moment. That's all it took. That in
and of itself, that man coming to Jesus when he
did not have any way to prove that he was
worthy of Jesus's sacrifice of jesus love. That lesson teaches
us that nobody is too far out of reach for

(51:31):
God's love. And Jesus went before God for our sins,
and that's living proof of it. At the last minute,
when at the buzzard there's nothing else you could do,
That's what that meant. He he humbled himself and listen,
just all I got He said, I I prepare for
your place in heaven with me. They're like, that means

(51:53):
that nobody's irredeemable. Irredeemable. I'm sorry with the word listen.
I'm not. I don't have a heaven or a hell
to put Jeffrey Dahmer and listen. If it was up
to me, and that's why I am not on the throne,
and that's why God don't take coffee breaks. But if
it was up to me, like like like you know,
like the one detective says, so you chose a black
community that you know was underserved and nobody would come,

(52:16):
and now I want one as a joke. You know, Um,
you knew that nobody was gonna bother and then when
one guy left, the cops wentn't gave him back, didn't
do any type of investigating. I think there's a special
place in hell for those types of people. But I
also think that there's a special place in hell for
people who kill their potential, who killed the gifts that

(52:36):
God gave them because they just want to continue to
be average. When you were the one who was supposed
to take the trajectory of your family to a different
way and you didn't that to me, is a greater
sin than killing, because you killed generations with your apathy
and your inability to get out of mediocrity, to your
inability to just be average. You just do enough. And

(52:57):
that's what we've been conditioned to. Now. Now here's the
our ronic part, Mr Willie d. Even though I'm an educator,
I'm not a fan of traditional education at all, because
all it teaches us, especially in this system, is to
learn a bunch of stuff that we're not going to
use and then spit it back out. It doesn't teach
us something that's going to be um tangible in real life.

(53:20):
If it did, explain explain why said listen three, I
love you. But the thing of it is, explain why
seventy people who graduate from college are not working in
the thing they majored in. If college is so great,
because most majors are bullshit underwater basketball even they're gonna

(53:42):
do you nothing? What what what you're gonna do? What?
What are you gonna do? You know, with a mass
communications degree, if you're not talented, if you don't have
any skills, charisma, anything of that. And I'm talking as
somebody with a mass communications degree, you know what I'm
saying is the majority of folks don't make it. I'm listen.
You're more likely to get struck by lightning twice than

(54:04):
to have my career. You're more likely to get struck
by lightning four times and then be the ghetto boys
most you know? How many people? Why do you think?
Why do you y'all notice why record labels signed so
many acts because they're throwing spaghetti up against the wall.
How many people that y'all saw come and go in
your time where y'all were selling out Madison Square Garden,
which they didn't think we can come on, especially from

(54:25):
the South. Come on, y'all said it yourself. The first
time y'all went to New York, they boot you. The
next time y'all went to New York sold out like
you was Dice Clay. How many people did you see
get signed, put out a record and fall off even
caressa Do you ever think about when you're out of here?
So let's not act like this situation is the same
for everybody. There are people who are meant to be

(54:46):
special who never act on it. That's a problem for me,
you know, bro, you just you just put some ship
on my mind. So heavy Man's life changing man. You know,
I'm glad you mentioned that part about where some of
us are in a position to change the trajectory of
our families, uh legacy, you know, in terms of the

(55:08):
financial blessings that we have, the gift that we have,
and sometimes we don't pursue those gifts for whatever reason.
And I do believe it's out of selfishness. I do
believe too much as given, much as required. And so
if you're in a position like myself, Brad or you,
it's incompetent on us to to use our position to

(55:32):
make sure that everybody that won't it at least get it,
you know what I'm saying, have it, because you know,
there ain't a lot of us that get an opportunity
like we have. And so you can literally have one
person who can be that person can be that conduit
for an entire generation, to change the entire trajectory of

(55:58):
the finances for an tie your generation. You can take
just one person, but you gotta put a plan together
and you have to be intent about it. You gotta
be intent about it, you know. So I'm glad, I'm
really really glad you mentioned that, man, because that's type.
That's type of UM right now. Yeah, when when um,
I think we should invest in the church and you

(56:18):
would not man like like you really broke some stuff
down to us today, UM and and our listeners today
that that that we can definitely we can really take
this with us, you know, and use this to better ourselves. Man,
you really really said some things that that that hit

(56:40):
home with me, and we really appreciate you coming on
for sure. I got a question for let's let's say
I'm a a guy, I'm an entrepreneur. I want to
be an entrepreneurs and uh, I got the spirit, I
got the motivation. This is hypothetical, just but it's something

(57:03):
it's for somebody out there. That's why I'm speaking on it.
How much money do I need to have to let's say,
start a business if I want to start a business,
And let's say, can I start a business with a
thousand dollars and become a millionaire? Like what what if

(57:25):
you just wanted to just give me some advice and
I came to here and say me, I got a
thousand dollars and I want to be a millionaire. I
want to be self employed. What would you tell me
to do with that thousand dollars. Let me go first,
but actually, no, what though, actually no, listen, shout out

(57:51):
to all my brothers and narcotics friends were listen. I'm
gonna tell you something that's the biggest hustle that's happening
in America. I'm gonna your question, but I want to
get this because he just touched on something very major.
I want you to turn on any black centered television network,
and I want you to watch the commercials. Forget the shows,
watch the commercials. There's always some guys say, by your gold,

(58:16):
give me your goal. He sounds like Austin Powers and
gold Man, but give me gold. Then the next day,
I want you to turn on CNBC and watch their commercials. Yo,
get all the gold you can, get all the precious
medals you can. Hey, they're selling they're selling meals ready
to eat right now, right, There are all these things
you can do. Like if you've got a thousand dollars,
just so many different ways to spend that. You could

(58:37):
literally become a reseller on Amazon. You could go research
products that are top selling on Amazon, then go to
Ali Baba, get those products, white label them with your label,
right and then you don't even have to handle the products. Absolutely.
But listen, you know I'm just overall. So you you

(58:58):
God bless you, um and you you uh, you go
ahead and you send those products from Ali Baba to
the Amazon Fulfillment Center, so you're not touching the products. Questions. Now,
you gotta finish. First man, I'm trying to give him money. Man,
if you I got nowhere to go interpting his ship
man Finnish first man. Ali Baba is a is a

(59:21):
wholesale site that sells products that, um, most people would
spend a lot of money for, but they're dirt cheap. Yeah,
dirt cheap, and you can buy them in Bolk, so
they go from out. Now that's a that's a smart question,
cause you gotta ask you like, I'm just thinking that
everybody knows what Ali Baba is just right, this show

(59:43):
so much on the shows great. So anyway, you send
that stuff directly to the Amazon Fulfillment senters, somebody somebody
buys on your link, boom, you've made money. The other
part of that is you can be an affiliate. I
have programs right now for people that don't because everybody
I don't have any skills. Okay, congratulates it needed to
do Kardashians, but they've got billions. Right, It's about it's

(01:00:03):
about exploiting something that's already there. So I'll give you
an example. What's the what's what's the most undermarketed profession
in the world. Prostitution don't need no marketing itself itself.
Know that that that doesn't need marketing the same way
like you know, if you are anywhere between three and

(01:00:25):
three and the energy business, energy business. You know, the
energy business is undermarketed. But let's say, for example, you
know what, the energy business does a horrible job of
social media. So think about all these independent energy sales people.
All these folks that buy in, they get they get

(01:00:46):
their electric license so they can, you know, siphon off whatever.
And they're licensing that electricity from a large power company,
the same way everybody siphons off their cellular service from
particular companies. Not plugging any names on your show, Um,
the problem is nobody is going to where the people are.
We're past the phone book, right, We're past letters with

(01:01:09):
direct mail. If you're lucky, if you get a two
percent return on direct mail, right, you're lucky. If you're
getting a open rate for an email list, right, So
how do you reach people where they are? Well, everybody's
glued to their phones. So what I would do is
I would create a social media marketing agency that only
focused on independent electrical providers, and I would say, hey,

(01:01:31):
Mr independent electric provider, pay me a month and you
tell me what your goal is and I will get
you there, whether it's through SEO, whether it is through
uh LinkedIn, whether it is through Facebook ads, whether it
is through influencer marketing, and you hire my agency to
represent you. And that's all. I focus on Orthodonis to

(01:01:51):
some of the worst marketers, but there's some of the
best money makers. Only the best ones understand that it's
important to market to your kids because if your kid
needs racists and have cricket heath, you're just gonna look
for an Orthodonus that's close to you. So if you've
got an Orthodonics facility that has video games, that has systems, incentives,
programs that can help parents with lower, lower or moderate incomes,

(01:02:12):
you're going to win. But the quickest way to get
there put them on TikTok. Put them on I g
start shooting some videos and I'm not talking about dancing
like a coon. I'm talking about literally doing what your
competition will not do, which is, hey, your kid has
your mouth, let me help you fix it pain free,
so that your child doesn't go through life being called

(01:02:33):
trap jaw dirt simple because we gotta start talking about
what the problem is in order them to understand what
the solution is. They all know they need braces, but
what does that do for a kid's self esteem? If
you play to what it's going to fix inside the kid? Listen.
I don't know if y'all have children, I do, and
my main job when it comes to my daughters is

(01:02:53):
making sure that their self esteem is intact so that
they don't go seeking it from some other man or
some other person. And the way I do I build
them up with what they actually are great at and
I don't focus on what they're not good at. That's
the thing. What wouldn't you do for your kids? I
paid six racks for my kid to get her get

(01:03:13):
her braces on, and I do it again happily. Will
There shouldn't be a limit on what you would do
for your kid, because absolutely, your children are your legacy,
and you know so. I do no parents who that
kid turn. I done my part, you know, and that
kid will fail and it's your fault. And you are
to be you ought to be drug out to the

(01:03:34):
street because there are people who understand that the value
is in families, the value is in your last name.
And I want to sit down with every single person
that does this thing now. And I see it a
lot with women more than I see it with men.
This thing where they just drop off their last name.
I'm Michelle, and they know you're not your Michelle, and
they Jenkins. Why can't you make the Jenkins name means

(01:03:55):
something that Anderson name means something. Now there are people say, listen,
I don't have Dave Anderson money, and you can whatever
that means, to use whatever it means to you. But
they're knowing that they have to come to me with
a certain amount of UH money to invest before my
team is going to do what it does. I have
changed the trajectory of my family for at least four generations.
That's the importance. There's power. There's power in our last names.

(01:04:18):
But we don't look at it like that, and not
from oh it was the masses last name. We just
think that we're individuals. We we we focus on our
selfish needs. I'm working for my great great great grandchildren
who are won't be aliveed to meet so they can
see that it was done, that a poor kid from
the ghetto actually made something of himself and he didn't
have to kill anybody, hurt anybody, rob anybody to do

(01:04:39):
it like. We gotta get back to that, and and
and and and and. Once we do that, we won't
have to worry about reparations or Joe Biden actually doing
something to Oh. I don't like Donald Trump. I don't
like Donald Trump either. Why do you have to like
the person who? Do you like the person that serves
your food? You don't. You don't think about the person
to search your food. I need somebody who's gonna do
business with me. I don't care about your politics. I

(01:05:00):
care about what you have for me. You've got something
for me, I'm sitting down with you. If you don't,
I'm not making love to you. I am here for
a purpose. Everybody else goes in there with a purpose.
I know there's a Chinatown here is they're not. There's
one in Philly. There's one in Philly, is one in
every major city. Where's brother town? I ain't got no

(01:05:23):
brother you know where? You know, where's little foundational Black America.
It don't exist because we don't do that. And you
know the funny thing is we're always asking I get
this question a lot, Mr Anderson, do you think it's
why is that I have black people or myself as
the face of my business because I'm a black person.
I'm afraid that's going to turn away business. You are
a coon. You are a coon. You are a sucker

(01:05:44):
to your skin. You are the descendant of people that
Harriet Tubman would have had to shoot. You ought to
be ashamed of yourself. I am proud to be black.
I don't run from the fact that I'm black. If
you've got a problem with me being black, thing, you
are not who I need to do business with. Man,
you got a problem with me being black? You kick
rocks bad footed at a concrete plant and then stepping
the barrel of song. You did what I'm saying for real, man,

(01:06:07):
you said you said you have another question. No. If
I'm like no, I gotta I gotta man, just just
appreciate you. Yeah, I mean that that the goat hurder
business bully TV television shirt. You rock this. I appreciate that.
Probably probably got a nice pair of kicks someone put
with some jeans. Yeah, it's important, man, because here's what's happening. Like,

(01:06:33):
There's so many people in my career that I've been
blessed to work with, help develop, whatever you want to
call it. There are goats and then there are hurders.
I'm a goat. Hurd Come on, that's the difference. Anybody
can be the goat. There's always a goat every generation,
but there are very few hurters, and you very rarely
see them. And so for a long time, from the

(01:06:56):
time I was nine until the time I was thirty four,
I let other people tell my story, other people tell
my narrative, other people say things about me, and I'm made.
I'm making a film right now called Gold Hurt, so
that the people who I've worked with, helped developed, pushed
to a different stratosphere can tell you in their own

(01:07:16):
words what I was like throughout my career. The Kingmaker, Yes, sir,
you mad King, Yes sir, And we appreciate you, bro,
I appreciate you. This is one of the greatest honors
of my life. The King. I think I've sat down
with four presidents. This is still better than that ship.
I ain't gonna tell that this country out head, that's

(01:07:42):
you sitting last your years. You don't you know why
you do that? You know why you would do that
because you're damn coon. Now you just it ain't a
president that ever been in this country that I'd rather.
I don't even want to sit down with none of them.

(01:08:02):
Bro I'm good, I'm good, sir, ladies and gentlemen, Dave Anderson,
no more talk, no no. I said I would rather
sit down with Bush to sit down with you. But
I say, I say I wouldn't rather sit down with
neither one of the mother The fact that you wouldn't,

(01:08:22):
the fact that you want to sit down with Bush
is fucking disturbing. I know, I pick a million people
can te id rather sit down with jam was the
president of the United States? Love Willie Boy? Are you Great?

(01:08:44):
This episode was produced by a King and brought to
you by The Black Effect Podcast Network and I Heart Radio.