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April 22, 2025 51 mins

In this episode, Claire Hoffman explores the idea behind how our flaws, doubt, cynicism, and even ambition aren’t signs of failure, but can be used as fuel. She tells the story of Aimee Semple McPherson, a woman who built a religious empire and faked her own kidnapping. But this episode isn’t about scandal. It’s about the tension that we all carry between our light and dark sides. Claire says sometimes the bad wolf does good work. This conversation is about embracing contradiction and finding grace in the mess.

Key Takeaways:

  • Claire’s book: “Sister Sinner: The Miraculous Life and Mysterious Disappearance of Aimee Semple McPherson.
  • Aimee Semple McPherson’s duality of character, embodying both “good” and “bad” traits.
  • The impact of McPherson on American religion and her role in establishing one of the first megachurches.
  • The complexities of fame and its effects on personal identity and mental health.
  • The concept of “audience capture” and its implications for public figures.
  • Societal pressures and judgments faced by women, particularly in the context of McPherson’s life.
  • The significance of grace, forgiveness, and personal transformation in the human experience.
  • Reflections on authenticity, compassion, and the challenges of extending grace in a judgmental world.

If you enjoyed this conversation with Claire Hoffman, check out these other episodes:

How to Embrace Your Authentic Self with Carmen Rita Wong

Faith, Identity, and Finding Your Voice with Dante Stewart

For full show notes, click here!

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey friends, Eric here with some exciting news. I've been
writing a book and it's about to be out in
the world in April of twenty twenty six. The working
title is How a Little Becomes a Lot, and it's
all about how small, consistent actions, the kind that we
talk about all the time on this show can lead
to real meaningful change. Right now, the book is in

(00:21):
the editing process and there's still some shaping to do,
which is where you come in. I'd love your input
on what to focus on, how to talk about the book,
even what it should be called. If you've got a
few minutes and a couple thoughts on what would make
this book most helpful for you, I'd be really grateful
to hear them. Just head to oneufeed dot net slash

(00:43):
book survey. You'll also get early updates, fun giveaways, and
to behind the scenes look at what it actually takes
to make a book. Editing marathons, title debates, existential spirals
and me questioning all of my life choices at two
am over one stubborn see sentence again. That's one you
feed dot net slash book survey. Thank you so much

(01:05):
for being part of this. Your feedback really means a
lot to me. Truly.

Speaker 2 (01:10):
She escapes by sawing off the ropes on our wrists
on a serrated maple syrup can and running through the
desert through incredible heat and also darkness and rattlesnakes, and
you know, I mean, it's like she's the star of
a movie and people just immediately had an issue with it.

Speaker 3 (01:33):
Wow, welcome to the one you feed throughout time. Great
thinkers have recognized the importance of the thoughts we have.
Quotes like garbage in, garbage out, or you are what
you think, ring true. And yet for many of us,
our thoughts don't strengthen or empower us. We tend toward negativity,

(01:55):
self pity, jealousy, or fear. We see what we don't
have instead of what we do. We think things that
hold us back and dampen our spirit. But it's not
just about thinking. Our actions matter. It takes conscious, consistent,
and creative effort to make a life worth living. This
podcast is about how other people keep themselves moving in

(02:16):
the right direction, how they feed their good wolf.

Speaker 1 (02:22):
What if your so called flaws, your doubt, your cynicism,
even your ambition or signs of failure, but fuel this
week I talked with journalist Claire Hoffmann about Amy Semple McPherson,
a woman who built a religious empire and faked her
own kidnapping. But this episode isn't about scandal. It's about

(02:43):
the tension that we all carry between our light and
dark sides. Claire says, sometimes the bad wolf does good work,
and honestly I get that as someone who's had to
make peace with parts of myself I used to run from,
whether that was addiction, cynicism, or even the days when
Solitaire felt like an emotional support animal. I found this

(03:04):
conversation personal, moving and honestly kind of freeing. This one's
about embracing contradiction and finding grace in the mess. I'm
Eric Zimmer, and this is the one you feed. Hi, Claire,
Welcome to the show.

Speaker 2 (03:21):
Thank you for having me back back.

Speaker 1 (03:24):
Yes, a long time back. I think you said nine
years ago. Astounds me. I've been doing anything for that long.
It's a career anomaly for me, for sure, to have
continued in one line for this long. But you have
also been a writer since then. Your previous book, we
talked about you growing up in a transcendental meditation community.

(03:47):
I guess you would.

Speaker 2 (03:48):
Say yes, a movement.

Speaker 1 (03:50):
Movement, Okay, a movement.

Speaker 3 (03:53):
Yes.

Speaker 1 (03:55):
And your new book is called Sister Sinner, The Miraculous
Life and Mysterious Disappearance of Amy Simple McPherson.

Speaker 2 (04:04):
Yeah, it doesn't seem related, but I think they are.

Speaker 1 (04:08):
Yes, And we'll get into that in a moment, but
we'll start like we always do, with the parable. And
in the parable, there's a grandparent who's talking with their
grandchild and they say, in life, there are two wolves
inside of us that are always at battle. One is
a good wolf, which represents things like kindness and bravery
and love, and the other's a bad wolf, which represents

(04:28):
things like greed and hatred and fear. And the grandchild
stops and they think about it for a second. They
look up at their grandparent and they say, well, which
one wins? And the grandparent says, the one you feed.
So I'd like to start off by asking you what
that parable means to you in your life and in
the work that you do.

Speaker 2 (04:47):
Thank you, Eric. I mean, I had not heard that
parable before we did the podcast together nine years ago,
and I think it is just incredibly important and relevant,
especially in terms of the ways that we sort of strive.
And you know, a big part of this new book
is about a woman who had incredible ambition and incredible

(05:12):
desires to do good in the world, you know, like
a very powerful good wolf, and she also had a
really ferocious bad wolf inside of her. And I think
for me, kind of thinking about my own journey and
writing this book, I think that parable to me is

(05:33):
about recognizing the value of both wolves. You know that
the bad wolf does good work, you know, and sometimes
you need a bad wolf. So I'm sort of interested
in embracing the bad wolf.

Speaker 1 (05:46):
What do you mean by the bad wolf does good work?

Speaker 2 (05:50):
I mean, you know, I think with my first book,
we talked about how doubt and cynicism had kind of
led me back to meditation. It had been this thing
that had pulled me away, and it changed my perspective
on the world that I'd grown up in and taken
me away from the beliefs of my community. And then,

(06:12):
you know, as a young mother, I was just so
sick of the voice, you know, I was so sick
of the doubt, and I was so sick of the cynicism,
and I was really looking for something else, and you know,
that led me to going back to meditation. But in
doing so, I also sort of accepted that that doubt

(06:34):
and cynicism had played a really important role in getting
me out, you know, and getting me into my own
space and into you know, a set of beliefs that
were more comfortable for me.

Speaker 1 (06:45):
I would say, Yeah, I think almost any quality can
have its good and bad uses, depending on how we
use it, when we use it, how much of it
we use. You know, Cynicism in its original sense of
the word is not a bad thing. Right. It's probably
closer in its original use to what we would call skepticism.

(07:08):
But skepticism is not a bad thing, and doubt is
not a bad thing, right. It's questioning. In Zen we
talk about the three essentials, and are there great faith,
great doubt, and great effort? And so right there, you've
got faith in doubt right next to each other, you know,
because the doubt, the question what is this all about?

(07:31):
Is what drives a lot of the endeavor.

Speaker 2 (07:34):
Yeah. I've spent six years on this biography and looking
at Amy Simple McPherson's life, I think I see that
she really bifurcated and divided, you know, the good and bad.
I mean, at one point in her life. She said,
I'm either you know, the most wonderful saint or I
am a total sinner. It's only those two choices.

Speaker 1 (07:56):
Yep.

Speaker 2 (07:57):
And I thought, well, there's your problem because you're both
you know what I mean, they're done. There's your title,
and there's the story. Is that you have created this division.
And I think what I mean by saying embracing the
bad Wolf is instead of alienating that darkness, kind of
seeing the functional side of those dark feelings.

Speaker 1 (08:19):
I would say, yeah, I mean it's one of the
reasons that I based this show around a parable that
you might imagine. Now I have read something like eight
hundred times to people. I think. Ye had I known
you're going to live with this for eleven years, I
might have been like, well, is that the one I

(08:39):
want to use? But here we are. But the thing
that I really do like about it, that I think
stands up through any different interpretation of it to me,
is important is it normalizes that both of these things
are inside of us, and they're inside all of us,
And that to me is the important thing. Right, there's
nothing wrong with us because as we have quote unquote

(09:02):
what we might think of as bad or dark or
negative thoughts, emotions, ambitions, like that's just what it is
to be human. And we have all these beautiful aspects
of ourselves too, And that's what I love about It
is just unlike what Amy did, which is I'm either
this or I'm that, it says we're all both.

Speaker 2 (09:24):
Yeah, and I feel like, you know, I mean, since
after I did my first book, and I think this
is why we have a shared landscape. I got so
many letters from people who you know, work former Catholics,
former Mormons, former you know, evangelicals, and of course you know,
lots of people who had been part of the transcendental

(09:45):
meditation movement. I see this real appetite for a conversation
around embracing the positive things about you know, institutional or
structured religion and the community of religion, and also recognizing
all the kind of really shitty things that happen in

(10:08):
these organizations and people really wanting to think that through individually. Right,
this is the spiritual but not religious, giant chunk of
Americans that we are, and I think this question about
that dichotomy really is fundamental to it.

Speaker 1 (10:25):
Yeah, So let's talk about Amy Semple McPherson.

Speaker 2 (10:30):
Who is she I grew up in a sort of
quasi Hindu meditation community, but it did mean that I
became really interested in religion. And after journalism school, I
went to Divinity School for a year, and you know,
I thought, Oh, I'm going to study fundamentalism or you know,
the sort of an anthropological look at religion. But instead

(10:52):
I was really drawn to the history of Christianity in
America because it's actually, I think it's a shared story.
And if you're interested in these questions that we're talking about,
the story goes back four hundred years. And looking at
the way that you know, new faiths and religious beliefs

(11:12):
are born and evolve and fight and die, you know,
I mean, it's fascinating. And when I was at Divinity School,
I learned about Amy Simple Macpherson, and I was kind
of fascinated that I'd never heard of her, because she
was sort of celebrated as a twentieth century pioneer of
American religion. She did not start Pentecostalism, which is the

(11:37):
Evangelical Protestant faith that is the fastest growing religion in
the world. A quarter of the world's Christians identify as
charismatic and Pentecostal, and you know, it's this idea of
a living Jesus, right that you have a personal relationship
with Jesus, that Jesus connects to you and can provide,
you know, the gifts of divine healing and seaking in

(12:00):
tongues is really the signature Pentecostal faith. But Amy, you know,
was a poor Canadian woman who felt called to spread
the gospel. Her mother, since she was a little kid,
kind of praised her as God's promise, and you know,
she grew up in a religious household. She converted to
Pentecostalism only like four years after the faith had started

(12:24):
in nineteen oh six in Los Angeles. And Amy, you know,
just had this incredible appetite and drive to share her
story and share her experience and try and help other
people experience this kind of living Jesus. And she endured

(12:44):
unbelievable hardships, you know. I mean, she was a missionary
in China, she lost her first husband, she had crazy
health issues, and she kind of ended up living, you know,
just before the World War on the road with her
mother and her young children, preaching from town to town.

(13:04):
And she just truly felt called, you know, I sort
of imagine almost like a shamanic hippie or something, right, like,
she just is like she just had this sense of
like this was what she was supposed to do. And
she comes to Los Angeles in nineteen eighteen. It's, you know,
one of the centuries great success stories. She shows up with,

(13:26):
as she said, ten dollars in a tambourine, and within
you know, this span of five years, she builds the
largest church in America, like truly every like brick and pew,
paid for by altar calls that she raised with her mother.
And she builds the Angelus Temple in nineteen twenty three,

(13:46):
which is arguably the first megachurch in America. And she
goes on to create kind of what was known as
the best show in town, you know, I mean, fifteen
thousand people coming on Sundays to see you know, kind
of Hollywood style entertainment. So she's also considered sort of
the founder of what we know of today as Christian entertainment.

(14:08):
And she also started as one of the first Christian
radio stations. So she was like just this incredible pioneer.
But most people don't know about her because in nineteen
twenty six, at the height of her fame, she walked
into the ocean and disappeared, and it was this national

(14:30):
news story. Two people died looking for her, forty thousand
people stood on the beach searching for her, like true
kind of devotee style followers, And thirty six days later
she walks in from the desert of Mexico in the
middle of the night and tells a sort of unbelievable
story of being kidnapped in broad daylight and held prisoner

(14:54):
and threats of being sold into sexual slavery. Just a
totally bizarre sty.

Speaker 1 (15:01):
Yeah, the book is incredibly compelling. Five pages in, or
maybe less than that, I was like, holy mackerel, right,
because you very quickly set up how big of a
deal she is, how famous she is, and then the
fact that she just disappears, and the rest of the
book is sort of setting up how she got to
that point, and then kind of what happened after that

(15:23):
point and before we go into the trial and whether
she actually was kidnapped or what actually happened, and maybe
we don't even know. I thought we could talk a
little bit more about her before we get there, because
there was one thing in the book that stood out
to me a little bit, and it was that when

(15:46):
she was doing what she seemed kind of born to do, right,
she was just really good at it. Right, when you
get that famous doing something, that's because you're good at it.
When she was doing that, at least early on, before
fame became its own monster, she seemed like she was
a pretty happy person. But there's a point early on

(16:08):
where she tries to become like a regular old housewife,
and I mean she just falls apart, right.

Speaker 2 (16:16):
Yeah, it's incredible. A contemporary biographer of hers called her
a flamingo in a chicken coop, which I think is
like just the perfect description right on all accounts. I mean,
she's relatable, but she's also like a once in a
century personality, you know. And she was just this incredible force.
And I mean everything that was happening was happening at

(16:38):
a time when the expectation for women was essentially just
to be a mother, you know. I mean there was
not a housewife. And you know, I mean when she
started her ministry, I don't think women could even vote
in the majority of states, or hold land or a
bank account, or have a bank account. It makes all
of these achievements of hers. You know, you really have

(16:59):
to kind of underscore it that it was just incredible obstacles.
But yes, she tried to live life as a normal
person in a little apartment with her second husband and
her two young children, and it was as if she
was physically destroyed by it. She ended up having a
couple of you know what she called nervous breakdowns, hysterectomy,

(17:22):
incredible like internal bleeding, all these kind of awful things,
and she sort of lost her mind. I mean, I
guess that's the definition of a nervous breakdown one hundred
years ago. But she writes about like all the smallness
of everything drove her mad, and her neighbors, you know,
would say like, oh, she was a nice, you know, blonde,
but you know, didn't seem to take her housework seriously.

Speaker 1 (17:45):
Yep. And then she gets back into preaching and seems
to make sort of a miraculous recovery. And what captivated
me about that was not just like her being flamingo
in a chicken coop. And that's part of it, I think,
the smallness. But the other part of it, I think

(18:06):
is this being called by something that feels bigger. I
know for me that when I am part of feeling
like I'm contributing something to the world, like that was
sort of the healing of my addiction to a large degree.
And so I just was struck by that element of

(18:26):
hers where once she got back to what she felt
like was hers to do, she suddenly all better.

Speaker 2 (18:33):
Yeah. I mean, I feel like Amy, for all her
ups and downs, there are some really instructional aspects of
her life, and one of them is that she was
totally unstoppable and she really did follow a sense of mission.
She did not make herself small, and I think that

(18:54):
chapter that you're talking about, it's really instructional to me
of Like, you know, I think a lot of people
make themselves smaller than they were meant to be. And
for me, in some ways, I see religion as just
the available runway for her at that moment, you know,
I mean, she was a true believer. I'm not questioning

(19:16):
her faith. Religion was a pathway for her bigness, and
I think she felt called. She was somebody who was
meant to be public facing, and she had put herself
into a corner and into a small life and it
was absolutely unbearable. And I mean, I find myself an

(19:38):
introverted writer, but like I sort of am like, okay,
Like she got like really weird, Like she did some
really weird stuff. Sometimes she was rewarded and sometimes she wasn't,
but she would not be stopped. And I think that's
something really admirable to see.

Speaker 1 (19:55):
One of the themes in the book, and it's one
that you've explored through your right a few different ways,
is kind of the cost of fame. You've written about
Amy Winehouse, You've written about Prince, there are others, but
you've really looked at this idea of fame, and I'm curious,
do you see a point for her at which fame

(20:18):
began to become a problem or is it really just
much more gradual and nuanced than that.

Speaker 2 (20:26):
Yeah, I think it is gradual. But thank you for
asking that question, because this is like my favorite thing. Actually,
you know, if there were fame studies, that's what I
would get like my PhD in because I find this
whole question of people who are treated as gods on
earth as just endlessly fascinating, and for Amy, I start

(20:51):
to see evidence of it in the early nineteen twenties
before she builds her temple while she's still on the road.
But she's getting a lot of attention for being a
faith healer, and she travels around the country and she
starts to attract just wild crowds, huge crowds. You know,
people come from surrounding states, and they you know, wheel

(21:15):
their children and their sick relatives. I mean, there's a
point in the book where people are like passing bodies
through windows of a building to try and get their
loved ones to amy to touch. Right, She's sort of
treated as this like portal to you know, another realm
almost and during that time, you know, I mean there's

(21:37):
incredible pressure. She's working like twelve hours on the stage
doing these healings. She kind of is dragged away at
the end of the night, like covered in sweat and dirt.
And I noticed, I mean, she wrote quite a few memoirs,
as was her way, no personal letters, just lots of memoirs.
She starts to write about herself and the third person

(21:59):
in this kind of associated way, right, And I found
that really interesting, like where she starts to have trouble
seeing herself as an individual looking out in the world
and is just seen as this kind of she uses
the royal. We sometimes but like how she's seen by
others starts to confuse how she sees if that makes sense.

Speaker 1 (22:23):
And you mentioned that you think that religion was a
path for her, and not that she didn't believe in
what she did, but that it was a way of
sort of putting herself out. There were there things in
her makeup her personality that you've seen in common with
other people who are famous, as far as something that

(22:45):
she needs from others.

Speaker 2 (22:48):
Yeah, it's a great question. I mean, you know, I mean,
certainly she was an incredible talent, So there's that like
really you know, completely unique, totally messing right, Like she
had an ability to capture attention. She was a show stopper.
You know, she would get up on a stage, she'd
stand in front of her tent and people just stopped

(23:12):
and were mesmerized. And you know, I mean you think
about Justin Bieber playing his music on the street in Canada.
They were actually from almost the same exact place, which
is just a fun fact. Or you know Amy Winehouse
as a young woman going into record and that voice
just kind of stopping everything right like these there is

(23:32):
fundamentally a talent and I think There's also part of
that talent is the experience that you get in the room.
These are people who have the ability to transport you.
They have the ability to stop your mind, stop your thoughts,
and just capture your attention, so to speak, and everything

(23:53):
that means. Right, That's why they call them spellbinding, mesmerizing,
show stopping, right, like these these qualities where they just
capture you, so to speak. In terms of you know,
what she got from it, I think, you know, she
had a real desire for an audience. She had an
insatiable desire to be loved. The back half of the

(24:15):
book kind of explores that dark side, you know, where
the negative view that the world started to have of
her kind of destroyed her in some ways because she
was so attached to public perception of her.

Speaker 1 (24:54):
As I'm thinking through this and talking about it, it's
thinking about the role of religion or spirituality, and in
its practice, it's often intended and I don't mean this
in a bad way to make you seem less special.
In a way, right, it connects you to everybody else,
and it ideally would reduce your ego and it would

(25:18):
help you see your place in the greater scheme of
everything right it and so to me it's almost the
opposite effect of that. But she is an example of
where that certainly didn't counterbalance the desire for fame. And
we can certainly look at plenty of other spiritual communities
where the leaders are clearly egomaniacs to some degree and

(25:41):
where whatever the religion or the teaching is isn't actually
working on them in that way.

Speaker 2 (25:47):
Yeah, it's an interesting question because if you read about
and I've included some of those in the book, her
actual religious experiences, you know, I mean she's laid out
on the ground, as you say, she's slain is the
term that they use, right, Like, she's just laid out,
laying in the dust, surrounded by others, weeping and crying,

(26:07):
and it is that. Yeah, like what you're talking about,
that kind of religious experience of like I'm nothing and
this is everything right. So that does seem to be
an element in her own religious experience, especially early on.
But at the same time, absolutely she saw herself as
divinely chosen. She saw herself as a selected vessel for

(26:32):
God to bring the Gospel, and so there is a
sense of specialness. I mean, she said time and again
I want the largest microphone possible, and I want love
like I want to be in love. That's what she wanted,
So yeah, do without what you will.

Speaker 1 (26:49):
I'm going to take fame a slightly different direction here
because I want to get to what potentially is so
corroding about it. One of the things I often wonder is,
as we have all become Internet personalities to some degree
or other, right nearly everyone is on social media and
is wanting to get more attention, more attention. Is there

(27:13):
a connection to that and fame? Is fame corroding because
of the way it causes you to seek out certain
adulation or is it when you actually get it is
when it becomes pernicious or probably both.

Speaker 2 (27:32):
In my experience reporting this book and reporting on famous people,
what I have seen is a certain loss of self
and even you know, reporting on the trans not meditation
movement and our guru. In reporting that book, you know,
I'd always thought like, oh, he took advantage of us, right,

(27:55):
Like he was constantly raising money, He had these crazy schemes.
You know, we were victimized by him. But in reading
you know, private papers and private recollections of him, I
also kind of saw him as victimized, like by our
expectations of who he was supposed to be. And that

(28:18):
really shifted things for me and definitely made me think
about celebrities, you know, where they end up sort of
caged by the audience. And I see that in Amy,
and I worry about that for my fourteen year old
when she posts stories on Instagram, you know, of Hoko, Like,

(28:42):
I think, there is this thing where you stop having
the experience for the experience, you stop being yourself for yourself,
and you start performing and the performance takes over everything
and the audience's expectation of you. So whether you're a
guru and your audience expects you to be enlightened, whether

(29:06):
you're a evangelist who people think is a living scene
on Earth, you know, whether you're fourteen year old girl
who's supposed to just look hot all the time, you
know what I mean. Like, I think I see the
through line as like losing touch with your individual experience
and having to just be projecting out an experience all

(29:30):
the time.

Speaker 1 (29:30):
Yeah, there's a term, and maybe you've heard it. I
don't really even know where it comes from, but it's
called audience capture. And the idea is that someone starts
out doing something and they get an audience. That could
be a huge audience, it could be a relatively small audience,
and as you said, that audience starts to have some
degree of expectation, and that person then finds themselves in

(29:54):
that role, often not even quite aware of it, but
oftentimes very aware of it, where they are living into
the persona that they created, and as you said, they
are not then being authentic to who they are and
authentic to the ways in which they might change or

(30:16):
develop different interests or be more complex than the simplistic
facing story.

Speaker 2 (30:22):
Yeah. I mean, if I fast forward to the end
of the book, at the end of Amy's life, I
see so many parallels with Amy Winehouse, with Prince, with
Michael Jackson. I mean, particularly Michael Jackson, where you know,
he was living in sort of exile for reasons good

(30:43):
and bad, and you know, I was struggling with addiction
and had a dream of coming back and being a
star and having it feel the old way. Right. So
in the summer before Michael Jackson died, you know, he
talked all the time about his comeback, right, he was
getting ready for his comeback tour, and Amy had almost

(31:07):
the exact same thing. She had been in conservatorship for years,
every aspect of her life controlled by her accountant. You know,
she had a nurse who was living with her full time,
and I'm guessing she was on quite a bit of medication.
She was estranged from her family, and you know, in
the spring before she died, she got herself out of conservatorship,

(31:31):
put her son in charge, filed papers to start, you know,
what would have been the first religious television, making her
the first televangelist, and she was getting ready for her
tour to come back, you know, and there was so
much energy and excitement and stress around that. And that's
really where I sort of saw these like modern day

(31:55):
celebrities that I've encountered towards the end of their last
chapter where they they're kind of trapped in a two
dimensional place where they're not who they were before, but
they want to go back. And I think time is
a bitch. I don't know if you can say that
on this podcast.

Speaker 1 (32:13):
But you can absolutely say that.

Speaker 2 (32:16):
I could say even more, but I think, you know,
time is an aspect in all of this, right, Like
we're talking about ego, we're talking about experience, we're talking
about you know, the expectations of others. But time is
a big piece of this, right and in terms of
change and transformation, And so I think, yeah, like these

(32:36):
people get stuck in an idea of how they think
things are supposed to be, but for a million reasons
they aren't that way, and it becomes unbearable.

Speaker 1 (32:46):
Just to give people a little context on Michael Jackson,
you wrote his obituary for Rolling Stone.

Speaker 2 (32:52):
I did. Yeah. I spent the summer that he passed
away covering every aspect of his death and wrote Rolling
Stones big look back at what happened and investigating his
death in the circumstances. So it really that surprised me
when doing this book of like, oh my gosh, like this.
You know, woman living in nineteen forties Los Angeles had

(33:14):
such a similar story, you know, even down to kind
of the language of like, oh, I'm going to get
ready for my comeback and you know, a love of downers.

Speaker 1 (33:23):
Obviously, things for her start to go wrong after the disappearance. Right,
she disappears, comes back, says she was kidnapped, and then
is largely not believed by an awful lot of people,
including the Los Angeles law enforcement who consider putting her
on trial talk a little bit about what this suddenly

(33:44):
not being revered as universally starts to do to her.

Speaker 2 (33:49):
It drives her crazy, you know. And I think she
had spent a decade up into this point being a
person who translated the world and the unseen and the
unknown to other people. That was part of her gifts,

(34:10):
you know, was like giving prophecies, articulating the divine, I
would say, And so I think she had a real
strength and palette as a storyteller. She came back to
Los Angeles and you know, told pretty much the same
story over and over of her kidnapping. You know, it's

(34:30):
like a movie, Like it's a crazy story, and you know,
she escapes by sawing off the ropes on her wrists
on a serrated maple syrup can and running through the
desert through you know, incredible heat and also darkness and rattlesnakes,
and you know, I mean it's like she's she's the
star of a movie. And people just immediately had an

(34:54):
issue with it, and they could never find any evidence
of the place where she said she was or the kidnappers. Yeah,
it seemed like that doubt in her just just drove
her crazy, like she dug in her heels, and she
began to see the world in darker terms. Right. Her

(35:15):
ministry up until that point had been very warm, very accepting,
very heaven oriented. I would say, you know, there was
not a lot of devil in amy simple Macpherson's preaching.
She was really about all the kind of beautiful, transformative,
almost kind of feminine love aspects of Christianity and being

(35:38):
born again. And yeah, after that her sermons got like
very dark, and you know she would have you know,
the devil depicted on her stage chasing her, and she
called out, you know, the Catholics of the world for
prosecuting her. And it really changed. And my theory is

(35:58):
that this had to do with her mother.

Speaker 1 (36:00):
Okay, before we go down that you said when immediately
people started to doubt her, there was very good reasons
to doubt her, right, I mean, based on the evidence
that was coming in. It sure seemed like she had
made this story up. Now, she might have painted it
as people were out to get her, and there probably
were people who wanted to see her not succeed. Right,

(36:22):
you talk about how the la underworld did not want
her to do well, there were other preachers who did
not want her to do well. There were forces aligned
against her, but she wasn't blackballed for no reason.

Speaker 2 (36:36):
Yeah. I mean it's sort of why I love this story.

Speaker 3 (36:39):
You know.

Speaker 2 (36:39):
When I first started looking into her, I assumed that
she was falsely accused, you know, I, like any good
kind of nineties feminist. I assumed that.

Speaker 1 (36:50):
She had believed the woman.

Speaker 2 (36:52):
Yeah, I believe the woman. I always believe the woman.
And when I you know, started going into the court
transcripts and all the newspaper archives, it was like, oh,
like the evidence is really building up. But she also
was right that there were people out to get her,
and there were people trying to you know, take her

(37:13):
down and use this opportunity to destroy her. I just
love that, you know, where it's like she was a
liar and she was right, you know, and all of
it's a little bit of a world of her own making,
which I think is just so incredible, you know. I
mean it was just like the biggest scandal, and you know,
all this drama ensued, and you know, she was screaming

(37:35):
from the rooftops, you know, and on the radio every
night about being persecuted, and she was right, and they
were also right.

Speaker 1 (37:43):
You know. Yeah, in the midst of all that, there's
a really maybe it means a lot, maybe it means nothing.
You can let me know what you think. But there's
a point where someone is talking about identifying her in
another city and saying, like, I saw her in this
other city, so she couldn't have been kidden all that,
And how did you know it was her? Oh it

(38:04):
was because of her fat ankles. Based on the way
you tell it, it's almost as if she stops caring
about being accused of lying of everything else and is
obsessed with the fact that someone thinks she has fat ankles.
I was just struck by how we all can be

(38:25):
that level of insecurity or vanity. It's striking.

Speaker 2 (38:29):
Yeah, I mean, this is how I see her kind
of like playing on different levels, you know what I mean.
Like she's telling the story over and over, and I
truly believe she began to believe it, Like I think
at some point, probably pretty early on, she did a
version of it in her head and she lived it
and that was her story. You know. The ankles is

(38:51):
just hilarious and this, you know, it's a through line.
It happens throughout that summer and fall. It happens in
the courtrooms, you know, they ask her show her ankles
that you know, I mean, it's unbelieve people are looking
at their own ankles. It is, to me, kind of
a perfect snapshot of the kind of ways that women
were being judged and looked at and taken apart, and

(39:14):
she was totally a part of that. So she resented
it and was like it's unfair, but she was also like, wait,
my ankles are actually not that bad, you know. I
mean it's mind fuckery at its best mode.

Speaker 1 (39:28):
So yep. One of the things that's also wonderful about
this book is that it features Los Angeles in the

(39:55):
late nineteen tens nineteen twenties as a fascinating place, which
it obviously is, a lot of books that I love
have come out of there, like the noir tradition of
crime writing comes out of there, Like La was like
this amazing place and also a really dark underside to it,
and so you're seeing the underworld and you're seeing how

(40:17):
connected the gangs are in politics and how roped in
the newspapers are, and it's just a really great portrait
of a particular time.

Speaker 2 (40:28):
I think that if you were going to make the
one You Feed video game, you would make it in
nineteen twenty. It's Los Angeles because they called it Sunshine
and Shadows. I mean that is the definition of noir.
Is a dream that is broken. Right. I love those books.
I love that time. There's so much that comes out

(40:49):
of it in terms of film and art and religion.
It's so fascinating, and I think it is this time
where people came to Los Angeles as they do now,
to start over and to transform and to leave the
past behind and become a new person. And whether that

(41:11):
means economically or spiritually or cosmetically, you know. I mean,
it's the classic story and she was completely part of that,
and her followers were totally part of that. But there's
also a predatory aspect of that. First of all, you know,
people act out, you know, they act out their addictions,

(41:32):
they act out their dark side. And there's also a
lot of people who take advantage of, you know, these
people who are trying to transform or inside their dream.

Speaker 1 (41:44):
You mentioned a moment ago. I don't know what you say.
It all came down to her mom. Was that what
you said?

Speaker 2 (41:50):
Well, but I think everything.

Speaker 1 (41:51):
Does doesn't it always Yeah, mother's out there. What do
you mean.

Speaker 2 (42:00):
I think her mother saw her as prophecied from the
day she was born. You know, that's part of her story,
and it was part of her success as her mother.
She was an only child, and her mother, you know,
took her when she was a baby to the Salvation
army and said, like, this child is chosen by God.
And that was just part of her legacy. It's how

(42:23):
she opens, like all of her biographies, basically is this
pivotal moment, and the book is reported, it's journalistic, it's
it's based on factual accounts. But if you're asking me,
like what I think walking away from it, I think
that she was a normal thirty six year old woman

(42:44):
at the height of her fame who was interested in
her former employee and decided that running away with him
seemed like a great idea at the time, and maybe
immediately regretted it. Maybe maybe they got in that house
after like five days and she's like, yeah, I'm good
or whatever. Or she missed the fame and she missed

(43:04):
the audience, and she missed her world, she missed her family,
and she came back and I think her commitment to
telling that story where she was kidnapped and victimized, where
she hadn't been a sinner, so to speak, was about
her mother and this idea that her mother held of
her as being this pure being.

Speaker 1 (43:26):
I didn't research as fully as you. I'm not sure
I would arrive at the same conclusion, only in that
I think there are a lot of factors that go
into her being in a cage. Right, Let's just say
that before she disappears, she's in a cage, like she
can do certain things and certain things only now she's
able to do all kinds of things that other women

(43:48):
at the time aren't able to do. But she's still
kind of by paining herself, whether it was because of
what her mother put into her head as a as
you said, a saint not a sinner, gave her no
room to move when, as you said, she sort of
fell in love with someone outside of marriage and didn't
know what to do about it. Okay, with all of that,

(44:10):
you spent a lot of time in her world. You
jokingly emailed me that you told me in twenty twenty
one you thought you were almost done with the book,
and then you email me in twenty twenty five, So
you were with her for a long time. Did writing
about her change anything in you?

Speaker 2 (44:27):
I would say, you know, in researching the end of
Amy's life and kind of where her legacy ended up,
I feel like grace is a really important concept. And
as I said, you know, I didn't grow up Christian, Like,
that's not an idea that I grew up with, I
would say, or have an attachment to you, And who
knows if I'm even thinking about it, right, but I

(44:49):
really kind of loved this idea and wished for more
of it for her. To me, grace is like this
beautiful notion of forgiveness and acceptance of our humanity. And
I think it's it's missing in that way that a
lot of religions and you know, society kind of divides us, right,

(45:09):
like this divided self. And I feel like grace is,
you know, just this beautiful concept and Christianity of like
love and acceptance and embrace of the lightness and the darkness.
And I've tried to give that to myself, you know,
because I think that when we see the world that

(45:30):
way as so divided, or we see ourselves that way
like this is good behavior, this is bad behavior, it perverts,
you know, for one of a better word, or deforms,
you know, I think that it starts to cage us
in a sense. And I see I mean again, as
somebody who did not grow up Christian, who is not Christian,

(45:53):
I find that notion of love and acceptance that is
at the core of Christianity so beautiful, and that that
love and forgiveness and that grace can kind of release
us is just beautiful. I think it's really beautiful, you know.
I mean part of writing about a I mean, as

(46:14):
a sort of quasi Hindu married to a Jewish person,
like Christianity is like not part of my life, so
to speak, but so I feel like I can kind
of admire it from the sidelines. I would also say, like,
I mean, I am a person who lives in the
world and reads the newspaper every day, you know, I mean,
Trump's pastor is a Pentecostal preacher and is working in

(46:38):
the White House every day. And there's a part of
me that I think it's important to look at what
the predominant narratives are. You know, there's a majority of
Americans identify as Christian, and I think it's really important
to understand that faith and to think about these ideas

(46:59):
and in a way that is empathetic.

Speaker 1 (47:03):
I would say, yeah, I love the idea of extending
grace to other people. I think it's a beautiful idea.
And I also find it hard to extend grace to
people who are not doing the same thing at all.
I'm not naming anybody here, I'm just saying in general,
it gets hard to extend grace. I think it's why

(47:24):
when a spiritual leader falls they fall so hard is
because they've often really like they've done part of the
painting of themselves as this way. But I do agree.
I mean, I'm obviously somebody as a recovering heroin addict, right,
Like I'm glad there was grace in the world for me, right,

(47:44):
I mean I was not a good person at one time,
or let me say that differently. I did a lot
of things that were that were not good, that were bad,
and that were harmful. And so I'm glad that parts
of the world extended grace to me and that I
was able to extend it to myself. And because I
do believe in second chances, and I do believe that

(48:04):
people make mistakes and we shouldn't let a single mistake
or a couple mistakes that people make be the entirety
of their story.

Speaker 2 (48:13):
Yeah, I wish that the conversation in Christianity and America
was more about these ideas. And I think there are
ways that Christianity has been so fundamental in the world
of recovery, you know. I mean I have a friend
who is recovering alcoholic who went and did rehab in

(48:34):
the basement of Amy's Church like three years ago, And
I mean he grew up in that tradition, so it
was a world that he connected to and made sense
to him. You know, he sees her church as fundamental
to saving his life and saving his family. I feel
like grace is so beautiful. I mean I say this

(48:54):
as a person who got kicked out of high school
for fighting. Like I'm not like that, Like I'm not
that nice. But maybe that's why I like sort of
romanticize it. Like I love revenge. I love revenge is
the best. You know, I'm hateful. You know, when you
think about forgiveness for when we do bad things, there

(49:16):
is like that kind of soft wash feeling of like
letting go, you know, and moving on. Yep, And you know,
I think that's beautiful As a non Christian. It's something
that I've taken away and I've thought a lot about
in terms of Amy's story, because I don't think she
was extended a lot of grace.

Speaker 1 (49:35):
Yeah, well, that is a great place for us to
wrap up. You and I are going to continue in
the post show conversation because I would be deeply remiss
in my duties to my friend Chris if I did
not talk about you and your limo ride with David Lynch,
because he's a huge David Lynch fan. I would be
letting him down as a friend. I'm not going to

(49:56):
do that. So you and I in the post show
conversation are going to talk about David Lynch, transcendental meditation,
your experience with him. Maybe we get to Eckhart Tootlee.
I don't know, but listeners, if you'd like access to
this what's going to be mesmerizing post show conversation special
episodes I create just for you and most importantly to

(50:17):
support us because we can use your help. Go to
one feed dot net slash join Claire. Thank you so much.
It's a pleasure to have you back on and in
another decade, when you have another book. Now I'm teasing
you and me, I probably will not be doing this
in a decade, and you will write another one in
less than ten years, I'm sure.

Speaker 2 (50:36):
I hope so I will be back, and I hope
it won't be so long.

Speaker 1 (50:40):
That was not a very graceful way to end the interview, now,
was it.

Speaker 2 (50:44):
I deserve it. We're speaking right to my soul there.

Speaker 1 (50:48):
Thank you so much for listening to the show. If
you found this conversation helpful, inspiring, or thought provoking, I'd
love for you to share it with a friend. Sharing
from one person to another is the life.

Speaker 2 (51:00):
Blood of what we do.

Speaker 1 (51:01):
We don't have a big budget, and I'm certainly not
a celebrity, but we have something even better, and that's you.
Just hit the share button on your podcast app or
send a quick text with the episode link to someone
who might enjoy it. Your support means the world, and
together we can spread wisdom one episode at a time.
Thank you for being part of the one You Feed community.
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Host

Eric Zimmer

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