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October 31, 2023 24 mins

The local convenience store - the cornerstone of rural America, once a one-stop shop for everything from farming and pet supplies to household goods and homemade apple pies. Fast forward to today where those same stores are providing network connectivity, technology infrastructure, and operating efficiency to bustling farming communities. With integrated omnichannel and personalized shopping experiences, retail continues to be a vibrant hub of community connection


In the latest episode of "The Restless Ones,"  Jonathan sits with Rob Mills, EVP, Chief Technology, Digital Commerce, and Strategy Officer of Tractor Supply Company. Rob's approach to technology is a practical one, as is his approach to leadership. How can technology enable Tractor Supply to meet customer needs and expectations? How can Tractor Supply create a smooth experience both in stores and behind the scenes? And how can the company contribute to those rural communities that it serves? 

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