Episode Transcript
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Speaker 1 (00:00):
Welcome to VS Voices. I'm Amanda Decadney. Jenny Fax is
a Tokyo based designer and a member of this year's
Tokyo House. In this interview, we talk about how she's
reinterpreting the Kauwhai aesthetic, why it's okay to not be okay,
and why teenage girls are the most powerful people in
the world. I so enjoyed learning about your work and
(00:24):
seeing all the photographs of your shows and all the
amazing things that you've created. And one of the things
that struck me was I read a review and someone said,
no one uses childhood as a muse quite like fashion
designer Jenny Fax, and I thought it would be a
(00:48):
good place for us to start to talk about your
greatest mus which apparently is your childhood. So what was
your childhood like?
Speaker 2 (00:58):
I live in Taiwan until nineteen years old, and I
have like a one brother and the two younger sisters.
It's like, I think in Taiwan is also like a
kind of big family. My mom's really like, you know,
like this kind of typical like Asian man who is
really good to saving the money and doing these cougrez
(01:19):
intend So I remember I always like have this conference
about the clothes because there's four children, everyone need new clothes.
So she decided it's a rule. Like for example, like
you have two shoes and one is like a sneak
and one is like a school shoes. So basically what
I really want is really like this white like lace
(01:40):
and the princess dress. Kind of like the fantasy for
me about the clothes. You know when I was a child, Yeah,
and then I really upset about the clothing.
Speaker 1 (01:50):
Why do you think you were so obsessed with fashion
at a young age? How old were you then?
Speaker 2 (01:55):
I think really like kindergarten, I went to school, yeah.
Speaker 1 (02:00):
Elementary school? Wow.
Speaker 2 (02:01):
Yeah, Because like I think, when you cannot have it,
so like in the other hand, you start thinking about
it more even yes, so like if my mom wouldn't
buy me, then I started doing like making by my
own hand, like a small accessary for hair or like
a small bags for myself.
Speaker 1 (02:22):
I like that you were so determined that when you
weren't able to get something, you made it yourself. What
do you think made you so interested in fashion?
Speaker 2 (02:35):
M I don't know if this is like just my
personal opinion, Like I I think fashion is kind of
like the idea. Also like it's thinking about new idea.
And when you think new idea moment, it doesn't matter
that you have money or not, like if you are
(02:57):
rich or poor, because this is a creating things is
a free in your mind, you know. So I think
it's kind of like for me, it's really fun to
think about it, like I want to make this and
I want to wear like this.
Speaker 1 (03:10):
Yeah, m what are some of the moments from your
childhood that you have used as inspiration for your designs?
Speaker 2 (03:19):
I seem like most strong memory for me. It's really
like how I look up my mom's clothes because that
is a kind of like a main fashion trend for me.
You know your mom your my mom because she always
wears this kind of like Laura actually prints kind of
like T shirts or dress.
Speaker 1 (03:40):
And I love Laura Ashley.
Speaker 2 (03:43):
Yeah, Like I remember she she went to her first
interview like for her job, and she have to bring
all her kids because there's no babysitter. So I remember
she saved some money to make her to all the
maid her like a dress. I remember it's like gray
and like a yellow flower print dress, and I remember
(04:06):
she wear that dress and those really like I still
remember it was really beautiful, Like she bring all the
to interview with her dress.
Speaker 1 (04:15):
That's amazing. You remember so much.
Speaker 2 (04:19):
Like mainly, I think Child's memoiry is so strong for me,
Like I remember what my mom were and what she's
buying for herself and what doing were. That is mainly
it's like all all the inspiration for my brand new.
Speaker 1 (04:35):
That's incredible that you do you just remember this stuff
or do you have things that help you to remember,
like do you have photographs of when you were a
kid or you just have very strong memory. It sounds like.
Speaker 2 (04:47):
I think I had a very strong memory.
Speaker 1 (04:50):
Yeah, that's incredible. So how would you describe the Jenny
Fax look?
Speaker 2 (04:58):
I think mainly it's around like a eighties it's really eighties.
This like a big shoulder, like a puff big shoulder,
and there was like a flower print and like really
princess dress that was really like for me, it's kind
of like a key look for the Jenny function.
Speaker 1 (05:16):
And when I was researching you, you're associated with an
aesthetic called kawhi And for listeners who might not know
what that means, what does that mean to you?
Speaker 2 (05:28):
Hawaii?
Speaker 1 (05:30):
Yeah? How do you describe that aesthetic for.
Speaker 2 (05:34):
My kauai is I don't know, like maybe it's a
little bit twice. How can I explin like, okay, because
when you see the cute like okay, pink and the ribbon,
this is cute. But I want you to make is
how can I say like it's really big on his
crime because I think I made a title. It's like
(05:57):
it's loose pity, but it's also cute inies right now,
So like when you have a cute things, then you
have something old, But is it somehow make you strong?
Speaker 1 (06:07):
Yes, I understand what you're saying. So it's not it's
not an entire outfit that's cute. It has other aspects
to it which are opposing the cuteness.
Speaker 2 (06:18):
Yeah, yeah, is that right?
Speaker 1 (06:20):
Yes, okay, I just want to make sure I'm interpreting
what this means. So I have a teenage daughter, and
I loved reading this quote from you where you said
I think teenage girls are the most powerful. They are
not so afraid of dangerous things. They want to challenge.
(06:40):
When you grow old, you're afraid that maybe this might
be dangerous, that might be hard, so you won't try
new things. But teenagers don't really care about a lot
of things that makes them the most powerful. What were
you like as a teenage girl and did you feel courageous.
Speaker 2 (06:58):
Because I I was leaving boarding school like a when
I was thirteen, like a three years in the school
with all the girls, and I think, and it's really
like a Catholic school, so oh wow, yeah, like you
have to like do your like prey like maybe three
(07:19):
times per week, like four hours together, all this kind
of learning the batting form. But then, like when you're
young and if this is something tried to give you
more rule and more limits, you want to be more
crazy than that.
Speaker 1 (07:33):
So how did you break out from that? How did
you express yourself with that kind of restriction being in
a Catholic school.
Speaker 2 (07:40):
I don't know if it's a good thing record, but
like I always try to challenge like really like the school.
If they's okay, you cannot do this, and then I
want to We are not allowed to eating like a
snacks in the school. Wow, So if you bring a
sweet like a sick and this is already so huge
(08:01):
challenge in school, you can be a hero.
Speaker 1 (08:04):
I went to boarding school, so I understand some of this.
One of the things that you do that I love
is on the back of every item of clothing that
you make, you write a note that says it's okay
to not be okay. Can you tell me why you
decide to include that message in your clothing.
Speaker 2 (08:26):
I think I read a lot of saying like it's
okay to be feeling sound, it's okay to cry. What
is kind of thing like? Because I think the more
emotions not only like, it's not only like happy or sound.
This is like so many different emotions. But a lot
of people decide okay, even how to smile, smiles, good things,
(08:50):
great things. But when if we encount, we just we
can be like what do we want to be? We
can feel in natural what do we want to be?
Not like if to that I'm not happy, I just
can cry and like I don't have to force myself,
like even how to think I'm great? So I have
to smile for everyone. If I want to scream, I
(09:12):
can swing like now I can think that to Christ,
I think most important things is that you can express
by your own way more like you a most comfortable
way to express yourself.
Speaker 1 (09:27):
Mm hmmm, yeah, So you write these messages on the clothing.
Is it because you also need to be reminded that
you can express these feelings.
Speaker 2 (09:40):
Yeah, I think kind of like my campaigns or I
really want to put that the world in everywhere. So
I think that's why I made it for my shoe
back or for my clothes attack. Yah, So like I
wanted to kind of pose it to remind maybe also
increase myself for everyone, every girl who wear those ces,
(10:00):
you know too, it's okay to feeling sad, so that
if you want to kind of like a remind for myself,
I think.
Speaker 1 (10:07):
Yeah, let's talk about Tokyo and business. You started your
own business as a woman, which is not an easy
thing to do. Yeah, when did you decide that you
wanted to have your own fashion line?
Speaker 2 (10:24):
Basically? I think I was helping my husband doing his brand,
Like I was kind of assist his brand for many years,
and then like how can I I was really not
the being addressed as a name, you know, like a
lot of people called me out ya whose wife? You know,
like people didn't really remember me kind of yeah.
Speaker 1 (10:48):
You were the woman behind the man who had the line. Yeah.
Speaker 2 (10:52):
Yeah, so it's kind of reminded me like a lot
of like this conference, like I actually had, and I
also wanted to design. Well you know, then I start
to talk with my husband like if like I have
this idea and I want to do this, and then
like kind of he give me like okay, so maybe
(11:14):
you can try something small fust and then to see
how it goes. Yeah.
Speaker 1 (11:18):
Yeah.
Speaker 2 (11:19):
Then I start my branding when I was thirty years old. Yeah.
Speaker 1 (11:24):
And were you surprised at how many people were interested
in what you were doing?
Speaker 2 (11:29):
Yes? Of course, very surprise, because I was I was
the one always being called are your husband's really great design?
Like you know, like always this kind of compliments, or
when I start my own brand and this like the
people come to my showroom or like they wanted to
buy the clothes. I was really surprised, like good surprise.
Speaker 1 (11:51):
Yeah. How did that feel?
Speaker 2 (11:53):
Oh? Feel good?
Speaker 1 (11:55):
Yeah? Yeah, to be recognized for your own talent, yes, yeah,
oh I love that because people treat you differently because
you're a woman, I'm sure.
Speaker 2 (12:06):
Yeah, I think like I think thats are getting bitter about.
I think Asia still like a lot of people, maybe
they might think it's normal. A woman is how to
be behind like you know, like a shadle.
Speaker 1 (12:20):
Yeah yeah, yes, well you are the main player in
your life. Let's talk about VS and your collaboration with them.
So you were asked to create a collection inspired by
the female form. Yeah, and actually yesterday one of the
(12:42):
girls who modeled in your collection, called Guinevere, was visiting
with me. She's a very good friend of mine, and
she told me that she had been in your collection,
and she showed me an incredible body piece she wore
that was like a mold of your body. I think, yeah,
(13:05):
can you talk to me about this collection you created,
because what I saw was incredible?
Speaker 2 (13:11):
Like you talked before, is like my inspiration is always
about my young childhood. I start doing like for quite long,
like ten something years, and you know, then my agent,
my real clients started getting like a distance actually kind
of yea, So this collection for me is like I
will start thinking because when they come to me, I
(13:34):
was really surprised. Also yeah, because really like a big
brownd and they want to do the cooborate with me,
and I was like really flooded. Was oh my god,
is that true? Like? And then I started thinking like, okay,
so why I have to be chosen by this project?
So I must I must do something good. So I
(13:57):
started to start thinking like because I'm I'm not the
person really put myself in front. So I'm this time thinking, okay,
maybe I want to show myself more like I think
about myself what I wanted to do, what I want
this like now my age like forty three years old,
(14:17):
and I start to think, so how about my body,
because you know, like I'm fourty three years old, and
I really become like a you know, like the figure
is different and yes, I know yeah, and there's like
the wrinkle, and but I don't feeling it's bad saying
(14:38):
it's kind of also like kind of for me, it
started feeling like enjoyed to say like, oh this is
kind of like a mark of the memory or something.
I started thinking in that way because when I was
maybe it's certain something, I started feeling well like oh
my god, this everything is like falling and yeah. But
then I start thinking like I want to show more
(15:01):
myself and try.
Speaker 1 (15:02):
To more like enjoying celebrate.
Speaker 2 (15:06):
Yeah, I kind of celebrate my body. And then I
start to check, like I was like a google online
and how to make a body mode or something, and
then I found this like maybe older lady she wanted
to make her own clothes, so she have to like
mold her body first by like a tape or something.
(15:26):
So I tried in my house with my husband after dinner,
and then we were taping, and at first I only
brought like one roll of the Scotch like the tape,
and then she was saying, oh my god, why are
you singing you only need one role because totally.
Speaker 1 (15:45):
Not, Oh my gosh.
Speaker 2 (15:47):
And then we start to find anything care rob in
the house and then we made like the first mode
it's really made like a whole old plastic bag and
like this taping. Yeah, and then I I said, maybe
I want to after I brought this the first mold,
like this plastic one to like a sweet company, A
(16:08):
said I wanted you to make this too swee d
and then he said this is too rough, so he
really cannot even scam. So finally they come by. They
scam by my own body. So I was waiting really
like this tide and follow this skan. He tried to
scan everything and then come around with this body mold.
Speaker 1 (16:28):
So you created the body mold from three D.
Speaker 2 (16:32):
Yeah, Oh my gosh.
Speaker 1 (16:34):
Yeah, it was amazing to see, I have to say.
Seeing it on and my friend Guenevere was talking about
what it felt like to have somebody else's body shape
on top of her body and what that experience was like.
And I thought that was really interesting to allow people
to have the experience of someone else's body. Yeah, it
(16:56):
was fascinating. So what were some of the references and
the inspirations you use to design your collection with VS?
Speaker 2 (17:06):
So my body mode, and I also like to kind
of watching like ordinary woman, you know, like the not
really how to be so fashionable, but like a woman
maybe who work in the bank and the banker and
the sho maybe wearing a bankers like a uniform or
something like Hawaii shirts and the like navy's cut something
(17:28):
like that, or the lady who work in cafe. So
I made this like pink and the pink stripe, I think,
like a pink stripe like a waitress the dress under
the mode. So like all the ordinary like women could
be like the base what they wear like also maybe
like this office lady suits I make and I also
(17:53):
do a lot of remake from the VS is the
actual product because when we have this, the saying like okay,
you have to think about your body and what do
you think about body and the victistic or something like
that the concept and then I was checking on their
online store and I found out the product is actually
(18:14):
really cute, you know. Yeah, I just wanted to be honest,
like I think it's cute, and yeah, if I also
want to have some something, you know, like from the
online store. So I started making a list and ask
them if I can have those and to try to
play with to quit like I made I think a
(18:36):
wedding dress and also a funeral address.
Speaker 1 (18:39):
Oh wow, what's the funeral dress?
Speaker 2 (18:41):
Like? Oh, the funeral dress is making by a lot
of black lace bra and the panthea.
Speaker 1 (18:49):
Oh, I want to see that. Well, I am so
excited for people to see what you've created. And I
only saw one thing and I want to see more.
So thank you for your time today. I really really
appreciate it and I'll look forward to everyone seeing this
(19:09):
collection that you've created.
Speaker 2 (19:11):
Thank you.
Speaker 1 (19:13):
You have been listening to VS Voices, the official companion
podcast to the VS World Tour. My thanks to today's
guest and if you love our show, please comment, like
and follow us wherever you listen to your favorite podcasts,
and as always, you can join me amand Decademy on Instagram.
VS Voices is part of Victoria's Secrets, ongoing commitment to
(19:36):
creating positive change for women. Together, we are amplifying the
voices and perspectives of women from all backgrounds, and please
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for listening.