Stay in touch and sign up for Paco’s weekly email newsletter, The Nerdletter.
Welcome back to another exciting episode of Weird Finance! In this episode, we have a special Client Spotlight featuring the brilliant Sarah Salvatoriello, founder of the creative branding studio Ampersand & Ampersand. In this episode, we'll dive deep into the nuances of marketing, messaging, and brand positioning—all crucial elements for sustained business success. As Paco and Sarah navigate the challenging yet rewarding landscape of entrepreneurship, they emphasize the importance of storytelling in finance and branding.
Sarah shares her enlightening journey from working with large media organizations to carving out her own niche in the branding world, shedding light on her initial denial of the need for sales and marketing and the mental shift she had to embrace as the primary salesperson. With candid discussions on prioritizing tasks, understanding customer pain points, and managing different client budgets, they explore how branding and marketing can effectively attract and engage a target audience.
Sarah Salvatoriello (@sarahsalv) founded Ampersand & Ampersand (@ampersand.ampersand), a creative branding studio that helps small and medium-sized businesses in a moment of pivot. Sarah spent 18+ years working with global media companies, in-house agencies, design studios, and advertising agencies. In 2020, she pivoted her career and quickly realized the struggles of running a creative business in an increasingly broken system. Her zone of genius is aligning vision, voice, and visuals through a mix of Gestalt theory, industry learnings, good ol’ fashioned brand strategy, and a sprinkle of Bob Ross.
Sarah’s blend of cheerful nihilism and compassionate-capitalist business empowerment swings against toxic positivity without sacrificing effectiveness. She seeks out the overlooked, creatively connects the objective to the subjective, and advocates for “real good” over “feel good.”
Join the next Bounce House, a free creative brainstorm to share your wild ideas and see what gains traction or book the Priority Prism and get focused on your first step towards a change.
The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.
If you’d like to contact us about the show or ask Paco a question about finances, call our hotline at 1-833-ASK-PACO, email us at weirdfinancepod (at) gmail.com or submit your questions here. We’d also love your listener feedback about the show; here’s a short survey.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.