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April 30, 2024 29 mins

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dave Charest, the Director of Small Business Success at Constant Contact.  

Talking Points:

  • How does Constant Contact work?
  • Social Media was supposed to be the end-all of marketing engagement.
  • Does Constant Contact assist companies in building their email base?
  • What marketing recommendations can you share with those just launching their business?
  • What is the difference between social media marketing and email marketing?
  • What type of age demographic dominates email marketing?
  • Discuss your Square partnership.
  • What are the top marketing tips entrepreneurs should follow to grow their small businesses?
  • As online marketing continues to grow, what are the best tools to recommend to entrepreneurs who struggle to find time to devote to marketing efforts?
  • Can you provide an example of how Constant Contact tools have helped a small business owner drive traffic and boost sales?
  • Marketing is often geared to generating new customers but what methods are best to retain current customers and grow their loyalty?
  • How can small business owners best utilize AI and Automation with their online marketing campaigns?

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