Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Annie Yatch.
Annie transitioned from her role as a Consultant for the Defense Intelligence Agency to become one of America's most prominent Team Leadership and performance Coaches. She is a remarkable transformational expert whose prowess extends from startups to multimillion-dollar enterprises. She expertly prevents costly mistakes, boosts revenue, and catalyzes lasting behavioral changes within teams to drive consistent and remarkable results.
Talking Points/Questions *
1. Northstar Leadership is a company driven to help already successful male entrepreneurs surpass revenue ceilings by redefining their leadership at home and in the office.
2. What is trauma, and how does it affect the entrepreneur?
3. What are the lies entrepreneurs tell themselves that reduce their ability to create wealth?
4. Why is unlocking your trauma the key to more success and fulfillment in business?
5. What are the top 3 leadership gaps for most entrepreneurs?
6. How can entrepreneurs redefine success for themselves to feel more fulfillment each day?
7. What are the biggest relationship issues that entrepreneurs face and how can they resolve them to be more connected to those they love?
8. How can entrepreneurs keep their teams growing and inspired?
With a track record of guiding businesses across various sectors, Annie has consulted with companies from ground zero to 1.2B in revenue. Her prowess extends from startups to multimillion-dollar enterprises, as she expertly prevents costly mistakes, boosts revenue, and catalyzes lasting behavioral changes within teams to drive consistent and remarkable results.
Recognized as the Chief Transformation Officer for Influencers and Entrepreneurs, Annie has earned this title through her unparalleled ability to empower you to rewire the subconscious patterns that limit your net worth.
Her methodology extends beyond the surface, aiming to dissolve deeply ingrained trauma patterns that hinder your growth. By helping you and your team overcome these limitations, Annie paves the way for achieving monumental goals with newfound ease and unwavering confidence.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the show. I'm Rashwan McDonald, the host of
Money Making Conversations Masterclass, where we encourage people to stop
reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with dog profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi am Rashan McDonald, our host
is weekly Money Making Conversation Master Class show. The interviews
and information that this show provides off for everyone. It's
time to stop reading other people's success stories and start
living your own. My guest transition from her role as
(00:48):
a consultant for the Defense Intelligence Agency to become one
of America's most prominent team leadership and performance coaches from
startups to million dollar enterprises. Please work with the Money
Making Conversations Master laf as any yacht. How are you
doing any?
Speaker 2 (01:02):
I'm great, I'm so thankful to be here.
Speaker 1 (01:04):
Thanks for having me well you know, and reading your bio.
I'm always my show money Making conversation MATHI class, financial literacy, entrepreneurs,
small business owners. You know, well, I'm trying to get
them the age and especially leadership. Expound on the importance
of leadership as we get into this interview with you.
Speaker 2 (01:25):
Sure well, one of the things I've recognized from spending
the last fifteen years in the leadership space is that
there are usually three big gaps in businesses, whether you're
a small business starting out or you're a multimillion dollar business,
and the three gaps are always the same. And so
for anyone listening that's an entrepreneur, I really want you
to think about how do you fill these three gaps
in your business, because if you can, it changes the
(01:45):
game for you and the amount of money you can
make and the amount of scaling and growing you can
do with your company. So the three big gaps, the
first one is always we've got to have the ability
to plan. A lot of people in companies don't plan
very well. They don't preemptively plan, and they don't continue
to plan. The second piece is you have to be
able to give and receive very positive constructive feedback so
(02:06):
that there is no delay in productivity. And a lot
of the times in most companies, you only get pulled
in to talk to your boss when you've done something wrong,
not for all the times that you do things right.
So feedback is really essential. And then the last piece
of that is delegation or holding responsibility, because most people
are very quick to hand off a responsibility, but there's
no process in place to make sure that when that
(02:27):
responsibility is handed off, it comes around and hits the
deadlines every time.
Speaker 1 (02:32):
So now my response to this would be two and three.
I was failing in miserably, you know what I'm saying.
And I would say that because I wanted to be
I didn't want to participate in my company. I wanted
to be a person that walked in. I hired all
the right people to do their job. So I was failing.
I had a plan. Number one was in shape. That
(02:54):
was my plan. My number two to give and receiving feedback.
I was app isn't there. I was always traveling, and
then I would come back frustrated with the results. I
was frustrated because they didn't see my vision. And then
on the last one, number three, I was delegating too much.
So if you came to thirty and fifteen, media you
(03:15):
would give me a strike on two and three immediately,
do you just sit down and talk to me? And
I'm assuming this is how it worked. You talk to
an individual so you get a sense of how the
business is put together. Tell us how that works, because
I just told you out of your three steps, I
was failing two and three. I would tell you now,
and I have improved on two and three by reducing
my staff from eleven to four.
Speaker 2 (03:38):
I love that. I mean, I think everyone's so unique
right that when you sit down and you talk with someone,
you can talk about the three big gaps. But what
I tend to do. I found after working with different
companies for about fifteen years, that I could give the
greatest leadership techniques, the greatest performance tools to the company.
But if I didn't spend time with that particular CEO
(03:59):
or business owner and really dial in what was the
root trauma pattern that causes you to act the way
you do to not fill those gaps, then it wasn't
as effective as it could be. So I stopped working
with teams for a while and I went directly to
the entrepreneur or the CEO or that business owner, and
I'm like, let's dig in a little bit deeper here
(04:19):
and figure out why are you doing the things that
you're doing, because if we can stop those patterns, then
your company can rocket ship into much higher levels of revenue.
So that's where for me, it's fantastic that you were
able to identify, like, these are the two areas that
I'm not doing what I need to do in and
then you made those changes. But there's an underlying discussion
around what is this root trauma pattern? And trauma just
(04:42):
means wherever there was a lack of control in your life.
Usually it starts pretty early on that defined you as
an entrepreneur, because if you can identify that root pattern,
you can start to unravel the things in the subconscious
that try to cause your harm and business.
Speaker 1 (04:57):
You know, I would say I'm your patient or your
client on this call here, I would say that a
lot of my success was tied to meet okay, and
I worked with a lot of high profile celebrity talent,
and so in some ways a lot of my success
was tied to their success, and I didn't really see that.
(05:20):
In other words, I could be able to dictate I
had a power structure I had created because I was
working with celebrity talent. When I no longer had that
celebrity talent that created a different profile and makeup for me,
and I was still trying to run my business like
I had these powerful celebrity relationships. That was the number
one flaw that I had to admit that I had
(05:42):
to make that change. And I think in talking to
you and talking about trauma, trauma for me was acknowledging
things had changed and you, Sean McDonald, need to make
an adjustment. Is that correct?
Speaker 2 (05:54):
Yes, Because most entrepreneurs, they don't want to recognize that
the environment has changed from where they used to be
to the new present environment. So if you think about
it like this, there's a little kid and gets shut
into his room, and when he shut into his room,
he thinks that someone's abandoned him because now he's all
alone in the room. Well, he grows up as an
(06:15):
entrepreneur and he decides that he can only be in
the present moment because when he's by himself in his room,
he can control the environment. Now as an entrepreneur. That
sort of helps, it sort of doesn't, because this little
kid is going to think, if I don't plan and
I just stay in the moment and I engage with
people around me. I'm going to be a really successful
business owner. But what that little kid subconscious is missing
(06:38):
is that he hasn't defined a plan or planned with others.
He's just two in the moment. So I bring this
up because what you just walked through was you identified
I am the issue here. I have to reset my
identity in order for me to reset my business. And
so that subconscious story of that little kid. Most entrepreneurs
are like, well, I got to still play in that
(07:00):
little kid memory, that little kid way of doing things,
and most of us have a seven year old running
our business instead of the adult persona that we actually are.
So when you reset your identity there and you said, listen,
my business is changing. I don't have those celebrity clientele.
I need to change my identity to make sure the
business can move forward. That was one of the biggest
breakthroughs I'm sure that you've had, and that's where that
(07:20):
subconscience comes into play.
Speaker 1 (07:22):
We know I'm talking to you, Annie. You know, first
of all, let me make sure people understand how they
can reach out to you, because you know you can
deepen these and we're going to ask you a game.
But how can one find any yacht.
Speaker 2 (07:33):
Yes, you can find me on Instagram It's Northstar dot
Annie A N N I E. That's the easiest way.
Or you can email me Annie at north Star Leadership
School dot com.
Speaker 1 (07:44):
We know change is always a big fear in people's lives,
you know, and I embraced change. I love it. I
wake up and I go. You know, if I am uncomfortable,
that's a good thing. And I tell people all the
time if I'm feeling uncomfortable about the decision I'm about
to make, that's good because that means that I have
made the decision consciously that it's necessary to act on it.
Speaker 3 (08:06):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan MacDonald. Money Making Conversations Masterclass
(08:27):
continues online at Moneymakingconversations dot com and follow money Making
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (08:37):
Now, in your intro said you were consulting for the
Defense Intelligence Agency. That's a big wow. Whoah Defense Intelligence
and you transitioned to become a prominent team leadership and
performance coach. Now I got the intelligence over here. Now
leadership over here was the inability to allow you to
(08:58):
lead in that previous opportunity.
Speaker 2 (09:01):
No, it was, honestly, it was more the fact that
I found while I was doing that work that people
keep information in a very siloed way because information gives
you more power. And it was really difficult for me
to make sure people were working really well together and
sharing information. And so I started watching people's behavior patterns
and observing that, and I became obsessed with how do
(09:22):
we change people's behaviors that more can get done, Because
if you think about entrepreneurs, we're all alphas. We want
to get out there and change the world, impact the world,
but we have behaviors that don't serve us, and their
behaviors from our past that we've been using over and
over again, not realizing that these certain behaviors aren't our
friends anymore. And so I think change is a big
fear for a lot of people. But I think the
(09:43):
more we can look at our behaviors and say is
this behavior serving me or is there a different behavior
that I need, That's where I got really excited for entrepreneurs.
And so moving from defense intelligence of observing people's behaviors
to dialing in how do we change their behaviors? And
then you know, I spent a little bit time working
with a bunch of Navy Seals, and from that experience,
I can tell you they think differently, they think differently,
(10:06):
they act differently, they have different ways that their brains work.
And so I was like, what if we can backwards
engineer some of these systems and structures that the Navy
Seal teams use to be the most elite team and
bring it to normal people like us so that we
can be more effective and efficient in our lives. So
that's sort of how I transitioned out of the defense
intelligence realm into more of this entrepreneurial spirit.
Speaker 1 (10:25):
Well, I think you said Navy Seals is a good
transition to my first question here. North Star Leadership is
a company driven to help already successful male entrepreneurs surpass
revenue c leads by redefining their leadership at home and
into office. The word mail is what popped out at
me expound.
Speaker 2 (10:45):
So for me, you know, you, when you start working
in business, I think you don't really know what your
target market is. You don't really know who's going to
find you and what message is going to resonate. But
because I was the entrepreneur in my experience of life
with my ex husband, he was a Navy seal. I
was the entrepreneur. He was more of the person that
liked to train and educate people. When we were looking
(11:08):
at the businesses together, I kept saying, I'm like, if
I'm the entrepreneur, I've been making all these choices and
I come home in the end of the day and
I don't have the ability to be present with my family.
That's something that's going to disconnect me from my spouse.
How many other male entrepreneurs are coming home at the
end of the day. They don't feel like they can
be present. They feel like their spouse is feeling like
(11:28):
they're not getting the attention they deserve. Maybe the family
isn't and they're thinking to themselves, if I can't even
get my family to coordinate well together, how can I
get my business to scale and grow. So there's really
this age range of male entrepreneurs between thirty five and
fifty where they've created a lot of success, but now
their relationship is showing up as something that's not as
stable as they want, so they call me in because
(11:50):
there's got to be something wrong with my leadership that
I can't lead my family in the way I want,
and therefore that's something that we need to look at
for the business too. So it's been interesting to watch
as these men that I work with have been able
to identify all the problems that are going on in
their marriage or their relationship are actually happening in their
business too. They just couldn't see them before in that
specific way.
Speaker 1 (12:10):
Is that denial?
Speaker 2 (12:12):
It's not denial, I think honestly, it's a subconscious block.
And that's why I do that subconscious work because these
men are successful, they're high performers. They care so much
about their family, and all they want is that deep connection,
and they're wondering, how can I have such a deep
connection with all the people I'm serving, the impact I'm creating,
the teams I'm building, But I don't feel that at home.
I just feel sort of mediocre when I walk through
(12:33):
the door. So that's where I've been trying to help
men step up into this leadership place where they have
emotional intelligence that's at a heightened level to make them
an even better leader, and then they have some incredible
leadership skills, and then you top that off with how
do I get to step back into that masculinity that
comes from a place of being very secure sexually and
who they are and what they stand for. So it's
(12:55):
sort of like a three pronged approach.
Speaker 1 (12:56):
Well, it's great, it's called your business plan. Okay, most
people don't have a business plant. I've discovered that, you know,
they want to open the doors, they want to sell
a product, but there's no business plan. And that's when
we talk about creating wealth and the lies that entrepreneurs.
You know, it's really interesting that I want to thank
you for coming on Money Making Conversation master Class, Annie,
(13:17):
because I learn a lot and it allows me to
be honest on my show when I'm speaking to a
professional like you. And one of the parts of being
honest is the lies we tell ourselves, and those lies
can block our opportunity to create wealth as well as
our relationship with our employees. Are people we employ talk
about the lies as an entrepreneur that we keep bouncing,
(13:40):
and specially we're dealing with men. I know exactly who
my target on is me, So I'll walk.
Speaker 2 (13:47):
You through a couple of the lies that I've noticed
men tell themselves, And it's really interesting because what I've
learned over time is that when you are living or
telling yourself a lie, you will feel like you are suffering.
When you are living in a truth, you will feel
like life is easier. So I would encourage any of
the men listening in the audience that if you're feeling
suffering in some aspect of your life, to look at
where that suffering is coming from and to try to
(14:09):
figure out what lie are you telling yourself that's keeping
you stuck. So that's on the grandiose scale of lies.
But the three probably biggest lies I watch in male
entrepreneurs is the first one is that you have to
shoulder the burden of everything of the business on your own,
so it's almost like the buck stops with you. Extreme ownership.
You know, nobody else can handle this. I can't let
anybody else in because They're not going to be able
(14:30):
to understand what I'm going through. So that that lies
very difficult, and it goes against the fundamental truth that
everything in life is team, whether it's a team with
your spouse, a team with your children, a team with
your team members. Everything in life is team and if
you don't have the skill set to build and develop
teams and build and develop leaders, then you're always going
to be stuck in that line. So that's the first
(14:51):
big one. You know another and I don't know if
does that resonate with you. Have you ever had that
experience where you feel the weight of everything on your shoulders?
Speaker 1 (14:59):
Well, you know, I'm very good at I will never
get lost. I will never get in. Also, it doesn't
the amount of pressure I deal with it. I remember
one time I was I was riding with my wife
and she was taking me to the airport. It was
like five o'clock in the morning, and she was saying
she just looked over me. I was drying, and she said,
(15:21):
are you ever tired? And I looked at her. I said,
I'm tired all the time. I said, But why shn't
I let you know that? M And so that's my
personality and he knows that. You know, we get in
this game to be successful. The word pity or self
pity should be drummed out because I gotta go get
(15:45):
a four hour week job and I won't be happy,
so I get up. I'm not happy at four thirty
in the morning, and I'm not because I've never had
I got up to date, I was an appy, but
during the week, that's part of the business plan. And
So to answer your question, is that I allow stress
(16:07):
in my life because I know it's part of it,
but I don't complain about it because that's part of it.
Speaker 2 (16:13):
My DNA, yep, And that's what I found with so
many men. Right, It's almost like you're silently struggling in
some of the stress and you don't want to put
that burden onto your spouse, soto other people around you,
especially if you have a team in business, because you're like,
if I put the stress on them, then they're not
going to perform, right, So you know in those moments
(16:33):
with your spouse. And I remember, because you know, I
was an entrepreneur. I was doing eighteen hour days for
a long time. And I remember one night I was
driving home and I literally thought to myself, Wow, if
I could just crash into the side of this media
and I could probably go to the hospital and sleep
for a week, and that would be amazing. I would
love to sleep for a week, right, And I remember
when I got home, I told my spouse that at
the time, he's like, oh my god, should I be
(16:55):
worried about you? I'm like, I'm just being practical here.
I'm like, I'd love to sleep for a week. All entrepreneurs,
I know, we've all taken on way too much stress,
We've done way too much work. And instead of going
to this spouse and being like, yeah, I'm exhausted and
I don't know what to do about this, but this
is the support I need in this moment, most of
us tend to be quiet about it and we don't share,
(17:16):
and then we create a bigger divide because we're not
connecting in the way that we could to get more support.
Most entrepreneurs hate asking for help. But here's the thing
about asking for help that I think is so beautiful
as a business owner and an entrepreneur. If you can
ask somebody else for help and you know exactly what
you need, you allow that person to step into purpose
for you and for them, And so for me. I
(17:37):
used to never want to ask for help because I
don't want to peer weak. I don't want to people
think I don't know what I'm doing. But once I
start asking for help, everybody tries to rally around you,
and you build teams so much more effectively because now
people know what you need and you're giving them purpose
to step into their own purpose for what they're able
to create in their lives, so.
Speaker 1 (17:54):
That when they define that purpose, that allows them to
create the wealths And am I wrong in my statement
that Okay, I'm fine with being tired, I'm fine with
that part of my dream building process. Or I shouldn't
be fine with that.
Speaker 2 (18:13):
You shouldn't be fine with it. But here's where I'm
going to help you with this just a little bit.
So most of us allow ourselves to drive ourselves and
grind ourselves into the ground, so we're exhausted all the time.
When we're exhausted all the time, our brain goes into
a default pattern that is fight or flight, typically more
often than it is opening and expansiveness. So for a
lot of the entrepreneurs I work with, I say to them, Okay,
(18:35):
I understand that you're tired. I've been there too. What
we have to do is we have to calm your
nervous systems that even if you get tired, you're not
making decisions from a place of exhaustion. And so the
way we do that is we talk about this thing
called an emotional deposit, which is you have to find
something that makes you feel alive, makes you feel happy,
and you have to evenly distribute throughout your day these
moments of emotional deposits, because that gives you more capacity
(18:59):
and it takes you out of the exhaustion so you
can make decisions for a much healthier place.
Speaker 1 (19:04):
Well, I do that with desserts.
Speaker 2 (19:05):
I love desserts. You can't eat desserts fifteen times a day.
Speaker 1 (19:12):
I don't pitch cobbler yesterday to be a similar role.
This morning, I'll be out there jumping that. I'll be
out there.
Speaker 2 (19:22):
Sugar.
Speaker 1 (19:25):
I started out my day yes day. I made peach
cobbler for the staff. I hate two helpings. Then for lunch,
I had some little gummies, and then for dinner, I
had me uh two big scoops of butter pecan ice cream.
This morning I woke up and had me a nice
settling role, homemade and simpling role. So that's why that's
(19:46):
my trigger for me. I don't drink coffee and I
don't drink alcohol. That's what people do, sugar.
Speaker 2 (19:51):
When they can't do alcolor, they can't do caffeine.
Speaker 1 (19:55):
And right like that, I'm not recommending that I'm not recom.
Speaker 2 (20:00):
There's probably more shues that we could dive into. Right,
there are more positive things that you can add in.
And I love this.
Speaker 1 (20:06):
I appreciate this conversation. I like to believe that the
information you've given given me as well as the people
who are listening on this show. It's never been heard
on this show before because I meet a lot of
people who say this is what they do. But then
it gets into very geneeric conversations and I'm going and
I'm smart enough to extend that conversation through, so it
(20:27):
becomes a good conversation, but the value is lost. The
details that you're providing. I think it's I feel it
going to help people, and it's about I had a
big meeting with my staff today. We were just breaking
down different dudes and don'ts, and it's about trying to
grow and inspire your staff. As a leader, talk to
us about that and your principles. I'm a man, you're
(20:47):
talking to men. That's your business plan, and you chose
to target that particular audience inspiration and grow on your staff.
Speaker 2 (20:56):
So the biggest thing that I've found that grows the
staff the quickest with the most inspiration and motivation is
something that I call a desired end state. Now, this
concept came from the Navy Seal teams, and when I
worked with all the Seals, I was like, well, what
is this concept and how do we backwards engineer It's
normal people can use it. So the concept here is
for every single person on your team, you must understand
(21:18):
what is there deeper why that drives them. So for example,
if you have a team member and the team members
constantly late, They're showing out five ten minutes late every day,
what I would do is I would sit down with
that team memory. I'd be like, Hey, what's the bigger
reason of why you're working here? What do you want
to accomplish in your life? Where do you want to go?
What do you want to create with your family? What
do you want to create for your kids. I go
(21:39):
so deep into that conversation that the end of the conversation,
I know, beyond a shadow of a doubt, if they
can create this beautiful thing in their lives, they are
all in on showing up. And then I use that
purpose what we've identified from asking why over and over
and over again to tell the person consistently every week.
I'm like, okay, remember you told me I wanted to
(22:00):
create a vacation home where your entire family can come
together on the lake in Atlanta. Does that still mean
anything to you? Do you still want that? And when
they're like, well, yeah, of course I do, I'm like,
all right, Well, what action can you take today to
get you there? So we're always backwards engineering based on
an emotional feeling. And what I found in business is
most men when they lead, they don't care about the emotions.
(22:21):
They don't care about that emotional feeling. They just want
the metrics, the KPIs. They want the performance. And what
I've told them is I said, if you go after
Mectro's KPIs, you'll get a certain level of performance. But
if you start identifying the emotional thing that moves the person,
and you bring up that emotional component every single day
with them or every week, depending on the cadence of
(22:41):
what you like to do with your team, those people
know that you're invested in their future and their future
dream and they will work harder for you. They will
show up on time for you, and you can tie
them their metrics to making that dream happen, and then
you try that dream to the dream of the company.
Speaker 1 (22:57):
Wow.
Speaker 2 (22:58):
So this way, it's a whole different level of creating
that emotional feeling every day so that people can be
even more invested in what they're creating with you and.
Speaker 1 (23:06):
For you cool any north Strar leadership, that's your company.
Someone's listening to the show, they want to what's the precedure,
what's the step? Why should somebody call you?
Speaker 2 (23:17):
So usually what I like to do is, because I'm
such a giver, I tell people you can always call me,
call me and we'll do just a free hour of
assessing so that I can give you some insight on
what's your trauma pattern that might cause you some issue,
what's the leadership gap that you might be experiencing, and
what's the issue with the team that we really have
to address. So when most people call me, they're like,
(23:38):
I'm going to tell you everything about my business, everything
about me personally. Go tell me what needs to be changed.
And usually if I can show people what the gaps are,
they're like, yes, please help me change this. So a
lot of what I do is a lot of free
sessions to help people sort of decide what do they
want to work on, what don't they And a lot
of times I have one conversation with someone and they
(23:59):
tell me it's like thirty years of therapy in one session.
They go off and do amazing things, and maybe we
don't work together, but then another person comes in and
we do for six to twelve months. So that first
step is always the discovery call of what's going on
in your life? Where are these patterns, how is your
subconscious messing with you? And how do we create you
into an even better leader of your team.
Speaker 1 (24:16):
We'll do well. I'm gonna tell you something. You're good.
You're really good. Got the great voice, articulate, you know,
definitely a person that I could talk to a lot.
It's kind of scary there. I will take you glad
you're in Park City. Okay, when you were talking about
because you know I'm dealing with I'm not so much dealing,
but I'm just communicating with you. I think that's the
(24:39):
thing here. And oftentimes when you are married or you're
in relationships, you know you if I have a flaw.
I talk so much at work. Any when I get home,
I don't want to talk. I'm tired. I don't want
to share anything because I'm just repeating, would I just
(25:01):
you all day long, right for ten hours? How do
I fix that? Why would you recommend a fix?
Speaker 2 (25:09):
So this is such a good question because every man
I've ever worked with asked me the same question. So
the first piece of this that I would say is
before you get home, most men need an hour to
an hour and a half of transition time, because if
you've been talking all day long to everybody, emotionally managing
all the people in your office, you need an hour
(25:31):
and a half to do whatever the heck it is
you want to do that fuels you up. So some
of the men will say to their spouses, they're like, listen,
I'm going to get off of work at five. I'm
going to be home by six thirty because I'm going
to go do something that makes me feel alive, it
makes me feel lit up again. I'm going to either
read a book or listen to music or call someone
that makes me feel really connected. Because most men don't
fuel themselves with connections, so when they come home, they
(25:54):
don't want to be connected because no one's filled them
up all day with love and light and belief. Right,
Because You've been doling that out all day to everybody
on your team, but no one's been fueling you like that.
So that's typically where for most of the men, I'm like,
we have to find again. It's this concept of the
emotional deposit. We have to find something that makes you
feel again so you can feel alive, and we use
(26:17):
that in that transition zone. And we also have a
very specific process for transitioning, right because if you leave
work and you're still running through your head all the
things you need to do, all the things you didn't do,
and then you walk in the door, no one's going
to connect with you because they can tell you're not
all there. So there's a very specific process for transitioning
that we use and work on for that first hour
and a half. And it's very customed to each human being,
(26:38):
because every man has different things that he loves, or
he's engaged in, or he wants to experience more.
Speaker 1 (26:43):
Wow, I want to tell you some Annie. As we
close up this interview or close out this interview, please
give out your contact information because a lot of people
need to call you, especially a lot of men is
listening to the show feature out audience are men, So
please make a relation ship call to just just talk.
That's all we're doing. We're just talking, right, We just talked,
(27:06):
and then I'm discovering about rushaw and McDonald. Give us
your contact information.
Speaker 2 (27:11):
Yeah, so you can reach out to me through Instagram,
Northstar dot Annie, or you can send me an email
directly Annie A N N I E at Northstar Leadership
School dot com. And just so like we'll just have
some fun. We'll dive into your life a little bit
and we'll figure out do you need some sport do
you not? Is there anything that we can make better?
And if there isn't or if I have a better
resource for you, I'm happy to hand you to that resource.
Speaker 1 (27:31):
Too, amazing. Our mission is to empower you to rise
above limitations, break boundaries, and reach new heights in your
entrepreneurial journey. Annie Yacht, please please take all my my, my,
thank you for coming on the show. You are unique
guests and I hope, I hope, I may. I knew
(27:52):
you were busy. It was tough for me getting you
on the show, and I hopefully we can schedule again
in the future because you're fantastic. Thank you for coming.
Money I can do to help you.
Speaker 2 (27:59):
Thank you for getting the word out and I'm so
glad that you're doing what you're doing because it's a
beautiful service to the world. We need more of that.
Speaker 1 (28:05):
This has been another edition of Money Making Conversation Masterclass
posted by me Rushaun McDonald. Thank you to our guests
on the show today and thank you our listening to
the audience now. If you want to listen to any
episode I want to be a guest on the show,
visit Moneymakingconversations dot com. Our social media handle is money
Making Conversation. Join us next week and remember to always
(28:26):
leave with your gifts. Keep winning.
Welcome to the show. I'm Rashwan McDonald, the host of
Money Making Conversations Masterclass, where we encourage people to stop
reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with dog profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi am Rashan McDonald, our host
is weekly Money Making Conversation Master Class show. The interviews
and information that this show provides off for everyone. It's
time to stop reading other people's success stories and start
living your own. My guest transition from her role as
(00:48):
a consultant for the Defense Intelligence Agency to become one
of America's most prominent team leadership and performance coaches from
startups to million dollar enterprises. Please work with the Money
Making Conversations Master laf as any yacht. How are you
doing any?
Speaker 2 (01:02):
I'm great, I'm so thankful to be here.
Speaker 1 (01:04):
Thanks for having me well you know, and reading your bio.
I'm always my show money Making conversation MATHI class, financial literacy, entrepreneurs,
small business owners. You know, well, I'm trying to get
them the age and especially leadership. Expound on the importance
of leadership as we get into this interview with you.
Speaker 2 (01:25):
Sure well, one of the things I've recognized from spending
the last fifteen years in the leadership space is that
there are usually three big gaps in businesses, whether you're
a small business starting out or you're a multimillion dollar business,
and the three gaps are always the same. And so
for anyone listening that's an entrepreneur, I really want you
to think about how do you fill these three gaps
in your business, because if you can, it changes the
(01:45):
game for you and the amount of money you can
make and the amount of scaling and growing you can
do with your company. So the three big gaps, the
first one is always we've got to have the ability
to plan. A lot of people in companies don't plan
very well. They don't preemptively plan, and they don't continue
to plan. The second piece is you have to be
able to give and receive very positive constructive feedback so
(02:06):
that there is no delay in productivity. And a lot
of the times in most companies, you only get pulled
in to talk to your boss when you've done something wrong,
not for all the times that you do things right.
So feedback is really essential. And then the last piece
of that is delegation or holding responsibility, because most people
are very quick to hand off a responsibility, but there's
no process in place to make sure that when that
(02:27):
responsibility is handed off, it comes around and hits the
deadlines every time.
Speaker 1 (02:32):
So now my response to this would be two and three.
I was failing in miserably, you know what I'm saying.
And I would say that because I wanted to be
I didn't want to participate in my company. I wanted
to be a person that walked in. I hired all
the right people to do their job. So I was failing.
I had a plan. Number one was in shape. That
(02:54):
was my plan. My number two to give and receiving feedback.
I was app isn't there. I was always traveling, and
then I would come back frustrated with the results. I
was frustrated because they didn't see my vision. And then
on the last one, number three, I was delegating too much.
So if you came to thirty and fifteen, media you
(03:15):
would give me a strike on two and three immediately,
do you just sit down and talk to me? And
I'm assuming this is how it worked. You talk to
an individual so you get a sense of how the
business is put together. Tell us how that works, because
I just told you out of your three steps, I
was failing two and three. I would tell you now,
and I have improved on two and three by reducing
my staff from eleven to four.
Speaker 2 (03:38):
I love that. I mean, I think everyone's so unique
right that when you sit down and you talk with someone,
you can talk about the three big gaps. But what
I tend to do. I found after working with different
companies for about fifteen years, that I could give the
greatest leadership techniques, the greatest performance tools to the company.
But if I didn't spend time with that particular CEO
(03:59):
or business owner and really dial in what was the
root trauma pattern that causes you to act the way
you do to not fill those gaps, then it wasn't
as effective as it could be. So I stopped working
with teams for a while and I went directly to
the entrepreneur or the CEO or that business owner, and
I'm like, let's dig in a little bit deeper here
(04:19):
and figure out why are you doing the things that
you're doing, because if we can stop those patterns, then
your company can rocket ship into much higher levels of revenue.
So that's where for me, it's fantastic that you were
able to identify, like, these are the two areas that
I'm not doing what I need to do in and
then you made those changes. But there's an underlying discussion
around what is this root trauma pattern? And trauma just
(04:42):
means wherever there was a lack of control in your life.
Usually it starts pretty early on that defined you as
an entrepreneur, because if you can identify that root pattern,
you can start to unravel the things in the subconscious
that try to cause your harm and business.
Speaker 1 (04:57):
You know, I would say I'm your patient or your
client on this call here, I would say that a
lot of my success was tied to meet okay, and
I worked with a lot of high profile celebrity talent,
and so in some ways a lot of my success
was tied to their success, and I didn't really see that.
(05:20):
In other words, I could be able to dictate I
had a power structure I had created because I was
working with celebrity talent. When I no longer had that
celebrity talent that created a different profile and makeup for me,
and I was still trying to run my business like
I had these powerful celebrity relationships. That was the number
one flaw that I had to admit that I had
(05:42):
to make that change. And I think in talking to
you and talking about trauma, trauma for me was acknowledging
things had changed and you, Sean McDonald, need to make
an adjustment. Is that correct?
Speaker 2 (05:54):
Yes, Because most entrepreneurs, they don't want to recognize that
the environment has changed from where they used to be
to the new present environment. So if you think about
it like this, there's a little kid and gets shut
into his room, and when he shut into his room,
he thinks that someone's abandoned him because now he's all
alone in the room. Well, he grows up as an
(06:15):
entrepreneur and he decides that he can only be in
the present moment because when he's by himself in his room,
he can control the environment. Now as an entrepreneur. That
sort of helps, it sort of doesn't, because this little
kid is going to think, if I don't plan and
I just stay in the moment and I engage with
people around me. I'm going to be a really successful
business owner. But what that little kid subconscious is missing
(06:38):
is that he hasn't defined a plan or planned with others.
He's just two in the moment. So I bring this
up because what you just walked through was you identified
I am the issue here. I have to reset my
identity in order for me to reset my business. And
so that subconscious story of that little kid. Most entrepreneurs
are like, well, I got to still play in that
(07:00):
little kid memory, that little kid way of doing things,
and most of us have a seven year old running
our business instead of the adult persona that we actually are.
So when you reset your identity there and you said, listen,
my business is changing. I don't have those celebrity clientele.
I need to change my identity to make sure the
business can move forward. That was one of the biggest
breakthroughs I'm sure that you've had, and that's where that
(07:20):
subconscience comes into play.
Speaker 1 (07:22):
We know I'm talking to you, Annie. You know, first
of all, let me make sure people understand how they
can reach out to you, because you know you can
deepen these and we're going to ask you a game.
But how can one find any yacht.
Speaker 2 (07:33):
Yes, you can find me on Instagram It's Northstar dot
Annie A N N I E. That's the easiest way.
Or you can email me Annie at north Star Leadership
School dot com.
Speaker 1 (07:44):
We know change is always a big fear in people's lives,
you know, and I embraced change. I love it. I
wake up and I go. You know, if I am uncomfortable,
that's a good thing. And I tell people all the
time if I'm feeling uncomfortable about the decision I'm about
to make, that's good because that means that I have
made the decision consciously that it's necessary to act on it.
Speaker 3 (08:06):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan MacDonald. Money Making Conversations Masterclass
(08:27):
continues online at Moneymakingconversations dot com and follow money Making
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (08:37):
Now, in your intro said you were consulting for the
Defense Intelligence Agency. That's a big wow. Whoah Defense Intelligence
and you transitioned to become a prominent team leadership and
performance coach. Now I got the intelligence over here. Now
leadership over here was the inability to allow you to
(08:58):
lead in that previous opportunity.
Speaker 2 (09:01):
No, it was, honestly, it was more the fact that
I found while I was doing that work that people
keep information in a very siloed way because information gives
you more power. And it was really difficult for me
to make sure people were working really well together and
sharing information. And so I started watching people's behavior patterns
and observing that, and I became obsessed with how do
(09:22):
we change people's behaviors that more can get done, Because
if you think about entrepreneurs, we're all alphas. We want
to get out there and change the world, impact the world,
but we have behaviors that don't serve us, and their
behaviors from our past that we've been using over and
over again, not realizing that these certain behaviors aren't our
friends anymore. And so I think change is a big
fear for a lot of people. But I think the
(09:43):
more we can look at our behaviors and say is
this behavior serving me or is there a different behavior
that I need, That's where I got really excited for entrepreneurs.
And so moving from defense intelligence of observing people's behaviors
to dialing in how do we change their behaviors? And
then you know, I spent a little bit time working
with a bunch of Navy Seals, and from that experience,
I can tell you they think differently, they think differently,
(10:06):
they act differently, they have different ways that their brains work.
And so I was like, what if we can backwards
engineer some of these systems and structures that the Navy
Seal teams use to be the most elite team and
bring it to normal people like us so that we
can be more effective and efficient in our lives. So
that's sort of how I transitioned out of the defense
intelligence realm into more of this entrepreneurial spirit.
Speaker 1 (10:25):
Well, I think you said Navy Seals is a good
transition to my first question here. North Star Leadership is
a company driven to help already successful male entrepreneurs surpass
revenue c leads by redefining their leadership at home and
into office. The word mail is what popped out at
me expound.
Speaker 2 (10:45):
So for me, you know, you, when you start working
in business, I think you don't really know what your
target market is. You don't really know who's going to
find you and what message is going to resonate. But
because I was the entrepreneur in my experience of life
with my ex husband, he was a Navy seal. I
was the entrepreneur. He was more of the person that
liked to train and educate people. When we were looking
(11:08):
at the businesses together, I kept saying, I'm like, if
I'm the entrepreneur, I've been making all these choices and
I come home in the end of the day and
I don't have the ability to be present with my family.
That's something that's going to disconnect me from my spouse.
How many other male entrepreneurs are coming home at the
end of the day. They don't feel like they can
be present. They feel like their spouse is feeling like
(11:28):
they're not getting the attention they deserve. Maybe the family
isn't and they're thinking to themselves, if I can't even
get my family to coordinate well together, how can I
get my business to scale and grow. So there's really
this age range of male entrepreneurs between thirty five and
fifty where they've created a lot of success, but now
their relationship is showing up as something that's not as
stable as they want, so they call me in because
(11:50):
there's got to be something wrong with my leadership that
I can't lead my family in the way I want,
and therefore that's something that we need to look at
for the business too. So it's been interesting to watch
as these men that I work with have been able
to identify all the problems that are going on in
their marriage or their relationship are actually happening in their
business too. They just couldn't see them before in that
specific way.
Speaker 1 (12:10):
Is that denial?
Speaker 2 (12:12):
It's not denial, I think honestly, it's a subconscious block.
And that's why I do that subconscious work because these
men are successful, they're high performers. They care so much
about their family, and all they want is that deep connection,
and they're wondering, how can I have such a deep
connection with all the people I'm serving, the impact I'm creating,
the teams I'm building, But I don't feel that at home.
I just feel sort of mediocre when I walk through
(12:33):
the door. So that's where I've been trying to help
men step up into this leadership place where they have
emotional intelligence that's at a heightened level to make them
an even better leader, and then they have some incredible
leadership skills, and then you top that off with how
do I get to step back into that masculinity that
comes from a place of being very secure sexually and
who they are and what they stand for. So it's
(12:55):
sort of like a three pronged approach.
Speaker 1 (12:56):
Well, it's great, it's called your business plan. Okay, most
people don't have a business plant. I've discovered that, you know,
they want to open the doors, they want to sell
a product, but there's no business plan. And that's when
we talk about creating wealth and the lies that entrepreneurs.
You know, it's really interesting that I want to thank
you for coming on Money Making Conversation master Class, Annie,
(13:17):
because I learn a lot and it allows me to
be honest on my show when I'm speaking to a
professional like you. And one of the parts of being
honest is the lies we tell ourselves, and those lies
can block our opportunity to create wealth as well as
our relationship with our employees. Are people we employ talk
about the lies as an entrepreneur that we keep bouncing,
(13:40):
and specially we're dealing with men. I know exactly who
my target on is me, So I'll walk.
Speaker 2 (13:47):
You through a couple of the lies that I've noticed
men tell themselves, And it's really interesting because what I've
learned over time is that when you are living or
telling yourself a lie, you will feel like you are suffering.
When you are living in a truth, you will feel
like life is easier. So I would encourage any of
the men listening in the audience that if you're feeling
suffering in some aspect of your life, to look at
where that suffering is coming from and to try to
(14:09):
figure out what lie are you telling yourself that's keeping
you stuck. So that's on the grandiose scale of lies.
But the three probably biggest lies I watch in male
entrepreneurs is the first one is that you have to
shoulder the burden of everything of the business on your own,
so it's almost like the buck stops with you. Extreme ownership.
You know, nobody else can handle this. I can't let
anybody else in because They're not going to be able
(14:30):
to understand what I'm going through. So that that lies
very difficult, and it goes against the fundamental truth that
everything in life is team, whether it's a team with
your spouse, a team with your children, a team with
your team members. Everything in life is team and if
you don't have the skill set to build and develop
teams and build and develop leaders, then you're always going
to be stuck in that line. So that's the first
(14:51):
big one. You know another and I don't know if
does that resonate with you. Have you ever had that
experience where you feel the weight of everything on your shoulders?
Speaker 1 (14:59):
Well, you know, I'm very good at I will never
get lost. I will never get in. Also, it doesn't
the amount of pressure I deal with it. I remember
one time I was I was riding with my wife
and she was taking me to the airport. It was
like five o'clock in the morning, and she was saying
she just looked over me. I was drying, and she said,
(15:21):
are you ever tired? And I looked at her. I said,
I'm tired all the time. I said, But why shn't
I let you know that? M And so that's my
personality and he knows that. You know, we get in
this game to be successful. The word pity or self
pity should be drummed out because I gotta go get
(15:45):
a four hour week job and I won't be happy,
so I get up. I'm not happy at four thirty
in the morning, and I'm not because I've never had
I got up to date, I was an appy, but
during the week, that's part of the business plan. And
So to answer your question, is that I allow stress
(16:07):
in my life because I know it's part of it,
but I don't complain about it because that's part of it.
Speaker 2 (16:13):
My DNA, yep, And that's what I found with so
many men. Right, It's almost like you're silently struggling in
some of the stress and you don't want to put
that burden onto your spouse, soto other people around you,
especially if you have a team in business, because you're like,
if I put the stress on them, then they're not
going to perform, right, So you know in those moments
(16:33):
with your spouse. And I remember, because you know, I
was an entrepreneur. I was doing eighteen hour days for
a long time. And I remember one night I was
driving home and I literally thought to myself, Wow, if
I could just crash into the side of this media
and I could probably go to the hospital and sleep
for a week, and that would be amazing. I would
love to sleep for a week, right, And I remember
when I got home, I told my spouse that at
the time, he's like, oh my god, should I be
(16:55):
worried about you? I'm like, I'm just being practical here.
I'm like, I'd love to sleep for a week. All entrepreneurs,
I know, we've all taken on way too much stress,
We've done way too much work. And instead of going
to this spouse and being like, yeah, I'm exhausted and
I don't know what to do about this, but this
is the support I need in this moment, most of
us tend to be quiet about it and we don't share,
(17:16):
and then we create a bigger divide because we're not
connecting in the way that we could to get more support.
Most entrepreneurs hate asking for help. But here's the thing
about asking for help that I think is so beautiful
as a business owner and an entrepreneur. If you can
ask somebody else for help and you know exactly what
you need, you allow that person to step into purpose
for you and for them, And so for me. I
(17:37):
used to never want to ask for help because I
don't want to peer weak. I don't want to people
think I don't know what I'm doing. But once I
start asking for help, everybody tries to rally around you,
and you build teams so much more effectively because now
people know what you need and you're giving them purpose
to step into their own purpose for what they're able
to create in their lives, so.
Speaker 1 (17:54):
That when they define that purpose, that allows them to
create the wealths And am I wrong in my statement
that Okay, I'm fine with being tired, I'm fine with
that part of my dream building process. Or I shouldn't
be fine with that.
Speaker 2 (18:13):
You shouldn't be fine with it. But here's where I'm
going to help you with this just a little bit.
So most of us allow ourselves to drive ourselves and
grind ourselves into the ground, so we're exhausted all the time.
When we're exhausted all the time, our brain goes into
a default pattern that is fight or flight, typically more
often than it is opening and expansiveness. So for a
lot of the entrepreneurs I work with, I say to them, Okay,
(18:35):
I understand that you're tired. I've been there too. What
we have to do is we have to calm your
nervous systems that even if you get tired, you're not
making decisions from a place of exhaustion. And so the
way we do that is we talk about this thing
called an emotional deposit, which is you have to find
something that makes you feel alive, makes you feel happy,
and you have to evenly distribute throughout your day these
moments of emotional deposits, because that gives you more capacity
(18:59):
and it takes you out of the exhaustion so you
can make decisions for a much healthier place.
Speaker 1 (19:04):
Well, I do that with desserts.
Speaker 2 (19:05):
I love desserts. You can't eat desserts fifteen times a day.
Speaker 1 (19:12):
I don't pitch cobbler yesterday to be a similar role.
This morning, I'll be out there jumping that. I'll be
out there.
Speaker 2 (19:22):
Sugar.
Speaker 1 (19:25):
I started out my day yes day. I made peach
cobbler for the staff. I hate two helpings. Then for lunch,
I had some little gummies, and then for dinner, I
had me uh two big scoops of butter pecan ice cream.
This morning I woke up and had me a nice
settling role, homemade and simpling role. So that's why that's
(19:46):
my trigger for me. I don't drink coffee and I
don't drink alcohol. That's what people do, sugar.
Speaker 2 (19:51):
When they can't do alcolor, they can't do caffeine.
Speaker 1 (19:55):
And right like that, I'm not recommending that I'm not recom.
Speaker 2 (20:00):
There's probably more shues that we could dive into. Right,
there are more positive things that you can add in.
And I love this.
Speaker 1 (20:06):
I appreciate this conversation. I like to believe that the
information you've given given me as well as the people
who are listening on this show. It's never been heard
on this show before because I meet a lot of
people who say this is what they do. But then
it gets into very geneeric conversations and I'm going and
I'm smart enough to extend that conversation through, so it
(20:27):
becomes a good conversation, but the value is lost. The
details that you're providing. I think it's I feel it
going to help people, and it's about I had a
big meeting with my staff today. We were just breaking
down different dudes and don'ts, and it's about trying to
grow and inspire your staff. As a leader, talk to
us about that and your principles. I'm a man, you're
(20:47):
talking to men. That's your business plan, and you chose
to target that particular audience inspiration and grow on your staff.
Speaker 2 (20:56):
So the biggest thing that I've found that grows the
staff the quickest with the most inspiration and motivation is
something that I call a desired end state. Now, this
concept came from the Navy Seal teams, and when I
worked with all the Seals, I was like, well, what
is this concept and how do we backwards engineer It's
normal people can use it. So the concept here is
for every single person on your team, you must understand
(21:18):
what is there deeper why that drives them. So for example,
if you have a team member and the team members
constantly late, They're showing out five ten minutes late every day,
what I would do is I would sit down with
that team memory. I'd be like, Hey, what's the bigger
reason of why you're working here? What do you want
to accomplish in your life? Where do you want to go?
What do you want to create with your family? What
do you want to create for your kids. I go
(21:39):
so deep into that conversation that the end of the conversation,
I know, beyond a shadow of a doubt, if they
can create this beautiful thing in their lives, they are
all in on showing up. And then I use that
purpose what we've identified from asking why over and over
and over again to tell the person consistently every week.
I'm like, okay, remember you told me I wanted to
(22:00):
create a vacation home where your entire family can come
together on the lake in Atlanta. Does that still mean
anything to you? Do you still want that? And when
they're like, well, yeah, of course I do, I'm like,
all right, Well, what action can you take today to
get you there? So we're always backwards engineering based on
an emotional feeling. And what I found in business is
most men when they lead, they don't care about the emotions.
(22:21):
They don't care about that emotional feeling. They just want
the metrics, the KPIs. They want the performance. And what
I've told them is I said, if you go after
Mectro's KPIs, you'll get a certain level of performance. But
if you start identifying the emotional thing that moves the person,
and you bring up that emotional component every single day
with them or every week, depending on the cadence of
(22:41):
what you like to do with your team, those people
know that you're invested in their future and their future
dream and they will work harder for you. They will
show up on time for you, and you can tie
them their metrics to making that dream happen, and then
you try that dream to the dream of the company.
Speaker 1 (22:57):
Wow.
Speaker 2 (22:58):
So this way, it's a whole different level of creating
that emotional feeling every day so that people can be
even more invested in what they're creating with you and.
Speaker 1 (23:06):
For you cool any north Strar leadership, that's your company.
Someone's listening to the show, they want to what's the precedure,
what's the step? Why should somebody call you?
Speaker 2 (23:17):
So usually what I like to do is, because I'm
such a giver, I tell people you can always call me,
call me and we'll do just a free hour of
assessing so that I can give you some insight on
what's your trauma pattern that might cause you some issue,
what's the leadership gap that you might be experiencing, and
what's the issue with the team that we really have
to address. So when most people call me, they're like,
(23:38):
I'm going to tell you everything about my business, everything
about me personally. Go tell me what needs to be changed.
And usually if I can show people what the gaps are,
they're like, yes, please help me change this. So a
lot of what I do is a lot of free
sessions to help people sort of decide what do they
want to work on, what don't they And a lot
of times I have one conversation with someone and they
(23:59):
tell me it's like thirty years of therapy in one session.
They go off and do amazing things, and maybe we
don't work together, but then another person comes in and
we do for six to twelve months. So that first
step is always the discovery call of what's going on
in your life? Where are these patterns, how is your
subconscious messing with you? And how do we create you
into an even better leader of your team.
Speaker 1 (24:16):
We'll do well. I'm gonna tell you something. You're good.
You're really good. Got the great voice, articulate, you know,
definitely a person that I could talk to a lot.
It's kind of scary there. I will take you glad
you're in Park City. Okay, when you were talking about
because you know I'm dealing with I'm not so much dealing,
but I'm just communicating with you. I think that's the
(24:39):
thing here. And oftentimes when you are married or you're
in relationships, you know you if I have a flaw.
I talk so much at work. Any when I get home,
I don't want to talk. I'm tired. I don't want
to share anything because I'm just repeating, would I just
(25:01):
you all day long, right for ten hours? How do
I fix that? Why would you recommend a fix?
Speaker 2 (25:09):
So this is such a good question because every man
I've ever worked with asked me the same question. So
the first piece of this that I would say is
before you get home, most men need an hour to
an hour and a half of transition time, because if
you've been talking all day long to everybody, emotionally managing
all the people in your office, you need an hour
(25:31):
and a half to do whatever the heck it is
you want to do that fuels you up. So some
of the men will say to their spouses, they're like, listen,
I'm going to get off of work at five. I'm
going to be home by six thirty because I'm going
to go do something that makes me feel alive, it
makes me feel lit up again. I'm going to either
read a book or listen to music or call someone
that makes me feel really connected. Because most men don't
fuel themselves with connections, so when they come home, they
(25:54):
don't want to be connected because no one's filled them
up all day with love and light and belief. Right,
Because You've been doling that out all day to everybody
on your team, but no one's been fueling you like that.
So that's typically where for most of the men, I'm like,
we have to find again. It's this concept of the
emotional deposit. We have to find something that makes you
feel again so you can feel alive, and we use
(26:17):
that in that transition zone. And we also have a
very specific process for transitioning, right because if you leave
work and you're still running through your head all the
things you need to do, all the things you didn't do,
and then you walk in the door, no one's going
to connect with you because they can tell you're not
all there. So there's a very specific process for transitioning
that we use and work on for that first hour
and a half. And it's very customed to each human being,
(26:38):
because every man has different things that he loves, or
he's engaged in, or he wants to experience more.
Speaker 1 (26:43):
Wow, I want to tell you some Annie. As we
close up this interview or close out this interview, please
give out your contact information because a lot of people
need to call you, especially a lot of men is
listening to the show feature out audience are men, So
please make a relation ship call to just just talk.
That's all we're doing. We're just talking, right, We just talked,
(27:06):
and then I'm discovering about rushaw and McDonald. Give us
your contact information.
Speaker 2 (27:11):
Yeah, so you can reach out to me through Instagram,
Northstar dot Annie, or you can send me an email
directly Annie A N N I E at Northstar Leadership
School dot com. And just so like we'll just have
some fun. We'll dive into your life a little bit
and we'll figure out do you need some sport do
you not? Is there anything that we can make better?
And if there isn't or if I have a better
resource for you, I'm happy to hand you to that resource.
Speaker 1 (27:31):
Too, amazing. Our mission is to empower you to rise
above limitations, break boundaries, and reach new heights in your
entrepreneurial journey. Annie Yacht, please please take all my my, my,
thank you for coming on the show. You are unique
guests and I hope, I hope, I may. I knew
(27:52):
you were busy. It was tough for me getting you
on the show, and I hopefully we can schedule again
in the future because you're fantastic. Thank you for coming.
Money I can do to help you.
Speaker 2 (27:59):
Thank you for getting the word out and I'm so
glad that you're doing what you're doing because it's a
beautiful service to the world. We need more of that.
Speaker 1 (28:05):
This has been another edition of Money Making Conversation Masterclass
posted by me Rushaun McDonald. Thank you to our guests
on the show today and thank you our listening to
the audience now. If you want to listen to any
episode I want to be a guest on the show,
visit Moneymakingconversations dot com. Our social media handle is money
Making Conversation. Join us next week and remember to always
(28:26):
leave with your gifts. Keep winning.
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