#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee - Creator Science

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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

May 7, 2025 • 77 mins

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. ⁠⁠Full transcript and show notes⁠⁠ Caleb's ⁠⁠Website⁠ / ⁠Twitter⁠ / ⁠LinkedIn⁠ / ⁠YouTube⁠ / Instagram *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi’s (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. *** ASK CREATOR SCIENCE → ⁠⁠Submit your question here⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠Creator Science Newsletter⁠⁠ 🚀 ⁠⁠Get CreatorHQ⁠⁠ (creator operating system) 🧪 ⁠⁠Join The Lab⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠Get a Personalized Offer⁠⁠ *** CONNECT 🐦 ⁠⁠Connect on Twitter⁠⁠ 📸 ⁠⁠Connect on Instagram⁠⁠ 💼 ⁠⁠Connect on LinkedIn⁠⁠ 📹 ⁠⁠Subscribe on YouTube⁠⁠ *** SPONSORS 💼 ⁠⁠View all sponsors and offers⁠⁠ *** SAY THANKS 💜 ⁠⁠Leave a review on Apple Podcasts⁠⁠ 🟢 ⁠⁠Leave a rating on Spotify

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee