This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.
All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.
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Full transcript and show notes
Jeff's Website / Twitter / LinkedIn
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TIMESTAMPS
00:00 Jeff Umbro: Podcasting Powerhouse
05:42 Innovative Marketing and Networking Strategy
06:33 Niche Show Strategy Planning
10:45 Podcast Audience Growth Strategy
13:39 AI Prompts Drive Web Traffic
17:03 Building Cross-Platform Audience Connections
21:10 Growing Podcast Audiences: Strategy Insights
22:32 Podcast Promotion Over Essays
29:06 Spotify's Editorial and Algorithmic Opportunities
32:03 Apple Podcast Metrics and Exploits
35:24 Spotify's Video Incentive Strategy
38:52 Spotify's Creator Fund Strategy
42:22 Ad Strategies: Effectiveness Varies
45:16 Podcast Advertising & Audience Alignment
47:51 Effective Pixel-Based Attribution Tracking
49:32 Monetizing Podcasts Through Feed Drops
52:56 Pod Roll: Dynamic RSS Episode Inserts
57:28 Affordable Podcast Advertising Platforms
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RECOMMENDED NEXT EPISODE
→ #212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)
→ #177: Chris Hutchins – A master of podcast growth and building relationships.
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