Where to Start With Advertising Attribution in Podcasting with Pete Birsinger and Cameron Hendrix

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting. To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update. To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [e-mail] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices