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June 1, 2024 71 mins

with @jasonrosenthal @skominers @meigga @rhhackett

Welcome to web3 with a16z, I’m Robert Hackett and today, we discuss pricing strategy for startups — from traditional businesses to web2 to web3.

Topics we cover include:

  • unit economics
  • understanding consumer psychology
  • using onchain data to inform pricing decisions
  • Common mistakes and how to avoid them
  • How to navigate a pricing pivot
  • And lessons from real world pricing case studies, including Tesla, Nvidia, and others

Our experts include a16z crypto's Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and head of our CSX startup accelerator Jason Rosenthal, who is a tech veteran having spent the last 25 years at various internet companies — the three combine all their different expertise around the theme of this episode.

Resources for references in this episode:

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