Podcasting has been on an upward trend these past few years, drawing hundreds of thousands of listeners every single day. For authors, securing podcast guesting opportunities is one of the great ways to market their books to a much larger audience. Juliet Clark sits down with seasoned media expert Tracy Hazzard, who shares how to find the right-fit podcast to join as a guest. She breaks down the major things to consider when choosing a show, as well as the most effective way to create your own podcast pitches. Tracy also highlights the importance of bringing value to the podcast audience when accepting guesting stints instead of indulging in self-promotion or spending too much on sales talk.
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