Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an irresistible guest, helping nearly 400,000 authors grow their businesses and sell more books. She reveals the structure of a perfect, one-and-a-half-page pitch letter with an irresistible "hook," the critical components of a comprehensive Media Kit (including the essential "20 questions"), how to write compelling, spam-avoiding subject lines, and the three key promotional items—your book, a free gift, and an upsell—you need to maximize your interview success and stand out in the crowded podcast landscape.
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