The lines between traditional podcasting and video-sharing platforms are blurring. Some podcasts now have videos, and many podcasters also publish their content to YouTube. Where should you focus your content creation? Tom Hazzard, CTO of Podetize (Brandcasters, Inc.), and Juliet Clark delve into the current digital landscape to answer this question. Together, they explore the pros and cons of traditional podcasting and YouTube when it comes to distribution, monetization, and audience growth. Tom also explains why a multi-platform strategy is essential in maximizing your reach and impact in today’s ever-evolving digital world.
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