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October 18, 2024 24 mins

In the fast-paced world of business, where tangible assets are often overvalued, true wealth lies in the strength of relationships. In this episode, Penny Zenker dives into a compelling discussion with Chuck Hogan, managing partner at Your Best Life, on why business relationships are essential for success. Chuck explores the notion that relationships serve as the ultimate currency in business. He shares insights on how understanding human needs and effective communication can profoundly impact professional success. He also highlights the importance of genuine engagement over superficial interactions, revealing how focusing on core human needs can lead to more meaningful and productive business relationships.


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