The only constant thing in life is change, and that’s why mastering innovation is a must in the business world. But how can you innovate when it comes to things that do not ever change? Penny Zenker answers this question with speaker and author Stephen Shapiro. They discuss the 5 Ds of differentiation to make your business constantly relevant in a market full of uncertain and ever-changing trends. Stephen also discusses why differentiation goes beyond tangible products and explains his concept of goal-free living.
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