Ashley & Katrine's Infinite Revenue Playlist

Today’s guest is a ‘sales leader with a crush on marketing”. 

Welcome to the stage Laura Erdem, all the way from Copenhagen! 

Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. 

While Laura is a first time sales leader, she has a ton of experience in enterprise sales and...

If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there).

But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to invest effort.

Paty is the Sales Enablement Manager a...

It's not everyday that you're joined by "The GTM People's Champion".

And luckily, that's exactly who today's guest is, Corrina Owens.

Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the GTM podcast, [Direct], formerly...

According to Christina Brady,  women, especially at work, can possess a scarcity mindset. And there is a reason.

Women tend to protect "what they have". It stems from being biologically wired to grow and nurture.  So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for one at the top".

Why? Because only 1...

It's tough out there as a seller right now. So what can you do to stand out?

According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you want to be the best.

Mafalda is the Director of Growth at Wo...

Happy International Women’s Day!

March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality.

This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted by the workplace and how we can make it better?

Which...

Only 15.7% of founders in North America are women.

Our good friend Zoya Segelbacher joins that small percent of women this week as she formally announces the launch of her company, Uncapped. 

Uncapped is a sales platform designed to bring more diversity into tech sales and improve sales rep retention by providing networking opportunities and B2B sales education to individuals and company sales teams.

It&...

Have you ever heard of a "Professional Wing Woman"? Until meeting Shaena Harrison, we hadn't either. But given it's Valentine's Day, a day all about connection, we figured it would be a great time to figure out what exactly it means. 

On this weeks episode, Shaena Harrison breaks down how she became the tech spaces's go-to "Professional Wing Woman". Her unique roll is all about weavi...

Selling in the tech space in 2023 was an incredibly difficult job. Some reports show only 28% of sellers actually hit quota.

Yet, cohosts Ashley and Katrine had the opportunity to sit down with Christie Young, an Account Executive (AE) who not only hit her ramping new hire quota - she went on to hit a fully ramped sellers quota to qualify for President’s Club.

At the time of this recording, Christie was a Senior ...

There is a TON of noise in the world of selling.

To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting.

Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack...

We're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money.

Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" 

Ashley's mission is to provide t...

Welcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist!

Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. 

Zoe is an advisor, keynote speaker, and content creator. She has extensive experience in sal...

Only 2% of VC funding goes to women founders.

This isn’t shocking news for Jessie Shipman, Founder & CEO of Fluincy, given women and other minority groups don’t fit the “pattern” when it comes to a VCs vision of a startup opportunity worth investing in. 

In this episode of Ashley & Katrine's Infinite Revenue Playlist, Jessie breaks down the reality women face as founders by sharing her own journey of...

The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time. 

According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies. 

Her solution? Set up your entire revenue function to work together with the right incentives and shared metrics.<...

B2B sellers currently live in a world where the same cold outreach strategies and cold calling tactics that have been taught for decades, are simply repackaged and re-shared as "the best new tactics" year after year.

This week we are privileged to be joined by a guest who shares a refreshing perspective on the state of sales that does not simply give a retelling of the status quo.  We welcome to the stage the que...

There’s more to being a good manager than making sure your team is hitting their goals, and in this episode of Ashley & Katrine’s Infinite Revenue playlist, Lori Harmon shares what it takes from the perspective of a sales leader.

Lori is an experienced sales leader who specializes in helping customers maximize their returns, driving sales innovation, and empowering teams in a digital era. She is also the author of the ...

In this episode of Ashley & Katrine's Infinite Revenue Playlist, we talk all things enterprise sales with trailblazer Amy Volas, (otherwise known as Amy 007, International Selling Agent).

With more than $100MM in revenue sold, a LinkedIn Insider and Top Sales Voice, Founder, Strategic Advisor, and LP at Stage 2 Capital, Amy Volas is a sales fanatic turned entrepreneur. While she once dreamt of becoming a secret ag...

In this episode of Ashley and Katrine's Infinite Revenue Playlist, we welcome to the stage Kate Reed, Head of Customer Experience at Commsor, an expert on handling tough conversations.

Whether you’re dealing with a difficult customer, discussing sensitive topics with an employee, or trying to manage upwards, Kate reminds us that maintaining confidence and the right mindset is key. 

Kate has a diverse professi...

In this episode of Ashley & Katrine’s Infinite Revenue Playlist, hosts Ashley and Katrine explore the philosophy of “talk with prospects, not at them” with Leslie Venetz, the founder of Sales Team Builder LLC. 

A LinkedIn Top Sales Voice of 2023, Leslie has headed up sales departments at three different organizations, spent 15 years in C-Suite enterprise selling, and has closed enterprise deals at companies like Walmart and...