Justin Sirpilla; Kate Nolte; Pat Tully; Camilo Victoria

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Welcome to a Moment of Zen. Time to sit back
and relax. As model, actress, mentor and super mom, Zen
SAMs takes you on a sexy and wild ride covering
the latest in film, fashion, pop culture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host,

(00:29):
Zen SAMs.

Speaker 3 (00:30):
Welcome back New York City and beautiful Tri State Area.
You're listening to a Moment of Zen right here on
seven ten war, the voice of New York iHeartRadio. I'm
your host, Zen SAMs. Here's to another exciting episode. It's
such a pleasure to spend my time with you on
the airwaves. Thank you for tuning in every Saturday and
engaging with me on social media. That truly does make

(00:51):
it all worthwhile. Please continue to follow me at Zen SAMs.
That's Zen with an X, not a Z. And remember
all episodes of a Moment of Zen are now available
on our YouTube channel Sundays at two pm by digital streaming.
You can also check us out directly on your home
TV platform at mox dot youorhometv dot com. Recover film, fashion,

(01:15):
pop culture, cryptocurrency, cannabis, fintech and health and yeah, everything
in between from the millennial mom's perspective. Today, we have
an incredible lineup of experts and conversations that fuel the body,
the mind, and the heart. Welcome to episode two hundred
and forty, celebrating six years on air. In today's Hydration

(01:35):
with Heart segment, brought to you by One Spot a Coconut,
we're joined by powerhouse fitness expert Kate Nooulty, better known
as Tuloom Trainer, founder of the Quick Minutes video series
and Kate's Real Food Guide. With over fifteen years of
experience and more than twenty million views in just the
last month, she's helping women around the world build strength,
mobility and resilience. Today, we're going unfiltered. We're talking toxins,

(01:59):
training and truth, exploring how movement, mindset and clean living
from the foundation of Kate's Mobility Manifesto from modern women.
In today's We Plate Forward segment, brought to you by
the We Plate Forward Foundation or joined by Pat Tulley,
a celebrated benefit auctioneer, strategist, and storyteller whose journey spans
from Hollywood sets to charity Gallas will be talking about

(02:22):
the art and heart of giving, how Pat transforms fundraising
into unforgettable moments of connection, and why his unique blend
of showmanship and purpose continues to raise the bar for
philanthropy everywhere. In today's Clean Collective segment, brought to you
by Society Brands, were joined by Justin Surpilla, co founder
and President of Society Brands. Justin is a visionary business

(02:45):
leader redefining the future of wellness through a one hundred
percent talks and free standard. Will be diving into clean
growth and clear values. How Society Brands is empowering founders,
scaling mission driven companies, and leading a new era of
clean beauty and conscious living. In our Health Tip of
the Week brought to you by Cispera, We're talking about
something your skin can't live without. Sleep Fall often brings

(03:08):
busier schedules, but don't let rest take a back seat.
You definitely want to tune into this inspiring little segment
brought to you by Cispera. In our Brain Blueprint segment,
brought to you by the Malillo Centers. Father Camillo Victoria
shares how discovering the Milillo method transformed his son's life
and communication. In our Going Deep Express segment, brought to

(03:30):
you by Co two Lift, we're taking you behind the
scenes of one of New York's most exclusive beauty experiences,
the VIP Glamor Room at the Omni Berkshire Place. This patented,
peer reviewed innovation, Co two Lift is redefining skin rejuvenation
through carboxy therapy and let me tell you, it was
an unforgettable day filled with glowing faces, expert insight, and
a whole lot of science meets self care. Stay tuned

(03:53):
for the Clean Collective segment featuring co founder and President
of Society Brands Justin Surpilla. Listening to a moment of Zen,
I'm your host, Zenzams. We'll be right back after this.

Speaker 2 (04:04):
A Moment of Zen is brought to you by Kleanomic.
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Speaker 3 (04:34):
Welcome back, beautiful Tri State area. You're listening to a
moment of Zen right here on seven to ten war
the voice of New York iHeartRadio. I'm your host, Zenzams.
Welcome back to the Clean Collective segment brought to you
by Society Brands. Today we're diving into clean growth, clear values.
We're chatting how Society Brands is redefining the future of wellness.

(04:56):
Now here's something to think about. According to the Campaign
for Safe Cosmetics, Americans apply on average over one hundred
and twenty six unique chemicals to their skin every single
day through personal care products. Meanwhile, consumer watchdogs like the
Environmental Working Group note that fewer than twenty percent of
these ingredients have actually been thoroughly tested for long term safety.

(05:19):
That's alarming. And the same time, Gen Z is emerging
as the most health conscious generation yet, with seventy six
percent saying they actively avoid products with quote unquote toxic
ingredients when given the choice, and I'll go even as
far as to say the millennial moms back that up.
That's why Society Brand's mission feels so timely. They're creating
a platform where clean talks and free brands can grow

(05:42):
without compromise, helping founders scale their vision, all the while
protecting consumer trust. Joining us now is Justin Surpilla. He's
co founder and president of Society Brands. With more than
a decade in corporate development, MNA and operations leadership, Justin
is the architect behind them the firm's corporate strategy, capital structuring,
and integration. In short, he's the guy making sure that

(06:06):
clean isn't just a buzzword, it's the foundation for growth.
Welcome to the show, superstar, Thanks for having me zen
so excited. So let's dive right in. There's a lot
to unpack why clean growth and founder first strategies are
rewriting the rules and wellness. We're going to dive into that,
so I'd be remiss not to ask why the toks
and free standard right just and in the US, there

(06:29):
are over forty thousand chemicals approved for use in everyday
consumer products. You get the American Academy of Pediatrics. This
is where it gets me has repeatedly warned that many
of these substances like thalatees and parabins pose risk to
reproductive and developmental health. Now I know Society Brands has
taken a bold approach one hundred percent talks and free,

(06:51):
no exceptions. What pushed you to make such a non
negotiable commitment.

Speaker 4 (06:54):
Yeah, it's really a multi year journey, I would say,
And you know, each of the kind of co founders,
we each have our own unique path to get here
in terms of being committed to this, So I'll share
kind of on my unique path. And then we kind
of came together and really said this is the new
direction to the company. A couple of years ago, but we're

(07:15):
round the clock back. My wife was pregnant with our
first kidies now four and a half years old, so
call it twenty twenty timeframe, and she was really starting
to think about the things that we're going to go
in on around her body and our future newborn. And
she started doing research on red dyes and fragrances and

(07:35):
all these things that just contain mass chemicals and are
really bad for us. Well, honestly, at the time, I
have an accounting undergrad so I don't have any kind
of medical or health background. I thought she was crazy.
My wife can worry with the best of them. I
love her to death, but she knows how to worry.
And I'll tell that to her face. And so, you know,

(07:55):
she wanted to eliminate red dyes. Cool sounds good, and
she wants to eliminate fragrances. You know, sounds good. Doesn't
impact my life at all, But I wasn't really bought
in yet. And then slowly, but surely, I think collective
experiences for me were happening that just started to open
my eyes more and more.

Speaker 5 (08:13):
So.

Speaker 4 (08:15):
We had a friend actually down in Atlanta. She was
telling us how she had been trying to get pregnant
for two years. She had seen every doctor, they had
tried every remedy, and truly they tried everything they and
she did everything the doctors asked, and so they had
a failed IVF treatment and really she was losing hope,

(08:38):
losing hope at her dream of, you know, one day
becoming a mother. And she read on a podcast that
the average female puts on crazy amount of pounds of
makeup per year and just filled with chemicals. So she
went completely clean beauty and within a month she got pregnant. Wow,
years and years of fertility issues and it took her

(09:00):
a month. And so if you think about that fertility
issue that she had was just one manifestation of what
was happening in her internal systems from all these toxins
and chemicals that were impacting our body. But there's probably
any number of other areas in which her life and
her health was impacted. She may have just not been
aware of it. Of course, she was trying to get pregnant,
so that was top of mind. Yeah, And so that

(09:21):
was just an incredible experience. And then my own personal experience.
I had high uric acid levels and started to have
gout flare ups a couple of years ago. And I
would not recommend gout to my worst enemy. I mean, truly,
it is like the most painful thing. And so I
went into my primary care physician to see if there
is a solution. Within a five minute appointment, she wanted

(09:45):
me to go on a prescription, the prescription that I'd
be on for the rest of my life. And so,
you know, my wife, who's kind of more health conscious
and more committed to this, you know, kind of clean
facsin free movement at the time than I was said no, no, no,
let's go see a functional meta doctor. Let's get to
the root cause of this. And so I went to
a function medicine doctor. We were in a bunch of tests,

(10:05):
found all kinds of inflammation markers in my body. And
so not only did we lower my uric acid levels
and haven't had a gout flare up since with just
a natural remedy in courser Tin supplements, we also did
food testing and we found that I had severe sensitivity
to glutenidary cut those out and so I was trying

(10:28):
to lose weight at the time, was tracking my calories
really intently, two thousand calories a day, wasn't losing any weight.
I cut those two things out of my life, and
I started losing two pounds a week like clockwork.

Speaker 3 (10:40):
Wow, that clarity of mission is so important because once
you draw that line, consumers know exactly where you stand
right and you're drawing from your own experiences, which I love.
And that's the key here, that everything that you're doing
in this company is with such intent. And when you
look at a recent studies, there's a Harvard study found

(11:03):
that founder values are one of the top predictors of
long term brand loyalty and beyond great products, You're looking
for leaders who embody purpose. How do you recognize those
founders who are not just building a brand, but building
a movement you can stand behind.

Speaker 4 (11:18):
Yeah, absolutely, So you know, for us, the founder component
of these brains that we bring onto the platform is critical.
We are really looking for founders that one are just
truly entrenched and bought into this kind of clean toxin
free movement, and then two they've found clear product market fit.
There is a consumer need that they are solving for

(11:38):
in a clean toxin free way. The great thing about
this movement that we're committed to, which is this clean
toxin free movement, it's going to be a changing of
the tide for all of the products that are in
on and around our body. And so what we're trying
to do is as have penetration with our brands of
those kind of daily, weekly, and monthly needs. And so

(11:58):
a founder that's kind of found that product market fit,
they understand consumer needs, they've connected a product and a
solution to that consumer need. That's like that entrepreneurial DNA
that we need, and a lot of the other scaling things.
We have, you know, kind of cross functional team members,
but we like to connect that entrepreneurial DNA with those
other capabilities in our company.

Speaker 3 (12:18):
I love that because a founder's conviction really becomes the
consumer's conviction. Right ye now. According to a PwC, seventy
one percent of small and mid sized consumer brands site
lack of scale infrastructure as the main reason they can't
compete with larger players. So for many supply chain, data

(12:39):
and financing become stumbling blocks. How does society brands step
in to give these founders the backbone they need to
grow responsibly? For sure?

Speaker 4 (12:49):
So many founder stories start with they have a passion
and a purpose and the product the consumer need is
like what they the reason they started that brand. And
then you start to scale and you get to in
our industry, I think it's about ten million dollars of
revenue of annual revenue, and all of a sudden, you
have to turn this thing into a real company. It's

(13:10):
not just a brand anymore. Now it's a company. And
you need HR and you need all these other back
office support and so the allocation of your time goes
from from your passion to some of this other stuff
that comes with being an entrepreneur and being a business owner,
and frankly, they'd rather just stay focused on their true passion.
So we have you know, great cross functional team members,

(13:33):
back office solutions to even kind of core functional areas
like marketing, product development, where we really want to make
sure that whatever they are really most passionate about that
drives the most value for their brand, that true authenticity
that the consumers fell in love with.

Speaker 3 (13:48):
We want to.

Speaker 4 (13:49):
Get them back to index their time on that and
not on these other areas of the business.

Speaker 3 (13:54):
Yeah, that's a game changer because you're giving founders the
runway to dream bigger without losing their roots, right right,
So let's chat guarding consumer trust. This is a big one.
The Edelman Trust Barometer revealed that sixty two percent of
consumers are more likely to stay loyal to a brand
if they feel that the company is transparent about sourcing
and ingredients. And in an age of greenwashing, how do

(14:18):
you make sure that society brands, that the brands under
society brands maintain that credibility and don't dilute that trust
as they expand.

Speaker 4 (14:27):
Yeah, absolutely, so a couple of things. One the style
of marketing and customer acquisition strategies that we have are
inherently about that authentic mission. We're not about the clickbait
or the different gimmicky marketing strategies to get somebody to convert.
We genuinely want to find a consumer that wants our
products for the right reasons. And so inherently in that

(14:48):
marketing strategy is something that stays authentic. And then also
we're going through our products right now and adding certifications.
And then also we're actually in talks to stand up
a testing facility where we're going to be batch testing
every single one of our products for heavy metals and
other things like that that are kind of known to

(15:08):
be bad for the body. So it is something we're
committed to. And transparency is key exactly.

Speaker 3 (15:15):
And trust is the ultimate currency, right and once it's broken,
it's almost impossible to rebuild. Yes, very careful around that one. Now.
Market analysts predict that the global wellness economy is going
to top eight point five trillion dollars by twenty twenty seven,
and clean products are at the center of that growth.
What role do you see society brands playing and shaping

(15:37):
this next chapter of wellness and what does success look
like to you five years from now?

Speaker 4 (15:42):
Yeah. Absolutely, So we're actually in the process of assembling
an entire health advisory board. We already have two participants,
ones unders practitioner who has experienced building brands, and then
we have another function medicine doctor he actually has his
own practice, and so we're actually standing up a four
advisory board. And what's important about that is we really

(16:04):
want to be synonymous with this kind of clean, toxin
free When you see that society brands branding associated with
the underlying consumer brand that you're interacting with, you know,
there's a standard and authenticity that just is top notch.
So we want to become synonymous with that. And then
we have this product framework we call it in on
and Around your Body. We want to have clean and

(16:25):
toxin free solutions, So we want to have a strong
coverage across all of those categories in on and around
your body. So in would be you know, functional foods
to supplements, and then on would be you know, personal care, skincare,
hair care. Around examples would be cleaning and other solutions

(16:47):
for kind of in your home. So we want to
have you know, good penetration there and so we just
have end to end solutions for consumers daily, weekly, and
monthly needs.

Speaker 3 (16:56):
That's so exciting. I mean, you're truly positioning Society not
just as a player, but as a leader in defining
the wellness economy. I'm very proud.

Speaker 4 (17:04):
I appreciate that we've been honored with great partners, employees, investors,
brand founders. We've been blessed, and yeah, it's a snowball effect.
I think it's just going to go faster and faster
as we continue to scale.

Speaker 3 (17:18):
For those tuning in and listening and watching, you can
follow along on Instagram at Society Underscore Brands Underscore, and
learn more directly on the website at Society Brands dot com.
That was the clean, collective segment, reminding us all that
what goes on and around our body should be as
safe as what goes in it. For more on Justin,

(17:39):
you can check him out directly on the Gram and
on LinkedIn. He's under Justin Surpilla and on the Gram
he's j Surpilla, And of course you could follow our
Society Brands page. You're listening to a moment of zen
right here. On seven to ten, wore the Voice of
New York iHeartRadio. We'll be right back after this.

Speaker 2 (17:54):
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Speaker 2 (18:26):
Tune into a Moment of Zen Saturday nights from nine
to ten pm on seven ten wor The Voice of
New York.

Speaker 3 (18:33):
Welcome back, beautiful Tri State Area. You're listening to a
Moment of Zen right here on seven ten WAR the
Voice of New York iHeartRadio. I'm your host, Zenzam's in
today's Hydration with Heart segment brought to you by one
Supawn a Coconut, We're diving deep into what it truly
means to build resilient wellness in a toxic world. Every
day we're surrounded by invisible disruptors from microplastics found in

(18:56):
ninety three percent of bottled water tested by orb Media.
That is to endocrime, disrupting chemicals linked to hormonal imbalance, infertility,
and even cancer according to the Environmental Working Group. And
while most of us look to supplements and detoxes for
a fix, today's guest believes the real antidote begins with movement, mindset,

(19:17):
and mobility. Joining me is Kate Nolty, also known as
Tuloom Trainer on social media, a season fitness expert with
over fifteen years of experience, founder of the Quick Minutes
video series and Kate's Real Food Guide. Kate is holed
thousands of women worldwide. She's built strength and mobility, and
in just the last thirty days, her viral Instagram videos

(19:39):
have been viewed over twenty million times. She's proof that
when movement becomes medicine the ripple effect. While it's global,
we're gonna be chatting unfiltered fitness, toxins, training, and truth.
Welcome to the Mobility Manifesto for Modern Women, Kate. Welcome
to the show, Superstar.

Speaker 6 (19:58):
Thank you so much for having me I'm so excited
to talk, but everything that you just said and as
much detail as that as people want to hear.

Speaker 3 (20:05):
Okay, So I'm going to go to the basics, the
wake up call, toxins and training. Let's break this down
so we hear more and more about toxic load from
chemicals and skincare to pollution in our air and according
to the World Health Organization, over ninety percent of people
breathe air exceeding safe pollution levels, and the CDC has

(20:25):
linked everyday environmental toxins to metabolic disorders and even obesity. So,
Kate is someone who preaches mobility as medicine. How do
you see movement helping the body naturally detox and defend
itself in a world that feels stacked against wellness. Excellent question.

Speaker 6 (20:42):
Movement naturally is how the body detoxes, pushing out environmental toxins,
internal toxins like stress and frustration, and daily movement, especially nowadays,
is necessary not only for just self discipline and self love,
but to read the body of inflammation toxins, stillness and stiffness,

(21:03):
which is where we feel overwhelmed and uncomfortable, and so
to me, it is your daily medicine. It's something that
you can access every day, and you don't You don't
need anything but yourself and the commitment knowing that that's
your responsibility to balance out what's happening externally with what
you can handle internally. And so to me, movement in

(21:25):
any style is going to help you evolve your.

Speaker 3 (21:29):
Body, your brain, your mind into a more peaceful state.
And I love that you bring it back to what's
within our control because movement truly is the most successible
form of detoxification. And now I want to lead into
the microplastic reality check because this is important. Okay, as
a mom, I'm constantly mindful of this, not only for
me but my household. Recent studies from Columbia University Kate

(21:53):
found that a single leader of bottled water can contain
up to two hundred and forty thousand nanos plastic particles,
and these microplastics have been found in our blood, our lungs,
and even plus scent. Does I'm shocked when I'm reading this,
but yet not surprised. And the fitness culture often markets

(22:15):
hydration without context. So what's your take on smart hydration?
Not just how much we drink, but what we're drinking
out of what we're actually putting in our bodies and
what ties into performance and recovery. I'll be honest, I
only recently stock using.

Speaker 6 (22:30):
This really big water bottle that I just loved, and
I just had been in a routine using it all
the time because it was really large for the gym.
And I went metal, and I got one from my
boyfriend and I got one from my girlfriends, and I'm
promoting it to my clients, like.

Speaker 3 (22:42):
Let's get rid of the plast as simple.

Speaker 6 (22:44):
As that sounds, one actionable move that you'll do every day.

Speaker 3 (22:48):
Go from plastic to metal.

Speaker 6 (22:50):
Promote it with friends and family so that your impact
changes than your immediate world.

Speaker 3 (22:57):
And then the next thing I did was I got
of all of my tupperware.

Speaker 6 (23:01):
Like I don't know about you, but like in my kitchen,
I would have drawers of mismatched chops in the bottoms
no and I would keep them thinking.

Speaker 3 (23:08):
I'll find the top to that. And they were old
and they weren't looking so nice.

Speaker 6 (23:12):
And so a friend recently who's really up.

Speaker 3 (23:16):
On the research that you're talking about, said, what are
you doing with the tupperware? And you know, me, as
a woman, I was like, it still works. I've had
it for a long time.

Speaker 6 (23:24):
He's like, it's gross and you are putting toxes in
the body and disruptors.

Speaker 3 (23:29):
Get glass. So I did, and it took me a
few days because I was like, oh god, what a waste.

Speaker 6 (23:35):
Now I put all glass containers in my fridge. So
when I batch cook everything, first of all, it's clear
literally pretty, but also I'm doing my part. And whenever
a girlfriend comes over and she sees all my glasswear,
she's like what, it's.

Speaker 3 (23:47):
An opportunity explain to her what's going on. Spell she for.

Speaker 6 (23:50):
Hormone health, and then I made an impact with her,
And that's how change happens.

Speaker 3 (23:55):
I find living by example, taking in the research, don't.

Speaker 6 (23:58):
Panic, actionable step you can take, where's your responsibility?

Speaker 3 (24:03):
And then that's how I feel you can manage it.
So yeah, and that's the kind of real talk we
need more of us. Yeah, it's so easy to focus
on macros and miles, but hydration quality and it really
is the foundation to everything else, right, really, and like
where are you putting your food? How are you drinking

(24:23):
your water?

Speaker 6 (24:24):
This was a great question and an important detail, not
just what to eat, and you know how much water
you can you should consume a day, which is a
very fitness kind of you know discussion, But like where
are you putting your water?

Speaker 3 (24:35):
Where are you ring from? Where are you putting your leftovers?
So now all of this turns into into hormone havoc
if it's not if not addressed. So endocrime disruptors are
one of the biggest hidden threats to women's health, from
BPA and plastics to thaltes and cosmetics. The National Institute
of Environmental Health Science reports that these chemicals can mimic estrogen,

(24:57):
throwing off everything from mood to tabolism. Now you work
primarily with women, what do you wish more of us
understood about how talks and hormones and fitness are interconnected.

Speaker 6 (25:09):
First step I did in my early forties and forty six,
So end of my late thirties early forties for me,
talking about.

Speaker 3 (25:16):
Brain health, brain fog and.

Speaker 6 (25:18):
Anxiety were suddenly these two things that were destroying my
day and my peace.

Speaker 3 (25:23):
And I just thought, as a fitness trainer, I'll just work.

Speaker 6 (25:26):
Out more, I'll just turn up the discipline, I will
fast for longer. And that led me to feeling even
more out of control and uncomfortable until I finally took
responsibility and I took the steps and I called my
holistic onecologist in tears and I said, I'm not okay.

Speaker 3 (25:43):
I don't know what something's wrong.

Speaker 6 (25:44):
She immediately took me in and again I live in Mexico,
and like the warmth from a Mexican female doctor was
just so important. And she hugged me and she said,
I have a plan. We're going to get your panels checked.
Every woman is different. We're going to see what's going on.
Long story short, I wasn't making any estrogen.

Speaker 3 (26:00):
Hmm.

Speaker 6 (26:01):
She gave me a pass, she held my hand. I
was in tears, and she's like, I know.

Speaker 3 (26:04):
What to do. You're going to be fine. She goes,
you're a female athlete.

Speaker 6 (26:08):
You're going to have psychological symptoms going into perimenopause, not physical,
which again is.

Speaker 3 (26:13):
Not for everybody, this is particularly for you. And she
said we're going to fix your diet.

Speaker 6 (26:17):
And it was just like the most simple plan and
I just felt so supported. And as she was telling
me what to do is and I thought, I'm going
to help other people, but she.

Speaker 3 (26:28):
Was so she is so wise, and she said to
me immediately. What I'm doing for you is for you.

Speaker 6 (26:34):
If you're a trainer, you promote women's health. This is
not for everyone. Your plan is for you because you're
not making estrogen as an athlete. She goes, someone else
who's making too much estrogen is not going to be
doing the diet that I'm asking you to do. And
so she just gave me these really smart parameters of
women's health shouldn't be a mystery.

Speaker 3 (26:53):
Women need to advocate for themselves, get their hormone levels checked,
and make a plan.

Speaker 6 (26:58):
And so that's what I did. So I want every
woman to do that. If you're not feeling right, get
your hormemarms checked. That is going to be the map
to figure out how to get well again and honestly thrive.
I'm thriving at forty six, and I was kind of
a mess a few years ago until I fix my hormones.

Speaker 3 (27:15):
Well, there you go. And that's such a necessary reminder, Kate,
that you said it. Our bodies are constantly adapting to stress,
and when we give them the right inputs, they perform miracles.

Speaker 6 (27:26):
And it suddenly yes, and it suddenly feels like an
exciting time and optimistic time.

Speaker 3 (27:31):
Again looking at perimenopause, menopause, not.

Speaker 6 (27:34):
This scary quote change that women have to survive insight rights.
I'm just so glad that women's health is now becoming
a common conversation and we could talk about our symptoms
without feeling ashamed or embarrassed. I mean, you're a mom
of a daughter, like, imagine when she's going to be
an adult, she's going to have so much knowledge from you,
from me, from women having real conversations.

Speaker 3 (27:58):
You're right, thank you for that. That's an important reminder
that we are the mentors and we are the foundation
of our generation. Now, the mobility manifesto, I want to
get into that.

Speaker 7 (28:08):
Love.

Speaker 3 (28:09):
I love the mobility manifesto. When I when I looked
at your page, I'm like, that's what she talks about.
It's the mobility matter. If there's anybody, this is her.
So yes, there's this phrase that really stuck with me.
You don't stop moving because you get old. You get
old because you stop moving exactly. And according to the
Harvard Health Review, loss of mobility is one of the

(28:31):
top predictors of decline later in life. So you've made
mobility a cornerstone of your brand. What does mobility training
look like for real women, not athletes, and how can
how can we integrate it into everyday life.

Speaker 6 (28:46):
Mobility is besides the lymphatic drainage system, which is my
foundational practice, which is the jumping and the release of
toxins and building energy back into the body and getting
into a really good mood, which is what I do
every morning. I then move into a mobility practice, which
for me is moving through the biggest range of motion
in my joints. That's kind of fitness language. Basically, it's

(29:07):
your hips, your back, and your shoulders, and so that's
one of the first things I teach in my one
on one training because almost every woman I know has
hips that get tired and their back hurts.

Speaker 3 (29:23):
When they're traveling, when they're sitting for a long time,
when they're sitting in this in the studio for hours
upon hours and doing interviews.

Speaker 6 (29:30):
When they're putting the little one on their hip, and
they're running to the car and they're putting the grocery
bag on one arm, and so the body create has
a lot of imbalances, and movement becomes medicine. Mobility, range
of motion through your joints becomes medicine. When you can
balance the load, the physical pressure, the stress that happens

(29:50):
in every day. If you keep moving, you're going to
feel great and you're going to again You're going to
be independent in the world.

Speaker 3 (29:57):
I think what you just said hit the cord. You
know you're going to be dependent forever. And that's the takeaway.
The mobility matters, and if you start young, it is
it is your biggest, biggest advocate. Now the digital double standard.
So your content, your content has hit over twenty million
views in just one month. Incredible, But with that reach
also comes the highlight reel effect where people compare themselves

(30:22):
to curated perfection. So how do you balance going viral
with staying authentic? And what's your message to women scrolling
through their feeds feeling like they're just not enough.

Speaker 6 (30:32):
I've always used social media, even well before this whole
thing happened, and I had a very small following. It
was really just showing some videos for my current clients
and my friends. My feed has always been about education.
My feed, who I choose to follow. Our doctors that
are spard than me are scientists, our women, our authors

(30:55):
are therapists, pain management specialists like I've never had a child,
but I'm fascinated by.

Speaker 3 (31:03):
Pelvic floor work postpartum. I teach women, so I need
to know about women's health and so also a lot
of dogs.

Speaker 6 (31:11):
So my feed are the things that I want to
grow in. My feed isn't about women with gorgeous bodies.

Speaker 3 (31:19):
I'm aware they exist.

Speaker 6 (31:20):
I don't care. I don't need that to be coming
into my brain. I'm utilizing social media and I always
have as like a library and a resource for me
to be better, not me to compare to the hot chick.

Speaker 3 (31:32):
There's always going to be a hotter chick. Great, she's
not nothing to do with me. Also, it helps that
I'm forty six.

Speaker 6 (31:38):
I'm not twenty six, so right, I'm of the generation
that I didn't grow up with a phone.

Speaker 3 (31:43):
You know, I didn't even watch TV that much.

Speaker 6 (31:46):
So social media in the phone came into my life
when I was already an adult, which I already know
who I am, so me comparing myself to someone else
is just a massive distraction.

Speaker 3 (31:55):
It's like listening to really loud music when you're trying
to study. No thanks, What you just said is why
people connect with you because it's raw, it's real and
it's human, and you're showing that strength and self love
can coexist with imperfection. And that's my takeaway. And with
that said, Kate, we are officially at the end of
our date. My dear, what an incredible and eye opening conversation.

(32:16):
I mean, we went from toxins and training to truth
and transformation. And your mobility manifesto is more than a workout.
It's a wake up call without a doubt. So thank
you so much for coming on and chatting with me today.
I truly appreciate you.

Speaker 6 (32:30):
Oh my gosh, my pleasure, and thank you for sharing
with me what's going on with your life. And again,
woman to woman like we just have the best conversations
because we go right into vulnerability and research and then
advice and actionable steps.

Speaker 3 (32:42):
So thank you so much. I really enjoyed this conversation
and for everyone listening. You can find Kate directly on
Instagram at tuloom Trainer, and you can check out her
Quick Minutes online series directly at stand dot store Forward
slash Kate Nolty and remember, hydrate, consciously, move daily, and
and live unfiltered. This has been a moment of zen

(33:03):
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Speaker 3 (35:32):
Welcome back, beautiful Dry State Area. You're listening to a
moment of zen right here on seven ten war the
voice of New York iHeartRadio. I'm your host, Zenzams. Today
in are we Plate Forward Series, brought to you by
the Weave Plate Forward Foundation, We're spotlighting beyond the bid,
the art and heart of benefit auctions with Pat Tolly

(35:52):
is what we're going to be talking about. From Hollywood
sets to charity galas. His unique journey could not be
more fitting and here's why. According to Giving USA's twenty
twenty four report, Americans donated over five hundred and seventy
seven billion dollars to charity in twenty twenty three alone,
was nearly thirty percent of that total coming from special

(36:14):
events and benefit auctions. And yet most nonprofits say their
biggest challenge is not donor willingness, but how to engage
and inspire in the moment. And that's where Pat totally
comes in. He's not just an auctioneer, He's a strategist
and a storyteller. His clients include powerhouse nonprofits like Saint
Jude's Children's Research Hospital, the American Cancer Society, and the

(36:38):
Make a Wish Foundation. He's also the co founder of
the Kate Shay Foundation for Lukemia Research and has served
as Vice president of Development for the Ireland Funds. And
Beyond the ballroom, Pat has taken his talents to Hollywood,
guest starring as an auctioneer in Ryan Murphy's feud Capodi
Versus the Swans, appearing on National Geographics, Brain Games, and

(36:59):
even ponnd Stars. He created his own auction game show,
Paddle Battle, and as co hosted The Morning Blend. What
makes Pat stand out is that he doesn't just grab
a microphone. He becomes part of the mission, embodying both
the art of giving and the heart of giving. Welcome
to the show, Superstar.

Speaker 7 (37:17):
Thanks for having me so let's start with the heart.

Speaker 3 (37:19):
Of what you do. So so many people think of
auctions it's just fast talk and numbers. But I've seen
you in action. Your clients describe you as part of
the team, almost like family. So what's the secret to
making people feel connected enough to give so generously?

Speaker 8 (37:35):
If you will, I would think the last thing I
do is talk fast. Sometimes when they say time is money,
they're like, Pat, you've got fifteen minutes. You got to
raise this a million bucks, let's go. I'm like, okay,
let's do it. So we're moving things along fast. But
I'm not one of those cattle auctioneers, like if it's
one off Agaby twive and I. I don't do those
chants or anything like that. I got into this whole

(37:55):
thing by doing improp comedy. And that's really what every
one of these situations is is a lot of times
we're working with some really hard string tugging moments and
things are happening around us, but we can still have
a lot of fun and bring a lot of energy
to raise as much money as possible. Because this is
a gala, it's supposed to be fun besides a strong message,

(38:18):
and that's what happens leading up to it. We're telling
that strong message and then we're having some fun to
make some big money for the organization.

Speaker 3 (38:27):
Yeah, that's powerful because research does show that donors who
feel emotionally connected to a cause are actually fifty two
percent more likely to give repeatedly. So what you're describing
isn't just fundraising, its community building in real time, and
that's what really counts. Now, you've worked with some of
the biggest names in philanthropy, Saint Jude's Make a Wish,

(38:47):
American Cancer Society, we Plate Forward Foundation. What lessons have
you learned from those organizations about inspiring generosity on such
a massive scale.

Speaker 7 (39:00):
You have to tell that story leading up to the
moment when we ask for the money. You set it yourself.

Speaker 8 (39:06):
People want to feel connected, they want to feel that emotion,
so the whole gala all along. People want to have
a good time, they want to eat, they want to
talk to their friends. In between all of that, we
have to have some strong talking points and great speakers,
and if you don't have great speakers, use great video
to tell your message, because sometimes there could be a

(39:27):
speaker who's got an unbelievable story, but they're not great
in front of a room.

Speaker 7 (39:32):
They're not.

Speaker 8 (39:33):
They just don't have that thing that you need to
get up there and really rally the crowd. So put
them to a video, put some nice music underneath it
create that emotion if it's not coming from that person.

Speaker 3 (39:44):
Directly, exactly exactly. Now, your journey is very unique. Most
auctioneers don't end up on TV shows like Feud or
Pond Stars. So how has stepping into Hollywood shaped the
way you bring energy, humor and performance to benefit auctions.

Speaker 8 (40:02):
It's funny because this all, all of these opportunities, just
like how my business has grown over the years, It's
all been referrals or somebody sees me in action and
they're like, you know what, could you help us do
that thing at our event in a couple of weeks
or next year, whatever it is. I sit on a
board of this and then somebody said we saw you

(40:23):
at A casting agency called me and said we saw
you at this event. The Brain Games thing I auditioned for,
and the other thing with Feud and a couple of
these other opportunities was that somebody knew me or saw me,
or then that casting agent put me into something I
did well at and they say, guess what, We've got

(40:43):
another opportunity for be an auctioneer. So you've been type cast.
Congratulations and I'm fine with that. I'm not trying to
be an actor, but I love those kind of roles When.

Speaker 3 (40:51):
I can do that, I love that. And the data
backs it up. Stanford showed us that humor increases engagement
and generosity by like twenty five percent and giving environments.
And you're all about that humor and that improv and
you found a way to merge entertainment with impact, so
it's even better sweet in the pot.

Speaker 7 (41:09):
Now.

Speaker 3 (41:09):
You also created your own game show, Paddle Battle. That's
such a creative leap. What inspired you to merge entertainment
with the auction world and do you see gamification as
the future of fundraising?

Speaker 8 (41:22):
A great question, And the idea for the show was, look,
this is what we're doing every night, and so many
people have said this could be a show and it
couldn't really have a reality show of showing donors raising
their hands, and you would have so many opportunities to
wear Oh man, I don't want my name. I just

(41:43):
did on that thing. I'm happy to support the make
a Wish Foundation. But I don't want my image and
likeness and my one hundred thousand dollars bid to be
out there in the public. I mean, right now, that's
such a tough environment. People would find a way to
have a problem with that. So I was thinking, well,
what if we took it out of the ballroom and
away from the golf course and all the other ways

(42:05):
people raise money, and if we had our own kind
of you know, game show where it's the item goes
to the highest bidder, But then you could still have
a charitable element to it. So you have people coming on,
they're spending their own money to buy some really unique items.
You bring some sponsors on to provide those items. That's
how you pay for the show, right with the sponsors,

(42:28):
and then people pay and bid and win items and
a percentage of all that goes to their favorite charity.

Speaker 3 (42:36):
That's so innovative. Now, beyond the showmanship, you're also a strategist.
You know how to package donated items, set starting bids,
and even forecast what would drive donations. So can you
share a behind the scenes example of a moment when
smart strategy made all the difference in the outcome of
an event.

Speaker 7 (42:56):
So I was.

Speaker 8 (42:57):
Working with a group in New Jersey and won't see
their name, but it was the first time they were
doing a live auction and they didn't know what to sell.

Speaker 7 (43:05):
So I said, let's do a little brainstorming activity.

Speaker 8 (43:07):
And during the brainstorming, I said, the number one thing
that sells anywhere, anytime, regardless of the demographics, is a
food and beverage experience. I'm sort of something bespoke, and
I asked the guy he was in commercial real estate,
if he knew of anybody. Did he have any clients
that were restauranteurs. Maybe we could take a little something
off next month's rent by having them donate a chef experience.

Speaker 7 (43:28):
He's like, now, nothing like that.

Speaker 8 (43:30):
And when we were running out of ideas, I said, well,
maybe you know somebody who's been on one of those
shows like Top Chef or Chopped, and he was like, ah,
my sister one chopped one chopped and not was on one.

Speaker 7 (43:41):
I forgot about that. It's because we forget about the
great connections we have.

Speaker 8 (43:46):
We forget about the rolodex we have and that ages
me to say a rolodex, but we forget about the
connections that we have in life, even if they are
in our own family. And I was saying, if we
could have her provide a dinner for ten people, that
is going to raise a lot of money.

Speaker 7 (44:03):
And it did. She came to the event, didn't think
it would do well.

Speaker 8 (44:07):
I said, if it doesn't sell for five thousand, I'll
make it my birthday dinner and we'll invite ten friends.

Speaker 7 (44:12):
We'll have some fun with it. It will it'll go
for more.

Speaker 8 (44:14):
It went for fifteen thousand dollars. And she grabbed the
mic and said, we can both, you can both have one.
I was like, that's myself, you know, that's fine, you know.
So it went from and it was just this moment
where they were they were stuck. We don't know what
we're going to sell, and I said, well, this will work,
and then they and he had this superpower. She has
this superpower as the chop champion, not even realizing it,

(44:36):
and it's something that she offers from time to time,
you know, going forward, and that was an opportunity. And
then the other side of the strategy is not just
how to line up the auction items, what goes first
and all that, but then there's when do we do
it in the show in the program. You know what
time is. That is the live fundraising. What goes first

(44:58):
the live auction, live appeal, But always do that live appeal,
and when it comes to that live appeal, make sure
that we.

Speaker 7 (45:06):
Know that we have somebody who's willing to start us
off at a certain level.

Speaker 8 (45:10):
So we're not sitting there saying, who'll give us fifty
thousand dollars and nobody gives us fifty thousand, nobody gives
us twenty five because it can suck the energy out
of the room. So a ton of what we do
is reading the room and knowing the audience, but then
also setting ourselves up for success leading up to it
to make sure we have the right bidders at the
right amounts.

Speaker 3 (45:31):
Yeah, that's beautiful. It's such an insider perspective and it
matches what the National Auctioneers Association reports. Events with a
trained benefit auctioneer specialist like yourself often see twenty to
thirty percent higher fundraising goals, and it shows that strategy
is just as critical as charismas Now, finally, as someone
who's seen both the art and science of giving, what

(45:53):
advice would you give to nonprofits and even individuals listening
right now on how to maximize impact in their own communities.

Speaker 8 (46:01):
I would say, make sure you do some kind of
live fundraising if you have a captive audience, if it's
a golf adding, dinner, cocktail party, whatever it is. You
don't even have to have auction items.

Speaker 7 (46:13):
But if you've got a.

Speaker 8 (46:13):
Great message, tell that message. If you've got a great mission,
show us, tell us, visualize it, make sure that we
all know, and then make the messaging simple. And if
you don't have auction items, just ask people for straight donations.
Put the dollars to the facts, put the dollars to

(46:34):
the mission, and we'll raise a lot.

Speaker 3 (46:38):
Yeah. That's inspiring, Pat, and it ties to that broader
truth that when communities come together, even that modest contribution
adds up. Right. So anyhow, thank you so much for
coming on and sharing your journey. It was much more
than just an interview feature on your incredible career. But
I learned a lot and I'm almost positive we're going

(46:59):
to have this video reshared because there's a lot of charities,
organizations and management out there that don't know what you know.
So thank you for the insight.

Speaker 7 (47:08):
Thanks for having me.

Speaker 3 (47:09):
That was the we plate Forward segment brought to you
by the We plate Forward Foundation, reminding us that giving
is not just about dollars raised, It's about stories told,
communities united, and lives changed. To learn more on how
you can get involved or support, you can head directly
to Replateforward Foundation dot org and you can check them
out on the Gram at weplate Forward Foundation. And if

(47:30):
you were inspired by Pat, definitely check him out on
his website at Pattolllyinc dot com or on the Gram
at Patrick Jtolly. And that's two elves. You're listening to
a Moment of Zen right here on seven to ten
wo R, the voice of New York iHeartRadio. We'll be
right back after this well.

Speaker 2 (47:47):
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Tune into a Moment of Zen Saturday nights from nine
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Speaker 3 (53:00):
Well, that's a rap beautiful Tri State area. You're listening
to a Moment of Zen right here on seven ten WR,
the voice of New york iHeartRadio. I'm your host, Zen
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(53:20):
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(53:41):
show possible, and remember that happiness is the only thing
that multiplies when you share it. We'll be back next week.

Speaker 1 (53:47):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.