Ryan Enk; Jared Emerick; Junior Lantigua; Anna Devere; Ylanda Wilhite; Jeffrey Gurian

Episode Transcript

Speaker 1 (00:00):
The following is opaid podcast. iHeartRadio's hosting of this podcast
constitutes neither an endorsement of the products offered or the
ideas expressed.

Speaker 2 (00:09):
Welcome to a Moment of Zen. Time to sit back
and relax. As model, actress, mentor and super mom, Zen
SAMs takes you on a sexy and wild ride covering
the latest in film, fashion, pop culture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host,

(00:29):
Zen SAMs.

Speaker 3 (00:30):
Hello, my beautiful Tri State area. Welcome to our one
hundred and eightieth episode. That's right, one hundred and eighty episodes,
no repeats. It's always a pleasure to spend my time
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Please make sure to.

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Follow me at Zen SAMs. That's Zen with an X xen,
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to you and you can always find us, of course
on our YouTube channel at Zen SAMs. Today in the

(01:09):
Hydration with Heart segment brought to you by Once Upon
a Coconut Drink the Legend. Today, we have two powerhouse
guests who are shaking up the world of real estate
and beyond. Ryan Enk, the CEO of Servio Capital and
the charismatic host of Cabin Wars. Ryan has flipped over
one thousand properties, so many he probably.

Speaker 4 (01:30):
Dreams and blueprints.

Speaker 5 (01:32):
And we also have Jared Emrick, his good friend of
Cabin Wars.

Speaker 3 (01:35):
He's a contestant and a man who's not just flipping houses,
but flipping the script on how blue collar businesses market themselves.
We're gonna be chatting cabins, renovations, budgets and how they
balance it all.

Speaker 4 (01:47):
It's the small Business feature of the month.

Speaker 3 (01:50):
In wor's Featured Business section, where we're going to shine
a spotlight on the entrepreneurs who are shaping our communities
and redefining success.

Speaker 4 (01:59):
Today, we have a tally inspiring guests.

Speaker 3 (02:01):
His name is Junior Lantigua. He's the founder n CEO
of the Wahi Group and he's the visionary behind Wahiza,
the famous pizzeria franchise home of the Chimmuturi pizza We're
gonna be diving into the heart of his story, uncovering
how he turned his dreams into reality and the lessons
he's learned along the way. Up next, in the Discover

(02:24):
Your Potential segment, brought to you by Keep the Past,
we're joined by our regular contributor, Anna Devier. She's joined
today by Landa Wilheite. She's a wealth management expert turned
children's author. That's right, she's a children's author. Now, how
incredible is this story. They're going to join me today
to chat out about the importance of financial literacy, early

(02:44):
education and how her book is at the core of
it all. In the Hydration with Heart segment, brought to
you by Once Upon a Coconut, we're featuring the renaissance
Man himself and the Doctor of Happiness, Jeffrey Gurian.

Speaker 4 (02:57):
He's a doctor, a lecturer, and motivational speaker.

Speaker 3 (03:00):
He's a comedy writer and a performer, and he's also
a radio personality, not always in that order. He joins
me today to chat about his upcoming event, Healing Your
Heart with Humor, which is taking place at the Omega
Institute for Holistic Studies in Rhinbick, New York. September twentieth
through the twenty second. Stay tuned for the small business

(03:20):
feature of the month right here on seven ten.

Speaker 4 (03:23):
Wr The Voice of New York.

Speaker 3 (03:24):
Up next, Junior Lntigua of Wahiza. You don't want to
miss this inspiring interview. We'll be right back after this.

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A Moment of Zen is brought to you by your
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Speaker 2 (04:34):
Tune into a Moment of Zen Saturday nights from nine
to ten pm on seven ten wor The Voice of
New York.

Speaker 5 (04:41):
Welcome back, beautiful Tri State Area.

Speaker 3 (04:43):
You're listening to a moment of Zen right here on
seven ten wor the Voice of New York iHeartRadio. I'm
your host, Zenzam's coming up next. In the Small Business
feature of the Month, right here on seven ten WR,
we're shining a spotlight on the entrepreneurs who are shaping
our communities and redefining success. Today, we have a truly

(05:03):
inspiring guest, Junior Lantigua. He's the founder and CEO behind
the Why He Group, and he's the visionary behind Why
He's a Pizza Now. From the vibrant streets of Washington
Heights to the forefront of New York City's culinary scene,
Junior's journey is one of passion, perseverance, and a deep
love for his heritage.

Speaker 5 (05:22):
We're going to be diving into the heart of his story.

Speaker 3 (05:25):
Uncovering how he turned his dreams into reality and the
lessons he's learned along the way. Junior, it's a pleasure
to have you right here at headquarters. Welcome, superstar.

Speaker 7 (05:34):
Thank you so much for having me.

Speaker 3 (05:36):
Okay, let's go back to the very beginning. Let's chat
your early days. So your story starts in Washington Heights,
a place very well known for its rich culture and
very tight knit community.

Speaker 4 (05:47):
More importantly, and.

Speaker 3 (05:48):
Many of us can relate to that feeling of having
big dreams in a small neighborhood, if you will. What
was it like growing up there and how did your
surroundings shape your passion for food and entreprene.

Speaker 7 (06:01):
Well, my family came here in nineteen sixty four. I
came here in nineteen I was born in Dominican Republic.
I came here in nineteen seventy seven. It was very tough,
but at the same time was amazing because the culture.
You was surrounded by African Americans, Puerto Ricans, and a
whole bunch of other Latinos, which aligned us to be

(06:23):
where we are today. But growing up in Spanish Harlem
or Harlem and then going into watching the Heights. It
was an amazing journey for us and understanding how difficult
things were at that time to be what we are today.
It's just amazing.

Speaker 6 (06:41):
Now.

Speaker 3 (06:41):
They say the secret ingredient in any great dish is love,
but in your case, it sounds like Washington Heights added
a whole lot of spice to the mix too. And
it's amazing how our roots, of course, can shape our future.

Speaker 8 (06:54):
Right.

Speaker 4 (06:55):
In fact, I don't know if you knew.

Speaker 3 (06:56):
This, but over sixty five percent of small business owners
say they're community influenced their business ideas. So it's all
about that local flavor. Now, let's chat about overcoming challenges.
I think that's a very relatable topic because most Americans,
most small business owners, have had to overcome many challenges

(07:16):
and they faced obstacles, especially in the competitive world of hospitality.

Speaker 4 (07:21):
So what were some of the.

Speaker 3 (07:22):
Biggest challenges you encountered when you first started out and
how did you overcome them.

Speaker 7 (07:27):
My dad passed away when I was very young. I
was seventeen years old, so I inherit his business and
so many other stuff that he had. He owned properties
and stuff like that, so I had no one to
hold my hands. So the challenge was pretty the experience
was amazing, let me just put it that way, where
I had to educate myself and learn from all the

(07:49):
experience at that time. But embedding people, I'm a very
challenging person. What I mean by that is that I
want to always do something different, but within I want
to be with a mix around our culture and everything
that we do throw a little flare of the Dominican
culture in it. And at the beginning was a little
challenging because we were always trying to enhance our food,

(08:13):
our culture, educating our people on how to eat, how
to experience the hospitality industry. So but at the same time,
it was it was it was amazing because the support
that people three to four, five, six months into our
journey into the restaurant industry, they started supporting us and
understand that, Wow, you know what it's it's it's beneficial

(08:36):
for us or it's great for us to intertwine and
come support these businesses and that's what we've always tryed
to do.

Speaker 4 (08:43):
So let's talk about the birth of Wahiza.

Speaker 3 (08:45):
Wahisa is Whahisa. I say it because I love this name.
It's more than just a pizza place. It's a brand, right,
It's a brand that really reflects your journey, your heritage,
and your vision. Can you tell us how the idea
for Wahisa Pizza came about and what makes it unique
in the in the very crowded culinary landscape of New

(09:07):
York and.

Speaker 4 (09:09):
What inspired the name?

Speaker 7 (09:10):
I believe it or not, I mean, but he just
started as a speakeasy concept to a club I had
in the Heights which was called Arca Lounge, and it
was renamed to Arka Room once we converted the space
into a speakeasy concept of the what he's a experience.
I love Italian food. I grew up in Harlem and
the only food that you probably had that was affordable

(09:32):
was Chinese food and Italian food or pizza, let's just
put it that way. And my wife at the time
was pregnant of our second child, and she created for
a sandwich called Chimmytury Sandwich, which Dominican is a Dominican sandwich.
And when I said, listen, I'm going to rebuild the
business and I want to do a pizzeria, she says, well,

(09:52):
can you convert this sandwich into a pizza and that
was a challenge. It took us about twenty eight to
thirty days to create the recipe. We did it, and
then after that it just became a phenomenon after that,
and so the name what he'sa comes as well from
Washington Heights. Why he means Washington Heights. And then we
had a diseasad for pizza, so like Brooklyn has Brooklyn Pizza,

(10:13):
we decided to say, you know what, let's put a
stap here and let's just put What He's a pizza,
which is watching Hezza.

Speaker 4 (10:19):
I love it.

Speaker 3 (10:19):
And it's fascinating to think that in a city where
there are more than thirty five thousand plus pizza rias,
you've managed to stand out. So what's the secret ingredient
that keeps people coming.

Speaker 4 (10:29):
Back for more? Again?

Speaker 7 (10:30):
Is this consistency and quality. We don't compromise quality over quantity,
and we make sure that we have nothing but the
best ingredients. Everything is fresh in our pizza. We focus
on that and we've driven about quality versus quantity.

Speaker 3 (10:44):
Great let's drive that into the ground. I love I
love the quality now empowering entrepreneurs.

Speaker 5 (10:50):
Let's focus on that. So beyond serving great food to
my understanding.

Speaker 3 (10:54):
You've also created opportunities for other entrepreneurs through the what
he's a franchise Now? What more motivated you to go
beyond running your own businesses and start empowering others to
follow in your footsteps.

Speaker 7 (11:06):
Well, in the process I had my thirty year run,
I had a lot of partnership and I lost a
lot of friends in the process, and it's because about
money and operations. So came to a point in my
life where I don't want to lose no more friends
when it comes down to business. So a lot of
people leave in my content, believe in what I'm doing,
and I run my business how I run my business.

(11:28):
So you know when people came about what we said,
instead of creating a partnership, let's just create a franchise
model where you own your store. It's your store, and
we carry the brand and we give you the support,
we hold your hands across the board throughout the course
of the business. That's how everything started. And then we
are six stores down the line.

Speaker 4 (11:49):
That's incredible.

Speaker 3 (11:49):
So your original store was in Washington Heights and now
you have the additional five stores in the New Jersey area.

Speaker 9 (11:56):
Correct.

Speaker 3 (11:57):
Now, it's amazing to me because it's one thing to
feed people and it's another to.

Speaker 5 (12:01):
Feed their dreams, right, and you're doing both.

Speaker 3 (12:04):
So it's no wonder that when you look at research,
it shows that franchise businesses are twenty percent more likely
to succeed than independently owned businesses.

Speaker 4 (12:14):
And you said it.

Speaker 3 (12:15):
You know, it's about that support that you're giving you
your franchisease. Now, what inspired you to take this route
and help others carve out their own slice of I
love success if you will, no pun intended, I love
my dad.

Speaker 7 (12:31):
We should always say is that you know, the only
way we're going to grow is by helping others and
the knowledge that we acquire as we go. If we
don't pass it forward, we're not doing anything. And it's
beautiful earth, right. So one of the things that I'm
doing is in the process is educating people, helping people
understand the nature of the business. The thirty years of
experience that I have I want to share other people.

(12:53):
So at the same time, the level of support that
the franchisees are getting from us is thirty years of
experience understanding cost of goods, understanding concept, understanding branding, and
understanding you know, quality and most importantly the service, uh
and the customer service that we provide to our customers.

Speaker 5 (13:11):
The experience.

Speaker 7 (13:12):
Let's just put it like that, So the way he's experienced.
So if you're able to capture that and able to
teach your franchisees that, I think you're going to be successful.
We can never forget that. You know, this is what
it's it's that's that's what makes us different. Let's just
put it that way. That we concentrate on all these components,
but most importantly, customer service for us is key element

(13:33):
on all this stuff.

Speaker 4 (13:34):
You're a good man, junior, You're a good man.

Speaker 7 (13:35):
I try as hard as I can.

Speaker 5 (13:36):
Now let's chat legacy and inspiration.

Speaker 4 (13:39):
We're moving on here.

Speaker 3 (13:39):
So legacy is a word that comes up often in
your story. What kind of legacy do you hope to
leave behind, not just for your family, but for the
community that you've touched.

Speaker 5 (13:48):
And the entrepreneurs that you're currently inspiring.

Speaker 7 (13:50):
It's creating that that that let's say that it's not
even about a brand. It's the brand is down on
the commercial side, but it's being in to others. Starting
in the and in Washington Heights many years ago, I
was the first to open up an up scale restaurant,
the first to open up the first UH allounge, the

(14:13):
first to open up a cigar shop. So being the
pioneer in Washington Heights, UH it takes a lot of pride.
But at the end of the day, it's not even
about the business. It's about changing the concept and the
mindset of people. How do we do that? So for me,
that's legacy, creating that and then passing on to your kids,
So making sure that they keep on with that legacy

(14:33):
and everybody that works with you, you know, embedding them. Hey, listen,
you know what, this is how you do business. This
is how we grow. Allowing them to grow as well
as they go. Because every employee that comes to your
business they also want to grow too, So allowing them
to grow and that I think that's how you build legacy.
Giving room to others to grow and you grow as well.
Just looking at you know, the people that you've employed

(14:56):
opening up their own businesses. For me, that's that's amazing.
That's that's that's I don't even have You're.

Speaker 4 (15:03):
Doing great work.

Speaker 3 (15:04):
And they say we make a living by what we get,
but we make a life by what we give. Right,
And it sounds like you're giving a lot more than
just great food. And most people believe that businesses do
have a responsibility to give back to their communities. I do,
and and your idea of legacy influencing all of these

(15:25):
decisions is clearly at the core of it all.

Speaker 4 (15:28):
So keep doing what you're doing, my friend.

Speaker 3 (15:30):
Let's chat about the symbolism behind your pricing. I know
that you end all of your pricing in eighty eight.

Speaker 4 (15:39):
Can you talk to me about the inspiration behind that?

Speaker 7 (15:42):
You know what, the number eight has been following me
for forever, and it's it's a symbol of infinity and abundance.
So there's an abundance of history behind everything that we do.
Where he's a watching the heights pizza, So you have
to create these staples so people could understand that, you know,
we just not just throwing things there. We take our time,

(16:03):
we understand, and most importantly is being grateful to God
in the universe. If you're not grateful to God in
the universe, you have nothing. So the number eight means
all of.

Speaker 6 (16:12):
That for me.

Speaker 4 (16:13):
You know, very symbolic.

Speaker 5 (16:15):
You are one one deep, deep person with a very
old soul.

Speaker 4 (16:20):
I love this about you.

Speaker 7 (16:21):
Thank you.

Speaker 3 (16:22):
You are clearly thriving and on your next chapter and
have lived many lives because you are very, very perceptive
and empathetic towards others, which I think is incredible skills
for anybody to have, especially in your position. Now you
have also trademarked and the Chimmuturi name is that correct?

Speaker 4 (16:43):
Correct? Tell me about that.

Speaker 7 (16:45):
So we started this in twenty fourteen and understanding that
a lot of people were going to copy our concept
because it's different, especially in the Dominican community. We're known
for the chimney sandwich, but never for a chimmy pizza.
Understanding that we started the process in twenty fifteen and
it took us nine and had it took us nine

(17:07):
and a half years, so actually get it, and we
had to work around so many things that were legal,
and we finally got it, and you know, a lot
of people was starting to copy our concept, and I
just took quiet for a while, and I've been quiet
for a little bit until we need one more number.
Once we get that, and it's game on. But what

(17:27):
I mean by that is that you have to protect
what you're doing and your an innovasion, and one of
the things that you do is by understanding listening to
your lawyers, listen to your accountant, and how to do
certain things like you pay people for the services and
you have to listen to them exactly.

Speaker 3 (17:41):
And you need to know enough to know that you
don't know everything for sure and let the experts.

Speaker 4 (17:46):
Handle that well.

Speaker 3 (17:47):
Amazing, we are at the end of our interview. Thank
you so much for being so inspirational, so transparent. You
are doing incredible things. You are social media famous, you
have your own trademark, your own franchise, you have an
incredible community that loves you and looks.

Speaker 4 (18:04):
Up to you.

Speaker 3 (18:05):
I think you are off to the matches, my friend.
You are doing incredible stuff and the world is your oyster.

Speaker 7 (18:11):
Hey man, thank you so much. I appreciate you inviting
me over and I'm humbled Tobidia, thank.

Speaker 5 (18:15):
You so much.

Speaker 3 (18:16):
Yeah, listen, guys, starting a business is like making the
perfect pizza. It takes time, it takes patience, and a
whole lot of trial and error, but it's worth it.

Speaker 4 (18:24):
And studies show.

Speaker 3 (18:25):
That immigrant entrepreneurs are twice as likely to start a
business as native born citizens.

Speaker 5 (18:30):
Think of that.

Speaker 3 (18:31):
Now, this is the end of our incredible segment. Junior,
Thank you so much for sharing your incredible journey with us.
Your story is a testiment to the power of hard work, passion,
and the importance of giving back. And it's clear that
you're not just building businesses, you're building a legacy.

Speaker 7 (18:47):
Thank you so much.

Speaker 4 (18:48):
I appreciate it. For those tuning in.

Speaker 3 (18:50):
If you haven't experienced Why He's A yet, do yourself
a favor and grab a slice of inspiration until next time.
This has been the featured small business of the month
on WR, and we are celebrating the heart.

Speaker 5 (19:03):
And hustle behind Wah'sa's success.

Speaker 3 (19:06):
Definitely check them out at wahsa dot com or you
can check them out on the gram at Wahiza. You're
listening to a Moment of Zen right here on seven
ten WR, the voice of New york iHeartRadio.

Speaker 5 (19:15):
We'll be right back after this.

Speaker 2 (19:17):
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Speaker 3 (19:28):
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Speaker 5 (20:18):
Welcome back, beautiful Tri State area.

Speaker 3 (20:19):
You're listening to a Moment of Zen right here on
seven to ten WR the Voice of New York iHeartRadio,
I'm your host, zen Zam's Welcome to another exciting edition
of the Hydration with Heart segment, brought to you by
Once Upon a Coconut in collaboration with Charlie Rocket's Dream
Machine Foundation. Today, we have two incredible guests who are

(20:40):
no strangers to the high stakes of competition and the
drama that comes with it. First, we have Ryan Enk
who's the dynamic CEO of Servio Capital and the charismatic
host of Cabin Wars. Ryan has flipped over one thousand
properties and with a sharp eye and quick wit, he's
the perfect guide through the intense world of cabin renovations.
Joining him is Jared Emrick. He's a seasoned real estate investor,

(21:03):
master marketer, and entrepreneur. Jared recently launched Acchoir Marketing, which
is a game changer for blue collar businesses. Both of
these men know what it takes to thrive under pressure,
and today they're here to give us an inside look
at the drama, the challenges and triumphs behind Cabin Wars.

Speaker 5 (21:21):
Welcome Ryan and Jared.

Speaker 4 (21:22):
Welcome superstars.

Speaker 3 (21:23):
Thank you, thanks much.

Speaker 10 (21:24):
Yeah, thanks for having us.

Speaker 4 (21:26):
So excited to have you on now.

Speaker 3 (21:27):
You know, with over one thousand flips under your belt, Ryan,
you've probably seen it all, hidden treasures.

Speaker 5 (21:33):
Maybe even a ghost or two.

Speaker 3 (21:34):
But the reality of flipping houses is that the unexpected
is well expected and Moreover, over sixty percent of home
renovators encounter surprises that are constantly throwing a wrench into
their plans. What's the craziest thing you've encountered during a
cabin renovation?

Speaker 10 (21:52):
Well, so the show is three contestants that are renovating
a cabin each and they each have twenty thousand dollars
budget and only thirty days to do it. And yeah,
I've encountered a lot of surprises during cabin renovation or
any renovation of any property. I think that the most
shocking thing that happened on this reality show was we

(22:14):
found a baby bottle in the ceiling of all places.
So I'm not sure how it got there, but that
was you know, there's always something to surprise you on.

Speaker 4 (22:24):
A flip Jesus baby bottle.

Speaker 3 (22:26):
Okay, I can't imagine. Let the imagination run wild on
that one, and it did. Now, switching gears a bit,
let's talk about the world of marketing, especially for blue
collar businesses. So jared with so many small businesses struggling
to stand out, the right marketing strategy can be a
game changer. Seventy percent of small businesses do face significant
marketing challenges. Now when we speak of surprises, your expertise

(22:48):
is helping these blue collar businesses stand out and it's
all about finding that unique story. And to my understanding,
the contestants only have a twenty thousand dollars budget, as
Ryan just said, So how was that challenge when you're
trying to win with the best flips?

Speaker 11 (23:03):
Yeah, it was incredibly challenging. You know, we talk about
what was harder, the time or the money, and you know,
the money was very challenging. We had to get super creative,
whether that was asking for free materials from places in
exchange for maybe a shout out or a T shirt
we wore on the show, or whether it was dumpster diving,

(23:27):
and I in particular ran into a budget issue very
early on in which I had to pivot our plans
very quickly. So, yeah, the twenty thousand dollars, it only
added up to about I think it was like thirty
ish dollars a square foot, which anybody in the home
improvement world knows that is not a lot of money
to have to do really anything. So we had to

(23:49):
get really creative and make it look really nice as well.

Speaker 3 (23:52):
Wow, I can't wait to see these results now, Ryan
One of the things that make Cabin Were so exciting
is the diverse mix of contestants, different backgrounds, different skills, and.

Speaker 5 (24:01):
Sometimes wildly different personalities. And when we look at research with.

Speaker 3 (24:06):
Respect to reality TV, eighty percent of viewers are drawn
in by the dynamics between contestants.

Speaker 5 (24:13):
So with that in mind, how did these different.

Speaker 3 (24:15):
Personalities and experiences fuel the drama and excitement we see
on the show? And what were the what were the
competition dynamics like on the Lake season.

Speaker 5 (24:25):
With Jared, Yeah, it was.

Speaker 10 (24:27):
It was exciting to see the different skill sets that
people had, and when we were in casting, we kind
of cast contestants based on those skill sets. So we
typically had an underdog, you know, you had somebody that
had a lot of flips under their belt and maybe
somebody that was kind of a novice. And Jared's season
was interesting because you had this group. There was the

(24:49):
House of Sharp. It was three moms and they all
had a really good design skill set and one had
really good flipping experience. And then you had eng that
was the cabin next to Jared's and they were custom
home builders, so they were used to building high end
stuff and to see them working within a budget.

Speaker 2 (25:08):
Was really cool.

Speaker 10 (25:09):
And then you had Jared. All those other contestants were
more local, and Jared was coming in from Ohio. So
even though he had a lot of flipping experience, he
was kind of the underdog in that season because you
have to come to a brand new place with no resources.
You don't know like typically you know when you're flipping houses,
you know, like you got your carpenter that you can call,

(25:31):
your plumber, your electrician. And it was really neat to
see how resourceful that he got in that season, just
trying to figure out his network and figure out where
to source materials, and so that was a really cool
dynamic in their season.

Speaker 3 (25:46):
That's so interesting, And I'm assuming there's a roadmap for
these cabins that are being renovated. After you've build this
incredible and renovated, what happens to the cabin next?

Speaker 10 (25:56):
Oh, so the cabins are in this RV resort. So
my company, Servio Capital, we bought this RV resort and
the cabins were these old, ugly, beat up, you know,
cabins from the seventies. They looked like they were all
painted like this big bird yellow. It was disgusting. And
they hadn't been renovated since the seventies. They definitely needed
some TLC. And so after the cabins were renovated, we

(26:19):
opened them up for people to stay in the park.

Speaker 5 (26:21):
Bingo roadmap.

Speaker 4 (26:23):
Yeah, that's the roadmap. That's what I was getting to.

Speaker 3 (26:25):
So you guys have a very well thought up plan
in multiple respects. Now, Jared, in a way, your work
with the blue collar businesses involves a similar mix of
personalities and challenges. What were some of the most dramatic
competitive moments.

Speaker 11 (26:39):
This is such a wonderful question off camera. You know,
there was certainly drama within all the contestants. It was
this wasn't exclusive to me where in a sense where
I was the out of town or it was exclusive
where my business at home in Ohio was still running.
But then I had to, you know, put all my
focus into being in Louisiana at the camp ground, focusing there.

(27:01):
But the other two contestants, you know, they had some
disadvantages as well, where their kids were still in school,
they had sports going on. Uh, we kind of took
our kids and just unplugged and we're just totally focused
on the cabin. In the show where the other. The
other contestants had to maintain their lives while working, uh
to get the cabin done. So that was an enormous challenge.

Speaker 10 (27:24):
If I could add to that, Jared, there was also
some uh, there's some shernanigans that went on during the competition,
people pranking each other. I think somebody put some old
furniture on somebody else's roof and and you know, time
is money. And then some people, I guess the the
House of Sharp they found there was someone had taken
a dump in the middle of their kitchen and they

(27:47):
don't know if it was dog or human or who
did it. And there were some accusations being thrown around.
So those added to the uh yeah, oh man, that's
a that's a bad pun.

Speaker 5 (27:58):
Yeah that was Is that opportunity right?

Speaker 10 (28:01):
Yeahnity.

Speaker 5 (28:02):
For now, let's chat motivation.

Speaker 3 (28:06):
So was the prize money always the motivation for the
contestants or did things evolve in did the priority shift?

Speaker 11 (28:13):
You Know?

Speaker 10 (28:14):
What I noticed is we had we had five seasons altogether,
each had three competitors, and I noticed in all the seasons,
in about week three, everybody is so tired, everybody is
so emotional, and money's running out. Times running out that
money stops being the factor of motivation for a lot
of them. So they a lot of the contestants had

(28:36):
to dig down deep and find a deeper motivation and
a deeper why as to why they wanted to win
and why do they wanted to carry on with that.
Give you an example, and in one of the seasons
was a loft season, and there was this disgusting cabin.

Speaker 6 (28:52):
Was I was.

Speaker 10 (28:53):
I was as the host. I was wondering who I
was going to screw with this cabin because it was
so ugly. It just looked very, very bad. And I
ended up picking this guy Nathan. And Nathan when he
went and saw the cabin, of course, he's like, man,
this is you really screwed me. And so when they

(29:14):
were going around the outside of the cabin, they saw
this little uh, someone had etched in the dirt on
the window. Jake was here. He had a son named Jacob.
He has a son named Jacob that has an auto
inflammatory disease. It was it was a very hard time
in their life trying to figure out what this disease was.
And Uh, he's got a video from four years ago

(29:35):
where they go to this cabin in the woods, and
he says, uh, and Jacob loved this loft. And he said, Jacob,
you like this cabin and this loft in this cabin,
and Jacob's like, I love it. And he said, you know,
one of the one of these days, I'm gonna build
your your own cabin in the woods. And this was
the only cabin in all of Cabin Wars that was
in the woods that had a loft and it had

(29:57):
etched in the window. Jake was here so different contestants
finding that motivation that and for the rest of the
time when he was renovating this cabin, he kept in
mind his family and his son, and he ended up
naming it after his son and called it Jacob's Journey.

Speaker 5 (30:11):
Oh that's such a beautiful story.

Speaker 3 (30:13):
I love it when emotion is evoked in such an
organic way, and reality TV is exactly that. There's organic
moments that you can only capture in reality TV. So
it makes it so much better when families are sharing
these moments to say, look at the heart of it all,
was you know, delivering a wish right now, Jared, Many
of your clients operate on type budgets, making it essential

(30:35):
to get the most out of every marketing dollar. And interestingly,
businesses that spend less than even five percent of their
budget on marketing can still see significant.

Speaker 5 (30:45):
Growth if they invest wisely.

Speaker 3 (30:47):
Now, with many of your clients who operate on these
type budgets, much like the contestants on Cabin Wars, what
strategies do you suggest for making a big impact without
breaking the bank.

Speaker 11 (30:58):
I mean, with the power of social media and now
telling your own personal story, you don't have to you
don't have to spend any money. And the reason why
we started Acquire Marketing is to teach people how to
become the powerhouse in their niche in their area by
sharing their story. Why do they do what they do?
And that goes back to the show where we had

(31:19):
to gather votes to win, utilizing social media and all
the outlets that we had. So it was you know,
you'll you'll see it in the in the show how
you know, we we knew what we had to do,
and we called on our hometowns as you know, I
called on my hometown, and the other contestants called on
you know, their circles of influence. And we had one

(31:40):
contestant who went He was from South Dakota and he
went to his mayor in South Dakota and got him
to promote it, and that was cool. And I got
in the paper in Akron, Ohio, and in Canton, and
you know a lot of different people were using different methods,
but none of that costs hardly any money, if it
costs anything at all, and Blue their businesses can do

(32:01):
that same thing and become the influential person in their
industry and naturally build their authority and their brand doing that.

Speaker 10 (32:08):
If I could just kind of coattail off of that,
I think Robert Kiyosaki said that most people are one
skill away from, you know, amazing success. You know, whether
a plumber or a carpenter or a house flipper. And
that was a real strong suit with Jared is that
not only was he a good house flipper, but he
was a good marketer and that ended up helping him
with with votes at the end.

Speaker 3 (32:27):
It's extremely important now, Ryan, playing into what you're saying,
viewers play a crucial role in Cabin Wars by voting
for the winner. How does this audience participation add to
all this tension and excitement of the competition.

Speaker 10 (32:41):
Well, I think it was intense for the contestants they
had to like a lot of them didn't come with
a social media presence. One of the contestants, for example,
he was mentioning Mike Ray in South Dakota. He had
almost no social media presence, And towards the end, contestants
were doing everything to get votes they had. They had
all worked tirelessly for thirty days, a lot of them

(33:04):
lacking sleep. And after that thirty days is over, they
had seven days for people to go to the website
to get votes for their cabin flip. And there was
people that voted on site as well during the open house,
and so there was people walking around. It was during
Marti Grass, so there's people walking around with QR codes
just for people you know, in the street to take

(33:24):
pictures of it and to vote for them. A lot
of these people with these last ditch marketing efforts, I
mean some of these the season winners were decided by
less than thirty votes. Wow, and so out of over
twenty six thousand votes that were cast.

Speaker 8 (33:39):
So it.

Speaker 10 (33:41):
Did play a big part in the intensity of the
show towards the end.

Speaker 3 (33:46):
Amazing, Well, we are at the end of our online date.
Can you tell us how we could tune into Cabin Wars.

Speaker 10 (33:53):
Yeah, so it's going to be on Amazon Prime, it's
going to be on YouTube, and we also have it
airing on a Discovery affiliate called Destination America. That's going
to be on October the second, Wednesday at Primetime. I
think we're still figuring out the exact it's either eight
o'clock or eight thirty Eastern Time Primetime. And yeah, it's

(34:17):
gonna be exciting, all right.

Speaker 3 (34:18):
Tune in October second. Guys, thank you both so much,
Ryan and Jared for sharing your insights and.

Speaker 4 (34:23):
Your stories with us today.

Speaker 3 (34:25):
It's clear that whether you're flipping cabins or helping businesses
rise above the competition, the challenges and drama are all
part of the journey. And for our viewers and listeners,
don't forget to tune in to Cabin Wars to see
the action unfold, and keep an eye on Jared's work
with Acquire Marketing and as he helps all these blue
collar businesses tell their unique stories. Until next time, stay

(34:46):
hydrated and keep the heart in your hustle. You're listening
to a moment of zen right here on seven to
ten WR the Voice of New york iHeartRadio That was
the Hydration with Heart segment brought to you by Once
Upon a Coconut in collaboration with the Machine Foundation. Head
to cabinwarstv dot com or check them out all over
the gram at cabin warstv and at Ryanenk andat Jared

(35:08):
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here on seven ten WR the Voice of New York iHeartRadio.

Speaker 5 (35:14):
We'll be right back after this.

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Speaker 5 (36:28):
Welcome back, beautiful Tri State area.

Speaker 3 (36:29):
You're listening to a Moment of Zen right here on
seven to ten WR the voice of New york iHeartRadio.

Speaker 4 (36:35):
I'm your host Zen.

Speaker 3 (36:36):
Sam's up next in the Discover Your Potential segment brought
to you by Keep the Past. Today, we're joined by
our regular contributor and co host Anna Devir, and she
is joined by Landa Wilheite. She's a wealth management expert
turned children's author. Landa served as part of the client
strategy team with BMO Harris, where she provided customized investment

(36:57):
management and advisory solutions for networth individuals, families, and organizations.
She joined the organization in nineteen eighty three. Had over
forty years of experience in the financial services industry, and
during her career as an investment professional, she managed an
average of eight hundred and fifty million dollars in investable assets.

Speaker 4 (37:15):
Woooo you go girl.

Speaker 3 (37:17):
Since retiring in April of twenty twenty three, Landa is
now pursuing her passion for financial literacy and has even
written a children's book called My Savings Jar, which introduces
young children to saving money and other basic financial concepts.
They're going to join me today to chat all about
the importance of financial literacy, early education and how her
book is at the core of it all.

Speaker 4 (37:39):
Welcoming down to the show are Elanda and Anna. Welcome superstars.

Speaker 9 (37:45):
Okay, I love that shout out. When you said eight
hundred and fifty million, whatever that was, I couldn't agree.

Speaker 5 (37:51):
I just talked about the money.

Speaker 4 (37:52):
Love it.

Speaker 8 (37:54):
Yeah, I would extize when I think about it. She's
a trailblazer, so let's die.

Speaker 3 (38:00):
I've write in Elanda, So money is often viewed as
a touchy subject. In fact, according to research from financial
planning leader Empower, sixty two percent of people don't talk
about money, and to go even further, fifty two percent
of American survey reported that they never talked about finances
growing up, which is shocking to me. And one and
four learned that it's not polite to talk about money. However,

(38:23):
with this stigma around money talk, we're creating more pressing
issues as kids grow up in lock major financial literacy skills,
which is where you come in now. It's to my
understanding that your book My Savings Jar counters this and
introduces children to the basic concepts of setting goals, saving
and budgeting, which I love.

Speaker 5 (38:42):
It's writ up my mom, Ali. I'd love to know more.

Speaker 3 (38:45):
What inspired you to write My Savings Jar and what
message do you hope to convey to children?

Speaker 8 (38:51):
Yeah, thank you for it. Thank you guys for having me.
You know, you brought us on great statistics. When I
think about like even in my household growing up, it's
just it wasn't a discussion, and it wasn't that it
was intentionally ignored. It's like you don't know what you
don't know, and a lot of time parents are busy
with their own lives or depending on their financial situation,

(39:14):
they may not have the knowledge to know to pass
it down. So even though those those numbers are staggering,
they're true. They're very true. So after I retired, you know,
it's let me back up, I've met with people outside
of my work that I talked to counsel that were

(39:36):
in financial trouble, that they thought they were in financial trouble,
and I felt like, financial illiteracy is such a huge
issue in our country.

Speaker 5 (39:45):
How do we tackle that?

Speaker 8 (39:46):
And it's like, well, what if we start young. If
we can start with the kids as early as possible,
teaching them just the very basic of saving and that's
really all it is, no matter how old you are,
no matter how much money you have. If we could
start so early teaching that, instilling that, then going forward
in the future, we can reduce the number of people

(40:09):
and I hate to say illiteracy, but we can increase
the knowledge financial knowledge of individuals.

Speaker 4 (40:16):
I love it.

Speaker 3 (40:17):
I love everything you're saying. It I fits exactly into
my narrative. Now, this book is great. It's great, It's
a great resource and such an engaging way to begin
talking about money with your kids and teach them the
true value of financial planning. And with only fifty seven
percent of the adults in the US being considered financially literate,
it's so important to start this kind of education young

(40:37):
and create the safe space for discussing money. So I
think what you're doing is amazing. Now, Ada, I know
you have some questions, so I'll hand it off to you.

Speaker 9 (40:44):
Well, I still want to come from this fifty thousand
foot view and ask you, how do you think your
experience as a vice president and senior director of investments,
how did that influence the themes and the lessons in
my savings.

Speaker 8 (40:55):
Jar well over that time. Just you know, most of
the work that we did, it's started through financial planning.
For everybody, every person, whether you call it that or not,
you have goals and how do you meet those goals?
And financial planning helps lay out the blueprint to do that.
How much do you have saved now? How much do

(41:16):
you need to achieve those goals? How do you plan
to save to get there? So with every mostly every
client that we had, it started with financial planning, and
then my role was to come in and say, okay, well,
if you need seven percent return to reach this long
term goal, then I come in and build a portfolio

(41:39):
depending on what's happening in the market economy, and make
sure we can get that seven percent over time. So
just that whole process and thinking about money in that
way for so many years led me to after I
retired again. It's so basic. Even though everybody think is

(42:00):
very challenging and everybody have their reasons, it really all
starts with savings.

Speaker 5 (42:06):
So simple, right, It's the answer is right under our nose.

Speaker 9 (42:11):
And I know now you're going into schools and having
more one on one and getting even more great feedback.
I'm just kind of wondering what age group is the
book targeted at.

Speaker 8 (42:21):
Yeah, I think I say like six to ten. In
the schools, I'm focusing more on like third to fourth grade.
I think six year olds grade. I think that's a
good start. I think that's where parents have to do
more reading and reiterating for the kids. When you get
to that eight to ten, they can read it on
their own, they can kind of incorporate things from the

(42:43):
book on their own. So anyway, I would save from
six to ten. Now, depending on the kid the parent,
if you think you have a twelve year old that
could benefit from it. It probably can go up to
that age, but definitely that six to ten range.

Speaker 3 (42:56):
Now, let's go back and chat more about the importance
of early fin nine education because we definitely want to
strive to educate and literate the entire population here. But
according to the twenty twenty two PISA study, right, you
have about twenty percent of students they don't have basic
proficiency in financial literacy. And a green Light study went

(43:18):
even further and reported that nearly three quarters of teenagers, right,
these kids are about to go into college feel they
don't feel confident in their personal finance knowledge. So how
do you think early financial education can impact the child's
future and how specifically, let's go back, how can my
savings jar really pave that way?

Speaker 8 (43:38):
Yeah, my hope is to get this in schools again.
I can't I know, it sounds like a broken record.
To get started as soon as we can with teaching this.
I am actually I'm shocked. Always ask like you know how,
and I don't know what your ages are. But like
when I graduated back in three years, so you had
to pass a test for the class institution before you

(44:01):
could graduate. I don't understand how we let kids graduate
from high school going into college when they're eighteen, just
like really on their own for the first time. They're
getting credit cards and no one has had a conversation
about how to manage your finance. How do we get
them how do they get out of school without that?

(44:23):
So I would love to see this implement it across
the country that that's a requirement before you graduate from
high school. So from my standpoint, with what I can
contribute is writing the book, which I've done on the
subject that's needed, and now trying to get in into
the schools into the hands of as many kids as

(44:44):
possible as early as possible.

Speaker 5 (44:47):
I totally agree.

Speaker 9 (44:48):
I'm wondering, were there any particular stories or moments from
your career or even your life that directly inspired scenes
or lessons in the book.

Speaker 8 (44:57):
Well, so, I worked in an area call hence sale
here in Illinois, and it's a very affluent community and
I would see like little kids, mostly girls, selling having
leimonade stands. So within the book, one of the chapters
is eliminade stand teaching the kids entrepreneurship. That was a
way to make money, you know, that they can. That's

(45:18):
stairs and to put that add that to the savings jar.
Also in my career, one of the topics that reoccurred
often with parents is at what age should they start
talking to the kids about money. Whether it's a child
who was who would stand to inherit a pretty nice

(45:41):
sum of money over time through trust or because they
the parents saved for college through a five twenty nine plan,
and what age should they start having that conversation, So
that that was again was kind of the key driver
for me. My advice to them was always you know
your child as a parent. Not every child is the same.

(46:05):
You may have one child this very spend thrift. Uh,
you may have one child that you're like, I don't
really think they should have that kind of money at
age at but I think there's a way if you
start familiarizing them with these terms and and and already
have it that you know they know about savings. They

(46:25):
may not know the amounts that they may have, but
if they know about saving, they know that they don't
spend every dime that they get. If you start that early,
then as they get older, at that teenage, both you
know it's already in them. So it doesn't matter. I'll say,
it shouldn't matter as much the amount that they would

(46:47):
be getting. But those are the things the lemonadees dancing
and the little girls do that, and the conversation around
you know when it's the right time to talk to
my kids about money.

Speaker 3 (46:59):
Thank you for your Yes, we are officially out of time.
My dear, you are so inspirational, a trailblazer in your field.
I love what you're doing. Definitely going to pick up
this book for both my daughter and myself and make
it a point to read it to her so she
can be on that path you're talking about of success.

Speaker 8 (47:15):
Well, I appreciate both of you, and thank you so
much for your time.

Speaker 4 (47:18):
Same thank you.

Speaker 3 (47:20):
That was our Discover Your Potential segment brought to you
by Keep the Past, and that was the incredible financial
expert and author Landa Wilheide.

Speaker 4 (47:26):
Definitely definitely be.

Speaker 3 (47:28):
Sure to pick up a copy of her book, My
Savings Jar for your kids today on Amazon. Learn more
on the gram at my Savings Jar, And of course
you can see more of Anna at Discover Yourpotential show
dot com. You're listening to a moment of zen right
here on seven ten wo R the voice of New
york iHeartRadio.

Speaker 4 (47:46):
We'll be right back after this.

Speaker 5 (47:47):
A Moment of Zen is brought to you by Once
Upon a Coconut.

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Speaker 5 (48:14):
Welcome back, beautiful Tri State area.

Speaker 3 (48:16):
You're listening to a moment of Zen right here on
seven to ten WR the voice of New york iHeartRadio.
I'm your host, zen Zan's and our Hydration with Heart
Express segment brought to.

Speaker 4 (48:26):
You by Once Upon a Coconut.

Speaker 3 (48:28):
Today, we're featuring the renaissance Man himself and the Doctor
of Happiness, Jeffrey Gurian. He's a doctor, lecturer and motivational speaker,
but also a comedy writer, a performer, a director and author,
a producer, and even a radio personality not always in
that order. Of course, he's going to join me today
to chat all about his upcoming event, Healing your Heart

(48:51):
with Humor at the Omega Institute for Holistic Studies in Rhinebeck,
New York, September twentieth through the twenty second, that's next weekend.

Speaker 4 (49:00):
Welcome to the show, superstar.

Speaker 13 (49:02):
Thank you so much. Then, it's amazing to be on
with you. As I always tell you, you're a beacon of happiness.
You're the perfect person to discuss this with because you
radiate positive energy.

Speaker 3 (49:14):
Oh you are so so sweet, my dear friend. Welcome back.
Thank you so much for coming on again. So let's
break down this event for our viewers and listeners so.

Speaker 5 (49:24):
They can know what to expect.

Speaker 3 (49:26):
So you're a well known expert and speaker on happiness
and mindset and changing negative thinking into positive thinking. And
this event is coming up September twentieth to the twenty second,
and it's based on the success of your best.

Speaker 5 (49:39):
Selling Happiness series.

Speaker 3 (49:41):
Can you tell us more about what attendees can expect
from this workshop called Healing your Heart with Humor? How
fitting and the inspiration behind the focus of the workshop.

Speaker 8 (49:52):
Thank you so much.

Speaker 13 (49:53):
Then, Healing your Heart does not refer to heart disease.
It refers to what I call heart wounds, the pains
from childhood that we start collecting from the time where
little kids. Every time someone hurts your feelings, or breaks
a promise to you, or hurts you in some way,
breaks up with you in a relationship, lies to you.
It stays lodged inside of us, in our heart chakra.

(50:15):
We're all more sensitive than we even understand that we are,
and we carry those things with us and they affect
our self esteem and our self confidence, and they lead
to a lack of happiness because they affect our decisions.
And if your thoughts are not correct, your decisions are
not going to work out for you, which is why
so many people have the same bad job over and

(50:35):
over again, the same bad relationship. And after the last
four years that we've all been through, we're under so
much stress that people are engaging in negative thinking. And
so my goal is always to put out positive energy
to the universe. And I'm honored to do this weekend
at Omega where Deepak Chopra speaks, the late Wayne Dyer spoke,

(50:55):
Mary and Williamson, all leaders in consciousness, and they're giving
me a workshop up quote Healing your Hearts through Humor
to teach people how to think differently, to let go
of the negative thinking and change it into positive thinking,
which has helped me in my own life so much,
and I really appreciate you letting me talk about that.

Speaker 3 (51:15):
Oh, Jeffrey, we are going to send so many people
your way. Listeners, please head directly to their website to
register for this amazing event. It's eomega dot org forward
Slash Workshops, Forward Slash Heal your Heart Humor, But you
can just definitely head to their website at eomega dot
org and all the information is going to populate. Jeffrey,

(51:37):
thank you so much for joining me. You are incredible
and this sounds like a phenomenal workshop.

Speaker 13 (51:43):
Then you're the best. I really appreciate you so much.
Thank you so much for having me on.

Speaker 3 (51:48):
Absolutely, guys definitely had to eomega dot org register for
Healing your Heart with Humor with the Doctor of Happiness himself,
Jeffrey Gurian at the Omega Institute for Holistic Studies in
Rhinebeck right here in New York State, Happening next week
in September twentieth through the twenty second don't want to
miss it, and of course check him out online at

(52:08):
Jeffreygurian dot com and on the Gram at Jeffreygurian to
stay up to date with all of his happiness latest ventures.

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