Episode Transcript
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(00:10):
All on Migos. Welcome to theMigos Podcast podcast for your own professionals in
the advertising industries. We are herein the studio with Jacob and Cameron Newhouse,
the incoming president of That to Houston. My name is Alexander Halou,
the current president of That to Houston. And yeah, I mean, let's
get this thing started. I mean, Cameron, thank you for being here
today. Really do appreciate it.Thank you for having me. Absolutely well,
(00:34):
we have a really special segment fortoday. It's really just to kind
of this episode is really just mainlyabout reflecting and looking back at pass events
that we had this year. Weactually recently submitted our club achievement books and
we got our scores back from thedistrict ten here in Texas, Oklahoma and
all those fun states, and fromthere we actually got a really good score.
(00:58):
I believe it was just eighty sixout of one hundred. And I
think a lot of that success wasthanks to, you know, our team's
collective efforts, our programs and specificallyBeers with Peers. And that's actually what
we're going to be talking about todayis just what started Beers with Peers,
how we coordinated it and you knowwhat we learned along the way and things
(01:18):
that were thankful about and just kindof having that type of fun conversation.
I hope that made a lot ofsense, right, Yeah, Okay,
cool. I know I'm in presidentmode, but I'm just trying to be
casual and relax. But all right, Karen, I mean, what's been
your most favorite segment about our programs, at least in particular with Beers with
(01:38):
Peers that you recently remember or lookingfond of and all that fun stuff.
So, Beers with Peers has beena great way for young professionals to meet
and really speak with and get someinsight on, you know, maybe the
(01:59):
current market in the advertising world andreally try to just gain some knowledge from
them and just talk about different thingsand maybe talk about job opportunities, you
know, if you're looking for ajob, maybe talk about internship, talk
about what's trending in the ad spaceright now. There's a lot of different
conversations that happen at Beers with Peersthat are fulfilling and really could help with
(02:23):
your future career. So I thinkthat is one of my favorite aspects and
I've really gotten to know and gottenpretty close with a few of the established
professionals in the industry, and Ithink it's a really great thing for us.
Yeah, I can definitely agree,especially with the variety of people we've
had, and typically in beers withpeers, we normally have around thirty to
(02:46):
fifty people that go to these segments, and really it's a lot of fun,
especially with just you never sometimes younever know who exactly will show up,
so you might have a executive froma big ad agency or creatives or
media planning and buyers here that justkind of stop by and just want to
chat and get to know people aroundhere in the city. I think it's
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also a really great opportunity for ourboard to also meet up in person and
stuff at times, since you know, we're always working from home, or
we're working remotely, or you know, Houston's such a big city, we
always have to make the drive,I think. I think also one of
the cool things about it too isthat we never have it in one specific
place. It's always in a differentlocation, different setting, different venue,
(03:29):
obviously different prices. But to befair, we do have our wonderful sponsors
who were able to provide us freedrinks. So basically for every attendee that
goes to these events, the firstdrinks on us and our sponsors, and
that really kind of opens the floor. It gives the opportunity for people to
just you know, settle in,relax, and try and squeeze their way
(03:51):
through a huddle group of people thatare just kind of talking and going from
there. But yeah, I totallyagree, especially with knowing what's happening in
the space. There's always so muchgoing on that you might just find online,
whether it's different tactics I'm promoting,like for example, Look, I
guess recently we've been doing email reachesand stuff, and I think a lot
(04:11):
of that. Your expertise has reallyhelped us out a lot with that,
and I'm supposed, I suppose aswell with other interactions with people that expressed
their concerns or about like how we'vecommunicated on you know, oh, this
is where to park, but itwas not the exact spot to park.
I'm sure that reminds us of theone that we had fairly recently at Skylab
where we didn't get a confirmation onthe specific parking spot, so I ended
(04:35):
up putting it in the lot nextdoor, which was actually the wrong one.
And they had to grow across thestream and it happens. Yeah,
hopefully it doesn't happen again. Butif anything, it's a learning experience.
You have a fond memory from Beerswith Peers. Is there anything that sticks
out to you, like someone youmet or an interaction you had that kind
of made Beers with Peers that muchbetter? Okay, So, Joni Verdina
(05:00):
one of the amazing women in AAFthat I've gotten pretty close with. I
went to I think it was TriviadBeers with Peers one time and she goes,
oh my gosh, you have tomeet Cooper. And I was like,
Okay, cool, I'll meet him, you know whatever. She was
like, he might be a goodfit at the studio. Okay, awesome,
(05:21):
and yeah, lo and behold he'snow our program's chair and we've gotten
really close with him too, andhe's helped us a ton with yeah,
coordinating events, setting up everything,and he's just been a really good asset
to the team, to our board. Yeah. He really brings a great
(05:41):
personality to new people that are justcoming in, very welcoming. A lot
of students love Cooper, at leastinteracting with him. Miss Wells yourself.
I think that's actually one of thethings is we definitely need to We're definitely
getting better at is becoming more approachable, bringing more of a human aspect to
our club so that not everybody isintimidated to buy it. I think in
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my case, like I feel likewith students in particular, they're just getting
into it, or for up andcoming people that are just coming into the
city either, like you never knowwho who would benefit from being involved in
this club. This is a spacewhere it's open, it's welcoming. Obviously
we don't we're not into the capacitywhere we can have an event every week
(06:26):
or a meetup, right, Butat the same time, not everybody can
sacrifice the time to do these typeof meetings. That's why it's always good
to plan ahead, do those typeof announcements and people are able to make
it too. Actually, speaking ofmemorable events as well or memorable moments from
beers with peers, there's a lotof them. I mean, my favorite
(06:47):
segment was also the well there isthe there was the people that attended that
was memorable as well as the executionside of things that was memorable for me
because I'm heavily involved in that aswell. But my most favorite memory was
actually getting to meet Arian at oneof our beers with Peers early around in
I would like to say in October, I believe we had it. Maybe
(07:12):
in November, I'm not just sure. But he works at the General.
He's been spotlighted multiple times by Adweek, and he always expressed reached out to
us saying, oh, I'm goingto plan on going to this OEP and
he never would make it, andthen the other one he wouldn't make it,
and then another one he wouldn't makeit, but then in this one
he actually did make it, soit was actually worthwhile. The guy's great.
(07:32):
He brought in some friends from oneof his other organizations that he's involved
with too, and that kind ofhelped start some interactions as well. Would
love to kind of continue conversations fromthere. Obviously schedules they don't, they're
not kind of going in the samedirections, so hopefully there'll be more stuff
in line with him in the future, or at least more conversations and obviously
(07:54):
with more other people as well.Actually, my other favorite moment was seeing
all the students that we're at thebeers with Peers at sky Lab. Actually
it was really it was phenomenal.A lot of students from you of H
we're there. We also got tohear a little bit about Media Tech Institute
from Raquel, which was really interestingand hopefully that'll expand our effort in reaching
(08:18):
out to more students inviting them gettinginvolved. We actually I've been reaching out
to other universities like in Lone Starto promote these events. Sam Houston as
well. Yeah, I was goingto say, on the contrary of us
being able to learn from established professionals, we also were kind of mentors to
(08:39):
students in the area at local collegesas well, like you of H and
like Alex just mentioned Sam Houston andthe new Media Institute that we found out
about. But yeah, I thinkthat's cool aspect as well, is that
we try to, you know,bring them in and say, hey,
this is what I've learned straight outof college because we're still pretty new in
(09:03):
the in the work work space.Yeah, so just kind of helping them
go through that because a lot ofthem are junior or seniors ready to kind
of go into their own career.Yeah, so especially with those who are
just getting into getting started or notknowing where to start. Meeting those established
(09:24):
professionals from AAF definitely do definitely leavesa big impact in their lives. Either
just by introductions, could lead tostudio tours, could lead to internships,
could then lead to part time orfull time work opportunities, or at least
being aware of potential internship opportunities aswell. Those are really good, good
(09:46):
benefits from it as well for studentsand even for people that are just moving
into the city. I mean,just meeting with some of these agency owners
or studio owners leads to some goodopportunities as well. I'm just also just
remembering, at least with Beerswood Peers, what's one thing that you guys feel
(10:07):
like didn't happen the way that wehad planned it to be in one of
those components. I mean not particularly, but you know, I know,
setting up these events, like there'sthere's bound to be something that goes wrong,
like or not wrong, but youknow, something something happens at the
last minute. Maybe somebody doesn't bringsomething on time when they're supposed to,
or if you're waiting on a deliveryor oh yeah, you know, actually
(10:31):
the one that I was mentioning aboutin November when we were doing the Night
of Diversity stuff with AF it wasIngrid and Caitlyn McIntyre. Caitlyn is our
creative chair. She was assisting themin creating assets for Night of Diversity and
a lot of things were being delivered, such as like posters, flyers.
(10:52):
Another thing about Beers with Peers isthat it's another platform for our clubs to
promote our upcoming events. So wetypically have table tents, uh posters on
display so people are aware they canscan the QR code to kind of register
on event right and stuff. Andwith that one in particular, we lost
I believe maybe two of their postersor somebody stole a poster. Al We're
(11:16):
not too sure because I remember atthe end of the event, Kaitlin and
I were just wondering, wait,where where does this poster go? Or
who took this? Wait, where'swhere's this? A? Oh no,
So a lot of things I think, Okay, I think I have mine,
not really like a mistake or anythingthat's really happened, but just really
(11:37):
learning and understanding like how to captureemails from people, are making sure that
we're like staying connected with the peoplethat do come and figuring out different ways
that we can, you know,have a sign and sheet and like do
a little QR code on our tabletents, so we kind of like capture
that and make sure we can stayconnected with everybody. Been a cool little
(12:01):
learning curve for us as well.Absolutely, I think one of the funniest
thing is that we actually recently starteddoing was telling people we're not going to
give you a drink ticket until yousign in using the QR code, because
in the past, at least beerswith peers has been something long standing tradition
with the club, at least forall the people who've been involved in the
(12:24):
club in the past who know Dwightdoubt it. He was the one that
started the program with AAF. Eventuallywe ended up taking it over just to
kind of train our team to handlea lot of the responsibilities when it comes
to event coordination, since a lotof the times we just either didn't have
that support with AF or we justreally didn't know how to kick things off
on our own. And this haskind of helped us out in setting up
(12:48):
that foundation, setting up pipelines forus to manage events. But on top
of that, with like the QRcode in particular or sign ins and stuff
we had Patty bless her heart,she just leaved the like assigning sheet where
people just write in their stuff,and we wouldn't be able to even get
the sheet or we wouldn't even seeit, so we didn't know who actually
(13:09):
attended and sometimes with event Right.For those who are always wondering why we
make you guys scan the QR code, here's the reason why. So event
Bright, when you put in yourfriend or you say hey, I'm inviting
my friend and signing them up withme, they all show up under your
name, so we don't know whoyour friend is. Yeah, so if
we want to ensure that one weknow who your friend is and they get
(13:31):
their ticket, please scan the code. The only person that I cannot enforce
to get to stand the code ismy old boss Dylan, because he just
doesn't want to scan the code.So I mean for that for that reason,
I can't enforce it for him.But for new people please that does
help us out a lot. Yeah, it's cool too because just by me
(13:54):
being on the board and helping coordinateevents and us learning that through trial and
error. Basically, I've also usedit in my workspace as well, so
I've had to coordinate some events atwork, and a couple of days ago
we had a workshop actually and Iput up a cure code and send it
(14:16):
to a Google form. So nice. Just learning things like that is cool
too. I'm in a good valueadded to being on the board of a
or add to sorry, being onthe board of Aspectively, we are a
part of their board. It's morejust I gonna how would I explain it?
(14:37):
We have as much of a sayas anybody else on their board because
we're all connected, we all worktogether, same industry, same partnership,
all right. So yeah, butthat's really good. I definitely like a
lot of the stuff that you guysdo for the one as well, fun
plug in for Cameron Studio. Uhso follow us, yes, please follow
them, follow everyone and even ourspa. There are still more marketing,
(15:01):
design, creative consumer research. They'vebeen a wonderful help in supporting this,
supporting the program itself, and hopefullywe can count on their support or anybody
else's support in this program moving forwardfor the next year, well technically for
the remainder of autumn till winter andthis year because typically with our collaboration with
(15:22):
our sponsors. They're only paying fordrinks for four installments of Beers with Peers,
and that's kind of like the rolethat we have with them is that
we typically have four. So MemberMix counted us once. Our sponsors paid
for that because they it was involvedand it was a segment. Then there
was the the one that we hadin November, the one that we had
(15:45):
at sky Labs. And now thisis the last one. So sign your
sign up, get your tickets untilthe next Drinks on us. We'll have
to get back to you all sometimelater into the next Member Mix or something
like that. Yeah, when isthe next Beers for Peers or Beers with
Peers? I keep oneing to callit Beers four Piers and I don't know
why, I can't. I can'tshake it. But okay, let me
(16:07):
let me pull it up here.So I believe it's on the twenty eighth
of March, so that's pretty soon. Yeah, Yeah, twenty eighth is
next Thursday, I believe. Yeah, it's next Thursday. We're gonna be
hosting it at Saint Arnold's. Oh, this is actually something I guess we
can include this as a funny segmentthat happened during this Beers with Peers too.
(16:27):
Initially, we had Sarah Bone aspeaker at our panel for the student
conference, right, and she worksat Carbach. Right. I brought up
to her saying, Okay, let'slet me circle back with you and see
if maybe we can do this networkingsocial at your workplace, you know,
make it fun. Carbuck is adifferent venue that we've never been to before,
(16:48):
and I'd like to kind of seeit. I've been to Saint Arnold's
a couple times. That's why Iwas like, okay, let's go there.
They ended up getting bought out.Well well yeah, they got some
bigger com I think it was likea broadcast event that was happening at Carbach.
They bought out the whole venue andI got hahazardly told find another place.
Sorry, we'll come to the otherone please. So we had to
(17:12):
go with Saint Arnold's. I reachedout to their team. They were nice
enough to have us O sor eventat the beer garden, which is nice.
And keep an eye out for anysignage that says af or a fun,
potential new event that's going to becoming around the corner for that too.
Stay tuned for that, and yesit would be fun fun get your
(17:34):
team's ready intense wink wink. Butall right, well, I think I'm
just trying to think, Karen,do you think there's anything left that we
should probably talk about or last thing, so we should probably say before we
end the segment. We would justlove to see you at Beers with Peers
on next Thursday, March twenty eighth. Yeah, come if you can make
(17:56):
it at st Arnold's Bury at sixyeah, six to six thirty, yeah,
six o'clock anytime that is convenient foryour schedule. Just don't be there
by twelve, but yeah, it'sgoing to last a couple hours, so
just kind of stop by when you'reable. Yeah, come and go as
you please, exactly, not keepingyou there, holding you hostage. Nobody
(18:21):
is holding anybody else. Everybody's thereis welcome if anything. Saint Arnold has
wonderful food, good pizza, greatdrinks, so you know, oh and
great pretzels. They do have pretzels, so yeah, there's a lot of
nice snacks to eat there. Skylightwe did not have food, sorry,
but this instance we do have food, so be sure if you have an
(18:44):
appetite be sure to stop by allright. Thank you everyone for tuning in
today in the Amigos podcast, andwe look forward to seeing you. I
have beers with peers you're there.Thank you, bye bye, Thank you
for joining us today. The addto Houston Amigo's podcast is for at Radio
Lounge. Add to Houston is acollaborative collective of young communications professionals age thirty
(19:06):
two one another who are looking tomake a difference in the industry. If
you would like to becoming at megojoin us at at the number two Houston
dot com. You can also followus on Facebook, Instagram and LinkedIn at
add the Number two Houston. Thankyou for listening.