August 6, 2024 • 26 mins
Cameron and Jacob sit down to discuss some advertisements that aired during the 2024 Olympics
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Speaker 1 (00:12):
All amigos, Welcome to the ad To Houston Admegos podcast,
a podcast for young professionals in the marketing and advertising
industry who are learning to navigate their early careers. I'm
Cameron Neuhouse, the current ad TO president, and I'm here
with Jacob Dantone, our audio chair.
Speaker 2 (00:29):
Hello, Cameron, how are you?
Speaker 3 (00:30):
Hey?
Speaker 2 (00:31):
How are you doing pretty good?
Speaker 1 (00:33):
Good? So today we'll be talking about kind of a
new segment. We're going to be going over some campaigns
from the Olympics this year in twenty twenty four. Yes,
I have a new thing we're trying to do.
Speaker 2 (00:48):
Yeah, it's going to be one of our one of
our new episode styles coming up where we just take
ad campaigns and watch a couple ads and you know,
say what we thought about it, what we like about it,
what maybe we didn't like about our take on all
these different advertisements. Because there's so many different ways to
advertise these days, and especially with like commercial or I
(01:10):
guess film or radio. There's all kinds of different techniques
and little little things that advertisers do to keep your attention,
and I believe that's worth talking about.
Speaker 1 (01:20):
Yeah, Actually, the twenty twenty four Olympics I think has
been a very wide variety of platforms, from TikTok to roadblocks.
I think that's one of their main main things right
now is how many different ways they are using advertising.
Speaker 2 (01:37):
Right, and apparently this is like one of the first
multi platform I guess advertisement campaigns they've done for the Olympics.
There's been so much development with social media. Yeah, so
it's it's really interesting.
Speaker 1 (01:52):
Yeah, very cool. So we've actually done some research just
starting out talking about you know, just ad dollars spent
the twenty four Olympics has as of lately or as
of now, which we're kind of coming tune in, so
I don't see this number changing much, but it's already
(02:16):
notched one point two billion dollars in advertising commitments. That's
a lot.
Speaker 2 (02:22):
That is a lot is a lot.
Speaker 1 (02:23):
And three hundred and fifty million dollars of that is
people buying ads for the first time wow in the Olympics.
So I mean, really, if you think about it, it's
not much of a risk that you're taking, right with
that big of a platform and that many people watching, right,
you're able to put that much money into it upfront and.
Speaker 2 (02:45):
Know like, Okay, you're gonna get results.
Speaker 1 (02:47):
Yeah, this is gonna work and this is gonna get seen.
So good for people to have that money that can
just do that.
Speaker 2 (02:55):
Good for somebody, right, good for good for the Olympics,
good for the business that are putting their putting their
names on these ads. So we have a couple of
ads to look at today, right we have do we
want to start with the Megan the Sallion ad.
Speaker 1 (03:10):
Yeah, let's go over Megan the Stallion.
Speaker 2 (03:12):
This ad is just basically like a generic Olympics ad.
Speaker 1 (03:15):
Right, yeah, for the Olympics.
Speaker 2 (03:16):
Okay, so we're gonna take a look at that and
we'll come right back.
Speaker 1 (03:23):
Welcome to be pairs Olympics.
Speaker 4 (03:34):
Look at my hot girl.
Speaker 5 (03:41):
That is the Olympics Hot girls.
Speaker 3 (03:44):
Now.
Speaker 1 (03:45):
So it's a wing fire, breathing, talking horse.
Speaker 5 (03:52):
Okay, that is the Alympics.
Speaker 2 (03:55):
Olympics at Olympics.
Speaker 5 (04:02):
What are they not getting about this? What?
Speaker 2 (04:04):
Cameron? What was your opinion on this ad?
Speaker 1 (04:08):
So? I thought it was I thought it was funny,
thought it was comical. I really liked that she brings
in her her signature at also being a Houston girl.
Speaker 2 (04:23):
That's a huge saying it.
Speaker 1 (04:25):
I love it. You brought up a big point about
how you've seen Meghanie Stallion in a ton of advertisements
and just really a lot of endorsements lately.
Speaker 2 (04:36):
Yeah, she does a lot of endorsements. I think over
the last like two or three years, I've seen her
endorsing so many different products. You know, she just got
done doing a big Amazon Prime Day campaign where I
think she had like six different variations of Prime Day commercials.
Speaker 1 (04:50):
Yeah, those were I saw those on.
Speaker 2 (04:51):
TikTok reels Peacock we have we have Peacock at home
and we have the ads so like they always play
her yeah, Hulu and stuff like that. So, I mean,
if I didn't know she was a rapper, I would
think she's like a professional pitch woman because she's just
so so involved. Yeah, and it's not a bad thing.
It's you know, obviously she has the notoriety and I
(05:14):
assume her commercials must drive the business because her involvement
in all these things.
Speaker 1 (05:19):
So that kind of makes sense that the Olympics would
be like, Okay, pick her up, get Magde's Stallion on here.
Speaker 2 (05:24):
Yeah, that's probably a huge, huge thing for her too
to be involved in.
Speaker 1 (05:29):
Yeah, oh, I'm sure it gives her so much publicity
and just around the world, right, really, Yeah, so I
feel I don't know her really her demographics and everything,
but I would assume mainly in the US is like
where she's in a popular big in.
Speaker 2 (05:47):
Right, and then you know what with eighteen to twenty
four or probably like eighteen to thirty is her range. Yeah,
I would assume the younger the younger side. But I
mean this commercial was really funny because, like you said,
it's about her pitching her idea for the Olympic. Like
she's got a flying talking pegasus with really died ends
and then she's trying to tell this this CEO kind
(06:10):
of board member group, like what her idea was, and
they're like what.
Speaker 1 (06:16):
Yeah, it kind of gives insight on like how it
actually goes. Yeah, when pitching these Olympic ads, ideas for
commercials and advertising, yeah, they someone pitches it and then
they're like okay, yeah, your name or maybe let's tweak
it a little bit or right. It was kind of
like a commercial for a commercial, yeah, exactly.
Speaker 2 (06:38):
So that was really interesting, and like I said, I
think it's just worth noting like how how much she
endorses and how much he's actually involved in.
Speaker 1 (06:46):
Yeah, that'd be cool, Yeah, to look into more. Yeah.
Another one we're going to look at is Nike, which
we actually realize it is a part of a bigger
campaign right now.
Speaker 2 (06:59):
Yes that everybody, I think everybody can't win or winning
is everything for everyone?
Speaker 1 (07:05):
Winning it for everybody or something Yeah, something along those lines, right.
Speaker 2 (07:10):
And the first one we looked at was with Lebron James.
Speaker 5 (07:15):
Being a winner is a curse. It doesn't matter how
much you've won before. You're not a winner until you
win again and again and again. Nothing is enough, No
(07:37):
one understands and you never wanted to stop.
Speaker 1 (07:44):
Mm hmm.
Speaker 2 (07:44):
And then I, you know, he's just throwing basketballs in
the the into the baskets and you know, I think
he's making like every shot or something like that and
shooting hoops. Yeah, he's got some voiceover and that's that's
kind of the campaign. But I brought up that there's
a more inch resting Nike commercial within that same campaign
with that's narrated by Willem Dafoe. And if people don't
(08:07):
know who Willem Dafoe is, he's Green Goblin from like
the Spider Man movie back in two thousand and two.
He's really good at playing like villains, and he's he's
just got like such a distinct voice. He does like
a lot of voiceover, and I think he's done like
plays and stuff over times. He's a really well decorated actor.
But he's he's like talking about he's reading this poem
(08:29):
and the poem's like, am I the bad guy? Because
you know, I'm I want to win and I want
to take it from you and all these really antagonistic things.
But it's a really cool poem. And then they're like
there's in the commercial, there's just flashes of you know,
tennis and track and water polo, and I think Kobe
bryantson there. Lebron James is in the commercial as well,
(08:51):
like just snippets of all these different athletes.
Speaker 3 (08:53):
Am I a bad person? Tell me? Am I? I'm
single minded, I'm deceptive, I'm obsessive, I'm selfish. Does that
make me a bad person? Am I a bad person?
(09:13):
Am I? I have no empathy? I don't respect you,
I'm never satisfied. I have an obsession with power. I'm irational.
Speaker 5 (09:31):
I have zero of course, I have no sense of compassion.
Speaker 3 (09:37):
I'm delusive, I'm maniacal. You think I'm a bad person?
Tell me? Tell me? Tell me I'm mean? Am I?
Speaker 2 (09:46):
I think I'm better than everyone else.
Speaker 3 (09:48):
I want to take what's yours and never give it back.
What's mine is mine, and what's yours is mine? Am
I a bad person? Tell me? Am I? Does that
(10:15):
make me a bad person? Tell me?
Speaker 2 (10:19):
That's the poem really sticks with you. And I think
that's what makes it a good ad is because not
only does the imaging match the theme of the campaign
and the branding of Nike, but also the poem that
Willem Dafoe is reading really kind of latches onto you
because he's reading it in such an antagonistic way where
(10:41):
it's like this guy's kind of a jerk, you know.
Speaker 1 (10:44):
Yeah, And I think, uh, I think bringing this campaign
into the Olympics is really cool and uh definitely relevant.
Speaker 2 (10:52):
Yes.
Speaker 1 (10:52):
I have so many people and or everyone that's winning
gold in the Olympics or winning medals, they have the
most controversy around them, you know, like they.
Speaker 2 (11:02):
Have they're being challenged and challenged and all kinds of
things that they're.
Speaker 1 (11:06):
Winning because of this. They're winning because of that, and
it goes right along with the Nike campaign of yeah,
you know, winning isn't for everyone. You have to kind
of take those punches and roll with them.
Speaker 2 (11:17):
Right, and you know it's it's the Olympics. Like if
I mean, if you get to the Olympics and you lose,
that's that's still an accomplishment.
Speaker 1 (11:23):
You're still one of the best Olympics.
Speaker 2 (11:25):
Yeah, you're you're a genetic masterpiece. Essentially, you're a good
at the sport that you made it to like the
world stage.
Speaker 1 (11:33):
Yeah. And I think I love how Nike really brings
emotion into their advertising and they don't talk about their products.
Speaker 2 (11:41):
You're right, Yeah, you were telling me that they don't
really mention like we're shoes.
Speaker 1 (11:44):
They always do, you know, it's they definitely bank on
like they're people that wear them and the different sports
industries and everything, but also bring in the the real
emotion of being an athlete and how that feels and
you know, you want to feel strong and confident and
you know that kind of thing, uh, which honestly sells
(12:08):
more sells way better than talking about a product.
Speaker 2 (12:12):
Right, just like at our shirts and they could talk
about like, oh.
Speaker 1 (12:16):
This is our well sometimes I guess they do, but
they could talk about the scientific into making a shoe, yeah, shirt,
the cool tech or whatever. But yeah, I think it's
definitely more. You don't realize that you're being sold to. Yeah,
it's just based off emotion.
Speaker 2 (12:35):
You're right, You're you're being entertained in a way, or
you know with the poem, you're you're distracted by the
poem and then at the end you see a little
check mark and you're like, oh, Nike, Yeah, maybe any.
Speaker 1 (12:43):
Shoes register is a little different. Very cool. So we
also have the Coca Cola ad.
Speaker 4 (12:57):
The big one for you now, the final of the
Way Men's two hundred breast stroke.
Speaker 6 (13:02):
Tatiana scoon Maker back to defend her gold medal against
her biggest rivals.
Speaker 1 (13:07):
Take old record under threat, not.
Speaker 6 (13:12):
As Holy Calm.
Speaker 3 (13:18):
Day I school made in the next few minutes.
Speaker 6 (13:31):
That's it, tatio A schoon Walker woud.
Speaker 1 (13:53):
Coca Cola always kind of has this surrounding idea.
Speaker 2 (13:57):
It's just like coming together is a big piece of
their brand. You know, they're they're always about let's let's
sit down and share a coke, you know, with your
neighbor or your friend or whatever and just kind of
like enjoy enjoy life or enjoy the day. That's seems
to be their most common branding I think over the years,
and you know, one of one of the older commercials
that stick out to me is I think it's like
(14:19):
the polar Like the Polar Bears always stick out to me.
And there there was there was a commercial that he
did a long time ago, and I forget the tune
of the song, but it's like this old like fifties
song and it's like if I could buy the world
something something, oh you know it. I can hear the tune,
but I just can't remember the lyrics. But it was
it was a big like commercial they had going on
(14:40):
for a while, very very feel good, very you know,
come together. It might have been like, you know, if
I could buy the world of coke or something.
Speaker 1 (14:48):
Yeah, I honestly not sure. But I think the cool
part about this one that's targeted towards the Olympics is
like bringing everyone around the world together. Yes, it's not
so much you know, bringing friends together, close knit in
a barbecue, right, you know, sit around a byr.
Speaker 2 (15:06):
It's like it's the world, the world comes together to
experience this event.
Speaker 1 (15:10):
The different cultures and which is what it's about.
Speaker 2 (15:14):
It's really a celebration of you know, the athletic prowess
of humanity and you know, every country and it's not
something we see every day, right, it's like every four
year event. So it's nice. It should be enjoyed and
it should you should be able to come together and
enjoy a drink with a friend and you know, talk
about these things.
Speaker 1 (15:34):
It's cool because it kind of takes you back to
the roots of the Olympics and what it's about.
Speaker 2 (15:39):
Yeah, very feel good.
Speaker 1 (15:42):
Yeah. I think it's super cool because.
Speaker 2 (15:45):
In the commercial you see you know, you just see
everybody hugging. I think the big theme of the commercial
was like give somebody a hug.
Speaker 1 (15:51):
Yeah. It was based off of I'm going to get
this wrong. I think one of the divers or swimmers.
Speaker 2 (15:57):
Oh really she was giving our teammates.
Speaker 1 (16:01):
A hug or the opponent's a hug. And that was
what it was more based around. And so they even
like made a like a news headline of like give
someone a hug.
Speaker 2 (16:11):
Yeah, And I think it showed her like as like
a child looking up to the Olympics, and then it
it kind of has these like peppered in images of
her training and stuff getting to the point of winning
this medal in the commercial. That's I suppose that's kind
of your story in this thirty second ad, right, it's
just like her journey, and then in between you just
have like everyone's reactions or or everybody else coming together.
Speaker 1 (16:36):
Mm hm, you wrought up a good point in that
little segment there. These ads are thirty seconds long. Yeah, there,
so really they have they don't have much time to
really like get the word out there, but they are
so strategic on how they use their time. And it's
all about you know, what message you want to get across, right.
Speaker 2 (16:57):
What to the world. What message you can get across
clearly and cohesively without rushing your message as well, right,
because you know, you don't want to just spit everything
out really fast. You just don't want to, you know,
have a quick thirty second whatever trying to just get
your logo on there. You you need to tell a story.
That's what a lot of advertising is about, right, It's
(17:18):
it's about the story. It's about you know, getting your
message across in a very.
Speaker 1 (17:26):
Yeah, in a lot of ways, like ethical, you know
you're looking at all different aspects like yeah, ethics, politics, making.
Speaker 2 (17:37):
Sure worldly issues.
Speaker 1 (17:40):
Yeah, I don't want to be controversial. Yeah, sometimes they
are controversial in purpose.
Speaker 2 (17:45):
You're right sometimes that that is a big advertising message
as well. It's just like you sprinkle some controversy in
there and you get talking and it it's like, bad
publicity is still good publicity. Yeah, it's as long as
people are talking.
Speaker 1 (17:58):
It may not be good, but it's still Yeah, exactly.
Speaker 2 (18:01):
Their their main goal is that get you to know
the name of their product. However, they get you to
do that.
Speaker 1 (18:05):
Yeah, even if you're talking bad about it, you're still
talking about it, don't don't. Yeah. So we saw some
interesting informations more on the number side of things, that
(18:26):
one of these thirty second commercials just for the airtime
is around a million dollars.
Speaker 2 (18:32):
Wow. And that's just the airtime.
Speaker 1 (18:34):
Yeah, that's just the airtime. That doesn't include all the
production costs and really to get those looking nice and
just everything. There's so much that goes into commercials.
Speaker 2 (18:45):
Right, all the background production and writing.
Speaker 4 (18:48):
Guys.
Speaker 1 (18:48):
Wow, there's the writing, the you're actually filming it and recording.
Speaker 2 (18:54):
Yeah, the edits, and I'm sure there's a sort of
producer in charge of it. You know, you have your
checks and balances along the way just to make these things.
Speaker 1 (19:03):
Yeah, there's also a whole like marketing campaign team behind it, strategy,
strategy for the message, everything, like.
Speaker 2 (19:10):
The Nike if they have several of these commercials, so
every commercial has to go through a process, yes.
Speaker 1 (19:16):
Yeah, and also like the the talent, like getting Lebron
James on there, you know, getting the voice actor, right
magd Stallion that one.
Speaker 2 (19:27):
I'm sure all of them. I'm sure her u her
fees got to be huge.
Speaker 1 (19:32):
Oh yeah, those are I can't even imagine. I'm sure
they're in the hundreds of thousands at least.
Speaker 2 (19:37):
Oh yeah, at least just for a little thirty second
bit that she was in.
Speaker 1 (19:43):
Yeah if you yeah. I mean we kind of mentioned
earlier about how people are the first time bad buyers
in the Olympics are like there was three hundred and
fifty million dollars of people that spent for the first
time in commercials. That's great or advertising in the Olympics,
(20:05):
and you know, it's not really a gamble, there's not
much risk in it. You know, it's going to be
seen around the world.
Speaker 2 (20:12):
And right, well, I mean, especially with like social media,
how social media is now everyone uses social media as
a form of entertainment. They almost watch social media like TV. Right,
it's a bunch of reels come in. So if you
if you're really smart about where you're putting your campaigns
and your advertisements, you know that you can really get
(20:33):
a lot of eyes on your ads, even if you're
not watching the Olympics, right, because if you're just scrolling through,
something pops up. Sometimes the way they do the ads
on on reels, it's very tricky because sometimes they look
like real, like like a real video somebody made, and
then halfway through you're like, it's an ad.
Speaker 1 (20:50):
Yeah, they got me, they got me. But I also
think it's cool too. Well. TV or television has kind
of shifted to more streaming and that kind of thing,
but there's also people that still watch cable and television,
so there's aspect. Yeah, they're spending ads on the cable
(21:10):
side of things for commercials, the streaming platform commercials, the
social media, and you have to think too, these may
all be different kinds of ads, campaigns and campaigns for
each platform.
Speaker 2 (21:24):
You're right, I feel like streaming would be the most
difficult because you know, there's so many, so many people
have the non ad option now right, So, I mean
you can just watch Netflix or Hulu or whatever without
any kind of ads whatsoever. So I feel like I
think streaming is probably like your biggest gamble.
Speaker 1 (21:41):
Yeah, advertising wise, some people, I don't know. I pay
for Hulu and I still have ads. I'm like, how
does this happen?
Speaker 2 (21:49):
I'm upset. I pay for Amazon, I pay for Amazon
Prime and I still get ads on Amazon.
Speaker 1 (21:54):
Yeah, it's crazy. They the money and advertising is insane
I think about it.
Speaker 2 (22:00):
Yeah, it's not definitely not going anywhere, no, not at all.
Speaker 1 (22:05):
That also brings us to there's other other types of advertising,
like sponsorships.
Speaker 2 (22:12):
Samsung. You wanted to talk about Samsung.
Speaker 1 (22:14):
Yeah, Samsung. Kate, one of our board members, brought up
a cool, cool thing that Samsung actually gave every Olympian
a free phone, a free Samsung phone.
Speaker 2 (22:25):
That's crazy. He's impressive.
Speaker 1 (22:27):
It is it is it? I mean, honestly, it's probably
not that much money that they're they're spending on and
getting the word out about that and then just or
giving them those phones. They probably haven't didn't spend that
much money.
Speaker 2 (22:40):
But it's funny because it's it's like subtle advertising when
you think about it, because Sam, Like, I don't think
Samsung's doing commercials where they're like, we gave olympians phones. Yeah,
but it's just when you're watching the Olympics, I'm sure
you're seeing some Olympians using the phones. And then if
if subliminally, subliminally you're you're kind of getting that phone.
Speaker 1 (23:01):
Yeah, And just like also the word of mouth and
the organic advertising that's happening from it of them talking
about it on social media, like I've seen tiktoks about
like my new Samsung phone, you know, yeah, organically, and
that's well.
Speaker 2 (23:19):
You know, some pop stars and musicians also have like
brand deals with different phone brands. I know, I think
there's like some kpop group, it might be BTS, it
might be somebody else, but apparently they have a deal
with like Samsung or Galaxy. I think Galaxy has Samsung,
but yeah, one of the Android brands. And so if
(23:39):
you notice when they do events where they meet people
or they go to you know, when they're doing concerts
and people hand them their phones, they won't pick up
or they won't touch an iPhone. Anybody who has Android,
they'll grab their phone, do the selfie and everything like that.
But if someone's kind of iPhone, they'll like avoid it.
That makes sense, I mean because they have like a
sponsorship deal with them or something.
Speaker 1 (23:59):
Yeah, people with iPhones are also very anti Samsung, so
it kind of is like a tasty on medicine.
Speaker 2 (24:06):
Yeah, and this is gonna be a little bit of
a segue. But I don't know if you've noticed, but
WhatsApp has a campaign going on. Basically they're they're capitalizing
on the discrimination that goes on between iPhones and andlid
and green bubbles. So WhatsApp is just like eliminate, you know,
eliminate distressing your life and just use what's happen.
Speaker 1 (24:25):
Yes, it's all the same color. Yeah. Also just side note,
WhatsApp is now owned by Meta.
Speaker 2 (24:36):
Too, are they?
Speaker 3 (24:37):
Yeah.
Speaker 1 (24:37):
So that's crazy interesting story. Yeah, there's so much to it.
Speaker 2 (24:43):
Maybe maybe we're gonna explore that the next time around
we do one of these episodes.
Speaker 1 (24:48):
Yeah, I think we're gonna look into doing some other
segments too, talking about advertising with throughout the MLB and
how some of those teams have capitalized on different aspects
of social media.
Speaker 2 (25:06):
Savannah Bananas.
Speaker 1 (25:07):
Savannah Bananas, I don't know if they're technically MLB I
think they're kind of there.
Speaker 2 (25:12):
They're like an offshoot.
Speaker 1 (25:13):
Yeah, they're on they're their own leg. But they've done
a really cool job and we're going to talk more
about that in our next episode. And yeah, some of
the astros for our hometown people here in Houston.
Speaker 2 (25:25):
But we've got some cool ideas coming up the up
the up the pipe here and I think I think
as we continue and as we we hammer out these segments,
uh we you know, we can only go up from here, right,
I think this is going to be a good addition
to the podcast brand for ADD two.
Speaker 1 (25:41):
Yeah, we're very excited. We've got a lot coming coming soon,
So stay tuned, stay tuned.
Speaker 2 (25:47):
Thanks for joining, Thank you, thank.
Speaker 4 (25:51):
You for joining us today. The at to Houston Amulos
podcast is produced at Radio Lounge. At to Houston is
a collaborative collective of young communication profess age thirty two
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If you would like to becoming at mego join us
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(26:11):
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Speaker 2 (26:18):
Thank you for listening.
All amigos, Welcome to the ad To Houston Admegos podcast,
a podcast for young professionals in the marketing and advertising
industry who are learning to navigate their early careers. I'm
Cameron Neuhouse, the current ad TO president, and I'm here
with Jacob Dantone, our audio chair.
Speaker 2 (00:29):
Hello, Cameron, how are you?
Speaker 3 (00:30):
Hey?
Speaker 2 (00:31):
How are you doing pretty good?
Speaker 1 (00:33):
Good? So today we'll be talking about kind of a
new segment. We're going to be going over some campaigns
from the Olympics this year in twenty twenty four. Yes,
I have a new thing we're trying to do.
Speaker 2 (00:48):
Yeah, it's going to be one of our one of
our new episode styles coming up where we just take
ad campaigns and watch a couple ads and you know,
say what we thought about it, what we like about it,
what maybe we didn't like about our take on all
these different advertisements. Because there's so many different ways to
advertise these days, and especially with like commercial or I
(01:10):
guess film or radio. There's all kinds of different techniques
and little little things that advertisers do to keep your attention,
and I believe that's worth talking about.
Speaker 1 (01:20):
Yeah, Actually, the twenty twenty four Olympics I think has
been a very wide variety of platforms, from TikTok to roadblocks.
I think that's one of their main main things right
now is how many different ways they are using advertising.
Speaker 2 (01:37):
Right, and apparently this is like one of the first
multi platform I guess advertisement campaigns they've done for the Olympics.
There's been so much development with social media. Yeah, so
it's it's really interesting.
Speaker 1 (01:52):
Yeah, very cool. So we've actually done some research just
starting out talking about you know, just ad dollars spent
the twenty four Olympics has as of lately or as
of now, which we're kind of coming tune in, so
I don't see this number changing much, but it's already
(02:16):
notched one point two billion dollars in advertising commitments. That's
a lot.
Speaker 2 (02:22):
That is a lot is a lot.
Speaker 1 (02:23):
And three hundred and fifty million dollars of that is
people buying ads for the first time wow in the Olympics.
So I mean, really, if you think about it, it's
not much of a risk that you're taking, right with
that big of a platform and that many people watching, right,
you're able to put that much money into it upfront and.
Speaker 2 (02:45):
Know like, Okay, you're gonna get results.
Speaker 1 (02:47):
Yeah, this is gonna work and this is gonna get seen.
So good for people to have that money that can
just do that.
Speaker 2 (02:55):
Good for somebody, right, good for good for the Olympics,
good for the business that are putting their putting their
names on these ads. So we have a couple of
ads to look at today, right we have do we
want to start with the Megan the Sallion ad.
Speaker 1 (03:10):
Yeah, let's go over Megan the Stallion.
Speaker 2 (03:12):
This ad is just basically like a generic Olympics ad.
Speaker 1 (03:15):
Right, yeah, for the Olympics.
Speaker 2 (03:16):
Okay, so we're gonna take a look at that and
we'll come right back.
Speaker 1 (03:23):
Welcome to be pairs Olympics.
Speaker 4 (03:34):
Look at my hot girl.
Speaker 5 (03:41):
That is the Olympics Hot girls.
Speaker 3 (03:44):
Now.
Speaker 1 (03:45):
So it's a wing fire, breathing, talking horse.
Speaker 5 (03:52):
Okay, that is the Alympics.
Speaker 2 (03:55):
Olympics at Olympics.
Speaker 5 (04:02):
What are they not getting about this? What?
Speaker 2 (04:04):
Cameron? What was your opinion on this ad?
Speaker 1 (04:08):
So? I thought it was I thought it was funny,
thought it was comical. I really liked that she brings
in her her signature at also being a Houston girl.
Speaker 2 (04:23):
That's a huge saying it.
Speaker 1 (04:25):
I love it. You brought up a big point about
how you've seen Meghanie Stallion in a ton of advertisements
and just really a lot of endorsements lately.
Speaker 2 (04:36):
Yeah, she does a lot of endorsements. I think over
the last like two or three years, I've seen her
endorsing so many different products. You know, she just got
done doing a big Amazon Prime Day campaign where I
think she had like six different variations of Prime Day commercials.
Speaker 1 (04:50):
Yeah, those were I saw those on.
Speaker 2 (04:51):
TikTok reels Peacock we have we have Peacock at home
and we have the ads so like they always play
her yeah, Hulu and stuff like that. So, I mean,
if I didn't know she was a rapper, I would
think she's like a professional pitch woman because she's just
so so involved. Yeah, and it's not a bad thing.
It's you know, obviously she has the notoriety and I
(05:14):
assume her commercials must drive the business because her involvement
in all these things.
Speaker 1 (05:19):
So that kind of makes sense that the Olympics would
be like, Okay, pick her up, get Magde's Stallion on here.
Speaker 2 (05:24):
Yeah, that's probably a huge, huge thing for her too
to be involved in.
Speaker 1 (05:29):
Yeah, oh, I'm sure it gives her so much publicity
and just around the world, right, really, Yeah, so I
feel I don't know her really her demographics and everything,
but I would assume mainly in the US is like
where she's in a popular big in.
Speaker 2 (05:47):
Right, and then you know what with eighteen to twenty
four or probably like eighteen to thirty is her range. Yeah,
I would assume the younger the younger side. But I
mean this commercial was really funny because, like you said,
it's about her pitching her idea for the Olympic. Like
she's got a flying talking pegasus with really died ends
and then she's trying to tell this this CEO kind
(06:10):
of board member group, like what her idea was, and
they're like what.
Speaker 1 (06:16):
Yeah, it kind of gives insight on like how it
actually goes. Yeah, when pitching these Olympic ads, ideas for
commercials and advertising, yeah, they someone pitches it and then
they're like okay, yeah, your name or maybe let's tweak
it a little bit or right. It was kind of
like a commercial for a commercial, yeah, exactly.
Speaker 2 (06:38):
So that was really interesting, and like I said, I
think it's just worth noting like how how much she
endorses and how much he's actually involved in.
Speaker 1 (06:46):
Yeah, that'd be cool, Yeah, to look into more. Yeah.
Another one we're going to look at is Nike, which
we actually realize it is a part of a bigger
campaign right now.
Speaker 2 (06:59):
Yes that everybody, I think everybody can't win or winning
is everything for everyone?
Speaker 1 (07:05):
Winning it for everybody or something Yeah, something along those lines, right.
Speaker 2 (07:10):
And the first one we looked at was with Lebron James.
Speaker 5 (07:15):
Being a winner is a curse. It doesn't matter how
much you've won before. You're not a winner until you
win again and again and again. Nothing is enough, No
(07:37):
one understands and you never wanted to stop.
Speaker 1 (07:44):
Mm hmm.
Speaker 2 (07:44):
And then I, you know, he's just throwing basketballs in
the the into the baskets and you know, I think
he's making like every shot or something like that and
shooting hoops. Yeah, he's got some voiceover and that's that's
kind of the campaign. But I brought up that there's
a more inch resting Nike commercial within that same campaign
with that's narrated by Willem Dafoe. And if people don't
(08:07):
know who Willem Dafoe is, he's Green Goblin from like
the Spider Man movie back in two thousand and two.
He's really good at playing like villains, and he's he's
just got like such a distinct voice. He does like
a lot of voiceover, and I think he's done like
plays and stuff over times. He's a really well decorated actor.
But he's he's like talking about he's reading this poem
(08:29):
and the poem's like, am I the bad guy? Because
you know, I'm I want to win and I want
to take it from you and all these really antagonistic things.
But it's a really cool poem. And then they're like
there's in the commercial, there's just flashes of you know,
tennis and track and water polo, and I think Kobe
bryantson there. Lebron James is in the commercial as well,
(08:51):
like just snippets of all these different athletes.
Speaker 3 (08:53):
Am I a bad person? Tell me? Am I? I'm
single minded, I'm deceptive, I'm obsessive, I'm selfish. Does that
make me a bad person? Am I a bad person?
(09:13):
Am I? I have no empathy? I don't respect you,
I'm never satisfied. I have an obsession with power. I'm irational.
Speaker 5 (09:31):
I have zero of course, I have no sense of compassion.
Speaker 3 (09:37):
I'm delusive, I'm maniacal. You think I'm a bad person?
Tell me? Tell me? Tell me I'm mean? Am I?
Speaker 2 (09:46):
I think I'm better than everyone else.
Speaker 3 (09:48):
I want to take what's yours and never give it back.
What's mine is mine, and what's yours is mine? Am
I a bad person? Tell me? Am I? Does that
(10:15):
make me a bad person? Tell me?
Speaker 2 (10:19):
That's the poem really sticks with you. And I think
that's what makes it a good ad is because not
only does the imaging match the theme of the campaign
and the branding of Nike, but also the poem that
Willem Dafoe is reading really kind of latches onto you
because he's reading it in such an antagonistic way where
(10:41):
it's like this guy's kind of a jerk, you know.
Speaker 1 (10:44):
Yeah, And I think, uh, I think bringing this campaign
into the Olympics is really cool and uh definitely relevant.
Speaker 2 (10:52):
Yes.
Speaker 1 (10:52):
I have so many people and or everyone that's winning
gold in the Olympics or winning medals, they have the
most controversy around them, you know, like they.
Speaker 2 (11:02):
Have they're being challenged and challenged and all kinds of
things that they're.
Speaker 1 (11:06):
Winning because of this. They're winning because of that, and
it goes right along with the Nike campaign of yeah,
you know, winning isn't for everyone. You have to kind
of take those punches and roll with them.
Speaker 2 (11:17):
Right, and you know it's it's the Olympics. Like if
I mean, if you get to the Olympics and you lose,
that's that's still an accomplishment.
Speaker 1 (11:23):
You're still one of the best Olympics.
Speaker 2 (11:25):
Yeah, you're you're a genetic masterpiece. Essentially, you're a good
at the sport that you made it to like the
world stage.
Speaker 1 (11:33):
Yeah. And I think I love how Nike really brings
emotion into their advertising and they don't talk about their products.
Speaker 2 (11:41):
You're right, Yeah, you were telling me that they don't
really mention like we're shoes.
Speaker 1 (11:44):
They always do, you know, it's they definitely bank on
like they're people that wear them and the different sports
industries and everything, but also bring in the the real
emotion of being an athlete and how that feels and
you know, you want to feel strong and confident and
you know that kind of thing, uh, which honestly sells
(12:08):
more sells way better than talking about a product.
Speaker 2 (12:12):
Right, just like at our shirts and they could talk
about like, oh.
Speaker 1 (12:16):
This is our well sometimes I guess they do, but
they could talk about the scientific into making a shoe, yeah, shirt,
the cool tech or whatever. But yeah, I think it's
definitely more. You don't realize that you're being sold to. Yeah,
it's just based off emotion.
Speaker 2 (12:35):
You're right, You're you're being entertained in a way, or
you know with the poem, you're you're distracted by the
poem and then at the end you see a little
check mark and you're like, oh, Nike, Yeah, maybe any.
Speaker 1 (12:43):
Shoes register is a little different. Very cool. So we
also have the Coca Cola ad.
Speaker 4 (12:57):
The big one for you now, the final of the
Way Men's two hundred breast stroke.
Speaker 6 (13:02):
Tatiana scoon Maker back to defend her gold medal against
her biggest rivals.
Speaker 1 (13:07):
Take old record under threat, not.
Speaker 6 (13:12):
As Holy Calm.
Speaker 3 (13:18):
Day I school made in the next few minutes.
Speaker 6 (13:31):
That's it, tatio A schoon Walker woud.
Speaker 1 (13:53):
Coca Cola always kind of has this surrounding idea.
Speaker 2 (13:57):
It's just like coming together is a big piece of
their brand. You know, they're they're always about let's let's
sit down and share a coke, you know, with your
neighbor or your friend or whatever and just kind of
like enjoy enjoy life or enjoy the day. That's seems
to be their most common branding I think over the years,
and you know, one of one of the older commercials
that stick out to me is I think it's like
(14:19):
the polar Like the Polar Bears always stick out to me.
And there there was there was a commercial that he
did a long time ago, and I forget the tune
of the song, but it's like this old like fifties
song and it's like if I could buy the world
something something, oh you know it. I can hear the tune,
but I just can't remember the lyrics. But it was
it was a big like commercial they had going on
(14:40):
for a while, very very feel good, very you know,
come together. It might have been like, you know, if
I could buy the world of coke or something.
Speaker 1 (14:48):
Yeah, I honestly not sure. But I think the cool
part about this one that's targeted towards the Olympics is
like bringing everyone around the world together. Yes, it's not
so much you know, bringing friends together, close knit in
a barbecue, right, you know, sit around a byr.
Speaker 2 (15:06):
It's like it's the world, the world comes together to
experience this event.
Speaker 1 (15:10):
The different cultures and which is what it's about.
Speaker 2 (15:14):
It's really a celebration of you know, the athletic prowess
of humanity and you know, every country and it's not
something we see every day, right, it's like every four
year event. So it's nice. It should be enjoyed and
it should you should be able to come together and
enjoy a drink with a friend and you know, talk
about these things.
Speaker 1 (15:34):
It's cool because it kind of takes you back to
the roots of the Olympics and what it's about.
Speaker 2 (15:39):
Yeah, very feel good.
Speaker 1 (15:42):
Yeah. I think it's super cool because.
Speaker 2 (15:45):
In the commercial you see you know, you just see
everybody hugging. I think the big theme of the commercial
was like give somebody a hug.
Speaker 1 (15:51):
Yeah. It was based off of I'm going to get
this wrong. I think one of the divers or swimmers.
Speaker 2 (15:57):
Oh really she was giving our teammates.
Speaker 1 (16:01):
A hug or the opponent's a hug. And that was
what it was more based around. And so they even
like made a like a news headline of like give
someone a hug.
Speaker 2 (16:11):
Yeah, And I think it showed her like as like
a child looking up to the Olympics, and then it
it kind of has these like peppered in images of
her training and stuff getting to the point of winning
this medal in the commercial. That's I suppose that's kind
of your story in this thirty second ad, right, it's
just like her journey, and then in between you just
have like everyone's reactions or or everybody else coming together.
Speaker 1 (16:36):
Mm hm, you wrought up a good point in that
little segment there. These ads are thirty seconds long. Yeah, there,
so really they have they don't have much time to
really like get the word out there, but they are
so strategic on how they use their time. And it's
all about you know, what message you want to get across, right.
Speaker 2 (16:57):
What to the world. What message you can get across
clearly and cohesively without rushing your message as well, right,
because you know, you don't want to just spit everything
out really fast. You just don't want to, you know,
have a quick thirty second whatever trying to just get
your logo on there. You you need to tell a story.
That's what a lot of advertising is about, right, It's
(17:18):
it's about the story. It's about you know, getting your
message across in a very.
Speaker 1 (17:26):
Yeah, in a lot of ways, like ethical, you know
you're looking at all different aspects like yeah, ethics, politics, making.
Speaker 2 (17:37):
Sure worldly issues.
Speaker 1 (17:40):
Yeah, I don't want to be controversial. Yeah, sometimes they
are controversial in purpose.
Speaker 2 (17:45):
You're right sometimes that that is a big advertising message
as well. It's just like you sprinkle some controversy in
there and you get talking and it it's like, bad
publicity is still good publicity. Yeah, it's as long as
people are talking.
Speaker 1 (17:58):
It may not be good, but it's still Yeah, exactly.
Speaker 2 (18:01):
Their their main goal is that get you to know
the name of their product. However, they get you to
do that.
Speaker 1 (18:05):
Yeah, even if you're talking bad about it, you're still
talking about it, don't don't. Yeah. So we saw some
interesting informations more on the number side of things, that
(18:26):
one of these thirty second commercials just for the airtime
is around a million dollars.
Speaker 2 (18:32):
Wow. And that's just the airtime.
Speaker 1 (18:34):
Yeah, that's just the airtime. That doesn't include all the
production costs and really to get those looking nice and
just everything. There's so much that goes into commercials.
Speaker 2 (18:45):
Right, all the background production and writing.
Speaker 4 (18:48):
Guys.
Speaker 1 (18:48):
Wow, there's the writing, the you're actually filming it and recording.
Speaker 2 (18:54):
Yeah, the edits, and I'm sure there's a sort of
producer in charge of it. You know, you have your
checks and balances along the way just to make these things.
Speaker 1 (19:03):
Yeah, there's also a whole like marketing campaign team behind it, strategy,
strategy for the message, everything, like.
Speaker 2 (19:10):
The Nike if they have several of these commercials, so
every commercial has to go through a process, yes.
Speaker 1 (19:16):
Yeah, and also like the the talent, like getting Lebron
James on there, you know, getting the voice actor, right
magd Stallion that one.
Speaker 2 (19:27):
I'm sure all of them. I'm sure her u her
fees got to be huge.
Speaker 1 (19:32):
Oh yeah, those are I can't even imagine. I'm sure
they're in the hundreds of thousands at least.
Speaker 2 (19:37):
Oh yeah, at least just for a little thirty second
bit that she was in.
Speaker 1 (19:43):
Yeah if you yeah. I mean we kind of mentioned
earlier about how people are the first time bad buyers
in the Olympics are like there was three hundred and
fifty million dollars of people that spent for the first
time in commercials. That's great or advertising in the Olympics,
(20:05):
and you know, it's not really a gamble, there's not
much risk in it. You know, it's going to be
seen around the world.
Speaker 2 (20:12):
And right, well, I mean, especially with like social media,
how social media is now everyone uses social media as
a form of entertainment. They almost watch social media like TV. Right,
it's a bunch of reels come in. So if you
if you're really smart about where you're putting your campaigns
and your advertisements, you know that you can really get
(20:33):
a lot of eyes on your ads, even if you're
not watching the Olympics, right, because if you're just scrolling through,
something pops up. Sometimes the way they do the ads
on on reels, it's very tricky because sometimes they look
like real, like like a real video somebody made, and
then halfway through you're like, it's an ad.
Speaker 1 (20:50):
Yeah, they got me, they got me. But I also
think it's cool too. Well. TV or television has kind
of shifted to more streaming and that kind of thing,
but there's also people that still watch cable and television,
so there's aspect. Yeah, they're spending ads on the cable
(21:10):
side of things for commercials, the streaming platform commercials, the
social media, and you have to think too, these may
all be different kinds of ads, campaigns and campaigns for
each platform.
Speaker 2 (21:24):
You're right, I feel like streaming would be the most
difficult because you know, there's so many, so many people
have the non ad option now right, So, I mean
you can just watch Netflix or Hulu or whatever without
any kind of ads whatsoever. So I feel like I
think streaming is probably like your biggest gamble.
Speaker 1 (21:41):
Yeah, advertising wise, some people, I don't know. I pay
for Hulu and I still have ads. I'm like, how
does this happen?
Speaker 2 (21:49):
I'm upset. I pay for Amazon, I pay for Amazon
Prime and I still get ads on Amazon.
Speaker 1 (21:54):
Yeah, it's crazy. They the money and advertising is insane
I think about it.
Speaker 2 (22:00):
Yeah, it's not definitely not going anywhere, no, not at all.
Speaker 1 (22:05):
That also brings us to there's other other types of advertising,
like sponsorships.
Speaker 2 (22:12):
Samsung. You wanted to talk about Samsung.
Speaker 1 (22:14):
Yeah, Samsung. Kate, one of our board members, brought up
a cool, cool thing that Samsung actually gave every Olympian
a free phone, a free Samsung phone.
Speaker 2 (22:25):
That's crazy. He's impressive.
Speaker 1 (22:27):
It is it is it? I mean, honestly, it's probably
not that much money that they're they're spending on and
getting the word out about that and then just or
giving them those phones. They probably haven't didn't spend that
much money.
Speaker 2 (22:40):
But it's funny because it's it's like subtle advertising when
you think about it, because Sam, Like, I don't think
Samsung's doing commercials where they're like, we gave olympians phones. Yeah,
but it's just when you're watching the Olympics, I'm sure
you're seeing some Olympians using the phones. And then if
if subliminally, subliminally you're you're kind of getting that phone.
Speaker 1 (23:01):
Yeah, And just like also the word of mouth and
the organic advertising that's happening from it of them talking
about it on social media, like I've seen tiktoks about
like my new Samsung phone, you know, yeah, organically, and
that's well.
Speaker 2 (23:19):
You know, some pop stars and musicians also have like
brand deals with different phone brands. I know, I think
there's like some kpop group, it might be BTS, it
might be somebody else, but apparently they have a deal
with like Samsung or Galaxy. I think Galaxy has Samsung,
but yeah, one of the Android brands. And so if
(23:39):
you notice when they do events where they meet people
or they go to you know, when they're doing concerts
and people hand them their phones, they won't pick up
or they won't touch an iPhone. Anybody who has Android,
they'll grab their phone, do the selfie and everything like that.
But if someone's kind of iPhone, they'll like avoid it.
That makes sense, I mean because they have like a
sponsorship deal with them or something.
Speaker 1 (23:59):
Yeah, people with iPhones are also very anti Samsung, so
it kind of is like a tasty on medicine.
Speaker 2 (24:06):
Yeah, and this is gonna be a little bit of
a segue. But I don't know if you've noticed, but
WhatsApp has a campaign going on. Basically they're they're capitalizing
on the discrimination that goes on between iPhones and andlid
and green bubbles. So WhatsApp is just like eliminate, you know,
eliminate distressing your life and just use what's happen.
Speaker 1 (24:25):
Yes, it's all the same color. Yeah. Also just side note,
WhatsApp is now owned by Meta.
Speaker 2 (24:36):
Too, are they?
Speaker 3 (24:37):
Yeah.
Speaker 1 (24:37):
So that's crazy interesting story. Yeah, there's so much to it.
Speaker 2 (24:43):
Maybe maybe we're gonna explore that the next time around
we do one of these episodes.
Speaker 1 (24:48):
Yeah, I think we're gonna look into doing some other
segments too, talking about advertising with throughout the MLB and
how some of those teams have capitalized on different aspects
of social media.
Speaker 2 (25:06):
Savannah Bananas.
Speaker 1 (25:07):
Savannah Bananas, I don't know if they're technically MLB I
think they're kind of there.
Speaker 2 (25:12):
They're like an offshoot.
Speaker 1 (25:13):
Yeah, they're on they're their own leg. But they've done
a really cool job and we're going to talk more
about that in our next episode. And yeah, some of
the astros for our hometown people here in Houston.
Speaker 2 (25:25):
But we've got some cool ideas coming up the up
the up the pipe here and I think I think
as we continue and as we we hammer out these segments,
uh we you know, we can only go up from here, right,
I think this is going to be a good addition
to the podcast brand for ADD two.
Speaker 1 (25:41):
Yeah, we're very excited. We've got a lot coming coming soon,
So stay tuned, stay tuned.
Speaker 2 (25:47):
Thanks for joining, Thank you, thank.
Speaker 4 (25:51):
You for joining us today. The at to Houston Amulos
podcast is produced at Radio Lounge. At to Houston is
a collaborative collective of young communication profess age thirty two
one nunther We're looking to make a difference in the industry.
If you would like to becoming at mego join us
at at the Number two Houston dot com. You can
(26:11):
also follow us on Facebook, Instagram, and LinkedIn at add
the Number two Houston.
Speaker 2 (26:18):
Thank you for listening.
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