July 18, 2023 • 4 mins
From the file of things that annoy Joe, there is a new trend called "soft girl culture." Apparently it's a trend on the Tiktok.
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Episode Transcript
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Speaker 1 (00:00):
Welcome to Joe Getty's. Which is more annoying the trend
or the backlash? And this is a tough one too.
I mean, this is a fifty one forty nine er.
It's amusing to me speaking of things that amuse a person.
I used to be kind of annoyed by this stuff,
and now I'm mostly amused all these various trends that
we're supposed to take seriously on TikTok. For instance, have
(00:22):
you heard jack about the soft girl culture?
Speaker 2 (00:25):
No soft girl trends, soft girl culture?
Speaker 1 (00:28):
Okay, oh, it's very very hot. Millions of followers, tweeters, whatever. This.
Christina Vizu, thirty years old of San Francisco, is a
huge soft girl influencer. Just two years ago, she identified
as a girl boss. She was working for an extremely
(00:49):
buzzy beauty brand. Became a self described corporate girlie who
made work her life, and she had many, many followers. Well,
now she's kind of gone in a different direction. These
people are professional entertainers. Okay, and you're good at it,
but don't take it seriously anyway. Now she's a soft girl.
(01:09):
Reels on TikTok with hashtag soft girl have over two
billion views. The soft girl aesthetic comes in many forms.
The Disney princess, the cozy gamer, young people dressing like
their grandma's. Mostly, i'll sum it up for you, it's
women who are dressed like they're in an episode of
I don't know, Downton Abbey or something like that, going
(01:31):
for a picnic in the woods, Ultra super feminine, with
dinner plates that are heart shaped, pink accessories and picture
perfect desserts, fresh flowers, the warm glow of candlelight. The
soft girl trend.
Speaker 2 (01:46):
And this is either sweeping the nation or four people
are doing it well.
Speaker 1 (01:51):
Like I said, there are billions of views of videos
with this hashtag. Two billion views. Wow. But the aesthetic
jack all right, So that's the annoying trend. Now here's
the annoying backlash. Okay, but the aesthetic has also started
a heated Internet to be about what a healthy portrayal
(02:12):
of a soft lifestyle looks like.
Speaker 2 (02:14):
I must have missed this somehow.
Speaker 1 (02:16):
For some, the soft girl aesthetic is bespoke rejection of
corporate No, I'm sorry, I should use my pleasant voice.
For some, the soft girl aesthetic is a bespoke rejection
of corporate life. But others say it's just capitalism in
a pretty disguise, and then his portrayal of easy living
in dewey femininity is classist, racist, and sexist.
Speaker 2 (02:41):
No, I think I liked the four lash better than
the backlash, and I didn't like the four lash much.
Speaker 1 (02:46):
So you found the backlash more annoying than the trend, Yes,
I did. Cindy Noir, a motivational content creator in Dallas.
What are all these made up jobs? Can't you find
somebody who like it works at a store to comment
on this stuff? Everybody's got to have one of these
weird fake internet jobs. Ask a pipe fitter anyway. Cindy Noir,
(03:08):
a motivational content creator in Dallas, says she's yet to
see soft girl content that explains how to participate in
that lifestyle affordably. There are those of us working two
and three jobs to make heads of day who are
busting our ass to the bone. So how are you
going to tell me that that kind of woman to
incoporate a rose path after she's just finished a second
shift of the day.
Speaker 2 (03:29):
I continue to believe that a lot of the problems
with America are because not enough people have kids.
Speaker 1 (03:34):
If you have kids.
Speaker 2 (03:34):
You don't have time for the latest trend. You have
no idea of all the latest hashtags because you spent
all day long working and doing laundry and getting meals
ready and helping with homework, and then you went to
bed and did it again the next day. There are
no hashtags, there are no trends, there's none of this crap.
Speaker 1 (03:51):
Boy, I think that's a good point, but wait, Jack,
there's more backlash. Meanwhile, the conventional standards of femininity typical
of soft girl influencers for sexist and racist ideals. Critics say,
as a black woman, a soft girl aesthetic doesn't work
because a lot of the aesthetic is just white woman culture,
said Noir, who is black, blah blah blah. So it's
racist as well. Just thought you should know that
Welcome to Joe Getty's. Which is more annoying the trend
or the backlash? And this is a tough one too.
I mean, this is a fifty one forty nine er.
It's amusing to me speaking of things that amuse a person.
I used to be kind of annoyed by this stuff,
and now I'm mostly amused all these various trends that
we're supposed to take seriously on TikTok. For instance, have
(00:22):
you heard jack about the soft girl culture?
Speaker 2 (00:25):
No soft girl trends, soft girl culture?
Speaker 1 (00:28):
Okay, oh, it's very very hot. Millions of followers, tweeters, whatever. This.
Christina Vizu, thirty years old of San Francisco, is a
huge soft girl influencer. Just two years ago, she identified
as a girl boss. She was working for an extremely
(00:49):
buzzy beauty brand. Became a self described corporate girlie who
made work her life, and she had many, many followers. Well,
now she's kind of gone in a different direction. These
people are professional entertainers. Okay, and you're good at it,
but don't take it seriously anyway. Now she's a soft girl.
(01:09):
Reels on TikTok with hashtag soft girl have over two
billion views. The soft girl aesthetic comes in many forms.
The Disney princess, the cozy gamer, young people dressing like
their grandma's. Mostly, i'll sum it up for you, it's
women who are dressed like they're in an episode of
I don't know, Downton Abbey or something like that, going
(01:31):
for a picnic in the woods, Ultra super feminine, with
dinner plates that are heart shaped, pink accessories and picture
perfect desserts, fresh flowers, the warm glow of candlelight. The
soft girl trend.
Speaker 2 (01:46):
And this is either sweeping the nation or four people
are doing it well.
Speaker 1 (01:51):
Like I said, there are billions of views of videos
with this hashtag. Two billion views. Wow. But the aesthetic
jack all right, So that's the annoying trend. Now here's
the annoying backlash. Okay, but the aesthetic has also started
a heated Internet to be about what a healthy portrayal
(02:12):
of a soft lifestyle looks like.
Speaker 2 (02:14):
I must have missed this somehow.
Speaker 1 (02:16):
For some, the soft girl aesthetic is bespoke rejection of
corporate No, I'm sorry, I should use my pleasant voice.
For some, the soft girl aesthetic is a bespoke rejection
of corporate life. But others say it's just capitalism in
a pretty disguise, and then his portrayal of easy living
in dewey femininity is classist, racist, and sexist.
Speaker 2 (02:41):
No, I think I liked the four lash better than
the backlash, and I didn't like the four lash much.
Speaker 1 (02:46):
So you found the backlash more annoying than the trend, Yes,
I did. Cindy Noir, a motivational content creator in Dallas.
What are all these made up jobs? Can't you find
somebody who like it works at a store to comment
on this stuff? Everybody's got to have one of these
weird fake internet jobs. Ask a pipe fitter anyway. Cindy Noir,
(03:08):
a motivational content creator in Dallas, says she's yet to
see soft girl content that explains how to participate in
that lifestyle affordably. There are those of us working two
and three jobs to make heads of day who are
busting our ass to the bone. So how are you
going to tell me that that kind of woman to
incoporate a rose path after she's just finished a second
shift of the day.
Speaker 2 (03:29):
I continue to believe that a lot of the problems
with America are because not enough people have kids.
Speaker 1 (03:34):
If you have kids.
Speaker 2 (03:34):
You don't have time for the latest trend. You have
no idea of all the latest hashtags because you spent
all day long working and doing laundry and getting meals
ready and helping with homework, and then you went to
bed and did it again the next day. There are
no hashtags, there are no trends, there's none of this crap.
Speaker 1 (03:51):
Boy, I think that's a good point, but wait, Jack,
there's more backlash. Meanwhile, the conventional standards of femininity typical
of soft girl influencers for sexist and racist ideals. Critics say,
as a black woman, a soft girl aesthetic doesn't work
because a lot of the aesthetic is just white woman culture,
said Noir, who is black, blah blah blah. So it's
racist as well. Just thought you should know that
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