Improving the customer experience can sometime feel like an exercise in futility because it always feels like no matter what you do there’s always one person who is never satisfied.
Bill Price was Amazon’s first global vice president of customer service and is the founder and president of Driva Solutions, a consultancy dedicated to creating highly effective customer contact strategies and operations.
He has more than 35 years’ experience advising and directing major operations in more than 160 leading companies.
He’s the co-author of The Frictionless Organization: Deliver Great Customer Experiences with Less Effort (Berrett-Koehler Publishers; June 21, 2022) and of the bestseller The Best Service Is No Service, Your Customer Rules!
If you liked this interview, you might also enjoy our other archived Customer Satisfaction episodes.
Contact Bill and connect with on LinkedIn.
Check out Bill’s recent book The Frictionless Organization: Deliver Great Customer Experiences with Less Effort on Amazon and other fine on-line and brick-and-mortar book sellers.
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