January 21, 2025 • 26 mins
Kings Jewelry has been celebrating love for over 100 years and is locally family owned and operated. We are diamond specialists and have been since 1914 when Jacob Perelman founded the first store in Wheeling, West Virginia. King's Jewelry has established a reputation for value, quality, and service. The 7 locations can be found in New Castle, Monaca, Hermitage, Washington, Cranberry Twp, St. Clairsville and East Liverpool. https://www.kingsjewelry.com/
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Episode Transcript
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Speaker 1 (00:03):
And welcome in. This is the CEO's You Should Know Podcast.
I'm your host, Johnny Heartwell, let's say hello to siblings
Jennifer and David Pearlman of King's Jewelry. Thank you for
being with me.
Speaker 2 (00:13):
Hi, guys, thanks for having us.
Speaker 3 (00:14):
Hello.
Speaker 1 (00:14):
So tell us everything we need to know about King's Jewelry.
Speaker 3 (00:17):
Well, King's Jewelry has been in the Pittsburgh area since
nineteen fourteen. Who was founded by our great grandfather, Jacob
Pearlman and Wheeling, West Virginia. We have seven stores that
are in Ohio and Pennsylvania. We do everything from watch
batteries to custom jewelry. We do repairs, we sell engagement rings.
We have price points from twenty dollars to whatever you
(00:38):
want to spend.
Speaker 1 (00:39):
All right, so your siblings, So that's kind of an
interesting dynamic. Does it get interesting? Is there ever? Like?
What is it like growing up in the business.
Speaker 3 (00:50):
I would say we definitely have a language amongst ourselves
that we kind of have moments where ninety nine percent
of the time we get along.
Speaker 1 (00:58):
And then I know about the one percent.
Speaker 3 (01:02):
Yeah, the one percent definitely does happen and usually, uh,
Jennifer gets mad at me.
Speaker 2 (01:09):
And it happens, definitely happens.
Speaker 3 (01:11):
Yeah, we don't talk for maybe a couple hours, and
the office kind of is aware we have no problem,
while she has no problem yelling at me in the office.
Speaker 2 (01:21):
True true story.
Speaker 3 (01:22):
And you know, the people who work in our office
with us have been with us for many years, like
you know, thirty forty years.
Speaker 1 (01:28):
So a family business going back to nineteen fourteen. And
so this is probably a business that you've always known.
This is this is your life, this is this is
the Perlman family's legacy.
Speaker 4 (01:41):
So when we got in trouble when we were kids,
we definitely had to go to the office and ticket
we weren't allowed to talk to someone. And as like
you know, a small child, it's really hard when a
bunch of people are coming saying hi, and they're excited
to see you, and you're not allowed to say anything
back to them at all, And then you'd get in
trouble for talking.
Speaker 1 (01:59):
Now, what would what do you mean when you got
in trouble, you got.
Speaker 4 (02:02):
Oh, so like we did something bad in the house,
You do your chores, she did something wrong. We on
Saturday mornings, got had to get out of bed, go
to the office, and we would have to ticket merchandise,
sit there and just put ticket after ticket on merchandise,
and one of the other people that would be there
would come over and be.
Speaker 1 (02:19):
Like, hey, how are you.
Speaker 2 (02:19):
How's school?
Speaker 4 (02:21):
And you'd be like, I'm not allowed to talk to you,
because that was our punishment for being grounded.
Speaker 1 (02:25):
Like yeah, and your at work, you're got you expected
to do it an honest day's work.
Speaker 4 (02:30):
Right, Yeah, we definitely got pieces counted at the end
of the day. They had to be done correctly. Most
of the time people had to redo our work because
we messed it up somehow.
Speaker 3 (02:38):
But I don't remember getting paid, so there had to
be some child labor laws going on because we were
in an office building working doing work stuff and with
zero compensation.
Speaker 4 (02:50):
I remember I was eighteen years old and I was
working at our store when we had one in the
North Hills Village, and my uncle came over and he goes,
great news, Like what he goes, you got to race
because we were paid you under minimum wage. Now I go, oh, cool,
like but it was also I don't know, I went
from two dollars to four dollars an hour back then,
So I mean, how old.
Speaker 1 (03:08):
Were you when you first started working in a store.
Speaker 3 (03:13):
I was about thirteen years old and I was working
in downtown Newcastle. We actually had a store called Pearlman's Jewelers,
which was part of King's Jewelry, and I worked there
selling electronics. We used to back in the day, we
used to rent videos and there was we used to
sell video game systems. I used to sell the Turbograph
(03:33):
of sixteen. We had TVs, we had car audio, we
had home audio, so we had a lot of that
was before the big box stores. Like you know, this
is one thing about a family owned business. You know,
you're talking about roots that go back over one hundred
and ten years back before the big box stores existed, right,
So it was really you know, you had to sell
other things besides jewelry to make you know, make your
(03:55):
money to be able to pay your bills. So we
used to sell ice boxes. And like I said, I
used to love when we would rent movies because we
would get these. My dad would bring home screeners and
we'd get to watch movies before they were everybody else
everyone else.
Speaker 4 (04:08):
They also said, like Pelman's Family Jewelry or King's Jewelry,
really big in a section every once in a while,
so that it really.
Speaker 1 (04:15):
So you couldn't pirate your prob Yeah.
Speaker 2 (04:18):
Yeah, yeah, but sorry.
Speaker 1 (04:20):
But growing up in the business, so you really learn
the jewelry business from a very young age.
Speaker 4 (04:28):
Yeah. So when David was out in the stores, I
was more in the office, So I did any work
that anybody needed at the office that no one else
wanted to do.
Speaker 2 (04:37):
One of my favorite stories is when we were young.
Speaker 4 (04:39):
I'd say we had to be seven and nine or
six and eight. My uncle and dad got this amazing
deal on candy dishes. So besides giving everybody the regular
Christmas dip the Christmas gift, they gave them these candy
dishes and our job was to wrap. At that time,
we had five hundred employees. We had to wrap five
(05:00):
undred candy dishes. Now, again we were like seven and nine,
like that was an impossible time. We were in school,
so that meant we could do it like from four
to five Monday through maybe Friday, and you know, nine
to twelve on Saturday.
Speaker 1 (05:15):
Like it was yeah, we weren't you.
Speaker 2 (05:19):
And again everybody would come and be like, hey, guys,
how's it going. What's going on?
Speaker 4 (05:23):
So we got interrupted a lot and then they got
mad when we didn't finish the task.
Speaker 2 (05:28):
Somebody else did.
Speaker 1 (05:28):
Give me what So you talked about your father and
your uncle. So what's the history. It just it goes
back to one hundred and ten years. Yeah, yeah, So
my great grandfather had four sons. Those four sons were
in the business up until the mid eighties. My grandfather
(05:50):
and his brother stayed in the business and the other
two went and did other things. One was a dentist
and one owned remember Racks. He owned a yeah, a
bunch of franchises for Racks, So he was in that business.
Our dad was the vice president of the company and
he would buy gold, and our uncle was a president company.
(06:13):
And our dad died very early. He'd died back in
nineteen ninety five when I was sixteen and Jennifer was
eighteen years old. Wow, I'm sorry.
Speaker 3 (06:20):
Yeah, it was a long time ago. And our grandfather
he was the pretty much a chairman of the board,
and he had so much knowledge. He was just the nicest, sweetest,
kindest man and just love sharing his knowledge and love
sharing his passion for the jewelry business. And it was
(06:41):
very fun when we would go visit a store. So
my dad, my grandfather and my uncle had three very
different personalities, so we would they would go visit a store,
let's say a store in southern Park mall. You're familiar
with that in Youngstown, right, So my dad would go
over on a Tuesday and he'd look at the windows
and say, change this to make it look this way.
And then my uncle would come over on Thursday and say,
(07:04):
I don't like this. Changes to look this way, and
of course they change it. And then my grandpa would
come over the next week and they'd say, why are
you doing it this way? Change it this way? They
change it again. And I felt so bad for those
stories that were like local local stores. We had stores
over four or five hours away that didn't get seen
like that, but the.
Speaker 1 (07:20):
Local the local stores.
Speaker 5 (07:23):
Yeah, and then they had three different people, and then
they had regional managers as well telling them what they did.
So it was like it was you were getting so
many different uh opinions and feedback.
Speaker 1 (07:33):
So what did you learn?
Speaker 3 (07:34):
Well, I actually learned so much. I learned that when
you I learned a lot about attracting people into a store.
What entices somebody? You know, when back in the day
when malls were busy, people would walk by, and those
windows meant something you did to look in the windows
and you really wanted to. They meant something like if
they would actually look at it and look for deals
and look for things that jumped out at them. Nowadays,
(07:55):
malls just aren't as busy as they used to be,
you know. But I definitely learned that. I learned a
lot about marketing. I learned a lot about this place.
I learned so much from one of our managers who
just passed. His name was Bob, who just about being
a people person and dealing with and understanding different personalities
and just being your customer's friend. You know, my grandfather
(08:17):
he specialized and teaching me about diamonds, and definitely a
lot about stocks too. He's learned a lot about stocks.
Speaker 4 (08:23):
Okay, And what about you, same question, I'd say, I
learned a lot about what everything you do and how
it can affect somebody else.
Speaker 2 (08:30):
I'd say, you know.
Speaker 4 (08:32):
We're here bringing joy and love and life into people's
and giving them something they can look at for the
rest of their life. Knowing that that piece of jewelry
and what it actually means to them, that was really special.
How much people you work with mean to you. And
also the generations of families that have shopped with us,
I think is amazing. Like the amount of people that
(08:53):
come and tell me that my their diamonds was handpicked
by my grandfather at one time somewhere in the world.
I mean, it's so interesting being in the jewelry industry.
The people that realize that you are Larry Pearlman's granddaughter
is amazing that they come up to you, and it's
(09:13):
just the respect that he has from our industry is
just it's amazing. I know, I keep saying the word amazing,
but there was nothing else to describe my grandfather but amazing.
Speaker 1 (09:25):
So you're getting a emotions.
Speaker 2 (09:27):
I yeah, he was like a.
Speaker 4 (09:28):
Second he turned When you lose your dad eighteen, my
grandfather stepped up.
Speaker 2 (09:35):
He turned into that guy.
Speaker 3 (09:37):
He was a different person before dad died. He was
a very business oriented person, you know, just really like
I said, we bonded over stocks and bonds and learning
about that kind of stuff. It was never and I
love you. And then he meant this amazing woman as
a second wife. Her name was Francis, and she really
did change him into a family man, like to the
point where we would talk multiple times a day, love you.
(10:00):
We would go visit him more often and just he
really stepped up and even said, I you know, I know,
you know, to lose your son, your son would be
very difficult, you know, and he said, I, I will
be here for you. And he was there for us financially,
he was there for us emotionally and really just really
guided us with a lot of our decisions in life
(10:20):
with business or even personal lives. And you know, we
want to be here today if it wasn't for the
things that he did for us. For sure.
Speaker 1 (10:29):
Do you have any other siblings? Not that we know,
because it's very obvious you two. We were kidding in
the earlier in the podcast talking about you know, you
know ninety nine point nine percent of the times we
get along with is that one time and we had
a laugh. But it's pretty obvious you care about each other.
Speaker 3 (10:51):
Yeah, I mean she's definitely my best friend for sure.
I mean, uh, we we confided a lot of things
with each other. You know, She'll vent to me about
things and I'll listen and I'll vent to her about
things and she'll tell me to shut up.
Speaker 4 (11:06):
That's not true. I mean, you don't get to mess
with my brother. That's number one. I one hundred percent
and the older sibling, and I get way more mad
than he does. I mean like one hundred percent on things.
Speaker 3 (11:20):
And uh yeah, it takes a lot to get me upset.
Speaker 2 (11:22):
He's my baby brother, one hundred percent, like he's got me.
Speaker 1 (11:25):
Well, you both have amazing sense of humor. So yeah,
there's probably more laughter than there is screaming.
Speaker 2 (11:33):
Oh well with him.
Speaker 3 (11:34):
Yeah, but no, it's funny when we were before we
own the company, back when we worked in our corporate
office and our uncle was the president of the company,
the mood in the office was definitely different. My dad,
our dad and my uncle really really different personalities. They
had a lot of different viewpoints and and really just
(11:57):
the way they conducted our lives was really different. Played
off each other really really well. And after he died,
that kind of was missing in the office. So we
came into the office. I mean, we would pull pranks
on our uncle and really just had fun. We made
the office a fun environment. I mean we did he
did he take a joke?
Speaker 5 (12:17):
Oh?
Speaker 1 (12:17):
Our uncle was.
Speaker 3 (12:18):
Very good at taking yeah, and I mean so yeah,
some of the some of the some of the best
pranks we we definitely had. I used to have a
popcorn machine.
Speaker 2 (12:29):
That's exactly where I was going.
Speaker 3 (12:30):
Yeah, in the office. I got like a real, like
like a movie theater type popcorn machine, right, and I
would make popcorn for the office and just share it
with everybody. And I bought prank popcorn one time, which
tasted like sulfur. And my uncle didn't didn't eat popcorn
like a real refined gentleman. It wasn't like he would
take one kernel at a time and put into his mouth.
(12:52):
He would take a handful and shove it into his
mouth like normal people people eatporn. That's how everybody eats.
That's how I eat popcorn. I got some in your mouth.
Somebod goes on the floor. He grabbed a handful of
this fake popcorn and put it in his mouth and
literally just looked at me. His eyes got real big,
and he just started like wiping off his tongue and
trying to get this taste off his tongue, and then
(13:14):
started chasing around.
Speaker 4 (13:15):
That he knew.
Speaker 1 (13:16):
And he not only did he know he was pranked,
he knew who pranked him.
Speaker 3 (13:21):
I brought him the popcorn. I couldn't wait from the
eat it. I go hear some popcorn.
Speaker 4 (13:24):
He one time taped or like glued and did stuff
to my whole entire desk, so I couldn't use anything.
I couldn't take their I couldn't use my stapler, I couldn't.
I literally couldn't anything. And then he had ever shut
everything shut. I couldn't get anything. And then I finally
sat down at my desk and he taped me to
my chair and that was my birthday gift.
Speaker 2 (13:43):
Yeah, it was great.
Speaker 1 (13:44):
Did we just become best friends? I love practical jokes?
Speaker 3 (13:47):
Oh yeah, we've We've definitely pulled some.
Speaker 1 (13:50):
I don't think you're quite done with practical jokes, are you.
Speaker 3 (13:52):
Oh? No, Another one we did that I did there.
Somebody was that. You know certain people who don't know
how to type it look at the keys and they
typed like one thing or they do.
Speaker 1 (14:02):
I know I'm one of those.
Speaker 3 (14:04):
Well, we had a guy who did that, and I
switched the keys on his keyboard and I changed a
Q in the W and so he would go to
a website and would go dot, you know, w w
W dot and would come up as QQQ. And he
called our people and had him come to the computer
and the guy, the tech guy sits and goes, it
(14:25):
works fine, he goes, okay, he left and he starts
trying to go to another website and he called him
back up. He goes, it's not working again. He thought
he had a virus on his So but yeah, I
mean innocent pranks, but just apps. We love the people.
We love most of those people who's who work with
(14:45):
us today we're working in the office, but we grew
up in so we've known them forever. So the kids, yeah,
they call us the kids.
Speaker 2 (14:51):
Like where are the kids at? What are the kids
doing today?
Speaker 1 (14:53):
That's fine?
Speaker 3 (14:54):
Yeah, same same with their managers.
Speaker 1 (14:56):
Okay, let's let's talk a little bit. It's family owned.
But there was a poor of time that King's Jewelry
was owned by that you that was out of the
family's hands, the corporation. Well, tell us about that, and
then tell us how the family got back into the business.
Speaker 3 (15:13):
Sure, so around two thousand and By two thousand and five,
we had sold one hundred percent of the business to
an investment firm in New York. And at that time
Jennifer and I left the company and started her own business.
Speaker 4 (15:28):
Real quick to tell you, there was fifty one jewelry stores,
and we had over five hundred employees at this time,
so we were a very big corporation. We were the
sixteenth largest jeweler in the US.
Speaker 1 (15:41):
You kind of stopped being you know, it was too
big to do the practical jokes you had to.
Speaker 2 (15:45):
Oh we did at that point.
Speaker 1 (15:48):
Oh, come on.
Speaker 4 (15:49):
There was a donut incident where a vendor will bring
like a dozen donuts and put it down, and so
this one girl was dieting and she was like, in
her cheat was supposed to be this like one type
of donut that was there. It was her favorite type
of donut. And of course David came by and he
took like that part of the donut and she I
(16:10):
think he might left half or something like that, and
she was like all I wanted was that donut, and
I mean, like so heartfelt, so upset. So David went
nicely and put the other part of the donut on
her desk, and she's like, I don't want some half
eaten touch piece of donut. So then she went and
put it like somewhere for David to find later on,
like when he got home, and like the papers that
(16:30):
he was going to take home with them. So he
then took all these crumbles and this poor lady was
going to a picnic later on that afternoon with all
their friends and family, and he shoved the donut pieces
in her pocket of her pants she was gonna wear
later on that day for her to get to this
picnic and find.
Speaker 2 (16:48):
The donut donut particles in her and.
Speaker 4 (16:51):
She laughed and it was funny, it was, but I
think at one point she mailed the pieces to his
house for him to get them finally back.
Speaker 2 (16:59):
So that's what I'm saying.
Speaker 4 (17:00):
Like it it was an ongoing probably a month of
jokes out of one article of doughnut, not even a
whole donut, Like.
Speaker 3 (17:07):
Yeah, yeah, Like I said that, the pranks never the
pranks still go on today. There's a lady in our
office named Chrissy who scares very easily, like you don't
even have to try so Chrissy, He's like, she just
jumped so and when you really want to get her,
it's very easy.
Speaker 1 (17:21):
And till two thousand and five, okay, yeah, suddenly a
firm in New York buys King's jewel.
Speaker 4 (17:29):
Dave and I are out of the business. By two
thousand and seven, all family members are.
Speaker 2 (17:33):
Out and.
Speaker 3 (17:35):
The business proceeded to go on. King's Jewelry existed. It
went from fifty one stores to twenty four stores. It
just just was mismanaged. They didn't have They fired all
the regionals, they fired all the buyers, and they tried
to run a business behind closed doors, and the employees
(17:56):
weren't fans of the buyers or of the of the owners,
the people running the business. And it would have been
in December of two thousand and thirteen. We got a
phone call from our employees when we were in New
York City. We are doing a a kind of a
radio show up there and.
Speaker 2 (18:17):
For fun, for fun, yeah yeah.
Speaker 3 (18:19):
So and that we got to.
Speaker 2 (18:21):
Say no, no, Kings.
Speaker 3 (18:26):
We're big fans of Howard Stern and we got invited
to do his super fan roundtable. So we were at
his studios doing this you know, fan type show about
about the about Howard Stern show, and we got a
phone call saying that King George for sale from the managers.
That we kept getting phone calls from one manager after
(18:47):
another because the people running the business said they were
trying to get the employees to do a buyout, but
they didn't want to buy it out with those people
running it because he did such a horrible job of
running it.
Speaker 2 (19:00):
They wanted to buy it with us.
Speaker 4 (19:01):
So David and I then looked at it financially because
it had to become a financial decision at that point
that it was a company that wasn't in good standings
and although customers wouldn't know it, but if you look
at it, you know, we had to look at it
going because between this time, we actually started a different
company and we traveled through twelve different states buying people's estates.
(19:24):
So we actually had twenty different people that went with
us from state to state and had a really good
business going. But it also started to we needed we're
figuring what our next step was, and they started calling us,
and we just knew, like our hearts just went into
it and said we're going to try to make this work.
Speaker 3 (19:40):
So to save the family business. It definitely meant a
lot to us. I mean, you know, when we bought
it back. The year we bought it back, it was
one hundred years old, and now you know, we're ten
years into this, it's one hundred and ten year old company.
There's not a lot of companies in America that are
one hundred and ten years old, let alone family owned
and operated. You know, after that long a lot of
people will get bought out or sell to another company.
Speaker 1 (20:02):
So there's a lot of pride invested in that family pride.
Speaker 4 (20:07):
So now we're at seven very strong stores and we
can do anything, literally anything. Anybody comes in almost anything.
I'm not gonna lie. Somebody tried to have me solder
a piece of stainless steel from them.
Speaker 2 (20:20):
It wasn't a thing for us. But I mean, other
than that.
Speaker 4 (20:22):
We are you want something custom made, a large diamond
because the thing is with seven stores, you have the
buying power and our managers. A lot of our managers
and the people work ringing for us have been with
us for twenty plus years, so there's a knowledge there.
David and I are definitely very active in the stores.
My dog comes with me sometimes I'm in the stores.
(20:43):
It's we're a family, no matter what. We're a family
with everybody we work with, and there's very there's not
often I go in. I know we know everybody that
works for us, we know things about them. We're not
just there. We're in it. We're in it to win it.
Speaker 1 (21:00):
Do your passion.
Speaker 2 (21:02):
I mean, I don't think I'd work this hard if
it wasn't. I don't know, you're matching.
Speaker 1 (21:07):
You're wearing matching King's shirts for.
Speaker 3 (21:11):
We wanted to impress you.
Speaker 2 (21:12):
Yeah, it was.
Speaker 3 (21:12):
We don't do that. When we walked in today, we
were asked if we dressed the same every day, that
would be weird. Last year, I mean, listen what we
do as a joke.
Speaker 1 (21:22):
Yeah, yeah, oh.
Speaker 4 (21:23):
I did for a whole jewelry show. I asked him
if we could color coordinate for the whole jewelry show.
So we both wear pink, we both wear blue that
day the whole entire time. And he's like, we're not
doing that. I thought would be great. I thought it'd
be hysterical.
Speaker 3 (21:36):
Oh but yeah, Well, one time we decided we were
going to do a photo shoot between the two of
us and uh, start promoting ourself as a family owned
business again. So we go, do we want to go
get headshots? Well, we're both chilly geese and really yeah,
we went to like a what's that place that does
(21:57):
a bunch of a portraits? Place exactly somewhere like that,
and you know they have all these things.
Speaker 2 (22:05):
That oh, she left us to learn in the room.
It got terrible.
Speaker 3 (22:08):
They have all these props and different you know things
you can do. So man, we had fun. We were
playing with building blocks and we were doing funny poses
and and she was snapping all these pictures and we
were just having so much fun taking all these pictures.
And she sent it over to us in a digital
form and we're like, oh, we have to make our
MoMA calendar with us of different months. And then we
(22:30):
decided to make a book of us with.
Speaker 4 (22:33):
Like like like meet the pearl Mans and like you
know that like a choosy ol mills.
Speaker 2 (22:40):
They used to do that. Glamour shots were all looking
out with yeah in the background.
Speaker 3 (22:46):
And then we took the book to the jewelry shows
and then introduced ourselves to vendors. Here's here so you
can learn a little bit about it.
Speaker 5 (22:52):
And I want to do this.
Speaker 1 (22:53):
I want to do this.
Speaker 3 (22:55):
So the jewelers are looking through these pictures are very
weird looking and you don't understand our.
Speaker 4 (22:59):
Personal billion billion dollar companies are sitting there looking through
this book.
Speaker 1 (23:03):
Don't have the humor that you guys don't know us.
Speaker 4 (23:06):
And some of them are like foreign, they're from different
countries and they're looking at us like, and that was
our whole meeting. Did We literally sat down and wo't
let them do anything till they look through the book.
Like the second or third day, people are like, let
me see this book you have.
Speaker 3 (23:19):
I need to see like and then they were talking
about it.
Speaker 2 (23:21):
People were like, I heard you guys have a book.
Can I see the book?
Speaker 4 (23:24):
And we didn't bring it the next show, the next show,
but I'm telling you it's not like I'm not even joking.
Speaker 2 (23:29):
Eight years later and people still.
Speaker 1 (23:30):
Where's the book?
Speaker 2 (23:31):
Book?
Speaker 1 (23:31):
Where's the book? Can I ask you a question? Where's
the book? And why didn't you bring the.
Speaker 2 (23:36):
Book in my office? It is in my office.
Speaker 1 (23:39):
You need to bring that book wherever you go. See,
I've always wanted to do something like that. I didn't
know if those those pictures those you know.
Speaker 4 (23:49):
It was ninety nine dollars to get like three headshots
or six headshots or I think it was like two
hundred or three hundred and ninety nine dollars, and they
gave you every shot you took, plus a book to
calendar and like something like and oh all these like
printed out, So like then we started taking our pictures
that they printed out for us and signing them and
sending them, Like for Passover, I sent mots of cookies
(24:10):
to a vendor with like us, we signed it for him.
One of my best friends still has our headshot in
her like sitting in her office of just the two
of us.
Speaker 2 (24:18):
She doesn't have her.
Speaker 4 (24:19):
Own family, she doesn't have anybody she really but it's
David and I in our head shot for yeah, yeah, yeah,
that's what we're here for.
Speaker 1 (24:26):
All right. There's no way I can get this interview
back on track, so we're gonna just put this up.
Is there anything else you want people to know about
King's jewelry?
Speaker 2 (24:36):
Well, real quick.
Speaker 4 (24:37):
The matching shirts did have a reason because a lot
of times people go, oh, that's too fancy. I can't
wear that. I can't do this, I can't do that.
You hear a lot of things like that. So we
made flannel shirts because all of my people that work
with us love jewelry, and they put it all on
with these shirts. So it's to show you that it
doesn't matter. It's it's to show who you are. You
(24:59):
can wear anything, and we're bling that's the reality of it. Like,
so I might be wearing flannel but you better be
darn sure. I got my rings, my bracelet, and my
my wristwatch on.
Speaker 2 (25:10):
So it's all about who you want to be and
what you want to You know, is.
Speaker 1 (25:14):
There going to be another generation of Perlman. It's going
to take over the King's jewelry.
Speaker 2 (25:18):
Uh. Dave's son wants to be a dentist right now.
Speaker 3 (25:20):
He wants to be an orthodonist.
Speaker 1 (25:22):
Well, you can adopt me and I I'll try to
bring out the legacy because you guys are way too fun.
Speaker 4 (25:27):
My husband's family, there is a girl that is I
think she's about six right now. She did say she's interested,
so we'll see, we'll see what.
Speaker 2 (25:38):
Yeah.
Speaker 1 (25:39):
Yeah, this has been an absolute blast. I didn't think
it was going to be this much fun. I didn't
have no I had no idea where this interview was going.
But it was a blast. Thank you so much. I
really appreciate it.
Speaker 2 (25:49):
You for having us who really appreciate it.
Speaker 3 (25:51):
Thank you for having us.
Speaker 1 (25:52):
Yeah, Jennifer and David Pearlman CEOs you really need to
get to know, especially next especially when if you've ever
made them ask about the book. This has been the
CEOs you should know. Podcast showcasing businesses that are driving
our regional economy. Part of iHeartMedia's commitment to the communities
we serve. I'm Johnny Hartwell, thank you so much for listening.
And welcome in. This is the CEO's You Should Know Podcast.
I'm your host, Johnny Heartwell, let's say hello to siblings
Jennifer and David Pearlman of King's Jewelry. Thank you for
being with me.
Speaker 2 (00:13):
Hi, guys, thanks for having us.
Speaker 3 (00:14):
Hello.
Speaker 1 (00:14):
So tell us everything we need to know about King's Jewelry.
Speaker 3 (00:17):
Well, King's Jewelry has been in the Pittsburgh area since
nineteen fourteen. Who was founded by our great grandfather, Jacob
Pearlman and Wheeling, West Virginia. We have seven stores that
are in Ohio and Pennsylvania. We do everything from watch
batteries to custom jewelry. We do repairs, we sell engagement rings.
We have price points from twenty dollars to whatever you
(00:38):
want to spend.
Speaker 1 (00:39):
All right, so your siblings, So that's kind of an
interesting dynamic. Does it get interesting? Is there ever? Like?
What is it like growing up in the business.
Speaker 3 (00:50):
I would say we definitely have a language amongst ourselves
that we kind of have moments where ninety nine percent
of the time we get along.
Speaker 1 (00:58):
And then I know about the one percent.
Speaker 3 (01:02):
Yeah, the one percent definitely does happen and usually, uh,
Jennifer gets mad at me.
Speaker 2 (01:09):
And it happens, definitely happens.
Speaker 3 (01:11):
Yeah, we don't talk for maybe a couple hours, and
the office kind of is aware we have no problem,
while she has no problem yelling at me in the office.
Speaker 2 (01:21):
True true story.
Speaker 3 (01:22):
And you know, the people who work in our office
with us have been with us for many years, like
you know, thirty forty years.
Speaker 1 (01:28):
So a family business going back to nineteen fourteen. And
so this is probably a business that you've always known.
This is this is your life, this is this is
the Perlman family's legacy.
Speaker 4 (01:41):
So when we got in trouble when we were kids,
we definitely had to go to the office and ticket
we weren't allowed to talk to someone. And as like
you know, a small child, it's really hard when a
bunch of people are coming saying hi, and they're excited
to see you, and you're not allowed to say anything
back to them at all, And then you'd get in
trouble for talking.
Speaker 1 (01:59):
Now, what would what do you mean when you got
in trouble, you got.
Speaker 4 (02:02):
Oh, so like we did something bad in the house,
You do your chores, she did something wrong. We on
Saturday mornings, got had to get out of bed, go
to the office, and we would have to ticket merchandise,
sit there and just put ticket after ticket on merchandise,
and one of the other people that would be there
would come over and be.
Speaker 1 (02:19):
Like, hey, how are you.
Speaker 2 (02:19):
How's school?
Speaker 4 (02:21):
And you'd be like, I'm not allowed to talk to you,
because that was our punishment for being grounded.
Speaker 1 (02:25):
Like yeah, and your at work, you're got you expected
to do it an honest day's work.
Speaker 4 (02:30):
Right, Yeah, we definitely got pieces counted at the end
of the day. They had to be done correctly. Most
of the time people had to redo our work because
we messed it up somehow.
Speaker 3 (02:38):
But I don't remember getting paid, so there had to
be some child labor laws going on because we were
in an office building working doing work stuff and with
zero compensation.
Speaker 4 (02:50):
I remember I was eighteen years old and I was
working at our store when we had one in the
North Hills Village, and my uncle came over and he goes,
great news, Like what he goes, you got to race
because we were paid you under minimum wage. Now I go, oh, cool,
like but it was also I don't know, I went
from two dollars to four dollars an hour back then,
So I mean, how old.
Speaker 1 (03:08):
Were you when you first started working in a store.
Speaker 3 (03:13):
I was about thirteen years old and I was working
in downtown Newcastle. We actually had a store called Pearlman's Jewelers,
which was part of King's Jewelry, and I worked there
selling electronics. We used to back in the day, we
used to rent videos and there was we used to
sell video game systems. I used to sell the Turbograph
(03:33):
of sixteen. We had TVs, we had car audio, we
had home audio, so we had a lot of that
was before the big box stores. Like you know, this
is one thing about a family owned business. You know,
you're talking about roots that go back over one hundred
and ten years back before the big box stores existed, right,
So it was really you know, you had to sell
other things besides jewelry to make you know, make your
(03:55):
money to be able to pay your bills. So we
used to sell ice boxes. And like I said, I
used to love when we would rent movies because we
would get these. My dad would bring home screeners and
we'd get to watch movies before they were everybody else
everyone else.
Speaker 4 (04:08):
They also said, like Pelman's Family Jewelry or King's Jewelry,
really big in a section every once in a while,
so that it really.
Speaker 1 (04:15):
So you couldn't pirate your prob Yeah.
Speaker 2 (04:18):
Yeah, yeah, but sorry.
Speaker 1 (04:20):
But growing up in the business, so you really learn
the jewelry business from a very young age.
Speaker 4 (04:28):
Yeah. So when David was out in the stores, I
was more in the office, So I did any work
that anybody needed at the office that no one else
wanted to do.
Speaker 2 (04:37):
One of my favorite stories is when we were young.
Speaker 4 (04:39):
I'd say we had to be seven and nine or
six and eight. My uncle and dad got this amazing
deal on candy dishes. So besides giving everybody the regular
Christmas dip the Christmas gift, they gave them these candy
dishes and our job was to wrap. At that time,
we had five hundred employees. We had to wrap five
(05:00):
undred candy dishes. Now, again we were like seven and nine,
like that was an impossible time. We were in school,
so that meant we could do it like from four
to five Monday through maybe Friday, and you know, nine
to twelve on Saturday.
Speaker 1 (05:15):
Like it was yeah, we weren't you.
Speaker 2 (05:19):
And again everybody would come and be like, hey, guys,
how's it going. What's going on?
Speaker 4 (05:23):
So we got interrupted a lot and then they got
mad when we didn't finish the task.
Speaker 2 (05:28):
Somebody else did.
Speaker 1 (05:28):
Give me what So you talked about your father and
your uncle. So what's the history. It just it goes
back to one hundred and ten years. Yeah, yeah, So
my great grandfather had four sons. Those four sons were
in the business up until the mid eighties. My grandfather
(05:50):
and his brother stayed in the business and the other
two went and did other things. One was a dentist
and one owned remember Racks. He owned a yeah, a
bunch of franchises for Racks, So he was in that business.
Our dad was the vice president of the company and
he would buy gold, and our uncle was a president company.
(06:13):
And our dad died very early. He'd died back in
nineteen ninety five when I was sixteen and Jennifer was
eighteen years old. Wow, I'm sorry.
Speaker 3 (06:20):
Yeah, it was a long time ago. And our grandfather
he was the pretty much a chairman of the board,
and he had so much knowledge. He was just the nicest, sweetest,
kindest man and just love sharing his knowledge and love
sharing his passion for the jewelry business. And it was
(06:41):
very fun when we would go visit a store. So
my dad, my grandfather and my uncle had three very
different personalities, so we would they would go visit a store,
let's say a store in southern Park mall. You're familiar
with that in Youngstown, right, So my dad would go
over on a Tuesday and he'd look at the windows
and say, change this to make it look this way.
And then my uncle would come over on Thursday and say,
(07:04):
I don't like this. Changes to look this way, and
of course they change it. And then my grandpa would
come over the next week and they'd say, why are
you doing it this way? Change it this way? They
change it again. And I felt so bad for those
stories that were like local local stores. We had stores
over four or five hours away that didn't get seen
like that, but the.
Speaker 1 (07:20):
Local the local stores.
Speaker 5 (07:23):
Yeah, and then they had three different people, and then
they had regional managers as well telling them what they did.
So it was like it was you were getting so
many different uh opinions and feedback.
Speaker 1 (07:33):
So what did you learn?
Speaker 3 (07:34):
Well, I actually learned so much. I learned that when
you I learned a lot about attracting people into a store.
What entices somebody? You know, when back in the day
when malls were busy, people would walk by, and those
windows meant something you did to look in the windows
and you really wanted to. They meant something like if
they would actually look at it and look for deals
and look for things that jumped out at them. Nowadays,
(07:55):
malls just aren't as busy as they used to be,
you know. But I definitely learned that. I learned a
lot about marketing. I learned a lot about this place.
I learned so much from one of our managers who
just passed. His name was Bob, who just about being
a people person and dealing with and understanding different personalities
and just being your customer's friend. You know, my grandfather
(08:17):
he specialized and teaching me about diamonds, and definitely a
lot about stocks too. He's learned a lot about stocks.
Speaker 4 (08:23):
Okay, And what about you, same question, I'd say, I
learned a lot about what everything you do and how
it can affect somebody else.
Speaker 2 (08:30):
I'd say, you know.
Speaker 4 (08:32):
We're here bringing joy and love and life into people's
and giving them something they can look at for the
rest of their life. Knowing that that piece of jewelry
and what it actually means to them, that was really special.
How much people you work with mean to you. And
also the generations of families that have shopped with us,
I think is amazing. Like the amount of people that
(08:53):
come and tell me that my their diamonds was handpicked
by my grandfather at one time somewhere in the world.
I mean, it's so interesting being in the jewelry industry.
The people that realize that you are Larry Pearlman's granddaughter
is amazing that they come up to you, and it's
(09:13):
just the respect that he has from our industry is
just it's amazing. I know, I keep saying the word amazing,
but there was nothing else to describe my grandfather but amazing.
Speaker 1 (09:25):
So you're getting a emotions.
Speaker 2 (09:27):
I yeah, he was like a.
Speaker 4 (09:28):
Second he turned When you lose your dad eighteen, my
grandfather stepped up.
Speaker 2 (09:35):
He turned into that guy.
Speaker 3 (09:37):
He was a different person before dad died. He was
a very business oriented person, you know, just really like
I said, we bonded over stocks and bonds and learning
about that kind of stuff. It was never and I
love you. And then he meant this amazing woman as
a second wife. Her name was Francis, and she really
did change him into a family man, like to the
point where we would talk multiple times a day, love you.
(10:00):
We would go visit him more often and just he
really stepped up and even said, I you know, I know,
you know, to lose your son, your son would be
very difficult, you know, and he said, I, I will
be here for you. And he was there for us financially,
he was there for us emotionally and really just really
guided us with a lot of our decisions in life
(10:20):
with business or even personal lives. And you know, we
want to be here today if it wasn't for the
things that he did for us. For sure.
Speaker 1 (10:29):
Do you have any other siblings? Not that we know,
because it's very obvious you two. We were kidding in
the earlier in the podcast talking about you know, you
know ninety nine point nine percent of the times we
get along with is that one time and we had
a laugh. But it's pretty obvious you care about each other.
Speaker 3 (10:51):
Yeah, I mean she's definitely my best friend for sure.
I mean, uh, we we confided a lot of things
with each other. You know, She'll vent to me about
things and I'll listen and I'll vent to her about
things and she'll tell me to shut up.
Speaker 4 (11:06):
That's not true. I mean, you don't get to mess
with my brother. That's number one. I one hundred percent
and the older sibling, and I get way more mad
than he does. I mean like one hundred percent on things.
Speaker 3 (11:20):
And uh yeah, it takes a lot to get me upset.
Speaker 2 (11:22):
He's my baby brother, one hundred percent, like he's got me.
Speaker 1 (11:25):
Well, you both have amazing sense of humor. So yeah,
there's probably more laughter than there is screaming.
Speaker 2 (11:33):
Oh well with him.
Speaker 3 (11:34):
Yeah, but no, it's funny when we were before we
own the company, back when we worked in our corporate
office and our uncle was the president of the company,
the mood in the office was definitely different. My dad,
our dad and my uncle really really different personalities. They
had a lot of different viewpoints and and really just
(11:57):
the way they conducted our lives was really different. Played
off each other really really well. And after he died,
that kind of was missing in the office. So we
came into the office. I mean, we would pull pranks
on our uncle and really just had fun. We made
the office a fun environment. I mean we did he
did he take a joke?
Speaker 5 (12:17):
Oh?
Speaker 1 (12:17):
Our uncle was.
Speaker 3 (12:18):
Very good at taking yeah, and I mean so yeah,
some of the some of the some of the best
pranks we we definitely had. I used to have a
popcorn machine.
Speaker 2 (12:29):
That's exactly where I was going.
Speaker 3 (12:30):
Yeah, in the office. I got like a real, like
like a movie theater type popcorn machine, right, and I
would make popcorn for the office and just share it
with everybody. And I bought prank popcorn one time, which
tasted like sulfur. And my uncle didn't didn't eat popcorn
like a real refined gentleman. It wasn't like he would
take one kernel at a time and put into his mouth.
(12:52):
He would take a handful and shove it into his
mouth like normal people people eatporn. That's how everybody eats.
That's how I eat popcorn. I got some in your mouth.
Somebod goes on the floor. He grabbed a handful of
this fake popcorn and put it in his mouth and
literally just looked at me. His eyes got real big,
and he just started like wiping off his tongue and
trying to get this taste off his tongue, and then
(13:14):
started chasing around.
Speaker 4 (13:15):
That he knew.
Speaker 1 (13:16):
And he not only did he know he was pranked,
he knew who pranked him.
Speaker 3 (13:21):
I brought him the popcorn. I couldn't wait from the
eat it. I go hear some popcorn.
Speaker 4 (13:24):
He one time taped or like glued and did stuff
to my whole entire desk, so I couldn't use anything.
I couldn't take their I couldn't use my stapler, I couldn't.
I literally couldn't anything. And then he had ever shut
everything shut. I couldn't get anything. And then I finally
sat down at my desk and he taped me to
my chair and that was my birthday gift.
Speaker 2 (13:43):
Yeah, it was great.
Speaker 1 (13:44):
Did we just become best friends? I love practical jokes?
Speaker 3 (13:47):
Oh yeah, we've We've definitely pulled some.
Speaker 1 (13:50):
I don't think you're quite done with practical jokes, are you.
Speaker 3 (13:52):
Oh? No, Another one we did that I did there.
Somebody was that. You know certain people who don't know
how to type it look at the keys and they
typed like one thing or they do.
Speaker 1 (14:02):
I know I'm one of those.
Speaker 3 (14:04):
Well, we had a guy who did that, and I
switched the keys on his keyboard and I changed a
Q in the W and so he would go to
a website and would go dot, you know, w w
W dot and would come up as QQQ. And he
called our people and had him come to the computer
and the guy, the tech guy sits and goes, it
(14:25):
works fine, he goes, okay, he left and he starts
trying to go to another website and he called him
back up. He goes, it's not working again. He thought
he had a virus on his So but yeah, I
mean innocent pranks, but just apps. We love the people.
We love most of those people who's who work with
(14:45):
us today we're working in the office, but we grew
up in so we've known them forever. So the kids, yeah,
they call us the kids.
Speaker 2 (14:51):
Like where are the kids at? What are the kids
doing today?
Speaker 1 (14:53):
That's fine?
Speaker 3 (14:54):
Yeah, same same with their managers.
Speaker 1 (14:56):
Okay, let's let's talk a little bit. It's family owned.
But there was a poor of time that King's Jewelry
was owned by that you that was out of the
family's hands, the corporation. Well, tell us about that, and
then tell us how the family got back into the business.
Speaker 3 (15:13):
Sure, so around two thousand and By two thousand and five,
we had sold one hundred percent of the business to
an investment firm in New York. And at that time
Jennifer and I left the company and started her own business.
Speaker 4 (15:28):
Real quick to tell you, there was fifty one jewelry stores,
and we had over five hundred employees at this time,
so we were a very big corporation. We were the
sixteenth largest jeweler in the US.
Speaker 1 (15:41):
You kind of stopped being you know, it was too
big to do the practical jokes you had to.
Speaker 2 (15:45):
Oh we did at that point.
Speaker 1 (15:48):
Oh, come on.
Speaker 4 (15:49):
There was a donut incident where a vendor will bring
like a dozen donuts and put it down, and so
this one girl was dieting and she was like, in
her cheat was supposed to be this like one type
of donut that was there. It was her favorite type
of donut. And of course David came by and he
took like that part of the donut and she I
(16:10):
think he might left half or something like that, and
she was like all I wanted was that donut, and
I mean, like so heartfelt, so upset. So David went
nicely and put the other part of the donut on
her desk, and she's like, I don't want some half
eaten touch piece of donut. So then she went and
put it like somewhere for David to find later on,
like when he got home, and like the papers that
(16:30):
he was going to take home with them. So he
then took all these crumbles and this poor lady was
going to a picnic later on that afternoon with all
their friends and family, and he shoved the donut pieces
in her pocket of her pants she was gonna wear
later on that day for her to get to this
picnic and find.
Speaker 2 (16:48):
The donut donut particles in her and.
Speaker 4 (16:51):
She laughed and it was funny, it was, but I
think at one point she mailed the pieces to his
house for him to get them finally back.
Speaker 2 (16:59):
So that's what I'm saying.
Speaker 4 (17:00):
Like it it was an ongoing probably a month of
jokes out of one article of doughnut, not even a
whole donut, Like.
Speaker 3 (17:07):
Yeah, yeah, Like I said that, the pranks never the
pranks still go on today. There's a lady in our
office named Chrissy who scares very easily, like you don't
even have to try so Chrissy, He's like, she just
jumped so and when you really want to get her,
it's very easy.
Speaker 1 (17:21):
And till two thousand and five, okay, yeah, suddenly a
firm in New York buys King's jewel.
Speaker 4 (17:29):
Dave and I are out of the business. By two
thousand and seven, all family members are.
Speaker 2 (17:33):
Out and.
Speaker 3 (17:35):
The business proceeded to go on. King's Jewelry existed. It
went from fifty one stores to twenty four stores. It
just just was mismanaged. They didn't have They fired all
the regionals, they fired all the buyers, and they tried
to run a business behind closed doors, and the employees
(17:56):
weren't fans of the buyers or of the of the owners,
the people running the business. And it would have been
in December of two thousand and thirteen. We got a
phone call from our employees when we were in New
York City. We are doing a a kind of a
radio show up there and.
Speaker 2 (18:17):
For fun, for fun, yeah yeah.
Speaker 3 (18:19):
So and that we got to.
Speaker 2 (18:21):
Say no, no, Kings.
Speaker 3 (18:26):
We're big fans of Howard Stern and we got invited
to do his super fan roundtable. So we were at
his studios doing this you know, fan type show about
about the about Howard Stern show, and we got a
phone call saying that King George for sale from the managers.
That we kept getting phone calls from one manager after
(18:47):
another because the people running the business said they were
trying to get the employees to do a buyout, but
they didn't want to buy it out with those people
running it because he did such a horrible job of
running it.
Speaker 2 (19:00):
They wanted to buy it with us.
Speaker 4 (19:01):
So David and I then looked at it financially because
it had to become a financial decision at that point
that it was a company that wasn't in good standings
and although customers wouldn't know it, but if you look
at it, you know, we had to look at it
going because between this time, we actually started a different
company and we traveled through twelve different states buying people's estates.
(19:24):
So we actually had twenty different people that went with
us from state to state and had a really good
business going. But it also started to we needed we're
figuring what our next step was, and they started calling us,
and we just knew, like our hearts just went into
it and said we're going to try to make this work.
Speaker 3 (19:40):
So to save the family business. It definitely meant a
lot to us. I mean, you know, when we bought
it back. The year we bought it back, it was
one hundred years old, and now you know, we're ten
years into this, it's one hundred and ten year old company.
There's not a lot of companies in America that are
one hundred and ten years old, let alone family owned
and operated. You know, after that long a lot of
people will get bought out or sell to another company.
Speaker 1 (20:02):
So there's a lot of pride invested in that family pride.
Speaker 4 (20:07):
So now we're at seven very strong stores and we
can do anything, literally anything. Anybody comes in almost anything.
I'm not gonna lie. Somebody tried to have me solder
a piece of stainless steel from them.
Speaker 2 (20:20):
It wasn't a thing for us. But I mean, other
than that.
Speaker 4 (20:22):
We are you want something custom made, a large diamond
because the thing is with seven stores, you have the
buying power and our managers. A lot of our managers
and the people work ringing for us have been with
us for twenty plus years, so there's a knowledge there.
David and I are definitely very active in the stores.
My dog comes with me sometimes I'm in the stores.
(20:43):
It's we're a family, no matter what. We're a family
with everybody we work with, and there's very there's not
often I go in. I know we know everybody that
works for us, we know things about them. We're not
just there. We're in it. We're in it to win it.
Speaker 1 (21:00):
Do your passion.
Speaker 2 (21:02):
I mean, I don't think I'd work this hard if
it wasn't. I don't know, you're matching.
Speaker 1 (21:07):
You're wearing matching King's shirts for.
Speaker 3 (21:11):
We wanted to impress you.
Speaker 2 (21:12):
Yeah, it was.
Speaker 3 (21:12):
We don't do that. When we walked in today, we
were asked if we dressed the same every day, that
would be weird. Last year, I mean, listen what we
do as a joke.
Speaker 1 (21:22):
Yeah, yeah, oh.
Speaker 4 (21:23):
I did for a whole jewelry show. I asked him
if we could color coordinate for the whole jewelry show.
So we both wear pink, we both wear blue that
day the whole entire time. And he's like, we're not
doing that. I thought would be great. I thought it'd
be hysterical.
Speaker 3 (21:36):
Oh but yeah, Well, one time we decided we were
going to do a photo shoot between the two of
us and uh, start promoting ourself as a family owned
business again. So we go, do we want to go
get headshots? Well, we're both chilly geese and really yeah,
we went to like a what's that place that does
(21:57):
a bunch of a portraits? Place exactly somewhere like that,
and you know they have all these things.
Speaker 2 (22:05):
That oh, she left us to learn in the room.
It got terrible.
Speaker 3 (22:08):
They have all these props and different you know things
you can do. So man, we had fun. We were
playing with building blocks and we were doing funny poses
and and she was snapping all these pictures and we
were just having so much fun taking all these pictures.
And she sent it over to us in a digital
form and we're like, oh, we have to make our
MoMA calendar with us of different months. And then we
(22:30):
decided to make a book of us with.
Speaker 4 (22:33):
Like like like meet the pearl Mans and like you
know that like a choosy ol mills.
Speaker 2 (22:40):
They used to do that. Glamour shots were all looking
out with yeah in the background.
Speaker 3 (22:46):
And then we took the book to the jewelry shows
and then introduced ourselves to vendors. Here's here so you
can learn a little bit about it.
Speaker 5 (22:52):
And I want to do this.
Speaker 1 (22:53):
I want to do this.
Speaker 3 (22:55):
So the jewelers are looking through these pictures are very
weird looking and you don't understand our.
Speaker 4 (22:59):
Personal billion billion dollar companies are sitting there looking through
this book.
Speaker 1 (23:03):
Don't have the humor that you guys don't know us.
Speaker 4 (23:06):
And some of them are like foreign, they're from different
countries and they're looking at us like, and that was
our whole meeting. Did We literally sat down and wo't
let them do anything till they look through the book.
Like the second or third day, people are like, let
me see this book you have.
Speaker 3 (23:19):
I need to see like and then they were talking
about it.
Speaker 2 (23:21):
People were like, I heard you guys have a book.
Can I see the book?
Speaker 4 (23:24):
And we didn't bring it the next show, the next show,
but I'm telling you it's not like I'm not even joking.
Speaker 2 (23:29):
Eight years later and people still.
Speaker 1 (23:30):
Where's the book?
Speaker 2 (23:31):
Book?
Speaker 1 (23:31):
Where's the book? Can I ask you a question? Where's
the book? And why didn't you bring the.
Speaker 2 (23:36):
Book in my office? It is in my office.
Speaker 1 (23:39):
You need to bring that book wherever you go. See,
I've always wanted to do something like that. I didn't
know if those those pictures those you know.
Speaker 4 (23:49):
It was ninety nine dollars to get like three headshots
or six headshots or I think it was like two
hundred or three hundred and ninety nine dollars, and they
gave you every shot you took, plus a book to
calendar and like something like and oh all these like
printed out, So like then we started taking our pictures
that they printed out for us and signing them and
sending them, Like for Passover, I sent mots of cookies
(24:10):
to a vendor with like us, we signed it for him.
One of my best friends still has our headshot in
her like sitting in her office of just the two
of us.
Speaker 2 (24:18):
She doesn't have her.
Speaker 4 (24:19):
Own family, she doesn't have anybody she really but it's
David and I in our head shot for yeah, yeah, yeah,
that's what we're here for.
Speaker 1 (24:26):
All right. There's no way I can get this interview
back on track, so we're gonna just put this up.
Is there anything else you want people to know about
King's jewelry?
Speaker 2 (24:36):
Well, real quick.
Speaker 4 (24:37):
The matching shirts did have a reason because a lot
of times people go, oh, that's too fancy. I can't
wear that. I can't do this, I can't do that.
You hear a lot of things like that. So we
made flannel shirts because all of my people that work
with us love jewelry, and they put it all on
with these shirts. So it's to show you that it
doesn't matter. It's it's to show who you are. You
(24:59):
can wear anything, and we're bling that's the reality of it. Like,
so I might be wearing flannel but you better be
darn sure. I got my rings, my bracelet, and my
my wristwatch on.
Speaker 2 (25:10):
So it's all about who you want to be and
what you want to You know, is.
Speaker 1 (25:14):
There going to be another generation of Perlman. It's going
to take over the King's jewelry.
Speaker 2 (25:18):
Uh. Dave's son wants to be a dentist right now.
Speaker 3 (25:20):
He wants to be an orthodonist.
Speaker 1 (25:22):
Well, you can adopt me and I I'll try to
bring out the legacy because you guys are way too fun.
Speaker 4 (25:27):
My husband's family, there is a girl that is I
think she's about six right now. She did say she's interested,
so we'll see, we'll see what.
Speaker 2 (25:38):
Yeah.
Speaker 1 (25:39):
Yeah, this has been an absolute blast. I didn't think
it was going to be this much fun. I didn't
have no I had no idea where this interview was going.
But it was a blast. Thank you so much. I
really appreciate it.
Speaker 2 (25:49):
You for having us who really appreciate it.
Speaker 3 (25:51):
Thank you for having us.
Speaker 1 (25:52):
Yeah, Jennifer and David Pearlman CEOs you really need to
get to know, especially next especially when if you've ever
made them ask about the book. This has been the
CEOs you should know. Podcast showcasing businesses that are driving
our regional economy. Part of iHeartMedia's commitment to the communities
we serve. I'm Johnny Hartwell, thank you so much for listening.
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