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February 12, 2023 36 mins
For better or worse, our ego often drives us and we lead with our own needs and wants over leading with the value we can bring. When it comes to B2B - Business to Business - transactions, leading with value is key. It should be the focus when dealing with clients also, but this episode is focused specifically on B2B. This episode is for those entrepreneurs who want to speak on others' stages and be featured on others' platforms.



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