Streaming Fatigue

WBZ's Jordan Rich takes a look at how peak pandemic streaming numbers are starting to decline.

Episode Transcript

(00:00):
Checking out TV, film and more. This is now streaming with Jordan.
During the pandemic, the numbers wentthrough the roof for the streaming platforms,
from Netflix to Hulu to Apple,everyone saw their numbers shoot right up.
But now, according to analysts,we are entering a period of streaming fatigue.
Might see the peak numbers starting todip here in twenty twenty three.
According to research by Deloitte in atwenty twenty one media Trends report, forty

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eight percent of Gen Z viewers andforty six percent of the millennial population are
willing to pay more to avoid thosenasty commercials. They also end up subscribing
and canceling more often. The youngeraudiences often watch one show they want and
then cancel their subscription. That meansa rather uncertain future for streaming companies,
particularly with the younger audience, andit appears more and more people are cutting

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some of their services to save money. No need to cry for Amazon,
Hulu, Netflix or any of them. But we'll keep an eye on the
trends over the next six months toa year to see if there's any change
in direction. And that's now streamingwith Jordan WZ Boston's news radio