The Brand Manual

Jackson Rollo is the newest generation at the helm of Rollo Insurance. As president of the agency, he’s constantly looking at the future- figuring out how to build relationships and how to integrate tech to accentuate and not replace quality interactions. He also hosts a podcast that helps young professionals and students find the best white-collar industries that match their interests and abilities. He’s also a new dad, as well as...

Drew Lewis works at projekt202 in Louisville, KY. They’re on a mission to make better experiences for people everywhere. And, of course, they do that through experience-driven software design. You know, apps- stuff like that. They work with the entire spectrum of businesses, from funded startups to very big enterprises. Drew is an old college friend and rock climbing buddy who knows how brand parameters impact great tech design. Be...

On this episode of the Brand Manual, we got to hear from CEO Diane Schwartz of Ragan Communications. She is more than qualified to give her great insights on internal and external communications. She even offers thoughts on brand integrity and how you develop that integrity via messaging. She highlights the challenges of the last few years and explains why our words matter now more than ever.

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Pete and Ali are convicts. They also run a team of convicts in LA, New York, and Australia. Their agency name is a nod to the Aussie history, but it primarily speaks to their convictions. They've built a brand that helps other brands stir up the good kind of trouble to make the world a better place. These were the two most charming and thoughtful convicts we've ever run across. They give an insider's view into agency...

Jeff is the Chief Culture Officer at 5. That’s it, the numerical symbol 5. It’s proprietary. The kind of brain that would come up with “5” for a company that buys and sells energy contracts makes for a very fun interview. Jeff is an idea power plant, and he knows the secret to building a great company is by starting with the right people who have the right mindset. So culture, above all. This page from the brand manual is chock-ful...

Remember that New Year's resolution you made that never came to fruition? There’s a reason why it didn't work out, and Marco can tell you all about it on this episode of The Brand Manual. Marco Palma is the director of the Human Behavior Lab at Texas A&M University and is doing some fascinating work researching what drives us so we can learn how to make better decisions in our lives. Tune in to learn something new abo...

In today's episode of The Brand Manual, we have guests Tyler Stillwell & Drew Murr– the entrepreneurial minds behind Banjaxed Solutions.  We talk about culture, value, and honesty as they develop a product and service that declutters law firm operations freeing those firms to serve their clients in a more professional way.  Tune in to this week's episode wherever you like to listen!

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If you've ever marveled at the genius behind company or product names like Amazon, Tide, or Xerox you can appreciate the artistry behind naming.  Today's guest on The Brand Manual is Mike Carr of NameStormers– specialists in naming companies, products, processes, and anything you can think of.  Mike has over 30 years of experience in the naming business and has fascinating stories to share.  Be sure to tune in to this wee...

This week on The Brand Manual we welcome Jim Stern.  He is the founder of visionary and lead strategist for Trexo– an enterprise that helps develop personal discipleship programs for Christian organizations.  He uses the word disciple because he helps people follow Jesus and run their race well.  We are so excited to have this conversation with Jim and we hope you'll tune in wherever you like to listen!

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On this week's episode of The Brand Manual, we welcome Will Hayes of Northwestern Mutual.  He is the very definition of a community pillar especially in his work leading entrepreneurs and business owners in 1 Million Cups.  Will works hard to bring value wherever he goes and we believe everyone can benefit from this conversation.  Tune in now wherever you like to listen!

Connect with Will:
www.willhayes.nm.com

Today’s podcast episode is with Douglass Miller of Straight Edge Technology in Corpus Christi, Texas. He explains how he founded the managed IT company, how he grew it to 28 employees and expanded to include Houston and San Antonio. He’s even streamlined to focus on specific market segments. Today he gives us a few insider tips on how to increase security and where his industry is headed in 2021. Tune in wherever you like to listen...

At the top of the long list of things that make Texas a great (the greatest?) state is a wonderful pastry called a kolache. Czech immigrants brought them over, and generations have kept the fires burning for these fruit-filled delights. Through joyful perseverance and a bold vision, Randy Hines acquired the Houston-based Kolache Shoppe and builds his multi-site empire tray by delicious tray. Randy guiding his brand the right way: t...

Horizon Firearms build custom rifles that tell stories. Horizon takes their customer’s vision and brings it into existence: true customization. The result is that each rifle has double value – great accuracy (of course), but they also function as generational pieces that bring meaning and transfer values. That’s big. It was an honor to have this Texas brand on our show.

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The Brand Manual is back and better than ever for Season 2!

Our first episode of the season welcomes Odin Clack of Odin Leather Goods.  He is a bonafide Texas entrepreneur who has managed to build a thriving leather works business and retail space in the midst of a pandemic.  "Free Dreams, Full Price Hustle" is the mantra that Odin lives by and it's made abundantly clear in his work and through our conversation togeth...