Episode Transcript
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It's Erica DeLong with the Carolina PodcastNetwork All Things Carolina's and today we sit
down with doctor Lane with Lane andAssociates Family Dentistry. My family has made
the shift to Lane Associates and FamilyDeness. Thank you so much and we
love it. And so can youtell us first of all, out of
all the careers that you could havegotten into, what made you get involved
with dentistry. Several things Erica wantwell. I wanted to be either an
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MD or DDS dentist or physician.Medicine was going crazy back in the seventies,
and I saw their handwriting on thewall about insurance companies and stuff.
I wanted a family life. Ididn't want to be in the hospital.
This is back in the day whendoctors did house calls and saved in the
emergency room all night with their patients. And I mean, I really didn't
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want to do that, but Idid want to be able to treat patients.
And today physicians basically, unless you'rea surgeon, you see people,
you diagnose, and you write aprescription and you send them to a specialist.
I didn't want to do that.I wanted to become a family doctor.
I wanted to be able to seepatients and diagnose and treat and do
things that make a difference. AndI wanted to have multi generational patients,
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Like I'm treating grandkids now and greatgrandkids of patients I started seeing when they
were like twenty. Yeah, I'mseeing their great grand kids. That's a
blast. And it's fun to bepart of a community. It's fun to
be kind of feel like you're oneof the family. Have I have sweet
little ladies who bring me jelly that'shomemade jelly for Christmas, and bring me
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turkeys and bring me so you reallydo it for the turkeys and the jelly,
then, right, that's right.It's not for the money, it's
the turkeys. No, I doit for the camaraderie and the long term
relationships that we're building. And Ilove doing dentistry in small towns because I
started in a small town because theyneeded dentist, right, they didn't have
anybody, and nobody wanted to goto small towns. And so I went
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to Carolina eight years and they gaveme some human resource grants a little money
to do some stuff in small towns, and so I said, I'll do
it. But The main reason wewent back to Fuquay to start was because
I had one daughter and another childon the way and my wife's parents,
my grandkid's grandparents lived there, andI wanted my kids to have grandparents.
Yes, that's so important, veryI mean, and they were an incredible
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contribution to our family for the lastfifty years. So you know, they
were the sweetest, lovingest, greatestyou know, and you know, and
I wouldn't trade that experience for theworld. So I'm really ecstatic that I
went into dentistry over any other profession, and ecstatic that I started a few
QUI, now, when you started, you went to Carolina to get your
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start? Yes, no, Iwent to Carolina for eight years undergrad and
dental school. I'm do girl,So I'm really sorry about that. You
guys. Look, you guys lookedreally good against Notre Dame too, bade
loss. They won't hold that againstyou around here. Yeah, Carolina was
real good to me. It's agreat school. Undergrad was pretty straightforward,
pretty easy. Dental school is thehardest thing ever did in my life.
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And they told me that I shouldprobably seek other career options. So wow,
what did you say to them whenthey had that to say to you,
you put my head down and shutup and just did my work.
Got through early. You show likeanybody can be determined if you put your
mind to it. Anybody can besuccessful if they want to be, depending
upon your definition of success. Right, did you realize that you were going
to have offices all across North carona clue? Okay, no way.
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I was just when Phyllis and Icame to Fuque after leaving Carolina. I
was just going to be content tohave one office. And I remember the
day I got my license. Ithought it was like almost the best day
of my life. I actually passedthe board back then, you know,
one hundred and twenty two years ago. When I took the board, it
was really hard. It was likea four or five day affair, and
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there was no reciprocity within any otherstate. You had to pass the North
Carolina state board and it was tough. Yeah, And I got my license
and I passed the board, andI was like nothing can stop me now.
So then we started in a smallpractice in Fuque. I love Fuqua.
I grew up there and played footballthere. I went to high school
there, and I was grateful tobe back home. It was a slow
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start, and I'm kind of sortof life in the fast lane. Well,
I'm kind of I like to gofast and do things bad. And
I wasn't getting anywhere fast enough,right, So I said, you know
what, I can do this,and I'm going to do it another.
So I opened another practice and lilykedthree years later. And then I liked
going like I would travel at lunchhour from one office the next fifteen miles
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apart. So I said, hey, I can do this again. So
I opened another one in Irwin,and I was running three offices by myself
for a while. It was insanity, and I was teaching karate at night,
and my poor wife and kids werelike, is Daddy ever going to
be home? And so anyway,you know, I couldn't keep growing if
I didn't get some more people,right, So I started hiring associates and
it just kept I just kept doingthat, and then here we are fifty
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forty three years later, and wegot a bunch of offices and we're I
do want to say one thing abouta bunch offices. We are not a
corporate dentistry. We are not corporationof non dental people. Everybody in my
company who's any way shape form orfashion owner is a dentist and we do
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not and are not controlled by pefirms or anyone else. So everybody says,
oh, corporate dentistry request. Youknow, everything evolves, doesn't mean
the evolution is good, but everythingchanges. Because we've gotten bigger, it's
been harder, it's been tougher toget good people, and since COVID has
been insane, getting good people andthat applies across the board in any field
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just about exactly. And so todo that, we we're doing whatever it
takes, including more benefits, moresalary, more, more everything. But
the main thing we want to makesure is we have quality control of patient
care, because the number one concernspatient care. If you don't take care
of your patients well, then aregonna come back and yeah, and people
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are going to be hurt. Weemphasize things like oral cancer screens. Oral
cancer is another form of cancer thatis very can be very malignant if not
addressed early. Every patient we dooral cancer screenings. That's another thing that
we get to do. And ifwe find some, we can either do
the biopsy ourselves. If you're competentto do that, or we can send
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them one of our surgeons to thebiopsy and we can follow them up and
we get to do things that reallymake a difference in people's lives. Now,
when you start doing those screenings,is there an age yeah that you
start screening or do you start fromthe age the first time that it is
the age we start screening. Whatgood does it do to give them nice,
white, straight, beautiful teeth andthey die of oral cancer. We
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didn't do anything. We were incompetent. So that is full, complete care.
And I like the fact that,yes, you have so many offices,
but it kind of feels boutique becauseeach office is special. But yet
you get that same consistency of layingcare every time. Our model's total patient
care, complete care for the wholepatient. If we can't fix it,
we find somebody who can. Thefact is we do everything that's done in
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dentistry. If it's done in dentistry, we do it, from sleep apnea
to oral surgery, to root canals, to implants, to cosmetic dentistry,
to crown a bridge, restorative prosadonics, removable, whatever it's if it's in
dentistry, we do it, andwe have specialists in every area that do
it even better than the GPS.We got a Pedadonis, you know,
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Children's ent Us. We just likehaving all of those options for patients.
Now, how do you keep upwith everything? Because technology is wild and
it's constantly growing, and so whatsteps do you take it, Lene and
associates to make sure you're on topof everything that's coming through. There was
one perfect person who could do thatby himself. We killed him. So
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I hire really smart people. Nobodycan keep up with everything. Right,
you're talking about Jesus, Right,I was okay, I was just making
sure. I was like, Ididn't know. I'm a Jesus fans.
I don't know if that's what you'retalking about. What I'm talking about,
Okay, We all as human beingsmake mistake. Some people make mistakes,
like if a plumber makes a mistake, you know, a guy gets a
big messag his house. If wemake a mistake or missin oral cancer diagnosis,
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some people can die, right orif somebody makes a mistake. But
just we all make mistakes. Someare more costly than others. Hire the
smartest, best people in your fieldthat you can get and it reduces mistakes
as long as you maintain checks andbalances in the system. The problem with
most systems is there's a head guyand he's got nobody in charge over him,
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and if he gets a wild hairor it gets crazy, it could
be a problem. The other problemis most of the time, for big
corporations, the answer is money.What's the question that's so true? The
answer is not money for us.The answer is quality care. Take care
of my staff, take care ofour people and our doctors, and the
money will come. And one thingI like that you said to first of
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all, quality care. That's importantbecause money can come and go like that's
it does. It can go awayin an instance, but the quality care
will never go away. You saidhiring people smarter than you or even the
best in the business. And somepeople are scared to do that. Most
entrepreneurs and businessmen have big egos.I have a huge ego, but it's
not fragile. I'm not afraid totell somebody they're better at that than I
am, because I'll tell them I'mbetter at something if I am right.
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The fact is, I think WalterPayton said it, Bess. He said,
if you're good at something, you'lltell everybody. If you're great at
something, everybody will tell you.So we don't have to worry about how
great we are. The proof isin the pudding. The results speak for
themselves. We have between forty andfifty thousand new patients every year. That's
just the fact. That's due tomy marketing department over here, Stephanie and
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her crew and Sheehanie, and it'sdue to most people when they come to
us, love us because we treatthem like they want to be treated.
Our people treat others like they wantto be treated. If they don't,
they have to go somewhere else.We just don't tolerate not treating patients well
if we know about it. Wehave corporate meetings weekly with our with our
clinical staff and with our non clinicalstaff, and we find out. We
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have a department called a PSR departmentPatient Service Representatives. You can call them
with any kind of complaint. Wefeel that complaint and we get it to
the right people and hopefully we resolveit. Most complaints are about money,
or some complaints are about this doctorhurt me, or that assistant was rude,
or you know. We try todeal with every one of them.
When we do, we like anenvironment in our office where everybody's hat.
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Listen, our staff's been the thirdof their life, literally eight hours out
of twenty four working in our office, working with us for the patient's care.
And another thing too, a lotof your staff has been with you
for a very long time, whichspeaks volumes. We got guys been thirty
or thirty years, twenty years,fifteen years, twenty five years, ten
years, and a lot of peoplenine, ten, twelve, fifteen years.
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Yeah, that does speak volumes.We're we're very blessed to have a
lot of long term employees and we'regrateful. We want to keep people as
long as we can keep them.We always promote from within. When we
can, we move people up,like you know, several years ago we
got this. Somebody got this brilliantidea to move assistance up to managers.
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It wasn't me. I said,no, that won't work, but we
did it. Now it's one ofthe best things we've ever done. We
promote head assistants to become office managersbecause they understand the back and they know
how the clinical department should run orhave to do. Just train them in
the front, they're already leaders becausethey were head assistants. It's been an
amazing transformation in our company since westarted promoting head assistants and managers. They
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love it. The back loves itbecause they be able to communicate better.
The front and back always had thislittle war going on about, well it's
got too many patients today. No, we don't have enough patience today,
you know. And so we liketo build harmony and camaraderie. And I
want people to be happy for thethird of their life that they're with me
and our offices. Now, there'splenty of options. Even though Lanin Associates
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is, you know, huge,and you always hear about Lanin Associates.
What would make a newcomer coming intoNorth Carolina say this is the place where
I'm this is going to be mynew home. Okay, great question.
Well, we're convenient wherever you are. We're there, we can We're pretty
close. Number one, we haveNumber two, we have state of the
art buildings and equipment. We stayup with technology. I'm a technology moron.
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Okay, me too, And I'min radio. I mean I can't
hardly turn on a computer. Sowe have state of the art equipment,
state of the art facilities, brilliantdoctors who care. One other criterion that
they have to meet when they interviewwith us. They have to demonstrate real
care for their patients. We havestaff that have been with us a long
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time, so they know the system, they know the ropes, they know
how things work, they know howto treat people. And we offer care
to every age and every sector ofthe patients in all of dentistry. And
we do everything that's done in dentistry. So if you need a root canal,
we don't send you to Tom Jonestwelve miles down the street. Or
if you need oral surgery, wedon't have to send you some big city
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in Raleigh. If you're in Timbucktoo, or Troy or Bisco, North Carolina,
we do it right there because wehave the specialists everywhere that we can
do it. And I love too. If you're a busy mom, and
this is one of the perks thatI was like, Okay, this is
great. Where I can book mykids, get my appointment. Everything can
be done at one time, andyou file almost all insurances we take.
We take everybody's arch Not only dowe accept their insurance, we file the
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insurance for them. A lot ofpeople don't do that. We do it.
What does that mean exactly? That'sa really good question. I hate
that you ask it, but I'mgoing to answer that. What it means
exactly is it's a big paper process, a filing, and it's a pain,
and I hate it. And ifI had to pick one reason to
go to a dentist because he's prettygood and he files in my insurance.
Most of the time, if you'rein network with an insurance, we accept
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the insurance's terms and you don't endup paying anything except your copey. In
other words, say we charge onethousand dollars for a crown and that's our
normal fee for a normal patient withoutinsurance. The patient comes in, you
have insurance, and the insurance companypays eight hundred. We accept that eight
hundred as payment and except for whateverthe kope is, and you don't have
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to pay our normal higher fee,okay, which is very convenient, especially
most people living on a budget.You know, they like to know.
And we also get prior approval beforeso you know how much it's going to
cost you when you at your nextvisit. Because a lot of people may
avoid going to the differ money money, right, it's dang expensive. We
also have a Lane Advantage plan.It's an in house membership. You pay
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a monthly fee of I think twentyfive bucks a month or something. We
saves you bookoo dollars at the endof the day before we wrap up.
And I'm so excited to get toknow more about you today. What else
do we need to know about Laneand Associates. We love to make you
smile, and we do that bygiving you the prettiest teeth you've ever seen.
Look at these I got. Theseyours are great. I'm embarrassed because
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I was like, I need awhite mine before they come in. People
always think that they need to,you know, for no. So yeah,
we we like to make you smilenot just because you got pretty teeth,
but because it was great experience andbecause you enjoyed actually going to the
dentist, not because it was lessexpensive, but because it was a good
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experience for you. Right, what'sthe best way to make an appointment today?
Lane dds dot Com. Thank youso much, doctor Lane. You're
welcome so much. Thank you forhaving me. Big thank you to doctor
Lane, Lane and Associates, Familydentistry. Make those appointments today Lane dds
dot com. I'm Erica DeLong andthanks for joining the Carolina Podcast Network.