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July 6, 2025 32 mins

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Special Late Night Edition: The secret life of a Juice Hustler

Ish stays up past his bedtime (a whopping 8:12 pm!) to chat with Sacha's friend Aarti Bhanderi-Shah, who went from corporate law to driving around London with a car full of cold-pressed juices, pitching to 300 cafes in two weeks. Now a nutritionist, Aarti shares why sleep might be more important than your kale smoothie obsession.

Main Topics

  • The Career Pivot Chronicles -- How Aarti went from studying law to auditing at PwC, then said "screw it" and started a cold-pressed juice company (possibly keeping the Queen alive with her royal deliveries to Fortnum & Mason)
  • The Hustle Reality Check -- What it's really like to get up at 4am, load cooler boxes in your car, and drive around London selling juices while learning the hard way that shelf life is everything
  • Joyful Eating Over Diet Culture -- Why Aarti ditches the word "diet" (it literally has "die" in it!) and focuses on her four-pillar approach: joyful eating, movement, sleep, and mindset
  • The Sleep Revolution -- How society has lost 25% of its sleep in recent decades, and why your doughnut cravings might just be your exhausted brain crying for help

Key Insights

  • Sometimes the best business education is jumping in with both feet and learning as you go
  • Your worst food choices usually happen when you're tired - fix the sleep, fix the eating
  • Having a business partner might save your sanity (and your business)
  • Reframing language around health can completely change your relationship with wellness

Visit our website: notsobreakfastshow.com

PS: Aarti watches Strictly Come Dancing (UK's Dancing with the Stars) while Ish is officially obsessed with Clarkson's Farm, where Jeremy gets injured in creative ways every episode. Also, sorry Netflix - this one goes to the BBC!


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