Episode 220: Once Upon a Time... The Power of Story in Sales
Ish opens with a ChatGPT-generated fairy tale intro featuring "the evil rental property™" as the villain tormenting Sir Ish, while Sacha reveals her big news: after 13 years in Hamilton, she and Chris are moving back to Christchurch! This house-hunting adventure becomes the perfect segue into exploring why storytelling is the secret weapon every salesperson needs.
Plus, Sacha finally realised that "Tina from Turner's" is a play on Tina Turner (better late than never!), while Ish discovered The Sound of Music was based on a true story. Also, Sacha's moving poem "Late at Night" perfectly captures the parenting experience.
Main Topics
- Story as Universal Language - Why Harvard Business School teaches everything through case studies (aka stories), and how stories engage logical thinkers, visual learners, and emotional decision-makers all at once
- From Complex to Simple - How the right story can take complicated information and make it instantly understandable, with real examples from construction, car sales, and gym memberships
- Building Your Story Bank - Starting with borrowed stories when you're new, then developing your own experience-based narratives that actually resonate (and why using Nelson Mandela stories makes everyone tune out)
Home Work
Record yourself telling a work story, then listen back and ask: Could I cut words? Am I making my point? How can I set this up differently to create a greater impact?
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