March 21, 2025 • 6 mins
Celebrating another female owned business in Cincinnati!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Just one O seven to one is celebrating Women's History
Month with another female owned local business.
Speaker 2 (00:05):
Good Morning. I love introducing you to places and people
and things that I think you're gonna enjoy. And Navina
and Elena own and operate a female owned and a
Latin owned barbershop in Lebanon. This is called Deep Roots.
Good morning. Thank you for joining me, e. I appreciate that.
Speaker 3 (00:25):
Thank you.
Speaker 2 (00:26):
So talk to me a little bit about the concept
of your business, because it's LGBTQ plus friendly, it's Latin owned,
it's a barber shop mixed with the tattoo parlor. Plus
there's some coffee there from Deeper Roots. Kind of talk
me through the concept a little bit.
Speaker 3 (00:42):
So the concept is it's a place for everybody.
Speaker 4 (00:45):
So it's like an old school corner shop where you
can go and it's just got a nice chill vibe.
Everybody there is friendly, and it eventually it feels like
your family. So people come in all the time and
just hang out, or they come in and they get
their services done, whether that be weekly, bi weekly, whatever.
Speaker 3 (01:04):
We have people that travel.
Speaker 4 (01:05):
From out of town and they just go between the
little five rooms that we have and hang out.
Speaker 2 (01:10):
You get a little bit of everything. You a little tattoo,
you get a little haircut. And I mean, obviously in
girl world, we know how important it is to have
our stylist, right. But guys, if you're looking for a
barber shop experience deep roots in Lebanon, do you have
guys that come in and for the experience.
Speaker 4 (01:26):
Oh yeah, we have scalp scrubbers and little massagers.
Speaker 3 (01:30):
We have hot towels. They absolutely love.
Speaker 4 (01:32):
The hot towel shave heck yeah, yeah, I'll get some
bourbon free beer.
Speaker 2 (01:36):
Well how long did it take you from when you
started the business to kind of putting it in motion?
You had this idea and how how did we get here?
Speaker 4 (01:44):
So I've been managing places for a long time and
I've been doing this specifically for sixteen years.
Speaker 3 (01:49):
It actually started as a little.
Speaker 4 (01:52):
Idea and then it took off because I was on
vacation with my family and I got a call when
I was walking through Tsa about how the PA that
we were all at was causing like lots of issues.
Speaker 3 (02:02):
It's just it was a toxic environment.
Speaker 4 (02:04):
Yeah, And ten days later I was walking the building
that we are currently in.
Speaker 2 (02:08):
It's funny, every woman, I talked to about their business
is it's sometimes it's a year, sometimes it's five years.
Sometimes it's your case where you're walking through TSA at
CVG and they're like, ten days later, you own a business.
So very interesting how that kind of takes a turn
if there's someone listening right now, because not that you're
necessarily in a male dominated world, right hair is you know.
Speaker 3 (02:30):
Barbering is male dominant?
Speaker 2 (02:31):
Yes, what would you tell another female listening that's like, hey,
I kind of have a similar idea, but I'm a
little nervous.
Speaker 4 (02:38):
Definitely, take your passion and make it into something that
you can put on paper, and that is going.
Speaker 3 (02:45):
To help you every time.
Speaker 4 (02:47):
If you can create an actual business plan out of
something that you love and are willing to put that
much effort into, you'll succeed.
Speaker 2 (02:56):
And has there been something unexpected about this journey that
you've learned? I'm sure a million and one things as
a business owner along the way, But what's kind of
been the one thing that's been unexpected for you?
Speaker 4 (03:09):
We've learned to pivot really easily. When we first opened,
like I said, we didn't have a lot of time.
I walked through that in April. We signed the papers
May twenty eighth, and then we opened on July eleventh,
and she was like six seven months pregnant.
Speaker 2 (03:23):
Mm hmmm.
Speaker 4 (03:24):
We found all kinds of issues because it's a very
it's one of the original buildings in that town, and
it's a very old town.
Speaker 2 (03:30):
You can clear your throat, it's okay, it's one of
those it's that season. We've entered the first official day
of spring, so I understand that we're already in that.
So it pivoting has been something that you've learned through
business ownership.
Speaker 4 (03:44):
Yeah, because what ten days before we opened, I ended
up breaking my foot and then everybody I had to
like give them I'm not a control like.
Speaker 3 (03:52):
I don't give up control.
Speaker 4 (03:53):
Well, so I had to give them tasks and that
was me learning like, Okay, I have to pivot.
Speaker 3 (03:58):
I can't do everything.
Speaker 2 (03:59):
Pivot took word to remember for anyone that's listening that's
thinking about starting your own business, what do you think
having female owned and led businesses in Cincinnati means to Cincinnati.
Speaker 4 (04:11):
I think it's I personally think it means a lot.
I think it shows a lot of progression for us. Yeah,
in so many ways. I mean I've seen it for years,
and I've always thought it was really really cool when
we finally had like a women owned business for something
even like.
Speaker 3 (04:27):
This, like a barbershop.
Speaker 4 (04:28):
Sure, because you don't always see that, And why don't
we just bust through those norms and create our own.
Speaker 2 (04:35):
Deep roots, deep roots in lebon. You have to remember this.
So what is the trendiest haircut for a guy right now?
Speaker 1 (04:42):
Oh god?
Speaker 3 (04:43):
What is it? Let me talk?
Speaker 2 (04:46):
Let me And that's the voice of Elena, who I
haven't had a chance to chat with yet. What is
the trendiest cut for a guy right now?
Speaker 1 (04:51):
Oh god? Is this the alpaca, the bananas, the ice
cream cone, whatever you want to call it. It's the
low taper of faith. It's some thing that TikTok had
trended on at some point and these boys went from
mullets to this taper fade and it.
Speaker 2 (05:10):
It's Yes, anyone listening right now in girl world or
moms are like, yeah, my son just loves this haircut.
I mean, you go to a like a bar that's
got anyone from Xavier or Ucye there, it's the same haircut.
Speaker 1 (05:22):
But these boys went from like no style to mom,
I need powder I need sea salt spray. Where's the
flat iron? You're blow dryer, the round brush. They're spending
forty five minutes in the morning fixing their hair, trying
to get height underneath it. Oh my, almost like maulbangs
(05:43):
from like nineteen eighties.
Speaker 3 (05:45):
They want the big.
Speaker 1 (05:46):
Hair and if it ain't fluffy, it ain't for them.
Speaker 2 (05:49):
Wow. Do you think that this trend is going to
stick around for the rest of the year or are
we moving on?
Speaker 4 (05:54):
No, they're they're definitely moving into like buzz cuts. We've
cut off a ton of.
Speaker 2 (05:58):
Hair this week, really, so you heard it here on
Tiff in the morning. The l paca, the ice cream cone,
whatever you want to call it, is on its way out,
and the buzz is back like the Joe Burrow blonde.
Speaker 3 (06:09):
Buzz is bad, like a whole burr. If you're an
old school barber, you would know what a burr is.
It's just a basic clipper cut.
Speaker 2 (06:16):
Wow, ladies, I'm learning something new well again, if you
are you know in the if you're looking guys, if
you're looking for a barber, Deep Roots it's in Lebanon. Also,
they have a tattoo shop there as well. Experience based
Latin owned, female owned, and of course will continue to
celebrate Women's History Month for the entire month of March
(06:37):
here on Kisuano seven one. Thanks for coming in, ladies,
Thank you
Just one O seven to one is celebrating Women's History
Month with another female owned local business.
Speaker 2 (00:05):
Good Morning. I love introducing you to places and people
and things that I think you're gonna enjoy. And Navina
and Elena own and operate a female owned and a
Latin owned barbershop in Lebanon. This is called Deep Roots.
Good morning. Thank you for joining me, e. I appreciate that.
Speaker 3 (00:25):
Thank you.
Speaker 2 (00:26):
So talk to me a little bit about the concept
of your business, because it's LGBTQ plus friendly, it's Latin owned,
it's a barber shop mixed with the tattoo parlor. Plus
there's some coffee there from Deeper Roots. Kind of talk
me through the concept a little bit.
Speaker 3 (00:42):
So the concept is it's a place for everybody.
Speaker 4 (00:45):
So it's like an old school corner shop where you
can go and it's just got a nice chill vibe.
Everybody there is friendly, and it eventually it feels like
your family. So people come in all the time and
just hang out, or they come in and they get
their services done, whether that be weekly, bi weekly, whatever.
Speaker 3 (01:04):
We have people that travel.
Speaker 4 (01:05):
From out of town and they just go between the
little five rooms that we have and hang out.
Speaker 2 (01:10):
You get a little bit of everything. You a little tattoo,
you get a little haircut. And I mean, obviously in
girl world, we know how important it is to have
our stylist, right. But guys, if you're looking for a
barber shop experience deep roots in Lebanon, do you have
guys that come in and for the experience.
Speaker 4 (01:26):
Oh yeah, we have scalp scrubbers and little massagers.
Speaker 3 (01:30):
We have hot towels. They absolutely love.
Speaker 4 (01:32):
The hot towel shave heck yeah, yeah, I'll get some
bourbon free beer.
Speaker 2 (01:36):
Well how long did it take you from when you
started the business to kind of putting it in motion?
You had this idea and how how did we get here?
Speaker 4 (01:44):
So I've been managing places for a long time and
I've been doing this specifically for sixteen years.
Speaker 3 (01:49):
It actually started as a little.
Speaker 4 (01:52):
Idea and then it took off because I was on
vacation with my family and I got a call when
I was walking through Tsa about how the PA that
we were all at was causing like lots of issues.
Speaker 3 (02:02):
It's just it was a toxic environment.
Speaker 4 (02:04):
Yeah, And ten days later I was walking the building
that we are currently in.
Speaker 2 (02:08):
It's funny, every woman, I talked to about their business
is it's sometimes it's a year, sometimes it's five years.
Sometimes it's your case where you're walking through TSA at
CVG and they're like, ten days later, you own a business.
So very interesting how that kind of takes a turn
if there's someone listening right now, because not that you're
necessarily in a male dominated world, right hair is you know.
Speaker 3 (02:30):
Barbering is male dominant?
Speaker 2 (02:31):
Yes, what would you tell another female listening that's like, hey,
I kind of have a similar idea, but I'm a
little nervous.
Speaker 4 (02:38):
Definitely, take your passion and make it into something that
you can put on paper, and that is going.
Speaker 3 (02:45):
To help you every time.
Speaker 4 (02:47):
If you can create an actual business plan out of
something that you love and are willing to put that
much effort into, you'll succeed.
Speaker 2 (02:56):
And has there been something unexpected about this journey that
you've learned? I'm sure a million and one things as
a business owner along the way, But what's kind of
been the one thing that's been unexpected for you?
Speaker 4 (03:09):
We've learned to pivot really easily. When we first opened,
like I said, we didn't have a lot of time.
I walked through that in April. We signed the papers
May twenty eighth, and then we opened on July eleventh,
and she was like six seven months pregnant.
Speaker 2 (03:23):
Mm hmmm.
Speaker 4 (03:24):
We found all kinds of issues because it's a very
it's one of the original buildings in that town, and
it's a very old town.
Speaker 2 (03:30):
You can clear your throat, it's okay, it's one of
those it's that season. We've entered the first official day
of spring, so I understand that we're already in that.
So it pivoting has been something that you've learned through
business ownership.
Speaker 4 (03:44):
Yeah, because what ten days before we opened, I ended
up breaking my foot and then everybody I had to
like give them I'm not a control like.
Speaker 3 (03:52):
I don't give up control.
Speaker 4 (03:53):
Well, so I had to give them tasks and that
was me learning like, Okay, I have to pivot.
Speaker 3 (03:58):
I can't do everything.
Speaker 2 (03:59):
Pivot took word to remember for anyone that's listening that's
thinking about starting your own business, what do you think
having female owned and led businesses in Cincinnati means to Cincinnati.
Speaker 4 (04:11):
I think it's I personally think it means a lot.
I think it shows a lot of progression for us. Yeah,
in so many ways. I mean I've seen it for years,
and I've always thought it was really really cool when
we finally had like a women owned business for something
even like.
Speaker 3 (04:27):
This, like a barbershop.
Speaker 4 (04:28):
Sure, because you don't always see that, And why don't
we just bust through those norms and create our own.
Speaker 2 (04:35):
Deep roots, deep roots in lebon. You have to remember this.
So what is the trendiest haircut for a guy right now?
Speaker 1 (04:42):
Oh god?
Speaker 3 (04:43):
What is it? Let me talk?
Speaker 2 (04:46):
Let me And that's the voice of Elena, who I
haven't had a chance to chat with yet. What is
the trendiest cut for a guy right now?
Speaker 1 (04:51):
Oh god? Is this the alpaca, the bananas, the ice
cream cone, whatever you want to call it. It's the
low taper of faith. It's some thing that TikTok had
trended on at some point and these boys went from
mullets to this taper fade and it.
Speaker 2 (05:10):
It's Yes, anyone listening right now in girl world or
moms are like, yeah, my son just loves this haircut.
I mean, you go to a like a bar that's
got anyone from Xavier or Ucye there, it's the same haircut.
Speaker 1 (05:22):
But these boys went from like no style to mom,
I need powder I need sea salt spray. Where's the
flat iron? You're blow dryer, the round brush. They're spending
forty five minutes in the morning fixing their hair, trying
to get height underneath it. Oh my, almost like maulbangs
(05:43):
from like nineteen eighties.
Speaker 3 (05:45):
They want the big.
Speaker 1 (05:46):
Hair and if it ain't fluffy, it ain't for them.
Speaker 2 (05:49):
Wow. Do you think that this trend is going to
stick around for the rest of the year or are
we moving on?
Speaker 4 (05:54):
No, they're they're definitely moving into like buzz cuts. We've
cut off a ton of.
Speaker 2 (05:58):
Hair this week, really, so you heard it here on
Tiff in the morning. The l paca, the ice cream cone,
whatever you want to call it, is on its way out,
and the buzz is back like the Joe Burrow blonde.
Speaker 3 (06:09):
Buzz is bad, like a whole burr. If you're an
old school barber, you would know what a burr is.
It's just a basic clipper cut.
Speaker 2 (06:16):
Wow, ladies, I'm learning something new well again, if you
are you know in the if you're looking guys, if
you're looking for a barber, Deep Roots it's in Lebanon. Also,
they have a tattoo shop there as well. Experience based
Latin owned, female owned, and of course will continue to
celebrate Women's History Month for the entire month of March
(06:37):
here on Kisuano seven one. Thanks for coming in, ladies,
Thank you
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