Edward Enninful thinks fashion risks going backwards on diversity, which is why he’s launched a new media business, EE72, to promote inclusion in an anti-woke era.
The former editor of British Vogue talks to Amol about why the industry needs to appeal to all generations – from getting Gen Z on side by tackling fast fashion and affordability, to highlighting the full spectrum of beauty by focussing on ‘women of a certain age’ in the first issue of his quarterly magazine.
Amol asks him about the recent Sydney Sweeney jeans advert after the US fashion retailer American Eagle ran ads with her alongside the words: "Sydney Sweeney has great jeans".
Edward also explains why he left British Vogue and talks about his relationship with his former boss, Anna Wintour.
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Episodes of Radical with Amol Rajan are released every Thursday and you can also watch them on BBC iPlayer: https://www.bbc.co.uk/iplayer/episodes/m002f1d0/radical-with-amol-rajan
Amol Rajan is a presenter of the Today programme on BBC Radio 4. He is also the host of University Challenge on BBC One. Before that, Amol was media editor at the BBC and editor at The Independent.
Radical with Amol Rajan is a Today Podcast. It was made by Lewis Vickers with Izzy Rowley and Grace Reeve. Digital production was by Gabriel Purcell-Davies and Sophie Millward. Technical production was by Mike Regaard. The editor is Sam Bonham. The executive producer is Owenna Griffiths.
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