May 22, 2025 • 33 mins
Jack Ossa, Founder and Principal of Ossa Studio, returns to “At Home with Roby”. The guys discuss the process of building a brand, storytelling through branding and the impact of podcasting. His own podcast, The Power of Design, is nearing its 100th episode and centers on commercial real estate, design, and construction.
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Episode Transcript
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Speaker 1 (00:00):
Welcome to a Home with Roby.
Speaker 2 (00:01):
I'm patrickmc isaac from Roby Commercial and Services on with
Trent Haston from the Robie family of Companies. We are
your hosts, Trent, we're getting this podcast thing down.
Speaker 1 (00:10):
Yeah, it is good.
Speaker 2 (00:12):
I think I'm feeling I'm feeling the confidence coming out
of you. When we first came in here, I was
a little worried about you.
Speaker 1 (00:17):
Today.
Speaker 3 (00:18):
Well, first life, I don't know, I'm just kids.
Speaker 1 (00:21):
You're talking and jump. I tell you, man, you're getting
so good at the intro you kind of lulled me
to sleep and then it takes me about three minutes
to get back going again. We got to get you
fired up and we got to get excited.
Speaker 4 (00:34):
Man.
Speaker 3 (00:34):
We got Jack Ausa in the studio.
Speaker 1 (00:38):
Is in the studio.
Speaker 2 (00:40):
He is one of several husband and wife duoos that
we've had on the show. Yeah, Ran and Jamie Ferris, yep.
Speaker 1 (00:48):
Who else?
Speaker 3 (00:48):
Ron and Christen Sodoma.
Speaker 2 (00:50):
Oh yeah, I think there's been some others.
Speaker 3 (00:54):
But we'll get on the way have been. We'll get
on with the show here.
Speaker 2 (00:58):
But yeah, I'm excited to have Jack on and I
think you know you were in the last week's episode.
We had Trey Mok which was awesome. If you missed
that thing, you want to have any questions on insurance,
go back and check him.
Speaker 1 (01:07):
Out Integrated insurance dot com. You can. You can get
insight there and they'll reach out to you and talk
to you. Likely do my wife. That's what we said
on that last show. Was great heard. So now we're
switching gears. We're gonna go get creative. Yeah, and we've
got Jack.
Speaker 2 (01:24):
Jack has been on the show for like we said,
he is an architect and design guy by trade, and
he's also a member of EO, which we've had a
couple of EO eelers on the show recently as well
with with with some group of my forum guys.
Speaker 1 (01:38):
Patrick joined the Entrepreneur Organization what about eight months ago
or so.
Speaker 3 (01:44):
Yeah, about six months ago, six eight months.
Speaker 1 (01:45):
Ago, and the the the EO crew has taken over
our show. But uh nah, I'm joking. It's really good.
Uh variety of businesses, a variety of entrepreneurs and great
stories with a lot of success. And what makes it
so true is is we all deal with the trials
(02:08):
and tribulations everybody has, uh being being a business leader
and an entrepreneur is not an easy ride ever, not
saying it's not fun and rewarding, but it's not easy. Well,
it's a network to you.
Speaker 2 (02:21):
You always talk about your network with YPO and then
EO Jack nurned the Charlotte chapter. But it gets bigger
than that. I went to Boston over the weekend, uh
two weekends ago with a couple of buddies and went
to two Red Sox games and reached out to an
EO member, Jeff Plankins, who is commonweal pay roll up
in Boston, said hey, you do reach out to their chapters,
(02:43):
which should we do while we're here? And he was
able to provide a pretty cool experience at the Red
Sox game, which if you've never been to that stadium before, Man,
it's so cool, missus like walking back in time.
Speaker 1 (02:54):
Is it one of the oldest Major League stadium?
Speaker 2 (02:57):
I think it might be the oldest ben Waypark, Fenway Park.
I knew the Yankee Stadium's pretty old. Uh, well, I
think they just do a new and then the Chicago Yeah,
Wrigley Field, I think that's pretty up there as well.
But yeah, it's cool. But I'll tell you what man
they made. They made cats a little bit smaller back
in those days. Those seats are tight, many on top
(03:19):
of each other, kitty cats.
Speaker 1 (03:23):
Yeah, what are you talking about? People? A little bit
little back. You're getting slangy on me, Patrick and getting
a little bit on How many how many Red Sox
games did you see? We saw two playing the Twins,
the Twins in Minnesota. They one won, a lost one.
Speaker 2 (03:38):
But wow, it's pretty cool, A pretty neat story that
we heard. There was, you know, in the Green Monster.
They they used to not have seats, It used to
be a net above it. And then in twenty thirteen
they added seats and the only church fifty bucks and
it sold out the entire season in like thirty minutes.
I think they realized, they realized.
Speaker 1 (03:58):
They could capitalize on some revenue, lost revenue, missed revenue,
quote opportunity cost.
Speaker 3 (04:04):
I think they're like twelve hundred ticket.
Speaker 1 (04:05):
Now, goodness gracious, are they still selling out? Yeah? Yeah,
twelve hundred of dollars a ticket. It's for a little.
Speaker 2 (04:14):
Seat for a small cat, for a small for a
big doesn't matter the size of your cat at the
same price.
Speaker 1 (04:20):
Wow, what else do.
Speaker 3 (04:20):
You do in Boston? I've never been to Boston. Boston's cool. Yeah,
preiod history.
Speaker 1 (04:26):
What else did you do? It's cool. We went to
the Quincy Market. Uh.
Speaker 2 (04:32):
We went to Paul Revere's house, the old Nord Church
where you want it by land to it by sea.
Speaker 1 (04:36):
It's pretty cool.
Speaker 2 (04:37):
And then they had they had some card playing establishments
there that it's pretty fun. So yeah, it's a neat neat.
Speaker 3 (04:44):
That casino card plane establishment.
Speaker 1 (04:48):
A lot of people don't realize that. Yeah.
Speaker 3 (04:50):
Yes, Steve Winn's got a hotel there.
Speaker 1 (04:52):
Wow. Yeah, I did not know that. Giving you your
Boston history, yep, thank you. I didn't know you went
for lobster. My phone number, you know you were? You were?
You were at Omaha.
Speaker 3 (05:05):
I think you know my phone you were at Omaha.
Speaker 1 (05:08):
Nah, Yeah, I was in Nebraska. They have casinos actually
across the river whatever the state that's across the river,
right on the other side of Oma. You got it.
Speaker 3 (05:18):
We got a knack for fun of this, but I
had I didn't.
Speaker 1 (05:21):
I didn't go. I was more focused on learning. And
we go up to Uh. I got a group of guys,
Clifford Thompson fellow, I p O R out of Greensboro,
David Gerhart's been on the show UH runs Wilmington Holdings
and as out of the Land and good friends with
Clifford and a couple other guys. I took David Stoffel
(05:42):
for the first time to go see Berkshire Hathaway meeting
and UH and really cool, a lot of networking and stuff.
It's like the whole vibe like I was reading a
couple of articles on it. It's like the Woodstock of
capitalism is what is nicknamed. And the meeting which is
(06:03):
which is about a half a day and it was
it was Warren Buffett's last meeting as the chairman of Berkshire.
He's stepping down this year at the age of ninety four.
But the the meeting is great and you get a
lot of euphanisms and a lot of a lot of
a lot of smart knowledge talk. But it's really the
subsidiary meetings and social events that happen around the meeting
(06:26):
and meeting people literally from all over the world. I
bet there was more people. They filled up the whole
the whole arena which is probably thirty thousand people, you know, Maha,
and I bet I bet more than half of the
folks are were not American that's cool there, which is
really unique. It's it's such a variety of folks and uh,
(06:51):
and there's just a buzz and everybody's exciting and positive
and talking about the world and talking about business. So
it's really cool. And and Omaha is a wonderful city
if you've never been. It's about a.
Speaker 3 (07:03):
Two hour flight outside of Charlotte.
Speaker 1 (07:06):
It gets really cold. I got Joe Beckenhouerd was on
the show a couple of weeks weeks ago. My family
business for him friend. He lives in Norfolk, Nebraska, which
is about two and a half hour drive outside of Omaha.
So when I've gone to see him, we go go
through Omaha, and then, uh, Omaha is the home. I
(07:28):
don't know for how long I should know this of
the College World Series, so when they get down to
the final teams, that's where they play at. The stadium
is beautiful. I didn't go in it, but I went
by it. You can see it. I mean it's right,
excuse me, it's very prominent. But the Tar Hills make
(07:50):
it a habit of going to the College World Series.
So uh. And I've never really been a quote bucket
list person. I take life as it comes. But I
but I said, there's something I want to do. I
would like to go watch the Tar Hills play a
couple of games in the College World Series. Hopefully get
(08:11):
that and enjoy. Maybe this is the year.
Speaker 3 (08:13):
They're looking pretty good.
Speaker 1 (08:15):
They're right number four in the nation right now, so
I don't know much, but I do know that that'd
be good.
Speaker 2 (08:21):
I think it'd be full of SEC and ACC teams.
They pretty much dominate college baseball at this point. But yeah,
you should do that.
Speaker 1 (08:28):
Yeah, and my buddy went by a Warren Buffett's house
that that is very well known that he's a modest man,
live very modestly. I think he's worked a couple one
hundred billion dollars. But his house is the same house
he's lived in for fifty years. But everybody goes and
(08:49):
takes selfie sticks and selfies in out in front of
his house. So that's kind of cool too. That gets old. Yeah,
I went, I had We had a had a guy
that worked with this, Charlie Lou, great guy. His dad,
Chuck Lou, took Charlie and I to Berkshire in eight
was the first time I ever went up to Omaha,
(09:10):
and we did. He had a rental car and we
rode by mister Buffett's house and I got to see
it was really cool.
Speaker 3 (09:18):
No, it is cool. That was pre selfie sticks.
Speaker 1 (09:22):
He had had the wind up camera then back in
the day and on Sunday morning, the meetings on Saturday morning.
On Sunday morning, they put on a five K. It's
called Investing Yourself, the Berkshire five K, and this is
the third year I've ren it nice and man, you
(09:42):
wouldn't believe all these people that are running five K
with a selfie stick talking to the selfie stick.
Speaker 2 (09:49):
I feel like I run into some that seems dangerous. Well,
they don't go that fast, so you run into them.
And it was about twenty eight hundred folks into five
K on Sunday morning this week, yours is a lot
of fun.
Speaker 3 (10:04):
Gets you all.
Speaker 1 (10:04):
Excited, all right, introduce our guest.
Speaker 2 (10:07):
So we got Jack as ASA Studio, also a podcaster
or He and I had breakfast. Gosh, it's been a
couple months now, hadn't it, and we were talking about
the power of podcasts and thought this would be a
cool show for him to come on it and talk
about how he got started and all the things.
Speaker 1 (10:20):
So I'm ready to hear about what's going on. Yeah
in ASA studios these days? All right, we got.
Speaker 3 (10:27):
Jack Assa on that Home with Roby show, and.
Speaker 2 (10:29):
Don't forget Roby Services is your one stop source for
all your electrical heating, cooling, plumbing and handyman needs. Keep
it easy and get it all done by one. Roby
servicesnow dot com. That's Robi servicesnow dot com. Welcome back
to at Home with Roby. I'm Patrick Pacaac from Roby
Commercial and Services on Trend Hayston from the Roby family
at Companies. We all your hosts. If you missed our intro,
(10:53):
go back, take a listen. You can find it, I
think on.
Speaker 1 (10:55):
The iHeartRadio app.
Speaker 3 (10:56):
Pretty sure anywhere podcasts are finding Can we wear podcasts?
Speaker 1 (11:00):
We're good to go.
Speaker 2 (11:00):
Well, we got a fellow podcaster and a very ford
thinking entrepreneur in studio with us, Trent jack Assa from
ASA's studio, Jack, what's up?
Speaker 4 (11:09):
What's going on? Thank you so much for having me.
Speaker 3 (11:12):
Yeah, man, the second time.
Speaker 2 (11:13):
The first time, I think we were introduced by Matt
Young at the time, right, and he came on the
show and told your remarkable story about how you became
to where you are now.
Speaker 3 (11:23):
We've had your wife Mary mary Anna.
Speaker 2 (11:25):
Yep, I always want to say mary Anne, and that's
good Marianna while on the show as well, who I
text you right after that she definitely is a cool
one in the family, I know.
Speaker 1 (11:36):
But I agree, no, And you and I were.
Speaker 2 (11:38):
Talking about at breakfast the other day about podcasts and
the power that they have, and he was talking about
just not a lot of people in our in our space,
the construction design world, do these Yeah.
Speaker 4 (11:49):
Absolutely. I think sometimes we don't see it because we
started doing it a long time ago because we just
like it and but been podcasting for five years, or
Mosita on their episodes, and now we look back and
I realize, man, that's a lot of work, and not
a lot of people are doing it, and and we
know you guys are doing the same in the construction world.
So I feel that we have a lot of things
(12:10):
in similar that are similar that we should be helping
each other more and be more in contact because we're
doing the same.
Speaker 1 (12:19):
Rise and Tide raises all shows, right, mm hmm.
Speaker 2 (12:22):
Well, in another you know, if you if you caught
our last podcast, we talked to a lot about Bill
and Brent Beeson on the show, and you were also
friends of Brent and did we did their office together?
Speaker 1 (12:33):
That's right.
Speaker 4 (12:34):
Yeah, that was a great project. That was amazing.
Speaker 2 (12:36):
I love it such a Yeah they did. You guys
did a wonderful job designing that.
Speaker 1 (12:40):
It does look amazing.
Speaker 4 (12:41):
Yeah, it looks a way to go, Jack, way to go, Robie.
Speaker 2 (12:44):
Hey, hey it's gotten the also Roby's got a nice
little ring to it there. But but yeah, and Jack,
I mean, you're you're just you think ahead, You're an entrepreneur.
I mean, I think that this is something that you
obviously are very very passionate about, not only to the
design design space, but branding as well.
Speaker 4 (13:01):
Yeah, that's something that for some reason, it's not common
for architects to get into branding world. But I remember,
since I was a young architect, I always pay a
lot of attention about how my plans look like. I
wanted to look them good, and I always used to
say internally, I want to do finish these plans and
(13:21):
I hope somebody can say I want to frame this
and put it on my wall. You know, for some
reason that graphic communication has always been important to me,
and that kind of opened the door to the branding world.
Speaker 1 (13:32):
Did you say graphic communication? Yeah, I like that word.
Speaker 4 (13:36):
Yeah, that's good.
Speaker 1 (13:38):
I mean I agree, I mean creating a brand. I
mean we're contractors, and I think I get complimented as
much as on our brain creation and how how we
put it out there and utilize it as a tool
from all types of my business friends. Uh, as as
much as I like to receive a claim, a claim
(13:59):
about how well we sure yeah.
Speaker 2 (14:01):
Well no, it's a lot of fun too. Recently we've had,
you know, we have clients that ask us for branded gear, uh,
and they want to wear our brand. I mean, and
to your point, that's important.
Speaker 4 (14:10):
Uh.
Speaker 2 (14:11):
I mean you want to associate yourself with with not
all your clients, but with the general public with something
that's quality, and I think nothing's finer. To transpoint was
when somebody that has used our services before wants to
also help us with our branding and marketing by by
wearing our logo, you can't say. I mean there's a
lot Let's say, name the five places that we went
(14:31):
to today, whether it's a fast food restaurant or or anywhere, like,
how many times you ever really want to wear that brand?
I mean I think that's a that's a very very
good testament, not to Trent and I but really Hickson
who designed it. But no, it's cool and you're you're
got the same thing going.
Speaker 4 (14:45):
Yeah. That's one of the things that I realized early
on when I started my business that you know, we
need to sell and branding is part of selling. This
kind of the top of the funnel, and branding is
nothing else. That's somebody else's perception of you or your business.
And now the question is are you managing their perception
so you can achieve your business goal or you're not,
(15:06):
But the perception is there. So branding, at the end
of the day, is a story storytelling. We're all telling
a story of how do we do something? Because all
your competitors they produce pretty much a similar quality product.
My competitors are also good. But how are we doing it?
That's the story, how and why? And that's when you
(15:26):
start differentiating, differentiating yourself between your competitors in the marketplace.
And then you can craft that story to create a
unique message that is aligned to your target client.
Speaker 1 (15:38):
Like that, you hit the nell on ahead, Buddy, I agree,
because I was talking about just being in Omaha with
my good buddy David Stfo and we were talking about
we have other custom this is more on our residential side,
custom contractor friends, and it's like, hey, I believe, which
(16:01):
I'm not disagreeing. I believe there's ten guys companies in
Charlotte that can really produce a really nice custom house
or what have you, and you might not go wrong.
I said, yeah, but our brand and our mode to
get there and what we're selling it just nice moldings
(16:21):
and hardwood floors and getting you into the house. It's
a personal relationship that our brand emulates and it's who
we are and I really believe that that's what sets
you apart decommoditizes us in our business. And I will
say this, we are not designed build and never have
(16:42):
been designed build because we're builders. We team up part
of the team with creative folks such as yourself, because
I believe when builders do the design and to build part,
they're trying to get the project. They're not really trying
to creative and you lose that creative energy. And you
(17:03):
guys are artists and so valuable to every project. Yeah.
Speaker 4 (17:10):
Absolutely, It's all about what are the needs of the
client and how can we together provide the best for
that solution, you know, and also the mutual respect, you know,
when we as architects respect what you guys do, which
you know, I don't even understand how you guys take
a set of plans and put together a budget and
hope you hit it. That's crazy to me. It's a
massive risk. And at the same time, you guys respect
(17:33):
while we take some decisions and then we just help
each other to be a good quality product for the client.
Speaker 2 (17:38):
Well, I think on the head at the end of
the day, it's a client and the client's experience and
how we make them feel. I mean, you're basically doing
the same thing we're doing. I don't know how you
do it. You do by taking someone's vision and making
it a reality. Of course we get to hammer the
nails and put the wood together on all the things,
but really you're it's you're you're creating their vision, which
(18:00):
I cannot do that.
Speaker 1 (18:01):
Well, he's taking their vision and then he's putting his
creativity in his brand owner sure and making a product sure,
which is frankly, they might want it to be nice
and have this and that, but it's not what you
bring the vision to life.
Speaker 4 (18:21):
Right, Yeah, And I always look at it from the
point of view of how is my design contributing to
my client goals Because at the end of the day,
if you think about it, people don't want designs, people
don't want buildings. What they do want is the experiences
they're going to have in those beasts of his warship
leaving hospitals. There are many different uses and functions. That's
(18:44):
what they want. They want a space that is this
scenario for life to happen. So sometimes I think we
take too much credit on our work. We're just one
part of the puzzle. And that's why I created my
podcast and I called it the Power of Design. And
I have three different buckets. Is the intersection of commercial
or commercial real estate design and construction, and those three
(19:06):
buckets we all need each other to produce the built environment.
We cannot do it by ourselves. I mean, at the
end of the day, when I finished, I have a
set of plans and nice renderings, but nobody can go there.
Somebody needs to take it. So I need to be
very strong in that connection from the beginning and when
I end, and you guys start as well as before me,
there was probably a commercial bar, commercial banker, project manager,
(19:30):
brokers doing what they do best and then they hand
it out to us. So to me, I found this
connection between those three buckets because we relate to each
other very intense in the project world, but it's very
outside centric, and I created my podcast to have very
deep conversations that we don't have this scenario to do
in that environment.
Speaker 2 (19:52):
I'm really glad you said that. I mean, you took
the words there of why you did the podcast, so
now I know the why and so how often are
you recording these things?
Speaker 4 (20:01):
So it's been five years and I'm about to publish
episode one hundred, so I'm doing about twenty a year.
Speaker 3 (20:08):
Who you got lined up for number one hundreds?
Speaker 1 (20:10):
Uh?
Speaker 4 (20:11):
You know the best? Guess you guys already had it.
My wife, Oh.
Speaker 3 (20:17):
Yeah, I thought you talking about Damn.
Speaker 1 (20:19):
I was like, just bubble.
Speaker 4 (20:25):
I was like, she will do two hundred, Well.
Speaker 1 (20:28):
Yeah, god will it? Right?
Speaker 3 (20:30):
Yeah, she's great.
Speaker 1 (20:31):
That's awesome. So when do you plan on doing that?
Speaker 4 (20:34):
So? I recorded ninety eight last Friday, so I just
need to do one more and I'll publish her around
maybe first.
Speaker 1 (20:40):
Week of June.
Speaker 2 (20:41):
That's really cool and it's cool that you that you
have an entrepreneurial family, that your wife said does it,
you do it. I've seen your kids are probably gonna
follow in your footsteps.
Speaker 4 (20:49):
Maybe maybe not hopefully.
Speaker 1 (20:50):
Yeah.
Speaker 4 (20:51):
I mean what we try to show them is every
day kind of talk to each other about what's going on,
and they hear they can see that it's not easy
every single all day, that you have to work hard,
there are things that are unexpected. But the other side
of the coin is also that you have experienced that
you don't get if you were to work for somebody else.
So it's trying to show them the good and bad
(21:12):
of building your own business.
Speaker 3 (21:15):
Very very cool.
Speaker 1 (21:16):
And then you've been an ear now for how.
Speaker 4 (21:17):
Long I think same as you probably yeah, all the same.
Speaker 3 (21:22):
Yeah, and you came to the different route than I did.
You came to the Accelerator pro Yeah.
Speaker 4 (21:26):
I came through the Accelerator program where they start with
business that haven't hit the the million or a revenue
to join it. So it's awesome because you get a
team of EO members that are they know what they're doing,
and you just go on report every week with other
EO participants e A about eight or six and they
(21:48):
just coach through hit that revenue mark and it's it's
very intense, but it was excited me and I went
through it and I loved it. And now among the
other side graduates.
Speaker 1 (21:56):
Thank you so much.
Speaker 3 (21:57):
That's a big hurdle that Banks Wilson help you with that.
Speaker 4 (22:01):
Uh No, I I know he's he's he's really good
and he's there, he's has yes.
Speaker 1 (22:08):
Yeah, I knew that.
Speaker 2 (22:09):
Yeah, well in his his brother Hunter now it's an
EO member the Accelerator program as well.
Speaker 3 (22:13):
Didn't he very cool?
Speaker 1 (22:15):
I think it's really cool. You're an architect, but you
you're you're focused on growing your business and being an
entrepreneur and not just thinking about designing stuff, but but
how you create a brand and how you grow your business,
how you think of it as a business. I think
(22:35):
it's real special and unique to see.
Speaker 4 (22:39):
Thanks rend And you know, in in my mind it's
all the same. He's design a strategy. Sometimes I think
people confuse design with artistic expression. That's completely different. Design
is a strategy. You can design a profitable business, you
can design a contract, you can design ideas. He's just
sorting things out, putting things together, putting it up. Are
(23:03):
looking for an optimal goal and coming up with a
plan to execute it as fast as you can.
Speaker 1 (23:08):
Yeah.
Speaker 3 (23:09):
People always ask me that, like where do I start?
Speaker 1 (23:11):
I so, well, who? What? When? Where? Why? How?
Speaker 4 (23:13):
Yeah?
Speaker 1 (23:14):
I mean and with what you're trying to design a building,
a space, something creative, a business. Yeah, it's like what
are the factors going in? And then and then your
creative juices get flowing and you grow from there.
Speaker 4 (23:27):
That's right. Yeah, and we're all doing it every day.
It's just for some reason we learn early on. Some
people say, for example, I'm not a creative person. That's
not right. Everyone is creative.
Speaker 3 (23:41):
Everyone is creative, but at one level or another.
Speaker 2 (23:44):
It's what you're saying, Yeah, you might be able to
creatively think of a way to market sell a product,
but she just because you can't draw a picture of
someone on a piece of paper, it doesn't that right.
Speaker 4 (23:54):
And the danger of saying I'm not creative is got
guess what. You're not going to be creative. You already
said it, so you're not even going to try.
Speaker 1 (24:01):
That's it. That's it. What's the old sake?
Speaker 3 (24:03):
If you think you can, you can.
Speaker 2 (24:04):
If you think you can't, it's amazing how your mind
can play tricks with it. It's amazing how we overcomplicate
things as people. We just overcomplicate. I don't know if
it's our own egos doing it to us, but it's
a pretty simple the way you talk about design, it's
a pretty it's pretty simple.
Speaker 4 (24:19):
Yeah, we just over complicated. Yes, I always like to
say I like to do simplification, simplification instead of complexity. Yeah,
so you can exponentially solve a problem faster if you
come down to the very simple details of what the
real problem is and how to how to fix it.
Speaker 3 (24:40):
Go ahead, say it, Trent, keep it simple, keep it simple.
Speaker 1 (24:44):
Stupid, But some people like don't feel like they're achieving
something or earning their work if it isn't overly hard
and they overly complicate.
Speaker 3 (24:55):
We talk about this all the time. We talk about
it all the time.
Speaker 1 (24:58):
I mean, we won't our clients to have the best
experience with the construction team, including the design side and
including the construction side, and that's what they deserve. Yes,
I feel like a lot of folks in our world
and and just in business in general kind of want
it to be hard on their customers so they feel
(25:19):
like they are earning their key and stuff. I disagree
with that.
Speaker 4 (25:23):
I always want to make it easy for everybody, because
to be complex is very easy.
Speaker 2 (25:28):
You talk about at the beginning of the podcast, you
were talking about we're building a space that people are
going to live in, and the experience that we provide
to them is going to dictate most likely how they
are going to live in it and their level of enjoyment.
Instead your point, just just make it easy.
Speaker 1 (25:41):
Well, I talk about it. I mean you do when
when if the process to get there for the customer
is not enjoyable and not a fun experience, They're never
going to love the space. I don't care how cool
it is, how tight, the edge is hard, how how
cool the colors are. It's not gonna be what they love.
Speaker 4 (26:04):
Yeah. Absolutely, you want to have them. You want to
make sure they have a good experience so they can
come back if they want to come back. You know,
people don't buy products or services, they buy experiences.
Speaker 1 (26:14):
So go check out. Uh. Jack has been on the
show before, and this is a whole different and subject
matter that we're talking about. Talking about the brand and
building the brand and the process of building a brand,
which you have so much knowledge on, but how long
has also studios been around? Eight years? Eight years ago?
(26:35):
Eight years? Wow, congratulations, thank.
Speaker 4 (26:37):
You so much.
Speaker 1 (26:38):
Yeah.
Speaker 4 (26:38):
I look up and I'm like, oh my gosh, I'll
believe it.
Speaker 1 (26:42):
The time fly.
Speaker 3 (26:43):
This is time we were talking about earlier. I mean,
we're always have with you the year here, Yes, I
mean is may.
Speaker 4 (26:48):
Have you noticed that you get older? Times go by faster.
Speaker 1 (26:51):
Go ahead and tell your theory. You know, wise guy
Bob Blenton told me. He said, when you're one, one
day is one three hundred and sixty five, one three
and sixty fifth. Yeah, But when you're ten, one day
is one three thousand, six hundred and fifty.
Speaker 4 (27:07):
Wow.
Speaker 1 (27:08):
When when you're one hundred there's one three hundred and
sixty five makes such a much more impactful percentage when
you're younger.
Speaker 4 (27:17):
Yeah, it makes sense.
Speaker 1 (27:19):
And the other thing is think of it as a tire.
You know, every day, every hour I live, you experience
more stuff in your Your world gets expanded, so there's
so much more tread on your tires, and you become
more and it's just this human nature. You see different things,
(27:40):
but the normal things that you've seen before and before
you kind of become numb to so they go by faster.
Speaker 4 (27:44):
Yeah, yep, I know. We think that we're living one
year more, but actually we're leaving one year less.
Speaker 3 (27:50):
I'd say, what are they What if you're forty three
and you act like you're ten, is that does that count?
Is that Usuch? I'm not forty Come on, how are you?
Speaker 1 (28:03):
Jack guess thirty six?
Speaker 4 (28:06):
Oh my gosh, that's cute. I mean, how about you.
Speaker 3 (28:11):
I'm gonna get forty five.
Speaker 4 (28:12):
No, I'm forty eight.
Speaker 1 (28:14):
Forty eight oh yeah, about the same age for forty
but I feel thirty eight.
Speaker 3 (28:20):
Yeah, sure, you look, you look thirty eight.
Speaker 1 (28:22):
Thanks.
Speaker 3 (28:22):
So you know, and tell us a little bit about
your kids.
Speaker 4 (28:26):
So my kids, we have three. Jacobi is sixteen years old,
Juliana is thirteen, and Jonah's eight. Amazing family, you know.
Was at home this weekend and I look at my
family and I said internally, I didn't even tell this.
My wife said, I think I already know what happiness is,
already enjoyed, I already experienced it. It's incredible to see,
(28:48):
you know, a unit of a family growing, seeing your
children live life, struggle, learn, go to the next level,
share your experiences. That is such an amazing opportunity that
you can have as a father. Jacob is a mountain biker.
He's he's really good at school. He loves going out
with his friends. He's very popular. Juliana loves sports. She
(29:11):
has been doing gemnastics, soccer. Very small, you know, very smart,
very beautiful. And Jonah, he's the clown of the family.
So his eight years old. He's joking every single day. Recently,
he started playing electric guitar and I used to play
guitar his place. Used to play drums in a band
years ago when I was young. Oh yeah, yeah, in
(29:33):
a heavy metal band hair. Oh yeah. But what's amazing
about this is that we hit a point where we
both love Metallica. He started listening and now we we
listen to it. So we're going to the concert here
in May thirty first with my son as good full
Circle is entering.
Speaker 2 (29:53):
Metallic was awesome back in the day.
Speaker 4 (29:57):
They'rey incredible.
Speaker 2 (29:58):
They did a collaboration with the same France orchestra. That
man's good stuff.
Speaker 4 (30:02):
And they're old, but dude, they're playing thirty years ago
so strong. It's incredible, and he loves these songs and
I'm like, yeah, let's go share this moment together.
Speaker 1 (30:11):
So do you still have a drum set?
Speaker 4 (30:13):
Uh? You know, I solved it last year because it
was too big, too loud. My kids didn't want to
play it. Now I want to buy an electric one. Okay, yeah,
that's nicer. You can play along and old bait. Yeah.
I get your head sets.
Speaker 1 (30:28):
Yeah nice. You can put your head set on. Jonah
can have his guitar yep, and you can.
Speaker 3 (30:34):
Play guitar, play guitar hero yeah.
Speaker 4 (30:36):
Yeah. So with each of my kids, I have something
that we're interested about that we both like. So I
use all the time to connect with them, to improve
our relationship and just share life together.
Speaker 3 (30:49):
I think you should bring them on one hundredth episode too.
Speaker 4 (30:52):
That's a great idea, you know.
Speaker 1 (30:53):
Fair.
Speaker 4 (30:54):
I had one episode with probably twenty five where it
was Father's Day and my son Jacob interviewed me.
Speaker 1 (31:00):
Oh that's a good idea.
Speaker 4 (31:02):
Yeah, that was a good one.
Speaker 1 (31:03):
Wow. So Jacob sixteen? What what great is Jacob?
Speaker 4 (31:07):
He's a sophomore?
Speaker 1 (31:07):
Okay, got it? H Is he driving?
Speaker 4 (31:10):
Oh yeah, oh he's been driving for a year.
Speaker 1 (31:13):
Wow. I got a seventeen year old daughter.
Speaker 4 (31:15):
Two three tickets so far? Oh yeah, last one was good.
He was fifty four on thirty five.
Speaker 1 (31:25):
Oh yes, daddy helping.
Speaker 4 (31:28):
Nine PM, so he's still suffering.
Speaker 3 (31:31):
Yeah, you gotta pay the consequence, I know. Yeah, acts learn.
Speaker 1 (31:35):
Right, Yeah, yeah, well cool, We'll tell us how folks
can look you up business and your podcast.
Speaker 4 (31:43):
Sure. So my business is also studio. That's my last name,
o SSA Studio. That's the website, also studio dot com.
You can find me on LinkedIn easily. I'm very active
in there, Jack Owsa. I'll say those two places, website
and and LinkedIn file out of the way that I
communicate with people the most.
Speaker 1 (32:04):
YASA studio dot com.
Speaker 3 (32:05):
You have a wonderful LinkedIn presence.
Speaker 1 (32:07):
Yeah.
Speaker 2 (32:07):
I mean it's a really good job with that. So
if if you're not following Jack already, good go and
follow me. It's always something educational and I.
Speaker 1 (32:14):
Always get it out.
Speaker 3 (32:14):
I love the way you advertise the podcast. You a
good job with that.
Speaker 1 (32:18):
Awesome and your work is so great. Go check it out,
get on linked in, check out some of his projects. Wonderful,
wonderful expert in the field of design and architecture.
Speaker 4 (32:29):
Thanks so much, And you guys are coming next to
my podcasts.
Speaker 1 (32:32):
Yeah.
Speaker 4 (32:32):
Man.
Speaker 2 (32:34):
Ratings are gonna go down one on one, one o one.
Speaker 1 (32:42):
It is true.
Speaker 3 (32:43):
Oh yeah, that's sure.
Speaker 4 (32:46):
Thank you guys.
Speaker 1 (32:47):
Hey listen, hope, we hope you enjoyed the show. We
hope you enjoyed the positivity Awsa jack Assa brings to
the show talking about brand, talking about entrepreneurs and talking
about business, and especially talking about family. Go do the
gold rule today. Treat others the way you want to
be treated, and carry a smile around on your face
and make a difference.
Welcome to a Home with Roby.
Speaker 2 (00:01):
I'm patrickmc isaac from Roby Commercial and Services on with
Trent Haston from the Robie family of Companies. We are
your hosts, Trent, we're getting this podcast thing down.
Speaker 1 (00:10):
Yeah, it is good.
Speaker 2 (00:12):
I think I'm feeling I'm feeling the confidence coming out
of you. When we first came in here, I was
a little worried about you.
Speaker 1 (00:17):
Today.
Speaker 3 (00:18):
Well, first life, I don't know, I'm just kids.
Speaker 1 (00:21):
You're talking and jump. I tell you, man, you're getting
so good at the intro you kind of lulled me
to sleep and then it takes me about three minutes
to get back going again. We got to get you
fired up and we got to get excited.
Speaker 4 (00:34):
Man.
Speaker 3 (00:34):
We got Jack Ausa in the studio.
Speaker 1 (00:38):
Is in the studio.
Speaker 2 (00:40):
He is one of several husband and wife duoos that
we've had on the show. Yeah, Ran and Jamie Ferris, yep.
Speaker 1 (00:48):
Who else?
Speaker 3 (00:48):
Ron and Christen Sodoma.
Speaker 2 (00:50):
Oh yeah, I think there's been some others.
Speaker 3 (00:54):
But we'll get on the way have been. We'll get
on with the show here.
Speaker 2 (00:58):
But yeah, I'm excited to have Jack on and I
think you know you were in the last week's episode.
We had Trey Mok which was awesome. If you missed
that thing, you want to have any questions on insurance,
go back and check him.
Speaker 1 (01:07):
Out Integrated insurance dot com. You can. You can get
insight there and they'll reach out to you and talk
to you. Likely do my wife. That's what we said
on that last show. Was great heard. So now we're
switching gears. We're gonna go get creative. Yeah, and we've
got Jack.
Speaker 2 (01:24):
Jack has been on the show for like we said,
he is an architect and design guy by trade, and
he's also a member of EO, which we've had a
couple of EO eelers on the show recently as well
with with with some group of my forum guys.
Speaker 1 (01:38):
Patrick joined the Entrepreneur Organization what about eight months ago
or so.
Speaker 3 (01:44):
Yeah, about six months ago, six eight months.
Speaker 1 (01:45):
Ago, and the the the EO crew has taken over
our show. But uh nah, I'm joking. It's really good.
Uh variety of businesses, a variety of entrepreneurs and great
stories with a lot of success. And what makes it
so true is is we all deal with the trials
(02:08):
and tribulations everybody has, uh being being a business leader
and an entrepreneur is not an easy ride ever, not
saying it's not fun and rewarding, but it's not easy. Well,
it's a network to you.
Speaker 2 (02:21):
You always talk about your network with YPO and then
EO Jack nurned the Charlotte chapter. But it gets bigger
than that. I went to Boston over the weekend, uh
two weekends ago with a couple of buddies and went
to two Red Sox games and reached out to an
EO member, Jeff Plankins, who is commonweal pay roll up
in Boston, said hey, you do reach out to their chapters,
(02:43):
which should we do while we're here? And he was
able to provide a pretty cool experience at the Red
Sox game, which if you've never been to that stadium before, Man,
it's so cool, missus like walking back in time.
Speaker 1 (02:54):
Is it one of the oldest Major League stadium?
Speaker 2 (02:57):
I think it might be the oldest ben Waypark, Fenway Park.
I knew the Yankee Stadium's pretty old. Uh, well, I
think they just do a new and then the Chicago Yeah,
Wrigley Field, I think that's pretty up there as well.
But yeah, it's cool. But I'll tell you what man
they made. They made cats a little bit smaller back
in those days. Those seats are tight, many on top
(03:19):
of each other, kitty cats.
Speaker 1 (03:23):
Yeah, what are you talking about? People? A little bit
little back. You're getting slangy on me, Patrick and getting
a little bit on How many how many Red Sox
games did you see? We saw two playing the Twins,
the Twins in Minnesota. They one won, a lost one.
Speaker 2 (03:38):
But wow, it's pretty cool, A pretty neat story that
we heard. There was, you know, in the Green Monster.
They they used to not have seats, It used to
be a net above it. And then in twenty thirteen
they added seats and the only church fifty bucks and
it sold out the entire season in like thirty minutes.
I think they realized, they realized.
Speaker 1 (03:58):
They could capitalize on some revenue, lost revenue, missed revenue,
quote opportunity cost.
Speaker 3 (04:04):
I think they're like twelve hundred ticket.
Speaker 1 (04:05):
Now, goodness gracious, are they still selling out? Yeah? Yeah,
twelve hundred of dollars a ticket. It's for a little.
Speaker 2 (04:14):
Seat for a small cat, for a small for a
big doesn't matter the size of your cat at the
same price.
Speaker 1 (04:20):
Wow, what else do.
Speaker 3 (04:20):
You do in Boston? I've never been to Boston. Boston's cool. Yeah,
preiod history.
Speaker 1 (04:26):
What else did you do? It's cool. We went to
the Quincy Market. Uh.
Speaker 2 (04:32):
We went to Paul Revere's house, the old Nord Church
where you want it by land to it by sea.
Speaker 1 (04:36):
It's pretty cool.
Speaker 2 (04:37):
And then they had they had some card playing establishments
there that it's pretty fun. So yeah, it's a neat neat.
Speaker 3 (04:44):
That casino card plane establishment.
Speaker 1 (04:48):
A lot of people don't realize that. Yeah.
Speaker 3 (04:50):
Yes, Steve Winn's got a hotel there.
Speaker 1 (04:52):
Wow. Yeah, I did not know that. Giving you your
Boston history, yep, thank you. I didn't know you went
for lobster. My phone number, you know you were? You were?
You were at Omaha.
Speaker 3 (05:05):
I think you know my phone you were at Omaha.
Speaker 1 (05:08):
Nah, Yeah, I was in Nebraska. They have casinos actually
across the river whatever the state that's across the river,
right on the other side of Oma. You got it.
Speaker 3 (05:18):
We got a knack for fun of this, but I
had I didn't.
Speaker 1 (05:21):
I didn't go. I was more focused on learning. And
we go up to Uh. I got a group of guys,
Clifford Thompson fellow, I p O R out of Greensboro,
David Gerhart's been on the show UH runs Wilmington Holdings
and as out of the Land and good friends with
Clifford and a couple other guys. I took David Stoffel
(05:42):
for the first time to go see Berkshire Hathaway meeting
and UH and really cool, a lot of networking and stuff.
It's like the whole vibe like I was reading a
couple of articles on it. It's like the Woodstock of
capitalism is what is nicknamed. And the meeting which is
(06:03):
which is about a half a day and it was
it was Warren Buffett's last meeting as the chairman of Berkshire.
He's stepping down this year at the age of ninety four.
But the the meeting is great and you get a
lot of euphanisms and a lot of a lot of
a lot of smart knowledge talk. But it's really the
subsidiary meetings and social events that happen around the meeting
(06:26):
and meeting people literally from all over the world. I
bet there was more people. They filled up the whole
the whole arena which is probably thirty thousand people, you know, Maha,
and I bet I bet more than half of the
folks are were not American that's cool there, which is
really unique. It's it's such a variety of folks and uh,
(06:51):
and there's just a buzz and everybody's exciting and positive
and talking about the world and talking about business. So
it's really cool. And and Omaha is a wonderful city
if you've never been. It's about a.
Speaker 3 (07:03):
Two hour flight outside of Charlotte.
Speaker 1 (07:06):
It gets really cold. I got Joe Beckenhouerd was on
the show a couple of weeks weeks ago. My family
business for him friend. He lives in Norfolk, Nebraska, which
is about two and a half hour drive outside of Omaha.
So when I've gone to see him, we go go
through Omaha, and then, uh, Omaha is the home. I
(07:28):
don't know for how long I should know this of
the College World Series, so when they get down to
the final teams, that's where they play at. The stadium
is beautiful. I didn't go in it, but I went
by it. You can see it. I mean it's right,
excuse me, it's very prominent. But the Tar Hills make
(07:50):
it a habit of going to the College World Series.
So uh. And I've never really been a quote bucket
list person. I take life as it comes. But I
but I said, there's something I want to do. I
would like to go watch the Tar Hills play a
couple of games in the College World Series. Hopefully get
(08:11):
that and enjoy. Maybe this is the year.
Speaker 3 (08:13):
They're looking pretty good.
Speaker 1 (08:15):
They're right number four in the nation right now, so
I don't know much, but I do know that that'd
be good.
Speaker 2 (08:21):
I think it'd be full of SEC and ACC teams.
They pretty much dominate college baseball at this point. But yeah,
you should do that.
Speaker 1 (08:28):
Yeah, and my buddy went by a Warren Buffett's house
that that is very well known that he's a modest man,
live very modestly. I think he's worked a couple one
hundred billion dollars. But his house is the same house
he's lived in for fifty years. But everybody goes and
(08:49):
takes selfie sticks and selfies in out in front of
his house. So that's kind of cool too. That gets old. Yeah,
I went, I had We had a had a guy
that worked with this, Charlie Lou, great guy. His dad,
Chuck Lou, took Charlie and I to Berkshire in eight
was the first time I ever went up to Omaha,
(09:10):
and we did. He had a rental car and we
rode by mister Buffett's house and I got to see
it was really cool.
Speaker 3 (09:18):
No, it is cool. That was pre selfie sticks.
Speaker 1 (09:22):
He had had the wind up camera then back in
the day and on Sunday morning, the meetings on Saturday morning.
On Sunday morning, they put on a five K. It's
called Investing Yourself, the Berkshire five K, and this is
the third year I've ren it nice and man, you
(09:42):
wouldn't believe all these people that are running five K
with a selfie stick talking to the selfie stick.
Speaker 2 (09:49):
I feel like I run into some that seems dangerous. Well,
they don't go that fast, so you run into them.
And it was about twenty eight hundred folks into five
K on Sunday morning this week, yours is a lot
of fun.
Speaker 3 (10:04):
Gets you all.
Speaker 1 (10:04):
Excited, all right, introduce our guest.
Speaker 2 (10:07):
So we got Jack as ASA Studio, also a podcaster
or He and I had breakfast. Gosh, it's been a
couple months now, hadn't it, and we were talking about
the power of podcasts and thought this would be a
cool show for him to come on it and talk
about how he got started and all the things.
Speaker 1 (10:20):
So I'm ready to hear about what's going on. Yeah
in ASA studios these days? All right, we got.
Speaker 3 (10:27):
Jack Assa on that Home with Roby show, and.
Speaker 2 (10:29):
Don't forget Roby Services is your one stop source for
all your electrical heating, cooling, plumbing and handyman needs. Keep
it easy and get it all done by one. Roby
servicesnow dot com. That's Robi servicesnow dot com. Welcome back
to at Home with Roby. I'm Patrick Pacaac from Roby
Commercial and Services on Trend Hayston from the Roby family
at Companies. We all your hosts. If you missed our intro,
(10:53):
go back, take a listen. You can find it, I
think on.
Speaker 1 (10:55):
The iHeartRadio app.
Speaker 3 (10:56):
Pretty sure anywhere podcasts are finding Can we wear podcasts?
Speaker 1 (11:00):
We're good to go.
Speaker 2 (11:00):
Well, we got a fellow podcaster and a very ford
thinking entrepreneur in studio with us, Trent jack Assa from
ASA's studio, Jack, what's up?
Speaker 4 (11:09):
What's going on? Thank you so much for having me.
Speaker 3 (11:12):
Yeah, man, the second time.
Speaker 2 (11:13):
The first time, I think we were introduced by Matt
Young at the time, right, and he came on the
show and told your remarkable story about how you became
to where you are now.
Speaker 3 (11:23):
We've had your wife Mary mary Anna.
Speaker 2 (11:25):
Yep, I always want to say mary Anne, and that's
good Marianna while on the show as well, who I
text you right after that she definitely is a cool
one in the family, I know.
Speaker 1 (11:36):
But I agree, no, And you and I were.
Speaker 2 (11:38):
Talking about at breakfast the other day about podcasts and
the power that they have, and he was talking about
just not a lot of people in our in our space,
the construction design world, do these Yeah.
Speaker 4 (11:49):
Absolutely. I think sometimes we don't see it because we
started doing it a long time ago because we just
like it and but been podcasting for five years, or
Mosita on their episodes, and now we look back and
I realize, man, that's a lot of work, and not
a lot of people are doing it, and and we
know you guys are doing the same in the construction world.
So I feel that we have a lot of things
(12:10):
in similar that are similar that we should be helping
each other more and be more in contact because we're
doing the same.
Speaker 1 (12:19):
Rise and Tide raises all shows, right, mm hmm.
Speaker 2 (12:22):
Well, in another you know, if you if you caught
our last podcast, we talked to a lot about Bill
and Brent Beeson on the show, and you were also
friends of Brent and did we did their office together?
Speaker 1 (12:33):
That's right.
Speaker 4 (12:34):
Yeah, that was a great project. That was amazing.
Speaker 2 (12:36):
I love it such a Yeah they did. You guys
did a wonderful job designing that.
Speaker 1 (12:40):
It does look amazing.
Speaker 4 (12:41):
Yeah, it looks a way to go, Jack, way to go, Robie.
Speaker 2 (12:44):
Hey, hey it's gotten the also Roby's got a nice
little ring to it there. But but yeah, and Jack,
I mean, you're you're just you think ahead, You're an entrepreneur.
I mean, I think that this is something that you
obviously are very very passionate about, not only to the
design design space, but branding as well.
Speaker 4 (13:01):
Yeah, that's something that for some reason, it's not common
for architects to get into branding world. But I remember,
since I was a young architect, I always pay a
lot of attention about how my plans look like. I
wanted to look them good, and I always used to
say internally, I want to do finish these plans and
(13:21):
I hope somebody can say I want to frame this
and put it on my wall. You know, for some
reason that graphic communication has always been important to me,
and that kind of opened the door to the branding world.
Speaker 1 (13:32):
Did you say graphic communication? Yeah, I like that word.
Speaker 4 (13:36):
Yeah, that's good.
Speaker 1 (13:38):
I mean I agree, I mean creating a brand. I
mean we're contractors, and I think I get complimented as
much as on our brain creation and how how we
put it out there and utilize it as a tool
from all types of my business friends. Uh, as as
much as I like to receive a claim, a claim
(13:59):
about how well we sure yeah.
Speaker 2 (14:01):
Well no, it's a lot of fun too. Recently we've had,
you know, we have clients that ask us for branded gear, uh,
and they want to wear our brand. I mean, and
to your point, that's important.
Speaker 4 (14:10):
Uh.
Speaker 2 (14:11):
I mean you want to associate yourself with with not
all your clients, but with the general public with something
that's quality, and I think nothing's finer. To transpoint was
when somebody that has used our services before wants to
also help us with our branding and marketing by by
wearing our logo, you can't say. I mean there's a
lot Let's say, name the five places that we went
(14:31):
to today, whether it's a fast food restaurant or or anywhere, like,
how many times you ever really want to wear that brand?
I mean I think that's a that's a very very
good testament, not to Trent and I but really Hickson
who designed it. But no, it's cool and you're you're
got the same thing going.
Speaker 4 (14:45):
Yeah. That's one of the things that I realized early
on when I started my business that you know, we
need to sell and branding is part of selling. This
kind of the top of the funnel, and branding is
nothing else. That's somebody else's perception of you or your business.
And now the question is are you managing their perception
so you can achieve your business goal or you're not,
(15:06):
But the perception is there. So branding, at the end
of the day, is a story storytelling. We're all telling
a story of how do we do something? Because all
your competitors they produce pretty much a similar quality product.
My competitors are also good. But how are we doing it?
That's the story, how and why? And that's when you
(15:26):
start differentiating, differentiating yourself between your competitors in the marketplace.
And then you can craft that story to create a
unique message that is aligned to your target client.
Speaker 1 (15:38):
Like that, you hit the nell on ahead, Buddy, I agree,
because I was talking about just being in Omaha with
my good buddy David Stfo and we were talking about
we have other custom this is more on our residential side,
custom contractor friends, and it's like, hey, I believe, which
(16:01):
I'm not disagreeing. I believe there's ten guys companies in
Charlotte that can really produce a really nice custom house
or what have you, and you might not go wrong.
I said, yeah, but our brand and our mode to
get there and what we're selling it just nice moldings
(16:21):
and hardwood floors and getting you into the house. It's
a personal relationship that our brand emulates and it's who
we are and I really believe that that's what sets
you apart decommoditizes us in our business. And I will
say this, we are not designed build and never have
(16:42):
been designed build because we're builders. We team up part
of the team with creative folks such as yourself, because
I believe when builders do the design and to build part,
they're trying to get the project. They're not really trying
to creative and you lose that creative energy. And you
(17:03):
guys are artists and so valuable to every project. Yeah.
Speaker 4 (17:10):
Absolutely, It's all about what are the needs of the
client and how can we together provide the best for
that solution, you know, and also the mutual respect, you know,
when we as architects respect what you guys do, which
you know, I don't even understand how you guys take
a set of plans and put together a budget and
hope you hit it. That's crazy to me. It's a
massive risk. And at the same time, you guys respect
(17:33):
while we take some decisions and then we just help
each other to be a good quality product for the client.
Speaker 2 (17:38):
Well, I think on the head at the end of
the day, it's a client and the client's experience and
how we make them feel. I mean, you're basically doing
the same thing we're doing. I don't know how you
do it. You do by taking someone's vision and making
it a reality. Of course we get to hammer the
nails and put the wood together on all the things,
but really you're it's you're you're creating their vision, which
(18:00):
I cannot do that.
Speaker 1 (18:01):
Well, he's taking their vision and then he's putting his
creativity in his brand owner sure and making a product sure,
which is frankly, they might want it to be nice
and have this and that, but it's not what you
bring the vision to life.
Speaker 4 (18:21):
Right, Yeah, And I always look at it from the
point of view of how is my design contributing to
my client goals Because at the end of the day,
if you think about it, people don't want designs, people
don't want buildings. What they do want is the experiences
they're going to have in those beasts of his warship
leaving hospitals. There are many different uses and functions. That's
(18:44):
what they want. They want a space that is this
scenario for life to happen. So sometimes I think we
take too much credit on our work. We're just one
part of the puzzle. And that's why I created my
podcast and I called it the Power of Design. And
I have three different buckets. Is the intersection of commercial
or commercial real estate design and construction, and those three
(19:06):
buckets we all need each other to produce the built environment.
We cannot do it by ourselves. I mean, at the
end of the day, when I finished, I have a
set of plans and nice renderings, but nobody can go there.
Somebody needs to take it. So I need to be
very strong in that connection from the beginning and when
I end, and you guys start as well as before me,
there was probably a commercial bar, commercial banker, project manager,
(19:30):
brokers doing what they do best and then they hand
it out to us. So to me, I found this
connection between those three buckets because we relate to each
other very intense in the project world, but it's very
outside centric, and I created my podcast to have very
deep conversations that we don't have this scenario to do
in that environment.
Speaker 2 (19:52):
I'm really glad you said that. I mean, you took
the words there of why you did the podcast, so
now I know the why and so how often are
you recording these things?
Speaker 4 (20:01):
So it's been five years and I'm about to publish
episode one hundred, so I'm doing about twenty a year.
Speaker 3 (20:08):
Who you got lined up for number one hundreds?
Speaker 1 (20:10):
Uh?
Speaker 4 (20:11):
You know the best? Guess you guys already had it.
My wife, Oh.
Speaker 3 (20:17):
Yeah, I thought you talking about Damn.
Speaker 1 (20:19):
I was like, just bubble.
Speaker 4 (20:25):
I was like, she will do two hundred, Well.
Speaker 1 (20:28):
Yeah, god will it? Right?
Speaker 3 (20:30):
Yeah, she's great.
Speaker 1 (20:31):
That's awesome. So when do you plan on doing that?
Speaker 4 (20:34):
So? I recorded ninety eight last Friday, so I just
need to do one more and I'll publish her around
maybe first.
Speaker 1 (20:40):
Week of June.
Speaker 2 (20:41):
That's really cool and it's cool that you that you
have an entrepreneurial family, that your wife said does it,
you do it. I've seen your kids are probably gonna
follow in your footsteps.
Speaker 4 (20:49):
Maybe maybe not hopefully.
Speaker 1 (20:50):
Yeah.
Speaker 4 (20:51):
I mean what we try to show them is every
day kind of talk to each other about what's going on,
and they hear they can see that it's not easy
every single all day, that you have to work hard,
there are things that are unexpected. But the other side
of the coin is also that you have experienced that
you don't get if you were to work for somebody else.
So it's trying to show them the good and bad
(21:12):
of building your own business.
Speaker 3 (21:15):
Very very cool.
Speaker 1 (21:16):
And then you've been an ear now for how.
Speaker 4 (21:17):
Long I think same as you probably yeah, all the same.
Speaker 3 (21:22):
Yeah, and you came to the different route than I did.
You came to the Accelerator pro Yeah.
Speaker 4 (21:26):
I came through the Accelerator program where they start with
business that haven't hit the the million or a revenue
to join it. So it's awesome because you get a
team of EO members that are they know what they're doing,
and you just go on report every week with other
EO participants e A about eight or six and they
(21:48):
just coach through hit that revenue mark and it's it's
very intense, but it was excited me and I went
through it and I loved it. And now among the
other side graduates.
Speaker 1 (21:56):
Thank you so much.
Speaker 3 (21:57):
That's a big hurdle that Banks Wilson help you with that.
Speaker 4 (22:01):
Uh No, I I know he's he's he's really good
and he's there, he's has yes.
Speaker 1 (22:08):
Yeah, I knew that.
Speaker 2 (22:09):
Yeah, well in his his brother Hunter now it's an
EO member the Accelerator program as well.
Speaker 3 (22:13):
Didn't he very cool?
Speaker 1 (22:15):
I think it's really cool. You're an architect, but you
you're you're focused on growing your business and being an
entrepreneur and not just thinking about designing stuff, but but
how you create a brand and how you grow your business,
how you think of it as a business. I think
(22:35):
it's real special and unique to see.
Speaker 4 (22:39):
Thanks rend And you know, in in my mind it's
all the same. He's design a strategy. Sometimes I think
people confuse design with artistic expression. That's completely different. Design
is a strategy. You can design a profitable business, you
can design a contract, you can design ideas. He's just
sorting things out, putting things together, putting it up. Are
(23:03):
looking for an optimal goal and coming up with a
plan to execute it as fast as you can.
Speaker 1 (23:08):
Yeah.
Speaker 3 (23:09):
People always ask me that, like where do I start?
Speaker 1 (23:11):
I so, well, who? What? When? Where? Why? How?
Speaker 4 (23:13):
Yeah?
Speaker 1 (23:14):
I mean and with what you're trying to design a building,
a space, something creative, a business. Yeah, it's like what
are the factors going in? And then and then your
creative juices get flowing and you grow from there.
Speaker 4 (23:27):
That's right. Yeah, and we're all doing it every day.
It's just for some reason we learn early on. Some
people say, for example, I'm not a creative person. That's
not right. Everyone is creative.
Speaker 3 (23:41):
Everyone is creative, but at one level or another.
Speaker 2 (23:44):
It's what you're saying, Yeah, you might be able to
creatively think of a way to market sell a product,
but she just because you can't draw a picture of
someone on a piece of paper, it doesn't that right.
Speaker 4 (23:54):
And the danger of saying I'm not creative is got
guess what. You're not going to be creative. You already
said it, so you're not even going to try.
Speaker 1 (24:01):
That's it. That's it. What's the old sake?
Speaker 3 (24:03):
If you think you can, you can.
Speaker 2 (24:04):
If you think you can't, it's amazing how your mind
can play tricks with it. It's amazing how we overcomplicate
things as people. We just overcomplicate. I don't know if
it's our own egos doing it to us, but it's
a pretty simple the way you talk about design, it's
a pretty it's pretty simple.
Speaker 4 (24:19):
Yeah, we just over complicated. Yes, I always like to
say I like to do simplification, simplification instead of complexity. Yeah,
so you can exponentially solve a problem faster if you
come down to the very simple details of what the
real problem is and how to how to fix it.
Speaker 3 (24:40):
Go ahead, say it, Trent, keep it simple, keep it simple.
Speaker 1 (24:44):
Stupid, But some people like don't feel like they're achieving
something or earning their work if it isn't overly hard
and they overly complicate.
Speaker 3 (24:55):
We talk about this all the time. We talk about
it all the time.
Speaker 1 (24:58):
I mean, we won't our clients to have the best
experience with the construction team, including the design side and
including the construction side, and that's what they deserve. Yes,
I feel like a lot of folks in our world
and and just in business in general kind of want
it to be hard on their customers so they feel
(25:19):
like they are earning their key and stuff. I disagree
with that.
Speaker 4 (25:23):
I always want to make it easy for everybody, because
to be complex is very easy.
Speaker 2 (25:28):
You talk about at the beginning of the podcast, you
were talking about we're building a space that people are
going to live in, and the experience that we provide
to them is going to dictate most likely how they
are going to live in it and their level of enjoyment.
Instead your point, just just make it easy.
Speaker 1 (25:41):
Well, I talk about it. I mean you do when
when if the process to get there for the customer
is not enjoyable and not a fun experience, They're never
going to love the space. I don't care how cool
it is, how tight, the edge is hard, how how
cool the colors are. It's not gonna be what they love.
Speaker 4 (26:04):
Yeah. Absolutely, you want to have them. You want to
make sure they have a good experience so they can
come back if they want to come back. You know,
people don't buy products or services, they buy experiences.
Speaker 1 (26:14):
So go check out. Uh. Jack has been on the
show before, and this is a whole different and subject
matter that we're talking about. Talking about the brand and
building the brand and the process of building a brand,
which you have so much knowledge on, but how long
has also studios been around? Eight years? Eight years ago?
(26:35):
Eight years? Wow, congratulations, thank.
Speaker 4 (26:37):
You so much.
Speaker 1 (26:38):
Yeah.
Speaker 4 (26:38):
I look up and I'm like, oh my gosh, I'll
believe it.
Speaker 1 (26:42):
The time fly.
Speaker 3 (26:43):
This is time we were talking about earlier. I mean,
we're always have with you the year here, Yes, I
mean is may.
Speaker 4 (26:48):
Have you noticed that you get older? Times go by faster.
Speaker 1 (26:51):
Go ahead and tell your theory. You know, wise guy
Bob Blenton told me. He said, when you're one, one
day is one three hundred and sixty five, one three
and sixty fifth. Yeah, But when you're ten, one day
is one three thousand, six hundred and fifty.
Speaker 4 (27:07):
Wow.
Speaker 1 (27:08):
When when you're one hundred there's one three hundred and
sixty five makes such a much more impactful percentage when
you're younger.
Speaker 4 (27:17):
Yeah, it makes sense.
Speaker 1 (27:19):
And the other thing is think of it as a tire.
You know, every day, every hour I live, you experience
more stuff in your Your world gets expanded, so there's
so much more tread on your tires, and you become
more and it's just this human nature. You see different things,
(27:40):
but the normal things that you've seen before and before
you kind of become numb to so they go by faster.
Speaker 4 (27:44):
Yeah, yep, I know. We think that we're living one
year more, but actually we're leaving one year less.
Speaker 3 (27:50):
I'd say, what are they What if you're forty three
and you act like you're ten, is that does that count?
Is that Usuch? I'm not forty Come on, how are you?
Speaker 1 (28:03):
Jack guess thirty six?
Speaker 4 (28:06):
Oh my gosh, that's cute. I mean, how about you.
Speaker 3 (28:11):
I'm gonna get forty five.
Speaker 4 (28:12):
No, I'm forty eight.
Speaker 1 (28:14):
Forty eight oh yeah, about the same age for forty
but I feel thirty eight.
Speaker 3 (28:20):
Yeah, sure, you look, you look thirty eight.
Speaker 1 (28:22):
Thanks.
Speaker 3 (28:22):
So you know, and tell us a little bit about
your kids.
Speaker 4 (28:26):
So my kids, we have three. Jacobi is sixteen years old,
Juliana is thirteen, and Jonah's eight. Amazing family, you know.
Was at home this weekend and I look at my
family and I said internally, I didn't even tell this.
My wife said, I think I already know what happiness is,
already enjoyed, I already experienced it. It's incredible to see,
(28:48):
you know, a unit of a family growing, seeing your
children live life, struggle, learn, go to the next level,
share your experiences. That is such an amazing opportunity that
you can have as a father. Jacob is a mountain biker.
He's he's really good at school. He loves going out
with his friends. He's very popular. Juliana loves sports. She
(29:11):
has been doing gemnastics, soccer. Very small, you know, very smart,
very beautiful. And Jonah, he's the clown of the family.
So his eight years old. He's joking every single day. Recently,
he started playing electric guitar and I used to play
guitar his place. Used to play drums in a band
years ago when I was young. Oh yeah, yeah, in
(29:33):
a heavy metal band hair. Oh yeah. But what's amazing
about this is that we hit a point where we
both love Metallica. He started listening and now we we
listen to it. So we're going to the concert here
in May thirty first with my son as good full
Circle is entering.
Speaker 2 (29:53):
Metallic was awesome back in the day.
Speaker 4 (29:57):
They'rey incredible.
Speaker 2 (29:58):
They did a collaboration with the same France orchestra. That
man's good stuff.
Speaker 4 (30:02):
And they're old, but dude, they're playing thirty years ago
so strong. It's incredible, and he loves these songs and
I'm like, yeah, let's go share this moment together.
Speaker 1 (30:11):
So do you still have a drum set?
Speaker 4 (30:13):
Uh? You know, I solved it last year because it
was too big, too loud. My kids didn't want to
play it. Now I want to buy an electric one. Okay, yeah,
that's nicer. You can play along and old bait. Yeah.
I get your head sets.
Speaker 1 (30:28):
Yeah nice. You can put your head set on. Jonah
can have his guitar yep, and you can.
Speaker 3 (30:34):
Play guitar, play guitar hero yeah.
Speaker 4 (30:36):
Yeah. So with each of my kids, I have something
that we're interested about that we both like. So I
use all the time to connect with them, to improve
our relationship and just share life together.
Speaker 3 (30:49):
I think you should bring them on one hundredth episode too.
Speaker 4 (30:52):
That's a great idea, you know.
Speaker 1 (30:53):
Fair.
Speaker 4 (30:54):
I had one episode with probably twenty five where it
was Father's Day and my son Jacob interviewed me.
Speaker 1 (31:00):
Oh that's a good idea.
Speaker 4 (31:02):
Yeah, that was a good one.
Speaker 1 (31:03):
Wow. So Jacob sixteen? What what great is Jacob?
Speaker 4 (31:07):
He's a sophomore?
Speaker 1 (31:07):
Okay, got it? H Is he driving?
Speaker 4 (31:10):
Oh yeah, oh he's been driving for a year.
Speaker 1 (31:13):
Wow. I got a seventeen year old daughter.
Speaker 4 (31:15):
Two three tickets so far? Oh yeah, last one was good.
He was fifty four on thirty five.
Speaker 1 (31:25):
Oh yes, daddy helping.
Speaker 4 (31:28):
Nine PM, so he's still suffering.
Speaker 3 (31:31):
Yeah, you gotta pay the consequence, I know. Yeah, acts learn.
Speaker 1 (31:35):
Right, Yeah, yeah, well cool, We'll tell us how folks
can look you up business and your podcast.
Speaker 4 (31:43):
Sure. So my business is also studio. That's my last name,
o SSA Studio. That's the website, also studio dot com.
You can find me on LinkedIn easily. I'm very active
in there, Jack Owsa. I'll say those two places, website
and and LinkedIn file out of the way that I
communicate with people the most.
Speaker 1 (32:04):
YASA studio dot com.
Speaker 3 (32:05):
You have a wonderful LinkedIn presence.
Speaker 1 (32:07):
Yeah.
Speaker 2 (32:07):
I mean it's a really good job with that. So
if if you're not following Jack already, good go and
follow me. It's always something educational and I.
Speaker 1 (32:14):
Always get it out.
Speaker 3 (32:14):
I love the way you advertise the podcast. You a
good job with that.
Speaker 1 (32:18):
Awesome and your work is so great. Go check it out,
get on linked in, check out some of his projects. Wonderful,
wonderful expert in the field of design and architecture.
Speaker 4 (32:29):
Thanks so much, And you guys are coming next to
my podcasts.
Speaker 1 (32:32):
Yeah.
Speaker 4 (32:32):
Man.
Speaker 2 (32:34):
Ratings are gonna go down one on one, one o one.
Speaker 1 (32:42):
It is true.
Speaker 3 (32:43):
Oh yeah, that's sure.
Speaker 4 (32:46):
Thank you guys.
Speaker 1 (32:47):
Hey listen, hope, we hope you enjoyed the show. We
hope you enjoyed the positivity Awsa jack Assa brings to
the show talking about brand, talking about entrepreneurs and talking
about business, and especially talking about family. Go do the
gold rule today. Treat others the way you want to
be treated, and carry a smile around on your face
and make a difference.
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