March 6, 2025 • 31 mins
Tim Baier, Co-Founder & CEO of Spiracle Media, joins Trent and Patrick on the "At Home with Roby" podcast. He shares details about his upbringing, education and previous career as a sports agent. His experience in the sports world led him to co-found Spiracle Media in 2011, alongside two former sports anchors from the Charlotte market. Initially, Spiracle Media focused on social media, websites, and videos for professional athletes including Steph Curry, Jonathan Stewart and more. In 2013, it shifted its focus to become an all video storytelling company. Today, Tim and his team work with colleges, businesses, non-profits and more, specializing in video storytelling, advertising, and films.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to at Home with Ruby. I'm Patrick pc Isaac
from Roby Commercial and Services on Trede Hasen from the
Ruby family of companies. We are your hosts. We podcasting.
What's up, Trent?
Speaker 2 (00:10):
Hey, Patrick? How you doing, buddy?
Speaker 1 (00:13):
I am doing good, So go ahead.
Speaker 2 (00:17):
I'm sending my stopwatch so we know what's going on around.
Speaker 1 (00:20):
Okay, we're just gonna put the put the old fashioned
clock up.
Speaker 2 (00:23):
You were, yeah, but you didn't.
Speaker 1 (00:24):
I was gonna make you look at that picture of
Scarlett for like eight minutes.
Speaker 2 (00:27):
You got a beautiful dollar, buddy. Think I don't know
how it works. That's fair and a beautiful wife. Don't
know how that works either. You did good, very very
salling something.
Speaker 1 (00:39):
She's got a very bad eyesight.
Speaker 2 (00:42):
Who I hope your wife? Who, boy, I don't poop
through feathers. I still my dad used to tell me
all the time. I don't think he liked me questioning him.
See that now, my dad, I don't. I think I
might have said this on the on the show before,
back when you had hard lines. I remember remember our evenings.
(01:04):
Remember my memory of our evenings was in the kitchen,
sitting around the kitchen table watching the little black and
white thirteen inch TV with some some aluminum full on
the antenna, and the phone would ring eight o'clock at
night weeknight, and my dad go get the phone and
he'd say shot who? And I go, oh my gosh.
I was kind of a worrying kid, Oh my gosh,
(01:27):
who got shot? And he's like, get out of my face, son,
And he was messing with That was when they were
solicitors started, when it all started.
Speaker 1 (01:36):
Two things on that one. I've heard you say that
a thousand times, and I don't know if I ever
knew the root of it, because you'll say that when
you can't hear me, which you can't hear me quite
often a lot of people getting shot, he'll say shot who?
And then have you ever done telemarketing?
Speaker 2 (01:55):
You're suspect I have.
Speaker 1 (01:58):
I saw a thirty six point lawn analysis from True
Green Kimlan free of charge. Can I set you up
for a for a an appointment?
Speaker 3 (02:07):
And have you.
Speaker 2 (02:08):
Ever heard me? I don't really. I rarely answered telemarketing
calls back. Have you ever heard me? When I do answer.
Speaker 1 (02:14):
One, yes, it gives me PTSD.
Speaker 2 (02:16):
Yeah, it's I don't have much patience for that simple
you're calling me and you won't let me say hey,
thank you, but I'm not interested because you just keep rambling.
Speaker 1 (02:28):
Yes, that's right.
Speaker 2 (02:30):
But anyway, you got your whistle to Express car wash
hat on iwoard.
Speaker 1 (02:33):
This yeah big news.
Speaker 2 (02:35):
Yeah so uh, I read it in a business journal
read and I read it in my other articles that
I get. And I texted Jose Acosta, who who was
on our show probably two three months ago, wrote a book.
Need to read the book. He is the CEO of
Whistle Express. And they purchased Take five car washes, yeah, correct,
(03:02):
which made them the largest car wash company in the
United States.
Speaker 1 (03:05):
And I think they were the fourth largest before that.
If I got this right, and Take five was the largest,
and so it's he number four bought number one, which
is really cool.
Speaker 2 (03:15):
Wow. Well they got Jose at the hands.
Speaker 3 (03:18):
Yeah.
Speaker 1 (03:19):
So what a amazing thirty minutes that was having him
on the show. I mean, just so full of knowledge,
just a wise person. You can pick that up in
thirty minutes. No, and a great guy.
Speaker 2 (03:32):
Uh. And my oldest daughter, Tatum, entrepreneur minded lady, listened
to his show said she was going to get his
book and read it. And I said, well, if you
read it, I might be able to make some celebrities.
Stuff happened, so so I told him. He was flattered
and he said, look, man, he said, I would love
(03:53):
to spend a couple of hours with her and take
her around and do that. And we're so blessed. And
that's why we do this show. Frankly, because I say
this all the time. We got Tim Bear's gonna be
on our show today. He's in your EO group. And
h if I'd have thought I could hang hung out
(04:14):
with Tim Bear when I was seventeen and dreaming about
being a businessman with my dad, he'd be like, maybe's
one day, you know, And it's not. It's every day.
It's an everyday thing that makes life so enjoyable. So
you need to know what you got and think about
the positives and not dwell on the negatives.
Speaker 1 (04:36):
Well, I know you're on something serious and positive. But
I gotta hear that laugh again. I never heard your
dad laugh like that. But interesting, that.
Speaker 2 (04:45):
Was his son, Oh okay, okay, the country song. He
is a spitting image of his old man's son. That
means you gotta think about that means of his daddy.
Speaker 1 (04:58):
I understand.
Speaker 2 (04:59):
So how you being man?
Speaker 1 (05:00):
Didn't doing good? Dude, hadn't seen you much this week,
but I know we've boo been running around but God
bless but life has good. Got to see you a
little bit yesterday. We had had a meeting with our
buddy mister Ron finishing up his project.
Speaker 3 (05:14):
That's good.
Speaker 2 (05:14):
Yeah, or go check it out Southwood Avenue.
Speaker 1 (05:17):
Yeah, Ron Scuffa who is also an EO with Tim
and I, which is pretty cool. But yeah, I mean
adaptive reuse old motorcycle shop that's now now a law office.
It looks really cool.
Speaker 2 (05:29):
I mean I'm into anything old motorcycle. You know what
I'm saying. Uh, I don't want to disrespect those folks
that are really in antique motorcycles, but but I had
my day with motorcycles at one point. You don't do
that anymore. Though Reagan banned me. He's banned me from
several things in my life. And she wasn't even around
when I had my motorcycle debacle. But uh, my son,
(05:51):
well you know we live out on the river and
on the power lines where I grew up riding dirt bikes,
and uh, anytime, anytime my son gets the wild hair
and he's ten, now you know he's a little crazy.
Speaker 1 (06:01):
He's ready to do that.
Speaker 2 (06:02):
I want a motorcycle and she's like, no, snow, and
I'm like, look, buddy, you need to bark up a
different tree. I mean there's other things. You mike and
do some cool stuff, and you get to do cool stuff.
Speaker 1 (06:16):
That's why he's coming to you versus going to her.
Speaker 2 (06:18):
No, he says it. He says it in front of
both of us, and I'm not going anywhere with it.
Speaker 3 (06:24):
I'm not.
Speaker 2 (06:25):
I don't need am I don't I got seriously hurt
on a motorcycle. I don't need my offspring now that
I'm a dad, I don't need them getting seriously hurt,
and then I might get on it and get hurt again.
Speaker 1 (06:37):
High likelihood of that pie you had, like a really
serious accident.
Speaker 2 (06:41):
Yeah I did then, Yeah, yeah it was crazy. It
wasn't good.
Speaker 1 (06:46):
How old were you then? Seventeen seventeen?
Speaker 2 (06:49):
And I was supposed to be a psycho practice. You know,
no good things happen when you're breaking the law. I
mean seriously, my dad used to say, you're run with dogs,
you get fleas.
Speaker 1 (07:01):
So my mom can say nothing good happens after midnight.
All these things end up being true. As you get older,
you realize this.
Speaker 2 (07:07):
Yeah, that's when you're see Buddy CJ five get stuck
in the power lines after midnight. Oh man, and this
is the one that pulls pulls stuff out, not it's
hard to pull that thing out.
Speaker 1 (07:21):
Yeah, no joke. Well man, but let's go on a
little quick break here. We got Tim Bear coming up
from Spiracle Media.
Speaker 2 (07:27):
Spiracle Media. I think, man, he's you know, he's in
the film industry. He's one of the first.
Speaker 3 (07:33):
Yeah.
Speaker 2 (07:33):
I like that. I got to meet him the other day.
He was so happy when it had broke the ice. Yeah, man,
it's good.
Speaker 1 (07:40):
With Ryan Laundry to another. Well, Ryan got we're calling you.
We need you on the show that Mike ed Ryan.
Speaker 2 (07:46):
All right, thanks for checking us out on that Home
with Ruby, Tim behar when we return, and.
Speaker 1 (07:52):
Don't forget Ruby Services is your one stop source for
all your electrical heating, cooling, plumbing and handyman needs. Keep
it easy and get it all done. I want Ruby
servicesnow dot com. That's Ruby Services now dot com. Welcome
back at Home with Ruby. I'm Patrick mcaac Ruby Commercial
on Services on Trent he'son from the Ruby Family of Companies.
We are your hosts, Trent. We got Tim in the house.
(08:14):
What's up Timmy Tim?
Speaker 2 (08:15):
Hey, guys that we're doing good. We're doing really good.
I like your EO, Charlotte Kem Brandle over you did,
I'm rocking the Kiah listen, man, I don't know how
I had wound up with this, this pullover in my
in my closet.
Speaker 3 (08:35):
Did you have, hey, the six fifty eight Ocean.
Speaker 2 (08:38):
I have played the Ocean course, yes, but I did
not buy this pullover, and uh, it fits me great.
And I purged my clothes over the last couple of
weeks and clean cleaned out, and I was like, why
don't I ever wear this? I think I went past
the year of hey, I might wear it get punched
because my buddy's like, hey, you took my shirt. I'm like,
(09:00):
I don't know how it ended up in my hold
of clothes. But the mysteries of life, it's like that sock,
you know, it just happens.
Speaker 1 (09:10):
The one that could constantly goes missing. Yeah, I know,
I know. I didn't know where you're going with that
when you said it's gonna get punched. But how I
completely get it.
Speaker 2 (09:16):
I feel free. I'm wearing something that probably cost two
hundred dollars and I didn't pay for it, and it's
pretty cool. I hope, I hope somebody I know paid
for it. So take that now that we're recording, boom it.
Speaker 1 (09:28):
So if you get cold clock by like a five
to ten, one hundred and seventy pound dude.
Speaker 2 (09:35):
I mean it could he couldn't be much bigger.
Speaker 1 (09:37):
I think I got it, or she so I we're
trying to say that he got I think you got
a pretty good chance here, at least fifty to fifty
and if it's like a two x and I'd say
your toast.
Speaker 2 (09:45):
I'm a little feisty too. No, Hey, Tim, how you doing, buddy?
Speaker 3 (09:51):
I'm great? So?
Speaker 2 (09:54):
Uh, you have been an entrepreneur organization which ZEO for
how long?
Speaker 3 (10:01):
Let's see twenty seventeen, so eight years.
Speaker 2 (10:04):
Now, okay? Eight years?
Speaker 3 (10:05):
Yeah?
Speaker 2 (10:06):
And you are in leadership of the Charlotte Chapter, Am
I right about?
Speaker 3 (10:09):
How ye? I'm president of elect so I'll take over
that great role in July.
Speaker 2 (10:15):
And you happen to be in Patrick's form.
Speaker 3 (10:17):
I do happen to have that joy so or.
Speaker 2 (10:19):
Patrick happened to Patrick happened to join you he did.
Let me get this correctly. I'm late to the game,
which we talk a lot on here and have over
the years about my YPO and my forum and my
forum mates.
Speaker 3 (10:31):
Yep.
Speaker 2 (10:32):
So I think it's a blessing that he gets to
join you guys and learn from each other and share
funny stories and build friendships.
Speaker 3 (10:41):
It's been awesome. He's been in an amazing addition. To
be honest, it's fun because you to your point in
that in that forum experience, you sort of get to
throw everything on the table and u and have people
that have gone through a lot of similar experiences to
sharing it with you.
Speaker 1 (10:55):
Well, I mean, I think that's what's so valuable about it.
It's it's it's it's a hard thing to transition to
with you have a group that's been together, but this
group has been so welcoming and encouraging and as an entrepreneur,
as somebody that's trying to start something, to do something
on their own or grow something that they always say
it's lonely at the top, and having that outlet is
(11:17):
you know, I know, it's been you know in the
world to you trend I've watched it from from from
this seat here over to the last what ten years
thirteen thirteen? Oh, okay, I'm off, So I remember when
you joined? Actually that said, what's thirteen? I had to
go back to think where I was.
Speaker 2 (11:32):
It was thirteen years ago this April, so it has
been I joined my forum. My first meeting was a
bunch of guys had just joined wype Air was April,
and then a year later I joined a family generational
family business form. I had a call before I came here.
Today we're and we're we've evolved through COVID and stuff,
(11:53):
and we're all over the country, even have a guy
in West Canada. So a couple of folks have dropped
and we're adding two new guys similar to you, similar
to y'all. So, uh, that's really cool, the whole different outlet.
Uh for for what I get and UH. In YPO,
you can either be a hired gun, you can be
an entrepreneur, or you can be a family business leader, right,
(12:17):
and that I get.
Speaker 3 (12:17):
I guess that's the biggest difference between EO and YPO
other than the size of the company. But but obviously
the entrepreneurs only in the EO part.
Speaker 2 (12:25):
That's right.
Speaker 3 (12:26):
Yeah, yeah, so cool.
Speaker 2 (12:28):
So uh saying all that, tell us where are you from? Ah?
Speaker 3 (12:34):
I grew up in Atlanta, Uh Dumwoodie to be exact,
just north of downtown Atlanta.
Speaker 2 (12:40):
Were you and Patrick buddies?
Speaker 3 (12:41):
No, we weren't, but we put these together. We ran
in similar circles.
Speaker 2 (12:45):
Maris.
Speaker 1 (12:45):
He went to Marris High School and I went to
Walton High School. And there are some kids that from
my area. But Maris is a private school that would
get went to Maris, that hung out with and grew
up with. Yeah, great school.
Speaker 3 (12:55):
Yeah, it was a lot of fun. Atlanta was a
cool town to grow up and not a town I
would want to go back to now, but it was.
It was great. And and Charlotte is a lot like
Atlanta when I was growing up. Right, it was bigger
than still than Charlotte is now, but but it feels
accessible and so that's great time out.
Speaker 2 (13:14):
It was still bigger then than Charlotte is now.
Speaker 3 (13:17):
I'd say it's probably similar to where Charlotte is now.
Speaker 2 (13:20):
Got it.
Speaker 1 (13:21):
What happened in Atlanta was really the Olympics came in
nineteen ninety six, and you just had this the ruined
state is everybody came and everybody stayed. It grew so
fast overnight. And I think Charlotte's been able to learn
a lot from that sprawl that happened and been able
to get ahead of.
Speaker 3 (13:38):
It a lot better than Atlanta did. Yeah, just sort
of happened. I agree, and I think we have the advantage,
to be honest. Tax wise, it's not good for Charlotte,
but having the state line there sort of stops some
of that growth. Now the upstate's obviously going crazy and
rock Hill and so forth, but I think it's helped
Charlotte sort of keep its boundaries.
Speaker 2 (13:57):
Yeah, but I want that tax that's I met. I
met a friend of mine was a South Carolina politician
some years ago, and I kind of gave him to
what for about him still in all our businesses across
Alas So true, I'm Charlotte cinfrick Man. There you go,
North Carolina.
Speaker 1 (14:15):
Second, are you just going to annex South Carolina? Is
that what you're thinking we should do?
Speaker 2 (14:19):
No, I didn't say that. It's the way it is
the cookie. It's the way the cookie crumbles.
Speaker 3 (14:24):
You know.
Speaker 2 (14:24):
I don't know who was fighting back in the day
and who was settling, right, but for some reason, but
South Carolina, I don't have a promise South Carolina other
than this in the third tier in the United States tier.
Speaker 3 (14:37):
Right.
Speaker 2 (14:38):
So, so you grew up in Atlanta.
Speaker 3 (14:41):
In Atlanta, went to school at Boston College. So went north,
gave that a run, which was a blast. Boston was
a great city to go to college and a ton
of college students and a lot of fun. Came back
to Atlanta, actually worked as a PA at Fox Sports
South for a couple of year wow, actually a little
(15:01):
less than a couple of years, and then went back
to grad school at Northwestern and got my master's in journalism.
Speaker 2 (15:06):
Wow so strong.
Speaker 3 (15:07):
Yeah, so it was good, and so I was in
Chicago and DC during that stint. Came back to Atlanta again,
worked at CNN, and then got my first job as
a sports anchor in Begor.
Speaker 2 (15:18):
Maine as a sports anchor on TV Yeah really market
one bangor Maine. What what sports are y'all?
Speaker 3 (15:26):
Reporting the University of Maine the Black Bears, and then
we covered Boston sports tangentially from an armslength, So got
to cover the World Series when they first won in
two thousand and four, which was great. It's a lot
of fun, and.
Speaker 2 (15:38):
Your southern accent didn't get and gave you a dan.
Speaker 3 (15:41):
My non regional diction worked really well.
Speaker 1 (15:45):
That's a nice anchor.
Speaker 2 (15:47):
I like it.
Speaker 1 (15:48):
I like it. Tis Tim's a pretty star cookie.
Speaker 2 (15:52):
I wasn't. I've been taking full steps right right exactly.
Speaker 3 (15:57):
So yeah, So then it was in Bangor, left Bangor
after two years, went to DC, worked at the CBS
affiliate there as a sports producer, and then came to
Charlotte in two thousand and six as the weekend sports
anchor at News fourteen.
Speaker 2 (16:11):
News fourteen, Yeah, twenty four hour news. That's right, all right,
Yeah that was before Hulu.
Speaker 3 (16:17):
That's what I was doing.
Speaker 2 (16:18):
Weather on the Ones, Right, Weather on the Ones. You
always knew every ten minutes. He's like, good gosh, that's
kind of like our original podcast radio show was about
home my Wing and home trends. And then it's like
weather on the Ones. It didn't change in every ten minutes.
Speaker 1 (16:33):
Guys get into it's like it's like six times a minute, so.
Speaker 3 (16:39):
It would be a lot a lot.
Speaker 2 (16:42):
So did you jump in there and do some weather
on the one?
Speaker 3 (16:44):
I did not, Thankfully they had a great crew that
already had that cover. But uh, but what was cool was,
you know, as a in local sports, I just think
going in a little bit in the weeds. But the
local sports world had slowly been diminishing. On the newscast,
it used to have five to six minutes to a newscasts,
and then it was three, and then it was like
two and a half. And what was cool that News
fourteen was we had a half hour sports show every
(17:06):
night and so it was statewide. We covered all the
sports at Raleigh, Charlotte, Winston, down to the coast, and
so it was a lot of fun because we had
two anchors bouncing back and forth and doing all the
sports from the day.
Speaker 2 (17:18):
So it was really and it was amateur sports.
Speaker 3 (17:21):
I mean we covered every amateur college. We did a
high school Friday night show. Remember Garden Nascar. It was
a lot of fun.
Speaker 2 (17:29):
How long How long were you there? What years?
Speaker 3 (17:33):
Yeah? So six to twelve thirteen, I guess, yeah.
Speaker 2 (17:37):
I knew you looked I mean straight up, I mean
straight up your favorite NASCAR driver.
Speaker 3 (17:43):
Oh, that's a good question.
Speaker 2 (17:44):
Let's go. Uh.
Speaker 3 (17:45):
You know, I was there obviously during the run of Jimmy,
So it was a pretty it was a pretty fun
time to cover him.
Speaker 2 (17:51):
You know, Jimmy's a YPO guy.
Speaker 3 (17:52):
Yeah, that's right.
Speaker 2 (17:54):
So I got to know Jimmy a lot. I was
membership chair when he joined. So very nice guy. Yes,
nice and still still running hard.
Speaker 3 (18:02):
I know, you know, I can't.
Speaker 2 (18:03):
He's he's addicted, that's right.
Speaker 1 (18:05):
And I'd love to ask you some some real funny
stories that you had from from your radio days, but
I won't put you on the spot like that. We
can move on to to tell us what you did
after the show after you were on.
Speaker 2 (18:17):
Yeah.
Speaker 3 (18:18):
So it started Spiracle Media back in twenty eleven. So
I straddled for about a year and a half where
I was still working at TV station and starting a
Spiracle And really it was myself and two other buddies
that were also sports anchors in the market. We set
up the company to build out the digital footprint for
professional athletes. So the idea behind the business was social media,
websites and video for pro athletes because social media at
(18:42):
that point, if you think back to twenty eleven, was
just becoming, you know, a revenue stream and a possibility
for these athletes. So we got real lucky. We covered
Steph during his run at the NCAA. So we approached
him that summer and said, hey, Steph, we're starting this thing.
What do you think And he was like, yeah, let's
go your team Curry. So we ran Steph social media
for his first three years in the NBA, did video
(19:04):
with him, did a lot of cool stuff. It was
a lot of fun.
Speaker 2 (19:06):
Wow, that is cool.
Speaker 3 (19:09):
It was really cool.
Speaker 1 (19:10):
And so the relationship with Steph, how did y'all how
did that tell us? How that evolved?
Speaker 2 (19:14):
You're right, you write him a thank you note?
Speaker 3 (19:16):
Yeah, exactly. I see Steph now probably once or twice
a year and we catch up and he's he's just
a solid guy, great guy. But but yeah, the way
it started, we, like I said, we covered him in
college and so yeah, got to know him just going
to practices, covering them through their just NCAA run and everything,
and so had a pretty good relationship. He went away
to the NBA and then if you remember that following year,
(19:38):
they had the lockout, and so he came back to
finish classes at Davidson and so while he was here,
we went up and met with him at Davidson and
sort of said, here's what we're looking at doing. What
do you think? And he was excited about it and
came aboard. So we had a lot of fun. We
got a lot of good coverage for him of just
the different stuff we were doing, interacting with fans. We
had one of our early fun successes we played U
(20:00):
Horse where we did it through Twitter and we had
people send their horse shot and then Steph had to
try and remake the shot and do it, and we
did it, and we picked the best ones and we
got this one kid who hit the shot from his
deck in Philadelphia and so they were playing the seventy
six ers and two weeks later and we said, all right,
we're gonna come up. We'll drive out there with you,
(20:20):
we'll film the whole thing and you meet the kid
and then take the shot that he sent in. And
so we did that and it it went crazy, and
it was you were.
Speaker 1 (20:27):
Like, dude perfect before dude perfectly.
Speaker 2 (20:29):
Kids were watching that last night. Yeah, I mean they're like, oh,
we hit it, hit it, yeah, drama doesn't care for it.
Speaker 3 (20:38):
The best part of this whole thing was, I mean,
it was just us pulling it, pulling it together. But
we reached out to the parents, We're like, hey, is
it okay, and they're like, yeah, absolutely, we show up
and they opened the door and the kid had like
forty of his friends over. So Steph, being who he is,
he did the shot and then he ended up playing
ping pong with the kids and hanging out for like
two hours. It was. It was pretty amazing, that's yeah.
Speaker 2 (21:01):
And when when I played high school basketball at Harding,
one of our coaches, Todd lynch Uh had a relation
to the Curries, and the kids would hang out with
him on Saturday, Steph and Seth and they were like
five and six or four and six, you know, and
they would hang out a little general that's Dale's kids
(21:23):
because that's when Dale played for the Hornets, and uh, anyway,
that was cool. But I haven't don't know Steph Curry special,
So that was you know, sometimes it's better to be
lucky absolutely good. So not saying you're not good, but
that's a pretty good launch pad.
Speaker 3 (21:40):
It was an awesome launch pad. And I you know,
I say this line a lot of people that have
talked to me about it. It was. It was a
great two and a half three years. The more we
worked with pro athletes, we got to work with Jonathan Stewart.
We worked with Ricky Barns when he went to the Olympics.
But the more we worked with athletes, the less we
liked working with their agents. They saw us as a
rat because these agents were telling them that they were
(22:02):
going to take me right. Yeah and uh, and so
it got sort of contentious at that point after a
few years into it, and really we we pivoted away
from it and we went into all video storytelling, working
with businesses, nonprofits, universities because they pay their bills, whereas
you know, professional athletes, while they pay their bills, they
want a lot of stuff for free. And so it
(22:23):
became a tough, tough piece. Not anything on staff, that
was just the industry in general. And so so about
twenty thirteen twenty fourteen, we pivoted all video storytelling and
that's when we really started to grow as a business.
Speaker 2 (22:34):
Wow. So, uh, you pivoted before pivot was cool, that's right.
I mean everybody's using pivot these days, coach pivot. So
you pivoted to making stories or helping helping businesses, nonprofits
and for profits tell their story.
Speaker 3 (22:52):
Yep, And that really caught on. It was, you know,
as a time before storytelling was the hot word, and
we were fortunate in that we knew a huge workforce
that was underpaid and overworked at local news, and so
we started pulling from those laces and brought them in
its employees and they were happy. They were working Monday
through Friday, they were getting paid better, and they were
(23:13):
great at storytelling, and so it was really good.
Speaker 1 (23:15):
Well talk about a little a little bit about that.
I mean, if you're an entrepreneur or somebody listen to
this and you don't understand storytelling, or you don't have
a good story, or you definitely have a story to tell,
what's the best way to get it out there.
Speaker 3 (23:26):
There's a ton of ways now, you know. And it's
tough because now you're sort of getting caught up in
the noise, right, Yeah, there's so much coming at it.
I mean, you guys are sounding at home with Roby
Is all over the internet. We see you guys on
video Patrick really close to the camera.
Speaker 1 (23:40):
Hell yeah, they're giving me as you well know, we're
new to the podcast stuff and all these videos that
we're still working out the kings.
Speaker 2 (23:49):
But just don't watch us live when you're driving. I
think that might be illegal.
Speaker 3 (23:54):
It's a good tip.
Speaker 1 (23:55):
That's a really good tip.
Speaker 3 (23:56):
But at the end of the day, I mean, people
are attracted to emotion. They're attracted to being able to
feel the authenticity of what you're doing right and when
you're able to share that. I mean, you guys are
very authentic on this podcast, and I think that's what
attracts people to listening to you guys. I mean, if
you think about all those years you're talking about home improvement,
reality is people would be like, really don't want to
(24:17):
hear about this toilet fixed again. But at the same time,
it's because you guys, in your relationship and your authenticity
that people come back and show it again.
Speaker 1 (24:25):
But Tim, we fixed the heck out of that toilet.
Speaker 2 (24:27):
That's true.
Speaker 3 (24:28):
Actual guys just came.
Speaker 1 (24:32):
We did and over two thousand if we fixed that,
I think you'd do a shim in there and called
it to day.
Speaker 3 (24:38):
His actual diagnosis was, this is a very old toilet.
It's going to need to be replaced.
Speaker 1 (24:42):
Sometimes Eco vinced.
Speaker 2 (24:45):
I mean that's true, right.
Speaker 1 (24:48):
Toilet.
Speaker 2 (24:49):
I tell you, As I've gotten older, I've become a
lot more truthful with what people really need to do,
because that you know, a little shy younger. You don't
know your confidence sitting there, but man, this is you
got some yanky stuff going on here, buds.
Speaker 1 (25:04):
This is precisely why I don't buye you to my house.
Speaker 3 (25:08):
There you go, that's fair.
Speaker 2 (25:09):
I've gotten really good at looking people in either are like, oh,
y'all quoted a job for me. I'm like, okay, where
are we going with this? Hey? And I will say this,
I'm like, were we professional? Were we own time? How
did we do? Were we timely? And everything? I'm like, okay, well, are.
Speaker 3 (25:27):
The things that matter? It's not necessarily priced because people
will say, oh, you're too expensive whatever, But all the
things you just mentioned are the things that matter.
Speaker 1 (25:35):
Yeah, I was just sure tucked in what's a truck clan?
All these things may matter, and they cost us to
obviously do business, so they're being very very important.
Speaker 3 (25:43):
Absolutely. It's the same in our world. I mean, ours
is all about service. When we have teams out doing
video shoots, how are they showing up? What do they
look like? Are they sloppy? Are they I mean all
the same stuff you guys are dealing with. It's the
same thing.
Speaker 2 (25:55):
So tell me about where your business is today.
Speaker 3 (25:58):
Yeah, so where we are today, I mean we sort
of focus in three key areas advertising, social media, marketing, documentary,
and films. We have done some of that as well.
We play in that. We've got one that we're actually
in the works with right now. Can't really announce that
one yet, but we're we're working that up. But yeah,
we do commercials. We do a lot of internal storytelling
(26:19):
for large corporations, so c suite wanting to get messaging
out to the rest of the workforce. A lot of
the ability for them to get that story across really quickly.
That's awesome, it's fun.
Speaker 2 (26:30):
So what's your geographical platform?
Speaker 3 (26:32):
We are most of our work happens in the Southeast,
but we go all over the country, so the majority
of our partners are Southeast based. Charlotte's a big chunk
of that obviously, but we have teams going all over
the country every week.
Speaker 2 (26:46):
Let me clarify, I'm Charlotte one North Carolina to Southeast
three United States. Four. Sure and clarify that.
Speaker 3 (26:52):
No, that's fair.
Speaker 1 (26:53):
Tim, tell us about, like, what's some of one of
your most impactful or memorable projects that that you're really
proud of. Oh, that's the most it's really hard.
Speaker 3 (27:00):
Yeah, it is hard. You know. Recently, we just did
a fun project. This might not be most impactful or heartfelt,
but we just did a project with Winston Salem. Visit
Winston Salem. I worked with an agency, Mad Media, and
we were the video portion of the project. We were
able to really dig in on you know, what makes
Winston Salem great. And it was you know, four day shoot.
(27:23):
Team was there. We had probably twenty people on set.
It was a great just opportunity to tell that story.
A lot of fun. We've done a lot of emotional stories,
especially in the medical space. Novan's giving us an opportunity
to do some stories about their heart surgery and what
they've done. We've done some stuff with a trim. It's
there's just it's always finding new stuff to be able
(27:43):
to tell those stories.
Speaker 2 (27:45):
Winston Salem is a cool place.
Speaker 3 (27:46):
It is surprisingly the triangle.
Speaker 2 (27:49):
Yah Salem is so wonderful.
Speaker 3 (27:55):
It is.
Speaker 2 (27:55):
It is a wonderful place, Old Syem.
Speaker 3 (27:57):
Yeah. So the whole campaign was it's not of dash,
it's an addition, and they talked about the different stuff
that's all there.
Speaker 1 (28:03):
That's cool. You got too, you have to take advantage
of those dashes right. My brothers, uh, we got his
kids go to a Christian school, Lee Hyphen Scott and
they pay homage to the hyphen here the hyphen and
the chairs they get l E E hyphen. It's great.
Speaker 2 (28:20):
It's yeah, wow, the hyphen.
Speaker 1 (28:24):
With Winston Salem took a page out of their book
and enjoy me that to celebrate that dash earned it.
Speaker 3 (28:30):
That's good. That's good.
Speaker 2 (28:31):
So you have any kids.
Speaker 3 (28:32):
I do two girls seven and four, okay, Charlie and Peyton,
and they're a handful, but a lot of fun. We're
in we're in the beginning stages of the sports uh adventure.
We got soccer, gymnastics, a little bit of everything. So
it's it's a lot of fun.
Speaker 2 (28:47):
That's fun. I have seventeen, fifteen and fourteen. Uh huh.
Piper had a birthday a couple of days ago, so
uh turned fourteen.
Speaker 1 (28:54):
You got a couple of boys on top of that.
Speaker 2 (28:56):
Yeah, they're there. Yeah, they're a little a little lower
down the tad and pole. They gonna be all right,
that's good.
Speaker 1 (29:05):
Chip off the old block.
Speaker 3 (29:07):
Huh, that's right.
Speaker 2 (29:07):
They're pretty good. They see now you're elevating. And when
I said that, I got you. I told Uh, I
got to say this. I took Knox to get a
haircut yesterday. Uh in Ballard's and Bell Mine, old school,
cool barber. He's doing good getting his haircut. He's four
almost five and he's got a great head of hair
for I'm like, Ford, you want to go with me?
(29:29):
He goes, no, I want to. I want to stay here. Well,
as I'm walking out door, Reagan's like, you're not watching TV.
I go out. We have this little pickleball court that
the rackets are out from the day before the good
basketballs are out. So I called Reagan. I said, tell Ford,
he's gonna come clean up the whole time I'm gone.
He's like, dang, I should have went, and then I
and then we get his haircut, and I said, well, what, uh,
(29:51):
you want to go get an ice cream?
Speaker 3 (29:53):
Knox? You know? Uh?
Speaker 2 (29:55):
He said no, I want to go to Hearty's. And
I was like, okay, well, mama's cooking dinner. He said,
can I get a drink? He likes Hearty's Fountain drink
because he can make suicide. Okay, that's his place. So
we ate a hot dog, a chili doll, a foot
long on chili dog whatever before dinner and uh, he
got his drink.
Speaker 3 (30:16):
You're telling on yourself right now.
Speaker 2 (30:17):
So well, so I sent a picture of him at
the fountain to Reagan and she said, Ford saw it
and he's like, what you like, dude, You got it.
You gotta opportunity, you gotta show up, You got to
be in the place exactly. Well, Tim has been so fun.
How can people look you up? I'm sure a lot
of people were intrigued and want.
Speaker 3 (30:37):
To hire you. Yeah, so the easiest is at spiracle
Media on all the social media channels spiriclemedia dot com. Uh,
that's probably the easiest way to find us.
Speaker 2 (30:45):
That's awesome if you're okay with an a Lennian. You
staying in Charlotte now.
Speaker 3 (30:50):
At I'm not going anywhere. I love it here.
Speaker 2 (30:52):
Good glad to have you and we met the other day.
I look forward to building our friendship.
Speaker 3 (30:58):
Love it.
Speaker 2 (30:59):
Thanks for being Tim Behar with Spiracle Media. Hey, listen,
go do the Golden rule today. Treat others the way
you want to be treated, and carry a smile around
on your face because you never know who needs it
and loves it. Thank you so much for listening At
home with ruby
Welcome to at Home with Ruby. I'm Patrick pc Isaac
from Roby Commercial and Services on Trede Hasen from the
Ruby family of companies. We are your hosts. We podcasting.
What's up, Trent?
Speaker 2 (00:10):
Hey, Patrick? How you doing, buddy?
Speaker 1 (00:13):
I am doing good, So go ahead.
Speaker 2 (00:17):
I'm sending my stopwatch so we know what's going on around.
Speaker 1 (00:20):
Okay, we're just gonna put the put the old fashioned
clock up.
Speaker 2 (00:23):
You were, yeah, but you didn't.
Speaker 1 (00:24):
I was gonna make you look at that picture of
Scarlett for like eight minutes.
Speaker 2 (00:27):
You got a beautiful dollar, buddy. Think I don't know
how it works. That's fair and a beautiful wife. Don't
know how that works either. You did good, very very
salling something.
Speaker 1 (00:39):
She's got a very bad eyesight.
Speaker 2 (00:42):
Who I hope your wife? Who, boy, I don't poop
through feathers. I still my dad used to tell me
all the time. I don't think he liked me questioning him.
See that now, my dad, I don't. I think I
might have said this on the on the show before,
back when you had hard lines. I remember remember our evenings.
(01:04):
Remember my memory of our evenings was in the kitchen,
sitting around the kitchen table watching the little black and
white thirteen inch TV with some some aluminum full on
the antenna, and the phone would ring eight o'clock at
night weeknight, and my dad go get the phone and
he'd say shot who? And I go, oh my gosh.
I was kind of a worrying kid, Oh my gosh,
(01:27):
who got shot? And he's like, get out of my face, son,
And he was messing with That was when they were
solicitors started, when it all started.
Speaker 1 (01:36):
Two things on that one. I've heard you say that
a thousand times, and I don't know if I ever
knew the root of it, because you'll say that when
you can't hear me, which you can't hear me quite
often a lot of people getting shot, he'll say shot who?
And then have you ever done telemarketing?
Speaker 2 (01:55):
You're suspect I have.
Speaker 1 (01:58):
I saw a thirty six point lawn analysis from True
Green Kimlan free of charge. Can I set you up
for a for a an appointment?
Speaker 3 (02:07):
And have you.
Speaker 2 (02:08):
Ever heard me? I don't really. I rarely answered telemarketing
calls back. Have you ever heard me? When I do answer.
Speaker 1 (02:14):
One, yes, it gives me PTSD.
Speaker 2 (02:16):
Yeah, it's I don't have much patience for that simple
you're calling me and you won't let me say hey,
thank you, but I'm not interested because you just keep rambling.
Speaker 1 (02:28):
Yes, that's right.
Speaker 2 (02:30):
But anyway, you got your whistle to Express car wash
hat on iwoard.
Speaker 1 (02:33):
This yeah big news.
Speaker 2 (02:35):
Yeah so uh, I read it in a business journal
read and I read it in my other articles that
I get. And I texted Jose Acosta, who who was
on our show probably two three months ago, wrote a book.
Need to read the book. He is the CEO of
Whistle Express. And they purchased Take five car washes, yeah, correct,
(03:02):
which made them the largest car wash company in the
United States.
Speaker 1 (03:05):
And I think they were the fourth largest before that.
If I got this right, and Take five was the largest,
and so it's he number four bought number one, which
is really cool.
Speaker 2 (03:15):
Wow. Well they got Jose at the hands.
Speaker 3 (03:18):
Yeah.
Speaker 1 (03:19):
So what a amazing thirty minutes that was having him
on the show. I mean, just so full of knowledge,
just a wise person. You can pick that up in
thirty minutes. No, and a great guy.
Speaker 2 (03:32):
Uh. And my oldest daughter, Tatum, entrepreneur minded lady, listened
to his show said she was going to get his
book and read it. And I said, well, if you
read it, I might be able to make some celebrities.
Stuff happened, so so I told him. He was flattered
and he said, look, man, he said, I would love
(03:53):
to spend a couple of hours with her and take
her around and do that. And we're so blessed. And
that's why we do this show. Frankly, because I say
this all the time. We got Tim Bear's gonna be
on our show today. He's in your EO group. And
h if I'd have thought I could hang hung out
(04:14):
with Tim Bear when I was seventeen and dreaming about
being a businessman with my dad, he'd be like, maybe's
one day, you know, And it's not. It's every day.
It's an everyday thing that makes life so enjoyable. So
you need to know what you got and think about
the positives and not dwell on the negatives.
Speaker 1 (04:36):
Well, I know you're on something serious and positive. But
I gotta hear that laugh again. I never heard your
dad laugh like that. But interesting, that.
Speaker 2 (04:45):
Was his son, Oh okay, okay, the country song. He
is a spitting image of his old man's son. That
means you gotta think about that means of his daddy.
Speaker 1 (04:58):
I understand.
Speaker 2 (04:59):
So how you being man?
Speaker 1 (05:00):
Didn't doing good? Dude, hadn't seen you much this week,
but I know we've boo been running around but God
bless but life has good. Got to see you a
little bit yesterday. We had had a meeting with our
buddy mister Ron finishing up his project.
Speaker 3 (05:14):
That's good.
Speaker 2 (05:14):
Yeah, or go check it out Southwood Avenue.
Speaker 1 (05:17):
Yeah, Ron Scuffa who is also an EO with Tim
and I, which is pretty cool. But yeah, I mean
adaptive reuse old motorcycle shop that's now now a law office.
It looks really cool.
Speaker 2 (05:29):
I mean I'm into anything old motorcycle. You know what
I'm saying. Uh, I don't want to disrespect those folks
that are really in antique motorcycles, but but I had
my day with motorcycles at one point. You don't do
that anymore. Though Reagan banned me. He's banned me from
several things in my life. And she wasn't even around
when I had my motorcycle debacle. But uh, my son,
(05:51):
well you know we live out on the river and
on the power lines where I grew up riding dirt bikes,
and uh, anytime, anytime my son gets the wild hair
and he's ten, now you know he's a little crazy.
Speaker 1 (06:01):
He's ready to do that.
Speaker 2 (06:02):
I want a motorcycle and she's like, no, snow, and
I'm like, look, buddy, you need to bark up a
different tree. I mean there's other things. You mike and
do some cool stuff, and you get to do cool stuff.
Speaker 1 (06:16):
That's why he's coming to you versus going to her.
Speaker 2 (06:18):
No, he says it. He says it in front of
both of us, and I'm not going anywhere with it.
Speaker 3 (06:24):
I'm not.
Speaker 2 (06:25):
I don't need am I don't I got seriously hurt
on a motorcycle. I don't need my offspring now that
I'm a dad, I don't need them getting seriously hurt,
and then I might get on it and get hurt again.
Speaker 1 (06:37):
High likelihood of that pie you had, like a really
serious accident.
Speaker 2 (06:41):
Yeah I did then, Yeah, yeah it was crazy. It
wasn't good.
Speaker 1 (06:46):
How old were you then? Seventeen seventeen?
Speaker 2 (06:49):
And I was supposed to be a psycho practice. You know,
no good things happen when you're breaking the law. I
mean seriously, my dad used to say, you're run with dogs,
you get fleas.
Speaker 1 (07:01):
So my mom can say nothing good happens after midnight.
All these things end up being true. As you get older,
you realize this.
Speaker 2 (07:07):
Yeah, that's when you're see Buddy CJ five get stuck
in the power lines after midnight. Oh man, and this
is the one that pulls pulls stuff out, not it's
hard to pull that thing out.
Speaker 1 (07:21):
Yeah, no joke. Well man, but let's go on a
little quick break here. We got Tim Bear coming up
from Spiracle Media.
Speaker 2 (07:27):
Spiracle Media. I think, man, he's you know, he's in
the film industry. He's one of the first.
Speaker 3 (07:33):
Yeah.
Speaker 2 (07:33):
I like that. I got to meet him the other day.
He was so happy when it had broke the ice. Yeah, man,
it's good.
Speaker 1 (07:40):
With Ryan Laundry to another. Well, Ryan got we're calling you.
We need you on the show that Mike ed Ryan.
Speaker 2 (07:46):
All right, thanks for checking us out on that Home
with Ruby, Tim behar when we return, and.
Speaker 1 (07:52):
Don't forget Ruby Services is your one stop source for
all your electrical heating, cooling, plumbing and handyman needs. Keep
it easy and get it all done. I want Ruby
servicesnow dot com. That's Ruby Services now dot com. Welcome
back at Home with Ruby. I'm Patrick mcaac Ruby Commercial
on Services on Trent he'son from the Ruby Family of Companies.
We are your hosts, Trent. We got Tim in the house.
(08:14):
What's up Timmy Tim?
Speaker 2 (08:15):
Hey, guys that we're doing good. We're doing really good.
I like your EO, Charlotte Kem Brandle over you did,
I'm rocking the Kiah listen, man, I don't know how
I had wound up with this, this pullover in my
in my closet.
Speaker 3 (08:35):
Did you have, hey, the six fifty eight Ocean.
Speaker 2 (08:38):
I have played the Ocean course, yes, but I did
not buy this pullover, and uh, it fits me great.
And I purged my clothes over the last couple of
weeks and clean cleaned out, and I was like, why
don't I ever wear this? I think I went past
the year of hey, I might wear it get punched
because my buddy's like, hey, you took my shirt. I'm like,
(09:00):
I don't know how it ended up in my hold
of clothes. But the mysteries of life, it's like that sock,
you know, it just happens.
Speaker 1 (09:10):
The one that could constantly goes missing. Yeah, I know,
I know. I didn't know where you're going with that
when you said it's gonna get punched. But how I
completely get it.
Speaker 2 (09:16):
I feel free. I'm wearing something that probably cost two
hundred dollars and I didn't pay for it, and it's
pretty cool. I hope, I hope somebody I know paid
for it. So take that now that we're recording, boom it.
Speaker 1 (09:28):
So if you get cold clock by like a five
to ten, one hundred and seventy pound dude.
Speaker 2 (09:35):
I mean it could he couldn't be much bigger.
Speaker 1 (09:37):
I think I got it, or she so I we're
trying to say that he got I think you got
a pretty good chance here, at least fifty to fifty
and if it's like a two x and I'd say
your toast.
Speaker 2 (09:45):
I'm a little feisty too. No, Hey, Tim, how you doing, buddy?
Speaker 3 (09:51):
I'm great? So?
Speaker 2 (09:54):
Uh, you have been an entrepreneur organization which ZEO for
how long?
Speaker 3 (10:01):
Let's see twenty seventeen, so eight years.
Speaker 2 (10:04):
Now, okay? Eight years?
Speaker 3 (10:05):
Yeah?
Speaker 2 (10:06):
And you are in leadership of the Charlotte Chapter, Am
I right about?
Speaker 3 (10:09):
How ye? I'm president of elect so I'll take over
that great role in July.
Speaker 2 (10:15):
And you happen to be in Patrick's form.
Speaker 3 (10:17):
I do happen to have that joy so or.
Speaker 2 (10:19):
Patrick happened to Patrick happened to join you he did.
Let me get this correctly. I'm late to the game,
which we talk a lot on here and have over
the years about my YPO and my forum and my
forum mates.
Speaker 3 (10:31):
Yep.
Speaker 2 (10:32):
So I think it's a blessing that he gets to
join you guys and learn from each other and share
funny stories and build friendships.
Speaker 3 (10:41):
It's been awesome. He's been in an amazing addition. To
be honest, it's fun because you to your point in
that in that forum experience, you sort of get to
throw everything on the table and u and have people
that have gone through a lot of similar experiences to
sharing it with you.
Speaker 1 (10:55):
Well, I mean, I think that's what's so valuable about it.
It's it's it's it's a hard thing to transition to
with you have a group that's been together, but this
group has been so welcoming and encouraging and as an entrepreneur,
as somebody that's trying to start something, to do something
on their own or grow something that they always say
it's lonely at the top, and having that outlet is
(11:17):
you know, I know, it's been you know in the
world to you trend I've watched it from from from
this seat here over to the last what ten years
thirteen thirteen? Oh, okay, I'm off, So I remember when
you joined? Actually that said, what's thirteen? I had to
go back to think where I was.
Speaker 2 (11:32):
It was thirteen years ago this April, so it has
been I joined my forum. My first meeting was a
bunch of guys had just joined wype Air was April,
and then a year later I joined a family generational
family business form. I had a call before I came here.
Today we're and we're we've evolved through COVID and stuff,
(11:53):
and we're all over the country, even have a guy
in West Canada. So a couple of folks have dropped
and we're adding two new guys similar to you, similar
to y'all. So, uh, that's really cool, the whole different outlet.
Uh for for what I get and UH. In YPO,
you can either be a hired gun, you can be
an entrepreneur, or you can be a family business leader, right,
(12:17):
and that I get.
Speaker 3 (12:17):
I guess that's the biggest difference between EO and YPO
other than the size of the company. But but obviously
the entrepreneurs only in the EO part.
Speaker 2 (12:25):
That's right.
Speaker 3 (12:26):
Yeah, yeah, so cool.
Speaker 2 (12:28):
So uh saying all that, tell us where are you from? Ah?
Speaker 3 (12:34):
I grew up in Atlanta, Uh Dumwoodie to be exact,
just north of downtown Atlanta.
Speaker 2 (12:40):
Were you and Patrick buddies?
Speaker 3 (12:41):
No, we weren't, but we put these together. We ran
in similar circles.
Speaker 2 (12:45):
Maris.
Speaker 1 (12:45):
He went to Marris High School and I went to
Walton High School. And there are some kids that from
my area. But Maris is a private school that would
get went to Maris, that hung out with and grew
up with. Yeah, great school.
Speaker 3 (12:55):
Yeah, it was a lot of fun. Atlanta was a
cool town to grow up and not a town I
would want to go back to now, but it was.
It was great. And and Charlotte is a lot like
Atlanta when I was growing up. Right, it was bigger
than still than Charlotte is now, but but it feels
accessible and so that's great time out.
Speaker 2 (13:14):
It was still bigger then than Charlotte is now.
Speaker 3 (13:17):
I'd say it's probably similar to where Charlotte is now.
Speaker 2 (13:20):
Got it.
Speaker 1 (13:21):
What happened in Atlanta was really the Olympics came in
nineteen ninety six, and you just had this the ruined
state is everybody came and everybody stayed. It grew so
fast overnight. And I think Charlotte's been able to learn
a lot from that sprawl that happened and been able
to get ahead of.
Speaker 3 (13:38):
It a lot better than Atlanta did. Yeah, just sort
of happened. I agree, and I think we have the advantage,
to be honest. Tax wise, it's not good for Charlotte,
but having the state line there sort of stops some
of that growth. Now the upstate's obviously going crazy and
rock Hill and so forth, but I think it's helped
Charlotte sort of keep its boundaries.
Speaker 2 (13:57):
Yeah, but I want that tax that's I met. I
met a friend of mine was a South Carolina politician
some years ago, and I kind of gave him to
what for about him still in all our businesses across
Alas So true, I'm Charlotte cinfrick Man. There you go,
North Carolina.
Speaker 1 (14:15):
Second, are you just going to annex South Carolina? Is
that what you're thinking we should do?
Speaker 2 (14:19):
No, I didn't say that. It's the way it is
the cookie. It's the way the cookie crumbles.
Speaker 3 (14:24):
You know.
Speaker 2 (14:24):
I don't know who was fighting back in the day
and who was settling, right, but for some reason, but
South Carolina, I don't have a promise South Carolina other
than this in the third tier in the United States tier.
Speaker 3 (14:37):
Right.
Speaker 2 (14:38):
So, so you grew up in Atlanta.
Speaker 3 (14:41):
In Atlanta, went to school at Boston College. So went north,
gave that a run, which was a blast. Boston was
a great city to go to college and a ton
of college students and a lot of fun. Came back
to Atlanta, actually worked as a PA at Fox Sports
South for a couple of year wow, actually a little
(15:01):
less than a couple of years, and then went back
to grad school at Northwestern and got my master's in journalism.
Speaker 2 (15:06):
Wow so strong.
Speaker 3 (15:07):
Yeah, so it was good, and so I was in
Chicago and DC during that stint. Came back to Atlanta again,
worked at CNN, and then got my first job as
a sports anchor in Begor.
Speaker 2 (15:18):
Maine as a sports anchor on TV Yeah really market
one bangor Maine. What what sports are y'all?
Speaker 3 (15:26):
Reporting the University of Maine the Black Bears, and then
we covered Boston sports tangentially from an armslength, So got
to cover the World Series when they first won in
two thousand and four, which was great. It's a lot
of fun, and.
Speaker 2 (15:38):
Your southern accent didn't get and gave you a dan.
Speaker 3 (15:41):
My non regional diction worked really well.
Speaker 1 (15:45):
That's a nice anchor.
Speaker 2 (15:47):
I like it.
Speaker 1 (15:48):
I like it. Tis Tim's a pretty star cookie.
Speaker 2 (15:52):
I wasn't. I've been taking full steps right right exactly.
Speaker 3 (15:57):
So yeah, So then it was in Bangor, left Bangor
after two years, went to DC, worked at the CBS
affiliate there as a sports producer, and then came to
Charlotte in two thousand and six as the weekend sports
anchor at News fourteen.
Speaker 2 (16:11):
News fourteen, Yeah, twenty four hour news. That's right, all right,
Yeah that was before Hulu.
Speaker 3 (16:17):
That's what I was doing.
Speaker 2 (16:18):
Weather on the Ones, Right, Weather on the Ones. You
always knew every ten minutes. He's like, good gosh, that's
kind of like our original podcast radio show was about
home my Wing and home trends. And then it's like
weather on the Ones. It didn't change in every ten minutes.
Speaker 1 (16:33):
Guys get into it's like it's like six times a minute, so.
Speaker 3 (16:39):
It would be a lot a lot.
Speaker 2 (16:42):
So did you jump in there and do some weather
on the one?
Speaker 3 (16:44):
I did not, Thankfully they had a great crew that
already had that cover. But uh, but what was cool was,
you know, as a in local sports, I just think
going in a little bit in the weeds. But the
local sports world had slowly been diminishing. On the newscast,
it used to have five to six minutes to a newscasts,
and then it was three, and then it was like
two and a half. And what was cool that News
fourteen was we had a half hour sports show every
(17:06):
night and so it was statewide. We covered all the
sports at Raleigh, Charlotte, Winston, down to the coast, and
so it was a lot of fun because we had
two anchors bouncing back and forth and doing all the
sports from the day.
Speaker 2 (17:18):
So it was really and it was amateur sports.
Speaker 3 (17:21):
I mean we covered every amateur college. We did a
high school Friday night show. Remember Garden Nascar. It was
a lot of fun.
Speaker 2 (17:29):
How long How long were you there? What years?
Speaker 3 (17:33):
Yeah? So six to twelve thirteen, I guess, yeah.
Speaker 2 (17:37):
I knew you looked I mean straight up, I mean
straight up your favorite NASCAR driver.
Speaker 3 (17:43):
Oh, that's a good question.
Speaker 2 (17:44):
Let's go. Uh.
Speaker 3 (17:45):
You know, I was there obviously during the run of Jimmy,
So it was a pretty it was a pretty fun
time to cover him.
Speaker 2 (17:51):
You know, Jimmy's a YPO guy.
Speaker 3 (17:52):
Yeah, that's right.
Speaker 2 (17:54):
So I got to know Jimmy a lot. I was
membership chair when he joined. So very nice guy. Yes,
nice and still still running hard.
Speaker 3 (18:02):
I know, you know, I can't.
Speaker 2 (18:03):
He's he's addicted, that's right.
Speaker 1 (18:05):
And I'd love to ask you some some real funny
stories that you had from from your radio days, but
I won't put you on the spot like that. We
can move on to to tell us what you did
after the show after you were on.
Speaker 2 (18:17):
Yeah.
Speaker 3 (18:18):
So it started Spiracle Media back in twenty eleven. So
I straddled for about a year and a half where
I was still working at TV station and starting a
Spiracle And really it was myself and two other buddies
that were also sports anchors in the market. We set
up the company to build out the digital footprint for
professional athletes. So the idea behind the business was social media,
websites and video for pro athletes because social media at
(18:42):
that point, if you think back to twenty eleven, was
just becoming, you know, a revenue stream and a possibility
for these athletes. So we got real lucky. We covered
Steph during his run at the NCAA. So we approached
him that summer and said, hey, Steph, we're starting this thing.
What do you think And he was like, yeah, let's
go your team Curry. So we ran Steph social media
for his first three years in the NBA, did video
(19:04):
with him, did a lot of cool stuff. It was
a lot of fun.
Speaker 2 (19:06):
Wow, that is cool.
Speaker 3 (19:09):
It was really cool.
Speaker 1 (19:10):
And so the relationship with Steph, how did y'all how
did that tell us? How that evolved?
Speaker 2 (19:14):
You're right, you write him a thank you note?
Speaker 3 (19:16):
Yeah, exactly. I see Steph now probably once or twice
a year and we catch up and he's he's just
a solid guy, great guy. But but yeah, the way
it started, we, like I said, we covered him in
college and so yeah, got to know him just going
to practices, covering them through their just NCAA run and everything,
and so had a pretty good relationship. He went away
to the NBA and then if you remember that following year,
(19:38):
they had the lockout, and so he came back to
finish classes at Davidson and so while he was here,
we went up and met with him at Davidson and
sort of said, here's what we're looking at doing. What
do you think? And he was excited about it and
came aboard. So we had a lot of fun. We
got a lot of good coverage for him of just
the different stuff we were doing, interacting with fans. We
had one of our early fun successes we played U
(20:00):
Horse where we did it through Twitter and we had
people send their horse shot and then Steph had to
try and remake the shot and do it, and we
did it, and we picked the best ones and we
got this one kid who hit the shot from his
deck in Philadelphia and so they were playing the seventy
six ers and two weeks later and we said, all right,
we're gonna come up. We'll drive out there with you,
(20:20):
we'll film the whole thing and you meet the kid
and then take the shot that he sent in. And
so we did that and it it went crazy, and
it was you were.
Speaker 1 (20:27):
Like, dude perfect before dude perfectly.
Speaker 2 (20:29):
Kids were watching that last night. Yeah, I mean they're like, oh,
we hit it, hit it, yeah, drama doesn't care for it.
Speaker 3 (20:38):
The best part of this whole thing was, I mean,
it was just us pulling it, pulling it together. But
we reached out to the parents, We're like, hey, is
it okay, and they're like, yeah, absolutely, we show up
and they opened the door and the kid had like
forty of his friends over. So Steph, being who he is,
he did the shot and then he ended up playing
ping pong with the kids and hanging out for like
two hours. It was. It was pretty amazing, that's yeah.
Speaker 2 (21:01):
And when when I played high school basketball at Harding,
one of our coaches, Todd lynch Uh had a relation
to the Curries, and the kids would hang out with
him on Saturday, Steph and Seth and they were like
five and six or four and six, you know, and
they would hang out a little general that's Dale's kids
(21:23):
because that's when Dale played for the Hornets, and uh, anyway,
that was cool. But I haven't don't know Steph Curry special,
So that was you know, sometimes it's better to be
lucky absolutely good. So not saying you're not good, but
that's a pretty good launch pad.
Speaker 3 (21:40):
It was an awesome launch pad. And I you know,
I say this line a lot of people that have
talked to me about it. It was. It was a
great two and a half three years. The more we
worked with pro athletes, we got to work with Jonathan Stewart.
We worked with Ricky Barns when he went to the Olympics.
But the more we worked with athletes, the less we
liked working with their agents. They saw us as a
rat because these agents were telling them that they were
(22:02):
going to take me right. Yeah and uh, and so
it got sort of contentious at that point after a
few years into it, and really we we pivoted away
from it and we went into all video storytelling, working
with businesses, nonprofits, universities because they pay their bills, whereas
you know, professional athletes, while they pay their bills, they
want a lot of stuff for free. And so it
(22:23):
became a tough, tough piece. Not anything on staff, that
was just the industry in general. And so so about
twenty thirteen twenty fourteen, we pivoted all video storytelling and
that's when we really started to grow as a business.
Speaker 2 (22:34):
Wow. So, uh, you pivoted before pivot was cool, that's right.
I mean everybody's using pivot these days, coach pivot. So
you pivoted to making stories or helping helping businesses, nonprofits
and for profits tell their story.
Speaker 3 (22:52):
Yep, And that really caught on. It was, you know,
as a time before storytelling was the hot word, and
we were fortunate in that we knew a huge workforce
that was underpaid and overworked at local news, and so
we started pulling from those laces and brought them in
its employees and they were happy. They were working Monday
through Friday, they were getting paid better, and they were
(23:13):
great at storytelling, and so it was really good.
Speaker 1 (23:15):
Well talk about a little a little bit about that.
I mean, if you're an entrepreneur or somebody listen to
this and you don't understand storytelling, or you don't have
a good story, or you definitely have a story to tell,
what's the best way to get it out there.
Speaker 3 (23:26):
There's a ton of ways now, you know. And it's
tough because now you're sort of getting caught up in
the noise, right, Yeah, there's so much coming at it.
I mean, you guys are sounding at home with Roby
Is all over the internet. We see you guys on
video Patrick really close to the camera.
Speaker 1 (23:40):
Hell yeah, they're giving me as you well know, we're
new to the podcast stuff and all these videos that
we're still working out the kings.
Speaker 2 (23:49):
But just don't watch us live when you're driving. I
think that might be illegal.
Speaker 3 (23:54):
It's a good tip.
Speaker 1 (23:55):
That's a really good tip.
Speaker 3 (23:56):
But at the end of the day, I mean, people
are attracted to emotion. They're attracted to being able to
feel the authenticity of what you're doing right and when
you're able to share that. I mean, you guys are
very authentic on this podcast, and I think that's what
attracts people to listening to you guys. I mean, if
you think about all those years you're talking about home improvement,
reality is people would be like, really don't want to
(24:17):
hear about this toilet fixed again. But at the same time,
it's because you guys, in your relationship and your authenticity
that people come back and show it again.
Speaker 1 (24:25):
But Tim, we fixed the heck out of that toilet.
Speaker 2 (24:27):
That's true.
Speaker 3 (24:28):
Actual guys just came.
Speaker 1 (24:32):
We did and over two thousand if we fixed that,
I think you'd do a shim in there and called
it to day.
Speaker 3 (24:38):
His actual diagnosis was, this is a very old toilet.
It's going to need to be replaced.
Speaker 1 (24:42):
Sometimes Eco vinced.
Speaker 2 (24:45):
I mean that's true, right.
Speaker 1 (24:48):
Toilet.
Speaker 2 (24:49):
I tell you, As I've gotten older, I've become a
lot more truthful with what people really need to do,
because that you know, a little shy younger. You don't
know your confidence sitting there, but man, this is you
got some yanky stuff going on here, buds.
Speaker 1 (25:04):
This is precisely why I don't buye you to my house.
Speaker 3 (25:08):
There you go, that's fair.
Speaker 2 (25:09):
I've gotten really good at looking people in either are like, oh,
y'all quoted a job for me. I'm like, okay, where
are we going with this? Hey? And I will say this,
I'm like, were we professional? Were we own time? How
did we do? Were we timely? And everything? I'm like, okay, well, are.
Speaker 3 (25:27):
The things that matter? It's not necessarily priced because people
will say, oh, you're too expensive whatever, But all the
things you just mentioned are the things that matter.
Speaker 1 (25:35):
Yeah, I was just sure tucked in what's a truck clan?
All these things may matter, and they cost us to
obviously do business, so they're being very very important.
Speaker 3 (25:43):
Absolutely. It's the same in our world. I mean, ours
is all about service. When we have teams out doing
video shoots, how are they showing up? What do they
look like? Are they sloppy? Are they I mean all
the same stuff you guys are dealing with. It's the
same thing.
Speaker 2 (25:55):
So tell me about where your business is today.
Speaker 3 (25:58):
Yeah, so where we are today, I mean we sort
of focus in three key areas advertising, social media, marketing, documentary,
and films. We have done some of that as well.
We play in that. We've got one that we're actually
in the works with right now. Can't really announce that
one yet, but we're we're working that up. But yeah,
we do commercials. We do a lot of internal storytelling
(26:19):
for large corporations, so c suite wanting to get messaging
out to the rest of the workforce. A lot of
the ability for them to get that story across really quickly.
That's awesome, it's fun.
Speaker 2 (26:30):
So what's your geographical platform?
Speaker 3 (26:32):
We are most of our work happens in the Southeast,
but we go all over the country, so the majority
of our partners are Southeast based. Charlotte's a big chunk
of that obviously, but we have teams going all over
the country every week.
Speaker 2 (26:46):
Let me clarify, I'm Charlotte one North Carolina to Southeast
three United States. Four. Sure and clarify that.
Speaker 3 (26:52):
No, that's fair.
Speaker 1 (26:53):
Tim, tell us about, like, what's some of one of
your most impactful or memorable projects that that you're really
proud of. Oh, that's the most it's really hard.
Speaker 3 (27:00):
Yeah, it is hard. You know. Recently, we just did
a fun project. This might not be most impactful or heartfelt,
but we just did a project with Winston Salem. Visit
Winston Salem. I worked with an agency, Mad Media, and
we were the video portion of the project. We were
able to really dig in on you know, what makes
Winston Salem great. And it was you know, four day shoot.
(27:23):
Team was there. We had probably twenty people on set.
It was a great just opportunity to tell that story.
A lot of fun. We've done a lot of emotional stories,
especially in the medical space. Novan's giving us an opportunity
to do some stories about their heart surgery and what
they've done. We've done some stuff with a trim. It's
there's just it's always finding new stuff to be able
(27:43):
to tell those stories.
Speaker 2 (27:45):
Winston Salem is a cool place.
Speaker 3 (27:46):
It is surprisingly the triangle.
Speaker 2 (27:49):
Yah Salem is so wonderful.
Speaker 3 (27:55):
It is.
Speaker 2 (27:55):
It is a wonderful place, Old Syem.
Speaker 3 (27:57):
Yeah. So the whole campaign was it's not of dash,
it's an addition, and they talked about the different stuff
that's all there.
Speaker 1 (28:03):
That's cool. You got too, you have to take advantage
of those dashes right. My brothers, uh, we got his
kids go to a Christian school, Lee Hyphen Scott and
they pay homage to the hyphen here the hyphen and
the chairs they get l E E hyphen. It's great.
Speaker 2 (28:20):
It's yeah, wow, the hyphen.
Speaker 1 (28:24):
With Winston Salem took a page out of their book
and enjoy me that to celebrate that dash earned it.
Speaker 3 (28:30):
That's good. That's good.
Speaker 2 (28:31):
So you have any kids.
Speaker 3 (28:32):
I do two girls seven and four, okay, Charlie and Peyton,
and they're a handful, but a lot of fun. We're
in we're in the beginning stages of the sports uh adventure.
We got soccer, gymnastics, a little bit of everything. So
it's it's a lot of fun.
Speaker 2 (28:47):
That's fun. I have seventeen, fifteen and fourteen. Uh huh.
Piper had a birthday a couple of days ago, so
uh turned fourteen.
Speaker 1 (28:54):
You got a couple of boys on top of that.
Speaker 2 (28:56):
Yeah, they're there. Yeah, they're a little a little lower
down the tad and pole. They gonna be all right,
that's good.
Speaker 1 (29:05):
Chip off the old block.
Speaker 3 (29:07):
Huh, that's right.
Speaker 2 (29:07):
They're pretty good. They see now you're elevating. And when
I said that, I got you. I told Uh, I
got to say this. I took Knox to get a
haircut yesterday. Uh in Ballard's and Bell Mine, old school,
cool barber. He's doing good getting his haircut. He's four
almost five and he's got a great head of hair
for I'm like, Ford, you want to go with me?
(29:29):
He goes, no, I want to. I want to stay here. Well,
as I'm walking out door, Reagan's like, you're not watching TV.
I go out. We have this little pickleball court that
the rackets are out from the day before the good
basketballs are out. So I called Reagan. I said, tell Ford,
he's gonna come clean up the whole time I'm gone.
He's like, dang, I should have went, and then I
and then we get his haircut, and I said, well, what, uh,
(29:51):
you want to go get an ice cream?
Speaker 3 (29:53):
Knox? You know? Uh?
Speaker 2 (29:55):
He said no, I want to go to Hearty's. And
I was like, okay, well, mama's cooking dinner. He said,
can I get a drink? He likes Hearty's Fountain drink
because he can make suicide. Okay, that's his place. So
we ate a hot dog, a chili doll, a foot
long on chili dog whatever before dinner and uh, he
got his drink.
Speaker 3 (30:16):
You're telling on yourself right now.
Speaker 2 (30:17):
So well, so I sent a picture of him at
the fountain to Reagan and she said, Ford saw it
and he's like, what you like, dude, You got it.
You gotta opportunity, you gotta show up, You got to
be in the place exactly. Well, Tim has been so fun.
How can people look you up? I'm sure a lot
of people were intrigued and want.
Speaker 3 (30:37):
To hire you. Yeah, so the easiest is at spiracle
Media on all the social media channels spiriclemedia dot com. Uh,
that's probably the easiest way to find us.
Speaker 2 (30:45):
That's awesome if you're okay with an a Lennian. You
staying in Charlotte now.
Speaker 3 (30:50):
At I'm not going anywhere. I love it here.
Speaker 2 (30:52):
Good glad to have you and we met the other day.
I look forward to building our friendship.
Speaker 3 (30:58):
Love it.
Speaker 2 (30:59):
Thanks for being Tim Behar with Spiracle Media. Hey, listen,
go do the Golden rule today. Treat others the way
you want to be treated, and carry a smile around
on your face because you never know who needs it
and loves it. Thank you so much for listening At
home with ruby
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