Who should profit from college sports?

College football season is here!

If you follow college athletes on Instagram, you may have noticed -- they're doing a lot more commercials lately. And for doing this work, some athletes are raking in big bucks. 

A court settlement this summer determined that students have a right to make money from sports. And for the first time ever, universities will be the ones to pay them.  

How this new money flows will determine which college athletic programs thrive, and which ones will watch from the sidelines. 

On today's episode, who should profit from college sports?  

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