What if the way to grow your business wasn’t through hustle, but through softness, strategy, and systems that honour your life?
In this episode of Nap Time Chats, I’m joined by the incredible Lauren Hogan of Hey Lauren, who shares her honest and powerful journey from postnatal depression and business burnout to building a calm, sustainable business that fits around her life - not the other way around.
Lauren isn’t a coach or a VA. She’s a creative Online Business Manager and strategist who supports mums to grow their businesses in ways that actually work for them. No bro marketing. No 10-step funnel formulas. Just real systems, boundaries, and support that respect your season of motherhood.
In this episode, we talk about:
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Lauren’s journey from rock bottom to running a values-aligned OBM business
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Why building a team isn’t always the answer - and where support outside your biz matters most
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How to release guilt around outsourcing household help and redefine your idea of a “village”
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The concept of systems with softness and how backend strategy can actually give you more breathing room
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Setting boundaries (and sticking to them!) in a way that serves you and your clients
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Letting go of the pressure to scale fast and embracing slow, sustainable growth
Episode Highlights
✔ From product biz burnout to aligned service-based success
✔ Why help doesn’t have to come from inside your business
✔ Boundaries that actually hold (even when it’s hard)
✔ Why sustainable growth is the real flex
Links + Resources
→ Con
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