42: Supermarket Trends for 2021

Supermarket Trends for 2021. What supermarket trends can we expect to see in 2021? Sylvain shares more insights on his top 10 predictions for the coming year and how grocers can plan for success.

This year has been like no other, and research from Incisiv and Brick Meets Click have demonstrated just that. As we’ve seen with our retail clients on the Mercatus platform, order volume hit new record highs at Thanksgiving. And it’s already breaking records again leading up to Christmas. One thing is for sure in 2021: grocery eCommerce isn’t going anywhere, anytime soon.

Sylvain notes, “We're seeing customers that historically have not bought online, buying online, not only once, not just for the sake of convenience, but for the sake of safety and that's just going to continue.”

How can regional grocers harness their new online traffic, converting new and existing shoppers into long-term customers?

1. Recognize Amazon and Walmart as real competitors for market share
2. Harness transaction data to strategize next steps
3. Commit to an action plan that can be truly executed.
4. And most importantly, differentiate your brand

As Mark notes, there needs to be a focus on customer experience. “Not a lot of regional grocers have $300 million to spend on a fully robotic fulfillment center. But what they can do is look at their operations and understand what it would take to deliver the best customer experience possible. And differentiate yourself on that experience.”

We dive into the top supermarket trends for 2021 and Sylvain shares more insights on each, commenting on another trend not mentioned on the list: voice commerce. Discover why we don’t predict this medium will take off in 2021, by tuning in to the full podcast.

See omnystudio.com/listener for privacy information.