Candles have become a staple of self-care culture — especially in recent years as more people look for ways to slow down and decompress. For many, lighting a candle isn’t just about ambiance—it’s a daily ritual, a moment to reset, reflect, and create a sense of comfort at home. That was definitely true for Aminta Freeman, the founder of Moodie Vibes—a candle company she launched out of her Staten Island home during the pandemic. A Brooklyn native and daughter of Guatemalan immigrants, Aminta was looking for a way to manage the stress of a demanding job, single motherhood, and the uncertainty of the world around her. Blending scents started as a personal ritual, but soon turned into something much bigger.
Today, I sit down with Aminta to learn more about how she built her business from the ground up, why she chose to focus on scent and mood, and how her cultural roots and life experiences continue to shape her brand.
https://epicenter-nyc.com/moodie-vibes-the-scents-of-self-care/
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