Marketing Against the Tide with Pascale Helyar-Moray, Super Rewards

When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. 

Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate and committed advocate for women equity, founded Super Rewards to address the issues with gender super gap that is increasingly putting more and more women on the streets. Super Rewards  is a cashback rewards program that splits its commissions on referrals with their users and sends the cash right back into your super.  But as she soon found out, consumers simply aren't that interested in super. So how do you grow a product so beneficial to every Australian, when consumers are tapped out to Super messaging? You get clever, as we found out with our chat with Pascale. 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [e-mail] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

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