Flipcast

Flipcast

Flipcast is a special initiative by Flipkart Ads. On this podcast, we speak to industry leaders in the fields of marketing and digital advertising. Hosted by advertising and marketing expert Varun Duggirala, the show features some of the biggest and brightest names from the world of e-commerce and advertising. To watch the episodes, subscribe to the YouTube channel.

Episodes

January 18, 2024 40 mins
In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands. Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing ke...
Mark as Played
In this episode of Flipcast, Avinash Pant, a marketing expert with over 25 years of experience, shares his insights on the evolution of marketing. He talks about his journey in marketing and the impact of technology, mentioning his work with global brands like Meta, Nike, Walt Disney Company, and Red Bull. Pant discusses the importance of understanding consumers, building brand love, and the confluence of art and science in market...
Mark as Played
This episode of Flipcast features Varun Duggirala in discussion with Paramjeet Singh Mehta, the Marketing Head for Consumer PC and Gaming at Asus India. Paramjeet shares his experiences working with brands like Tata and Panasonic and leading Asus India's marketing to achieve significant growth. He discusses the importance of innovation in marketing and fostering deep consumer understanding. He also highlights Asus India's journey ...
Mark as Played
In this episode of Flipcast, Varun Duggirala converses with Saloni Shah, Chief Marketing and Digital Officer at L'Oreal India, discussing her journey in the industry and unveiling the drastic transition in the marketing and advertising landscape. They discuss embracing the latest industry trends, building their audiences, and evaluating the yield from digital marketing efforts. Saloni also delves into how digitization has democrat...
Mark as Played
October 31, 2023 46 secs
The best in business are here to help you navigate the ever-changing world of digital marketing, advertising and a whole lot more.
Mark as Played

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