Episode Transcript
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Speaker 1 (00:05):
Appoche Production.
Speaker 2 (00:11):
Hello, I'm Naomi Simpson and Handpicked Season five is here,
and the entrepreneurs this time are not going easy on me.
Those questions just keep coming, whether it's about building a
brand in a taboo subject or what about sales, Oh yeah, sales, sales, sales.
We're all trying to find more customers. And what about
(00:34):
changing customer demands or balancing high tech with high touch.
These entrepreneurs and business owners are really really asking the
questions that will help every business owner and their team
just get more ideas on how to cope with everything
they're tackling in the day. Now, new episodes drop every Monday,
(00:57):
and remember to subscribe so that here the next Lotus episode. Anyway,
join me on Handpicked on Mondays. Hi, I'm Naomi Simpson
and this is hand Picked the podcast.
Speaker 3 (01:13):
And I'm super excited with the guests that we have on.
Speaker 1 (01:15):
Now.
Speaker 3 (01:16):
It's Sarah Rowan, the famous Sarah Rowan.
Speaker 2 (01:19):
Now, Sarah, you and I met with paint brushes in
our hands, if I remember.
Speaker 4 (01:25):
Correctly, yes, ma'am, that we were at an event for
a Saxon's Christmas party and I was there painting live
and you came on over I was like, you want
to paint with me?
Speaker 1 (01:36):
And you never left. It was awesome.
Speaker 4 (01:37):
Paint me looks so much better with your little circle
stuff going.
Speaker 1 (01:40):
The energy was fabulous.
Speaker 2 (01:43):
Look, I love to paint, and and you know, I
wanted to be an artist.
Speaker 3 (01:47):
That's a lot of my secrets.
Speaker 2 (01:49):
And then you know, somebody said that I would be
It was actually my art teacher told me that I
would be famous after I was dead and starving in
a garret. But I still paint. I paid pretty much
every weekend. My husband thinks he's going to die under
canvases because they're everywhere. We just really hit it off,
and I think what's incredible is you as a sole
trader effectively with Saxton's just speaking and how you have
(02:13):
this passion for paint and color and creativity and what
you're doing with that. But hand Picked the podcast is
where you get to ask the questions.
Speaker 1 (02:23):
So so I'm a.
Speaker 4 (02:27):
Saul operator, as you know, and there's a lot of
us out there, and we all want to like scale
up and be able to provide for our families more
and more. But it's really hard to scale up and
not lose that one on one feel, that home girl feel,
that I'm having a cup of tea with Sarah Rowan
type feel. How can a Saul operator scale up without
(02:49):
losing that beautiful essence.
Speaker 1 (02:51):
That makes us so special?
Speaker 2 (02:52):
So I think about business models of if you are
let's say, a hard gun, you can only sell your time,
and time you have no more of, you know, and
there comes a point where it doesn't matter how much
you charge per hour, you cannot scale because there's only
(03:13):
one of you. Before I started Reb Balloon, I had
a freelance marketing group, and I do pretty fabulous marketing plans,
just as you.
Speaker 3 (03:20):
Do as I do.
Speaker 2 (03:22):
However, if I was doing a working for one client,
I couldn't work on another, and then I would be
so in love with that client, probably more than they were,
and then it was either feast or famine. So you're
so busy, you're not working on growing your business, and
then all of a sudden, you go, oh, but I
(03:42):
finished that gig, and now what do I do?
Speaker 1 (03:45):
Oh my god, so true, I know.
Speaker 2 (03:47):
So that's why I kind of flipped the model with
Red Balloon and created an industry, a branded an industry.
But back to the business model. So therefore I think
about and I know that you've written a book at
which we're going to talk about, but I think about
what other product that can be either sold or that
(04:10):
you can license, or that you can continue on with.
So there's a wonderful book called Small Giants, which is you,
which is a beautiful boutique, unique experience and activity. But
then there's only one of you. So to scale that
(04:30):
is to maybe have that first one on one kind
of experience, but then how you kind of product ties
or provide more tools or something else later, either on
a subscription or in terms of licensing or purchasing. So
that's what I was thinking about when it comes to
scaling your business. And I know you've already thought about this.
(04:52):
So what have you done to scale? Oh, that's right,
you're asking the question.
Speaker 4 (04:58):
Well, I started with Prince, and then I didn't like prints,
and then I went to postcards and even stickers of myself,
and then I would to tea towels. So I'm doing
like the Days of the Week with Native tea towels.
You've got a couple of them. Yeah, and then the
book that you so lovingly endorsed, my creative Creativity Cycle.
Speaker 1 (05:18):
So yeah, I'm finding little ways and I'm.
Speaker 4 (05:21):
Glad I'm not rushing, like I want good quality, I
want organic, I want home grown products, so I'm going
slow with it.
Speaker 1 (05:29):
But yeah, that's great.
Speaker 4 (05:30):
I like that subscription idea, and I'll read small giants
for sure.
Speaker 2 (05:33):
Yeah, because not all of us want to run global business. Yeah,
we want to create this real human connection. And I
know your work really creates and inspires creativity and allows
people to see themselves in a different way. So I
think it's really like, I really think it's very important
(05:54):
work that you do.
Speaker 1 (05:56):
Thank you appreciate that.
Speaker 4 (05:57):
My second question is, since you're no stranger to a
TV set, I've had a couple little shindigs on TV
at a very small scale, except when I was on
the Olympic news for a mural I did.
Speaker 1 (06:09):
That was cool, that was national.
Speaker 4 (06:11):
But other than that, I think it's a great way
to build brand awareness, a great way to connect with
a wider audience. And then all of a sudden, everyone
wants your books and details, right, Ye, what are practical
ways that someone like myself who wants to get on
television more do so? Like maybe three ideas or something
that you can think of.
Speaker 2 (06:32):
So producers kind of have to find you. So I
got an email from somebody about shark Tank. I didn't
even know what shark tank was, and I remember the
email kind I was sitting at the office and I said,
does anybody heard of this shark tank thing? And they said, yeah,
you'll love it, and I go, well, I get wet,
like how does it work? I literally had no idea.
(06:55):
But what I did before then was I created a voice.
Now this is way back in the day and the
tools have kind of changed. But way back in the day,
I s to writing and just blogging because I was
learning so much, and back in the day, nobody was
producing content and it was about small business and how
should I do recognition? And I want to change my
(07:16):
prices or whatever it was. And so I started blogging
and I still write, and writing is just as much
for me as it is for anybody who reads it,
because it reinforces what I've learned. So then what happened
was LinkedIn was starting their whole content program and they
wanted to writers in Australia and they chose me as
one of them, and I became the biggest one. And
(07:38):
so then when producers were looking for, well, who's in
this small business space. Oh it's her, She's got a footprint.
So I would argue it's how do you create the
reputation for the work that you do and then producers
will find you. So they are looking for a unique proposition.
(07:58):
They're looking for somebody who's prepared to have an opinion,
who is prepared to stand up and say some thing
that is worth listening to. For instance, what about the
importance of the arts in our community, what about the
importance of creativity with our young people, what about and
having these real statements and you know, talking to people
in government in other places about this position. And obviously
(08:23):
you're speaking and the work that we both do through Saxton's,
but is really really important to give you a platform.
But it's okay to say this is what I want,
but this is why it's important to me, because this
is how I have an impact on humanity and not
doing it for yourself but doing it for others. So
I was really clear I did not go on Shark
(08:44):
Tank because I wanted to be famous. I promise you
I didn't. But I spoke to somebody in Melbourne, Carrol Schwartz.
I was having lunch with her and I was like, oh,
can you imagine they've asked me to be on a
reality TV show. There's no way I'm doing that. She
said why not, and I said, well, I'll making fool
of myself for a start. And I've worked very hard
on my business reputation shows. So every day you're out
(09:05):
there doing keynote, speaking speaking to hundreds or thousands.
Speaker 3 (09:09):
But what if you could speak to millions right then
you could have a real impact.
Speaker 2 (09:14):
And then when it wasn't about me, it was about
being a role model for every young person who wants
to start a business or every older person me who
wants to start a business and can see a way forward.
Speaker 3 (09:26):
That's why I did it. So it can't be about you.
Speaker 2 (09:30):
It has to be about contribution and how you're making
the world a better place. And it will show up,
but you've got to be prepared to dream and it's okay.
Speaker 4 (09:39):
Yeah, I really like that advice because I don't speak
or paint to impress anyone. I literally just want to
inspire people, so I'm always trying to figure out ways
to give back.
Speaker 1 (09:49):
In fact, you'd love this. The oldies in.
Speaker 4 (09:52):
My council area, the word keeps spreading that the speed
painter will come if you just bagger, because you know,
they have no budget, and so I get invited to
like three old folks homes a year. I get them
all painting with me, and it's just really precious because
I do like to give back, So yeah, it'd be
nice to give back on a broader scale, on a
(10:12):
broader scale, Yeah, definitely. And then my final question, because
every time I'm listening to podcasts and reading articles because
I'm a bit of a podcast junkie, they often ask
people what advice they'd give their twenty year old self
or their child's self. But I'm in my forties, I've
got the grades going, I've got seventeenagers between my girlfriend
(10:36):
and I, and we would really appreciate to know what
advice you'd give the forty year old self.
Speaker 2 (10:43):
You know, they always used to say, you know, you're
having the time of your life in your forties.
Speaker 3 (10:47):
I think it's moved to your fifties.
Speaker 1 (10:48):
Go friend.
Speaker 2 (10:49):
Yeah, my forties was my favorite decade because the kids
by then were real humans and story challenging, but human,
and so you could just it was a very vastly different,
let's say, rhythm of life. So thirties were kind of
this blur little ones, but by the time their forties,
(11:10):
they're really decent humans and very interesting, which was great.
I think also in your forties you begin to think
about what does your fifties and sixties and seventies look like,
and how do I need to set myself up for that.
And the one big shift that I made in my
forties was I started investing in my own health.
Speaker 3 (11:29):
And I had.
Speaker 2 (11:31):
Been a bit of a runner, but I started thinking
about things like nutrition and strength training and hydration and
sleep all of these other things that I'd never I'd
just taken my own physicalness for granted, and I'd also
taken my own mental ability for granted. And now having
observed my mother in neurodecline, it's really really challenging. But
(11:57):
in your forties is when you start looking after your
brain health. And brain health comes from the number one
thing is to move. I know you move a lot
because of just literally the way you paint is very physical,
and I also know the way you run workshops it's
very physical. So I think the real shift is you
no longer take yourself or your capacity and ability for granted,
(12:21):
and you also realize there's a finite moment with the
young people in your life, and they will be on
their own journey in very short amount of time, so
you begin to kind of try.
Speaker 1 (12:30):
To hang on to it more. It is so true,
and really just see.
Speaker 3 (12:34):
Them for the humans they are. Yeah.
Speaker 4 (12:37):
Yeah, last year I was like, how do I spend
more time with my two teenage girls? And I was like,
I'll do martial arts with them. So yeah, I've started
training and they can kick my ass, but we have
a blast.
Speaker 3 (12:48):
That's exactly it.
Speaker 2 (12:49):
And you've got to be in their world and doing
the things that they want to do. Like that's really
really important. But you know, I do think forties is
the best time of your life. It's absolutely great. But
I then began to carve out time for myself as
if it was an appointment of going to a dentist
or whatever. It has to be equally important because what
you invest in your well being now will serve you
(13:13):
for your health span into the future, and the forties
is the time to do it.
Speaker 1 (13:18):
So I was always push, push, pushing.
Speaker 3 (13:20):
More more more.
Speaker 4 (13:21):
You know.
Speaker 3 (13:21):
I had heart rate.
Speaker 2 (13:22):
Monitors, and so I learned yoga and I learned to meditate.
I had to I did things differently in my forties.
It wasn't always about going faster and harder.
Speaker 1 (13:33):
That's such good advice. I love it. Thank you.
Speaker 3 (13:36):
So if you got one last little question before.
Speaker 4 (13:39):
We move off, If you could paint live anywhere in
the world.
Speaker 1 (13:46):
Where would you paint? Oh? Or what would you paint?
Speaker 3 (13:51):
Oh?
Speaker 2 (13:51):
You know, I'm so inspired by the Australian outdoors wherever
that is, whether it's the outback, whether it's.
Speaker 3 (13:58):
The sea or so forth.
Speaker 4 (14:00):
Oh.
Speaker 2 (14:00):
Look, having a canvas outside is just a joy. A
big canvas outside the joy. It's a physical challenge, especially
if it's fundy.
Speaker 1 (14:08):
I was about to say the wind does.
Speaker 2 (14:10):
A killer, but I guess I just painting out doors
and I wouldn't mind painting in a public space somewhere
foreshore of Manly or Bonda or something. But I did
a mural inspired by you. I painted my daughter's double
roller door on the back of her place and got it.
(14:30):
Was really hard, but so much fun and I'm really
proud of it. And now she can never sell the
house of a Naomi Simpson origin.
Speaker 1 (14:41):
That is so awesome.
Speaker 2 (14:45):
Yeah. I actually had to elicit some support from my
husband and also the youngest son because it was so physical.
Speaker 3 (14:52):
You know I needed some.
Speaker 4 (14:53):
Oh yeah, I'm working on eight water tanks right now.
Speaker 3 (14:57):
Oh my gosh.
Speaker 4 (14:58):
After I get off this call, I've got to go
outside and face the dreaded eight water tanks. It's crazy wow,
but hopp beautiful.
Speaker 2 (15:05):
I do love all of the silos, and there's more
and more all the time, and it's just beautiful to
see the Australian outback with such gorgeous, gorgeous murals. Anyway, Yeah,
maybe I want to do a mural in a public
place and leave it there. That'd be pretty fantastic. We
could do it together.
Speaker 4 (15:24):
You need to help her come out. I'll be here,
brush girl, yeah, wash the peat brushes.
Speaker 2 (15:31):
Sarah, are you an absolute joy and you give joy
to so many people. I have engaged you as a
speaker and as a creative team wrangler of people who
thought they couldn't paint, and you and I are absolutely
committed to people's creativity and them stopping judging themselves. If
we all keep telling ourselves we can't, Oh yeah we can't,
(15:52):
but if you say you could, you just might. So
you know, thank you for the joy that you deliver
to others. And I am truly excited to be a
part of your journey and to see where you go next.
Speaker 3 (16:04):
Thanks for coming on hand picked.
Speaker 1 (16:06):
Thank you Roam your legend.
Speaker 4 (16:13):
H