September 7, 2025 • 16 mins
Join Naomi Simson as she mentors Jash Fullinfaw from The Print Bar through the critical challenges of website re-platforming, scaling print-on-demand operations, and maintaining customer experience during rapid growth. From SEO migration strategies to revenue model prioritisation, this episode delivers actionable insights for any e-commerce business navigating technology transformation while preserving what makes them special.
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Episode Transcript
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Speaker 1 (00:05):
Apoche Production. Hello, I'm Naomi Simpson and Handpicked Season five
is here, and the entrepreneurs this time are not going
easy on me. Those questions just keep coming, whether it's
about building a brand in a taboo subject or what
(00:28):
about sales, Oh yeah, sales, sales, sales. We're all trying
to find more customers. And what about changing customer demands
or balancing high tech with high touch. These entrepreneurs and
business owners are really really asking the questions that will
help every business owner and their team just get more
(00:51):
ideas on how to cope with everything they're tackling in
the day. Now. New episodes drop every Monday, and remember
to subscribe so that here the next Motus episode. Anyway,
join me on hand Picked on Mondays. Welcome to hand Picked.
I'm super excited to have this guest with us. Somebody
(01:14):
I met in a social setting, Jess full And from
the print Bar. And maybe to start off, you tell
us a little bit about your entrepreneurial journey. Yeah.
Speaker 2 (01:26):
Sure, So I got into the print Bar completely by accident.
I was an actor and I failed at that. But
print Bar kind of grew out of those ashes. It
was originally like a way so I could pay my
rent and allow me to go to auditions. And then
through that journey, I discovered that there was no one
really doing costom T shirt printing in Australia well or
(01:50):
quickly back in twenty eleven, and had such a big
impact on our customers. So I really kind of discovered
that was a passion for me, was helping them fill
their creative dreams.
Speaker 1 (02:01):
And that's kind of how I took off. Wow sounds
so easy. Oh, I decided and then it all happened.
But I know it's been a really big and challenging
journey and you've got operations in Brisbane and in Melbourne.
But also it's not just that it's custom printing. You
have this incredible network of people. And when I think
(02:22):
about the greatest challenges for brands in producing merch as
it were, it's often the warehousing. So you've really solved
for that because you can print one offs or two
offs or as people place in order. That's the real benefit,
isn't it. Yeah.
Speaker 2 (02:37):
We've really tried to and also think it's better for
the environment too, Like we've tried to really solve the
issue that you don't have to.
Speaker 1 (02:44):
Buy a whole lop of things in bulk.
Speaker 2 (02:46):
If you want to sell it, you can sell it
on demand. There's zero waste, and it's all casually positive
for you, and then we can do it just as
quickly as if you had it in stock in your
own warehouse.
Speaker 1 (02:56):
And that's kind of like the Yeah, that's the secret source.
So what have you got for me today? What's your
first question? All Right?
Speaker 2 (03:04):
So we've been running the same website for almost a
decade and it's like an off the shelf product made
for printers, and we've kind of had to like revolve
all our processes around it and it's been really hard.
So three years ago we decided we'd embark on making
our own.
Speaker 1 (03:20):
Website from scratch. That's wow.
Speaker 2 (03:22):
Co designed it with customers and our staff and it's
done and we're about to launch, which is really exciting.
We've been beta testing for a while, but this is
the first time that we've done anything like this, and
I think i'd reallyize some advice around what kind of
things we should be like tracking or yeah, what crucial
things should we be like keeping mind when launching.
Speaker 1 (03:41):
I've done well the team really, it's not me personally.
We've done a number of replatforms, which is effectively what
this is. And the first free platform we did, everything
went up and it was so exciting. The next replatform
we did, because we're talking about many years, everything went
down and we wondered what had happened. So it's a
(04:04):
bit late to tell you this now, but often if
you're replatforming, unless you can do a like ful like test,
you don't know what's happened. So as you add new features,
which is what you want from getting an uplift, If
you've added all of the features, it's very hard to
know if something isn't working as well as it was,
(04:26):
what was it. So first of all, you've got to
have a rollback strategy, so if everything goes pear shape,
you go back to the other one and find out
what was really under the hood. And I'm not saying
that it's like that, clearly you're already in beta testing. Secondly,
is what are the most used parts of the website
in other words, the bau versus the bells and whistles,
(04:48):
and can you kind of separate them in some way
so that when you launch, you go with the bau
and then you start adding features. Thirdly, and I think
the most important thing is about your SEO footprint, and
in one of our transformations, we just it's got it
so wrong and we didn't do the work to warm
(05:10):
up effectively, mainly Google in terms of letting it know
that there is redirects, and we took a real slump
in terms of traffic and it took us a long
time to recover and then people that can really support
you on that journey. It is a really technical piece
of work, but materially important. I know how important your
(05:32):
affiliate network is to you as well, and making sure
that they can still place orders all of those ururls
that they've got embedded in their own websites are still
doing the tracking that they need to do, because that's
like the bread and butter stuff of what you do.
So yeah, I might be a little bit blake to
the party, but probably while when we publish this it
(05:55):
might even be live, so I might be looking at
the new website. So yeah, I would just say keep
an eye on roll that position, don't add too many
features to stay with, add the features one by one
and do ab testing if possible, which is testing different
audiences and what works and what doesn't. As you roll
out of feature.
Speaker 2 (06:16):
Yeah, that's great advice. And I think, like with the
SEO readeracts and stuff like that, I think that's also
something that's super important. And if we don't get that right, Yeah,
we kind of want to make.
Speaker 1 (06:27):
Sure that our sales are consistent.
Speaker 2 (06:29):
We're not really hoping for an uplift, we just want
to have stability through the launch period.
Speaker 1 (06:34):
So and often these investments are just in terms of upgrading.
One is for efficiency, because if you're running on an
old stack, it becomes increasingly difficult to find resources to
keep it up to day. Also, you do want to
be able to have all the best features for cybersecurity
and all of those sorts of things. So yes, Unfortunately,
(06:55):
if I could still be running the first website, I
thought it was fabulous, but apparently not.
Speaker 2 (07:01):
I kind of cringe at the design of the current
one of mine.
Speaker 1 (07:04):
Yeah, we've all learned so much, you know, and it
so much represents us. So it is a really important
investment you've made. It sounds like you've been very considered.
But that considered approach will continue for at least six
months post launch. So what else have you got for me?
Speaker 2 (07:22):
Well, this is kind of related to that one too.
But during this launch, what sort of metrics or feedback
loops should we be tracking so we ensure like the
standards don't slip, yeah as we grow or yeah, anything
like that.
Speaker 1 (07:37):
So what analytical tools are you using? So are you
using Google Analytics? There's a whole bunch of different ones.
Which one we may use analytics at the moment. Yeah,
analytics made a massive change I think about two years
ago from three to four. And as long as you
fix that all up and you've got your channels and
you're really clear about where your current traffic is coming
(08:00):
from and that you really work hard on those redirects,
Google Analytics will main a great tool. I also think
that in terms of understanding a few things such as
your domain authority, I know you have a long tail
in terms of the literally thousands of affiliates that you have,
(08:21):
but also that the products that you sell, so are
they all still remaining and bang listed. Thirdly, and increasingly,
is AI availability and making sure you know, we used
to try and keep the bots out. Now we want
the bots in. And it's no longer just about eyeballs.
It's now about bots and how many bots we're seeing
(08:43):
every day So there's a tool called sem rush which
we've used for years and years, which will help view
your domain authority and what is it that you need
to do to keep your website healthy and it is
a health thing. How long people are staying on site
is particularly important, and there's so much I could talk
(09:04):
about with one, but those are two particular tools that
I think would be really great. But in terms of
what to look at, channel mix is really really important,
and I've seen a massive change over the years in
terms of channel mix and where customers are coming from.
I always love branded search, so in other words, that
(09:26):
is that you have developed your brand or your content
or your top of funnel marketing so that people do
want to actually find you directly, so you can avoid
actually paying for that traffic, which I think you do
really well. So looking at the mix of traffic and
making sure it's not changing too much, I think will
(09:46):
hold you in good stead. There's this notion of owned
media versus paid media, and it is all about getting
as much owned media as you possibly can and then
creating lookerlike audiences. But now I kind of go off
piece have a look at zem rush. There's a whole
bunch of AI tools now that will help look at
the effectiveness and the user journeys and where people are
(10:10):
dropping off. So time on site is really important.
Speaker 2 (10:14):
Yeah, that's great, thank you. I've got one more question
for you. How do you decide where to invest your time,
money and talent when scaling your different revenue models?
Speaker 1 (10:24):
Because like we've obviously put lots of.
Speaker 2 (10:26):
Our time and money at the moment into our affiliates
like the drop shipping program we have, and not much
into like the traditional print.
Speaker 1 (10:34):
Services that we offer.
Speaker 2 (10:35):
Yeah, what's the best way to scale without jeopardizing the
stability of existing sort of revenue streams because we obviously
can't throw money at everything and try and grew everything
at once.
Speaker 1 (10:46):
So I think this comes back to what is your
superpower and why are you special? And how do you
put a motor around that to keep others out of
your space? And that's where you need to spend your time.
So why are you special? Why are you different? What
is the hawk? What is the loyalty? And really keeping
people close? I think that's the most important thing. So
(11:09):
what you don't want to do is just become a
me too, And you definitely don't want to become a
quote and hope shop. You know, somebody's got something for
one conference and you quote for it and somebody else
charged two cents less. Because you can never get a
return on time. Time is your most precious resource and
where you spend it, you can't ever earn more time.
(11:32):
You can always earn more money. So understanding what your
sandbox is, what is your superpower, and just double down
and focus on that, and if your world famous for that,
then maybe you could be world famous and go off
shore to new markets. Also, so doing the same thing
over and over creates Being an expert, gives you scale,
(11:52):
gives you leverage, and gives you momentum. Yeah, okay, that's
good advice.
Speaker 2 (11:57):
So rather than like trying to be the best at everything,
just really focus on like what our customers love us for.
Speaker 1 (12:03):
Correct. You know, for a while there, I don't know
if it's still the same, But back in the day
when I work for Apple and I was in the
print industry, it really was a commodity business. And your
business is not a commodity business, which is what makes
it really special. And to keep that is your mote.
It will keep you safe. Yeah, the relationships you have
(12:23):
as Well, this connection that you have with you know,
literally hundreds and hundreds of people who gives you every day,
I think that's really exciting.
Speaker 2 (12:32):
Yeah, it's also exciting like being part of their journeys
and their stories. Yeah, so I'm super excited to see
what this new platform will do to make their lives easier.
Speaker 1 (12:41):
Absolutely, any last questions for me before we close this out.
Speaker 2 (12:46):
Also, I was wondering, if this website seems to go
like really well better than planned, how do we scale
up our customer experience just to ensure that US standards
don't slip if we're unexpectedly busier than we want to be.
Speaker 1 (13:02):
Yeah, there's a little bit in that. One is it's
about your customer promise. What is your commitment and guarantee
to your customers, and a customer promise, you'd align the
whole team to that level of quality processes. So if
it's absolutely has to be there, which we all know
that customer promise from FedEx that aligned everybody internally and externally.
(13:29):
So I think first of all, it comes from leadership
and aligning people to that. And you've probably taken it
for granted what your customer commitment is, but really turning
it into a promise, and as you go into launch,
share that with people. Let all the team know we
may be entering a challenging time, so let's remember what
(13:49):
we stand for, what our commitment is, and we'll align
to that. So leadership will be one thing. Secondly, stuff
does happen in business and things go pear shape, and
it never hurts just to get on the phone and
that personal touch of like, we've made a mistake on
this or it's not going to be to our expectations,
(14:13):
so can I do X for you. You've got to be
really careful. You don't teach your customers to complain. I
know that sounds funny, but I do know a business
that used to send champagne out every time they've got
a customer complaint, and people learn to always complain because
they've got a bottle of champagne. Very nice. So just
having that personal touch, because especially as you scale, if
(14:35):
you're getting regular feedback at the end of every order
and you're noticing things are beginning to change in your
MPs or so forth, pick up the phone, talk to
them say I just so it's the middle where you
will find the greatest opportunity and it's the middle where
you can move them to advocacy. So never fear actually
(14:57):
talking to people. And often because your business is very
kind of automated and low touch, often you don't really
even need to speak to customers. But I would say
that and that will help you build the scale in
maybe a customer advisory board too. You know, you've had
them very involved in terms of the beta testing and
the co creation. Keep it on, especially when it comes
(15:19):
to customer expectation, but start with your customer. Promise alive everybody,
and just make sure you never fear the customer. It's
okay to make mistakes, but you've got to really own them.
Speaker 2 (15:30):
Thank you, Ami, that was great.
Speaker 1 (15:31):
Oh look, I'm really pleased to have you on the show.
It's been such a terrific conversation and one that many business,
especially growing business faces. You know, how do I scale?
How do I keep myself special? And I need to
upgrade my technology and it's challenging. There is not one
business leader I don't know who uses the word transformation
(15:52):
regularly and with trepidation. So it's been such a great conversation.
Thank you for coming on the show, Jared, and what
we might do is put the link of your URL
in to our show notes so that people can actually
see what your new website looks like. And I think
that would be a great testament, and they can become
part of the beta program and test you out. That
(16:14):
would be fantastic. So thank you so much. That's another
episode of hand Picked where I get grilled or it's
like an insight into a mentoring session, one or the other.
But I've learned so much from you. Also, thanks for
coming on the show. Thanks Aria,
Apoche Production. Hello, I'm Naomi Simpson and Handpicked Season five
is here, and the entrepreneurs this time are not going
easy on me. Those questions just keep coming, whether it's
about building a brand in a taboo subject or what
(00:28):
about sales, Oh yeah, sales, sales, sales. We're all trying
to find more customers. And what about changing customer demands
or balancing high tech with high touch. These entrepreneurs and
business owners are really really asking the questions that will
help every business owner and their team just get more
(00:51):
ideas on how to cope with everything they're tackling in
the day. Now. New episodes drop every Monday, and remember
to subscribe so that here the next Motus episode. Anyway,
join me on hand Picked on Mondays. Welcome to hand Picked.
I'm super excited to have this guest with us. Somebody
(01:14):
I met in a social setting, Jess full And from
the print Bar. And maybe to start off, you tell
us a little bit about your entrepreneurial journey. Yeah.
Speaker 2 (01:26):
Sure, So I got into the print Bar completely by accident.
I was an actor and I failed at that. But
print Bar kind of grew out of those ashes. It
was originally like a way so I could pay my
rent and allow me to go to auditions. And then
through that journey, I discovered that there was no one
really doing costom T shirt printing in Australia well or
(01:50):
quickly back in twenty eleven, and had such a big
impact on our customers. So I really kind of discovered
that was a passion for me, was helping them fill
their creative dreams.
Speaker 1 (02:01):
And that's kind of how I took off. Wow sounds
so easy. Oh, I decided and then it all happened.
But I know it's been a really big and challenging
journey and you've got operations in Brisbane and in Melbourne.
But also it's not just that it's custom printing. You
have this incredible network of people. And when I think
(02:22):
about the greatest challenges for brands in producing merch as
it were, it's often the warehousing. So you've really solved
for that because you can print one offs or two
offs or as people place in order. That's the real benefit,
isn't it. Yeah.
Speaker 2 (02:37):
We've really tried to and also think it's better for
the environment too, Like we've tried to really solve the
issue that you don't have to.
Speaker 1 (02:44):
Buy a whole lop of things in bulk.
Speaker 2 (02:46):
If you want to sell it, you can sell it
on demand. There's zero waste, and it's all casually positive
for you, and then we can do it just as
quickly as if you had it in stock in your
own warehouse.
Speaker 1 (02:56):
And that's kind of like the Yeah, that's the secret source.
So what have you got for me today? What's your
first question? All Right?
Speaker 2 (03:04):
So we've been running the same website for almost a
decade and it's like an off the shelf product made
for printers, and we've kind of had to like revolve
all our processes around it and it's been really hard.
So three years ago we decided we'd embark on making
our own.
Speaker 1 (03:20):
Website from scratch. That's wow.
Speaker 2 (03:22):
Co designed it with customers and our staff and it's
done and we're about to launch, which is really exciting.
We've been beta testing for a while, but this is
the first time that we've done anything like this, and
I think i'd reallyize some advice around what kind of
things we should be like tracking or yeah, what crucial
things should we be like keeping mind when launching.
Speaker 1 (03:41):
I've done well the team really, it's not me personally.
We've done a number of replatforms, which is effectively what
this is. And the first free platform we did, everything
went up and it was so exciting. The next replatform
we did, because we're talking about many years, everything went
down and we wondered what had happened. So it's a
(04:04):
bit late to tell you this now, but often if
you're replatforming, unless you can do a like ful like test,
you don't know what's happened. So as you add new features,
which is what you want from getting an uplift, If
you've added all of the features, it's very hard to
know if something isn't working as well as it was,
(04:26):
what was it. So first of all, you've got to
have a rollback strategy, so if everything goes pear shape,
you go back to the other one and find out
what was really under the hood. And I'm not saying
that it's like that, clearly you're already in beta testing. Secondly,
is what are the most used parts of the website
in other words, the bau versus the bells and whistles,
(04:48):
and can you kind of separate them in some way
so that when you launch, you go with the bau
and then you start adding features. Thirdly, and I think
the most important thing is about your SEO footprint, and
in one of our transformations, we just it's got it
so wrong and we didn't do the work to warm
(05:10):
up effectively, mainly Google in terms of letting it know
that there is redirects, and we took a real slump
in terms of traffic and it took us a long
time to recover and then people that can really support
you on that journey. It is a really technical piece
of work, but materially important. I know how important your
(05:32):
affiliate network is to you as well, and making sure
that they can still place orders all of those ururls
that they've got embedded in their own websites are still
doing the tracking that they need to do, because that's
like the bread and butter stuff of what you do.
So yeah, I might be a little bit blake to
the party, but probably while when we publish this it
(05:55):
might even be live, so I might be looking at
the new website. So yeah, I would just say keep
an eye on roll that position, don't add too many
features to stay with, add the features one by one
and do ab testing if possible, which is testing different
audiences and what works and what doesn't. As you roll
out of feature.
Speaker 2 (06:16):
Yeah, that's great advice. And I think, like with the
SEO readeracts and stuff like that, I think that's also
something that's super important. And if we don't get that right, Yeah,
we kind of want to make.
Speaker 1 (06:27):
Sure that our sales are consistent.
Speaker 2 (06:29):
We're not really hoping for an uplift, we just want
to have stability through the launch period.
Speaker 1 (06:34):
So and often these investments are just in terms of upgrading.
One is for efficiency, because if you're running on an
old stack, it becomes increasingly difficult to find resources to
keep it up to day. Also, you do want to
be able to have all the best features for cybersecurity
and all of those sorts of things. So yes, Unfortunately,
(06:55):
if I could still be running the first website, I
thought it was fabulous, but apparently not.
Speaker 2 (07:01):
I kind of cringe at the design of the current
one of mine.
Speaker 1 (07:04):
Yeah, we've all learned so much, you know, and it
so much represents us. So it is a really important
investment you've made. It sounds like you've been very considered.
But that considered approach will continue for at least six
months post launch. So what else have you got for me?
Speaker 2 (07:22):
Well, this is kind of related to that one too.
But during this launch, what sort of metrics or feedback
loops should we be tracking so we ensure like the
standards don't slip, yeah as we grow or yeah, anything
like that.
Speaker 1 (07:37):
So what analytical tools are you using? So are you
using Google Analytics? There's a whole bunch of different ones.
Which one we may use analytics at the moment. Yeah,
analytics made a massive change I think about two years
ago from three to four. And as long as you
fix that all up and you've got your channels and
you're really clear about where your current traffic is coming
(08:00):
from and that you really work hard on those redirects,
Google Analytics will main a great tool. I also think
that in terms of understanding a few things such as
your domain authority, I know you have a long tail
in terms of the literally thousands of affiliates that you have,
(08:21):
but also that the products that you sell, so are
they all still remaining and bang listed. Thirdly, and increasingly,
is AI availability and making sure you know, we used
to try and keep the bots out. Now we want
the bots in. And it's no longer just about eyeballs.
It's now about bots and how many bots we're seeing
(08:43):
every day So there's a tool called sem rush which
we've used for years and years, which will help view
your domain authority and what is it that you need
to do to keep your website healthy and it is
a health thing. How long people are staying on site
is particularly important, and there's so much I could talk
(09:04):
about with one, but those are two particular tools that
I think would be really great. But in terms of
what to look at, channel mix is really really important,
and I've seen a massive change over the years in
terms of channel mix and where customers are coming from.
I always love branded search, so in other words, that
(09:26):
is that you have developed your brand or your content
or your top of funnel marketing so that people do
want to actually find you directly, so you can avoid
actually paying for that traffic, which I think you do
really well. So looking at the mix of traffic and
making sure it's not changing too much, I think will
(09:46):
hold you in good stead. There's this notion of owned
media versus paid media, and it is all about getting
as much owned media as you possibly can and then
creating lookerlike audiences. But now I kind of go off
piece have a look at zem rush. There's a whole
bunch of AI tools now that will help look at
the effectiveness and the user journeys and where people are
(10:10):
dropping off. So time on site is really important.
Speaker 2 (10:14):
Yeah, that's great, thank you. I've got one more question
for you. How do you decide where to invest your time,
money and talent when scaling your different revenue models?
Speaker 1 (10:24):
Because like we've obviously put lots of.
Speaker 2 (10:26):
Our time and money at the moment into our affiliates
like the drop shipping program we have, and not much
into like the traditional print.
Speaker 1 (10:34):
Services that we offer.
Speaker 2 (10:35):
Yeah, what's the best way to scale without jeopardizing the
stability of existing sort of revenue streams because we obviously
can't throw money at everything and try and grew everything
at once.
Speaker 1 (10:46):
So I think this comes back to what is your
superpower and why are you special? And how do you
put a motor around that to keep others out of
your space? And that's where you need to spend your time.
So why are you special? Why are you different? What
is the hawk? What is the loyalty? And really keeping
people close? I think that's the most important thing. So
(11:09):
what you don't want to do is just become a
me too, And you definitely don't want to become a
quote and hope shop. You know, somebody's got something for
one conference and you quote for it and somebody else
charged two cents less. Because you can never get a
return on time. Time is your most precious resource and
where you spend it, you can't ever earn more time.
(11:32):
You can always earn more money. So understanding what your
sandbox is, what is your superpower, and just double down
and focus on that, and if your world famous for that,
then maybe you could be world famous and go off
shore to new markets. Also, so doing the same thing
over and over creates Being an expert, gives you scale,
(11:52):
gives you leverage, and gives you momentum. Yeah, okay, that's
good advice.
Speaker 2 (11:57):
So rather than like trying to be the best at everything,
just really focus on like what our customers love us for.
Speaker 1 (12:03):
Correct. You know, for a while there, I don't know
if it's still the same, But back in the day
when I work for Apple and I was in the
print industry, it really was a commodity business. And your
business is not a commodity business, which is what makes
it really special. And to keep that is your mote.
It will keep you safe. Yeah, the relationships you have
(12:23):
as Well, this connection that you have with you know,
literally hundreds and hundreds of people who gives you every day,
I think that's really exciting.
Speaker 2 (12:32):
Yeah, it's also exciting like being part of their journeys
and their stories. Yeah, so I'm super excited to see
what this new platform will do to make their lives easier.
Speaker 1 (12:41):
Absolutely, any last questions for me before we close this out.
Speaker 2 (12:46):
Also, I was wondering, if this website seems to go
like really well better than planned, how do we scale
up our customer experience just to ensure that US standards
don't slip if we're unexpectedly busier than we want to be.
Speaker 1 (13:02):
Yeah, there's a little bit in that. One is it's
about your customer promise. What is your commitment and guarantee
to your customers, and a customer promise, you'd align the
whole team to that level of quality processes. So if
it's absolutely has to be there, which we all know
that customer promise from FedEx that aligned everybody internally and externally.
(13:29):
So I think first of all, it comes from leadership
and aligning people to that. And you've probably taken it
for granted what your customer commitment is, but really turning
it into a promise, and as you go into launch,
share that with people. Let all the team know we
may be entering a challenging time, so let's remember what
(13:49):
we stand for, what our commitment is, and we'll align
to that. So leadership will be one thing. Secondly, stuff
does happen in business and things go pear shape, and
it never hurts just to get on the phone and
that personal touch of like, we've made a mistake on
this or it's not going to be to our expectations,
(14:13):
so can I do X for you. You've got to be
really careful. You don't teach your customers to complain. I
know that sounds funny, but I do know a business
that used to send champagne out every time they've got
a customer complaint, and people learn to always complain because
they've got a bottle of champagne. Very nice. So just
having that personal touch, because especially as you scale, if
(14:35):
you're getting regular feedback at the end of every order
and you're noticing things are beginning to change in your
MPs or so forth, pick up the phone, talk to
them say I just so it's the middle where you
will find the greatest opportunity and it's the middle where
you can move them to advocacy. So never fear actually
(14:57):
talking to people. And often because your business is very
kind of automated and low touch, often you don't really
even need to speak to customers. But I would say
that and that will help you build the scale in
maybe a customer advisory board too. You know, you've had
them very involved in terms of the beta testing and
the co creation. Keep it on, especially when it comes
(15:19):
to customer expectation, but start with your customer. Promise alive everybody,
and just make sure you never fear the customer. It's
okay to make mistakes, but you've got to really own them.
Speaker 2 (15:30):
Thank you, Ami, that was great.
Speaker 1 (15:31):
Oh look, I'm really pleased to have you on the show.
It's been such a terrific conversation and one that many business,
especially growing business faces. You know, how do I scale?
How do I keep myself special? And I need to
upgrade my technology and it's challenging. There is not one
business leader I don't know who uses the word transformation
(15:52):
regularly and with trepidation. So it's been such a great conversation.
Thank you for coming on the show, Jared, and what
we might do is put the link of your URL
in to our show notes so that people can actually
see what your new website looks like. And I think
that would be a great testament, and they can become
part of the beta program and test you out. That
(16:14):
would be fantastic. So thank you so much. That's another
episode of hand Picked where I get grilled or it's
like an insight into a mentoring session, one or the other.
But I've learned so much from you. Also, thanks for
coming on the show. Thanks Aria,
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