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March 6, 2025 37 mins

Oh it all feels like a good idea until you're doing it!

That decision to launch a second business that kind of complements your first one, but in a completely different space.

This is exactly what podiatrist Charlotte Russell did after running Feet First successful, and building it up as a thriving practice in Christchurch. 

it made sense to start a business selling fashion friendly, feet happy shoes.

Annd then there was the realisation that with a new business, one that wasn't service based, there was a massive learning curve along with it

In this episode we talk about how to juggle two businesses, the challenges Charlotte faces in running an allied health business with a shortage of trained staff, and why it's understandable that she struggles to get her marketing sorted. 

www.theshoeroom.co.nz

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