I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)
So the nine buyer profiles are still worth looking at.
There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference?
What can you do to warm up someone and are any of them timewasters or are they just misunderstood?
I’m covering what each one is, what they need and also letting you know which ones I personally find the most challenging in this episode of MAP IT Marketing
In this episode we cover:
- What the nine types of buyer personas are
- Why it matters to understand these
- Whether you need to focus on them all
- Which ones to really watch for as a small business owners
- How to treat them differentiating in marketing
- What they all need in the sales process.
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
See omnystudio.com/listener for privacy information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.