In this off-the-cuff episode of the MAP Marketing Podcast, Rachel Klaver goes rogue—no podcast editor, no script, just a real chat about the messy side of business and marketing. After a few rounds of podcast relaunches and a lot of second-guessing, Rachel shares what it’s really like to deal with the ups and downs of running a business (while also managing the joys of perimenopause).
This week, Rachel is keeping things simple with short, honest marketing thoughts each day to remind you she’s still here—imperfections and all. Today’s episode covers the struggle of perfectionism, learning to live with failure, and why showing up consistently (even when it feels hard) is what really makes the difference.
In This Episode:
- Why failure isn’t a bad thing: How learning to adapt and try again is a non-negotiable part of business.
- Lazy perfectionism: What it is and how it can stop you from getting stuff done.
- Real talk on podcasting: The highs, the lows, and why Rachel keeps coming back to the mic.
- Getting comfy with imperfection: Why sharing the messy middle is better than waiting until it’s perfect.
If you’ve ever felt like throwing in the towel after a false start (or ten), this one’s for you.
Key Takeaways:
- Failure is part of the process: It’s how you figure out what actually works.
- Perfectionism is a trap: Done is better than perfect—especially in marketing.
- Keep asking questions: When things go wrong, figure out why instead of burning everything down.
- Show up anyway: Even if it’s messy, showing up is half the battle.
Subscribe & Review:
If you enjoyed this episode, make sure to subscribe to the MAP Marketing Podcast and leave a review. It helps more people find the show and lets Rachel know what’s hitting the mark.
Connect with Rachel:
- Website: Identify Marketing
- Instagram: @rachelklaver
- LinkedIn: Rachel Klaver Content Marketing Coach
Tune in tomorrow for another quick marketing thought to keep you going!
See omnystudio.com/listener for privacy information.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.