The Price is Right: Mastering Your Money Mindset in Sales

I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money mindset was getting in the way of selling well.

If you’re uncomfortable talking about your prices, or you find yourself justifying them, this episode is for you. I’m breaking down why pricing needs to be clear and visible, how to know if your pricing is right, and why confidence in your value is just as important as the number itself.

I’ll cover:

• Why making people hunt for your prices is costing you sales
• How to tell if you’ve set the right price for your offers
• The signs your pricing is too low (if everyone says yes, that’s a problem)
• Why confidence in your pricing makes or breaks a sales meeting
• How to shift your mindset so you can say your price without hesitation

Your price is about positioning, confidence, and making sure your business actually works for you. Let’s talk about how to set a price you can say out loud without flinching.

Standout Quotes:

“If everyone is saying yes immediately, your price is too low.”

“People don’t want to hunt for your prices. If they have to guess, they’ll either think you’re too cheap to be worth it or too expensive to bother asking.”

“You have to believe in your price. If you hesitate, apologise, or over-explain, your clients will feel that uncertainty too.”

“Your pricing should reflect the value of what you deliver—not your fears about whether people will pay it.”

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