Accelerating B2B Sales - A Framework for More Meetings, Better Follow-Up, and Predictable Results

If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you. In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. Chaz shares his transformative journey from being the worst salesperson to becoming a successful leader in B2B sales. Did you know that only 3% of the people you are reaching through your marketing are actually in the market to buy, so how can you get then to raise their hand - Chaz gives you the answer. He also covers how to come at sales from a service angle rather than the less effective direct sales approach. The lively conversation covers ghosting, following up effectively with prospects, how you need both strategy and tactics to win at sales, and how the conversations you have with yourself can impact on your sales figures. Chaz has plenty of great, simple processes to share, that you can use immediately, to get a call booked and sales confirmed, how to drill down in a conversation to get the in depth information you need to support a prospect best and make a sale, how to handle sales calls, move the prospect effortlessly to take the next step - and so much more! CHAPTERS 00:00 From Worst to Best: Chaz's Sales Journey 03:02 The Power of Mindset in Sales 05:56 Bridging the Gap: Sales and Marketing Alignment 09:07 Understanding the Sales Process: The Importance of Systems 11:55 Transforming Lives Through Sales 15:11 The Five Keys to Predictable Sales Growth 18:02 Emotional Intelligence in Sales 21:00 Leadership and Culture in Sales 23:50 Visibility and Attracting Prospects 26:55 Content Strategy for Sales Success 35:23 Maximizing LinkedIn for Lead Generation 39:46 Effective Communication Strategies on LinkedIn 44:09 The Call to Client Framework 51:44 Handling Ghosting and Follow-Up Strategies 59:33 Mindset and Visibility for Sales Success ABOUT THE GUEST Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving—using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard over 12,000 clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Podcast website: www.marketingmomentumforagencies.com Got a question? Give me a call: 0044 7877 042 804 Email: [e-mail] Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit wix.com/studio https://www.linkedin.com/in/chaz-horn/ Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales