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August 27, 2025 59 mins
AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment. CHAPTERS 00:00 Navigating the Changing Marketing Landscape 02:35 The Evolution of Chris Bolton's Career 04:35 The Impact of AI on Marketing Strategies 07:07 SEO vs. Paid Advertising: Making the Right Choice 10:11 The Importance of Brand Differentiation 12:42 Building Trust in Marketing 15:33 Positioning and Passion in Agency Growth 18:08 The Secret Sauce of Diviner.agency 20:56 Key Elements for Agency Success 25:26 Embracing AI in Agency Operations 28:33 The Shift to Fractional Work Models 29:01 The Importance of Client Reviews 34:47 Leveraging Technology for Review Management 40:52 The Challenges of Building an App 45:41 Optimizing Your Google Business Profile ABOUT THE GUEST Chris Bolton has been working at the intersection of brand and digital for over 20 years. First as an SEO strategist at a music startup and then as an executive at a 26 person creative agency that he grew with his brother. In 2024, with the media and marketing environment changing so rapidly, he felt he could be more nimble on his own and founded Diviner, a digital strategy consultancy. More recently, he launched Prompt Reviews, the only review management platform that helps customers and clients write, and publish reviews. Both efforts are focused on helping small businesses win in an environment where the cards are often stacked against them. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Chris Bolton -  https://www.linkedin.com/in/chris-bolton-a7b146a/ https://promptreviews.app https://diviner.agency Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/
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