Episode Transcript
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Speaker 1 (00:09):
Said you're listening to Amma Mia podcast. Mamma Mia acknowledges
the traditional owners of land and waters that this podcast
is recorded on. Whoever said orange is a new pink
with seriously disturbed laurels for spraying groundbreaking?
Speaker 2 (00:26):
Oh my god, you have to do it. You live
for fashion.
Speaker 1 (00:31):
Hello, and welcome to Nothing to Wear, the podcast that
solves fashion problems and levels up your wardrobe. I'm Lee
Campbell and every week I talk to an expert who
helps us work out how to get more out of
the clothes we already own and tells us exactly what
is and what isn't worth adding to our wardrobe. If
you love fashion but haven't quite cracked the code on
(00:52):
secondhand shopping, this episode is for you. Today we're talking
all about pre love fashion, how to find the best pieces,
what to avoid, and how to make vintage finds feel modern,
plus how to elevate quote unquote boring outfits without breaking
the bank. Joining me today is Mattia and Julia. They're
their sisters behind Love It Longer, which is a carefully
(01:14):
curated pre love designer store with a cult following online.
With over twenty years in the fashion industry, they know
exactly how to give clothes a second life and help
you build a wardrobe that's both stylish and sustainable. Matia
and Julia, welcome to the show. And if you listen regularly,
you'll know I'm going to start with some questions, so
you might be ready. Julia, let's start with you. Can
(01:36):
you describe your style in three words?
Speaker 3 (01:39):
Yeah, so I would think I'm pretty classic timeless, but
I like to have a little bit of edge with
my accessories. I copy Materia a lot, to be honest,
I'm the older sister, so whatever she's doing, I try
to do.
Speaker 1 (01:53):
You're the older so you're trying to be younger and cooler.
Speaker 3 (01:56):
Maybe be cooler, but then you know, I always go
back to being pretty classic in time.
Speaker 1 (02:01):
Okay, Julia, what's your vibe? What are your three words?
Speaker 4 (02:04):
We dress quite similt. As Julia mentioned, we do copy
each other, but I think Matt Skilling is am I
pronouncing that right. Yeah.
Speaker 2 (02:13):
I go for timeless dressing too.
Speaker 4 (02:15):
I'm really conscious in my buying now, but yeah, I
like to add a little bit of edge.
Speaker 1 (02:20):
Now. The theory that we think is pretty true for
most people, there's ten percent of our wardrobe we wear
the most and the other ninety percent is there and
we wear it, but that's that ten percent that we
go back to. So Julia, what's in your ten percent?
Speaker 3 (02:32):
Oh, definitely denim. I just wear denim on rotation. I
love a good white T shirt. I can't go past it.
I always have a red lipond.
Speaker 1 (02:43):
We both do today.
Speaker 2 (02:45):
I always do.
Speaker 3 (02:46):
I even wear it at homely, so I don't know
my husband has ever seen me without it.
Speaker 1 (02:51):
This isn't my beauty podcast, but now I need to
know the red lead. What do you wear?
Speaker 3 (02:55):
Well, sometimes it's hourglass, sometimes it's imper beauty. Do you
know what I'm saying? Like, I'm that girl, I've got
you and everything in between.
Speaker 1 (03:01):
Okay, So you're not loyal to one't interesting? Okay? And
what's your ten percent?
Speaker 4 (03:05):
Definitely denim, whether it's blue, black, white, green, blazer. Always
go to a blazer. And yeah, a good T shirt
called polo cardigan ten percent.
Speaker 2 (03:16):
Yeah, cardigan.
Speaker 1 (03:17):
I love a good cardigan. I can't always style it,
but I just much prefer it. Well, I like growing
a dumper when it's really cold, but when you're not
sure of the weather and a cardigan you need to
get on and off, and you don't want to ruin
your hairt.
Speaker 4 (03:29):
Che underneath, especially in Melbourne because the mornings are so
cold and then it's afternoon asiler.
Speaker 1 (03:35):
So you're like ripping it off. Now let's talk about
Love It Longer. Firstly, fantastic name, but what inspired you
both to start Love It Longer? Was there a particular
moment that sparked the idea? And for listeners that don't
know what is love It Longer?
Speaker 2 (03:50):
So Love It.
Speaker 4 (03:51):
Longer is a pre love designer consignment store. We sell
to women all over Australia. It's a family run visitors,
so it's me, my sister Julia, and our mum is
in the background. And we also have an employee called
Emily who is also like a sister tour so it's
a very small, tight knit business.
Speaker 2 (04:08):
Yeah.
Speaker 3 (04:09):
We actually were both working in fashion. I was working
at Scanlon Theaterre and I was there for ten years.
Matiir was pr fashion been there for over god twelve years. Yeah,
and we both were pregnant. We got pregnant again for
the second time. Yeah, and we were like, oh my god,
we're unemployable.
Speaker 1 (04:25):
No, but I know what you mean. It is a
scary life stage.
Speaker 4 (04:28):
We were also driving to South Yarra every day and
those familiar with Melbourne beat in the car with your
second trial getting to drop off.
Speaker 2 (04:36):
It was too much.
Speaker 3 (04:36):
So I knew a lot of women from working at
Scanlon on the floor selling who had all these clothes
and they didn't know what to do with them, and
they would say to me in the change room, Julia,
what do I do with all these clothes? I said
to Mattia, do you know what, Let's let's.
Speaker 2 (04:49):
Start something in the North. And it just started off
with a few of my clients.
Speaker 3 (04:53):
Matia has a great contact and then it just really
grew organically and now we're shipping all over Australia. We've
got a website. We just are moving. We've been in
the same spot for four years. We're moving into a
house in Rathdown Village, so the whole home will be love.
Speaker 4 (05:09):
A long yeah, and it's kind of branded as the
House of Circular Fashions. So it's just growingly, really organically
and quickly, and we really we're happy.
Speaker 2 (05:19):
Yeah.
Speaker 1 (05:20):
And so Circular Fashion was definitely having a moment then,
but I can imagine in the last four years you
would have seen it just explode. Can you talk me
through that and why you think that is.
Speaker 4 (05:29):
I think when we started, like you said, Lee, no
one was really doing it. I think the whole circular
fashion and buying pre loved has evolved and changed. I remember,
let's say six years ago, no one was really buying
pre loved, or if you did, it was a bit
of a secret.
Speaker 2 (05:46):
Yeah, But now it's.
Speaker 4 (05:47):
Almost celebrated and it's almost cool to buy pre loved
and have that item that no one else has. And
I think it's also about the whole sustainability and people
are more educated.
Speaker 2 (05:57):
But we work with a young students.
Speaker 4 (05:59):
From the National Fashion College, from the National Fashion College,
and one of their whole curriculums is about sustainability.
Speaker 2 (06:05):
So everyone's just more educated on it.
Speaker 3 (06:07):
And everyone's selling just about the money, every one self,
it's about the environment, it's about not feeling.
Speaker 2 (06:15):
Guilty buying more. It's just changed change.
Speaker 1 (06:20):
I agree, you guys got in it exactly the right time.
Regular nothing to our listeners. Know how much I love
secondhand shopping, and that's a really broad term. I guess
you know it can be thrifting in your Vinni's and
your charity shops and it can be high end luxury
and more where you guys sit. But then there's still
some people that aren't keen on it, maybe have sort
of an older view of what it was back in
the day, you know, like a stinky eighties blouse, or
(06:44):
they just don't know how to find the good stuff.
So how do we help these people get into all
spectrums of prelove shopping.
Speaker 4 (06:50):
Yeah, I think, like you said, it is so broad
and it can sometimes be overwhelming, but there is like
our space is more curated, right, so we want a
hard work for the shoppers. We are so selective with
what we take. It's like a boutique experience. But if
you don't want that, you could go to more like
a rent to act. There's something for everyone, but I
think you have to pick what, like she said, what
(07:12):
you're into, what kind of brands you want to find,
and start there or else it can be really really overwhelming,
And that's why we have such a curated range, and
every item we've select has gone through a process because
we are only taking pieces that we would wear. Yeah,
I think you've just got to find your niche in
the whole pre love I think.
Speaker 3 (07:32):
With us as well, having our mum who's in her
late sixties. I'm in my forties, materis in her thirties,
and Emily's in her twenties.
Speaker 2 (07:40):
We've got everyone covered.
Speaker 3 (07:42):
Mum takes pieces that she thinks women of her age
would we but she's cool, like, she's got great style.
A lot of women come in of all ages and
they feel seen.
Speaker 1 (07:51):
So we started, you know, I guess maybe a more
high end place if we're not sure. But I think
a lot of people are really keen to get into
secondhand shopping, obviously for the sustainability, but also for the price.
So is there any more general info if they can't
get to you guys or you know, they want to
really be conscious of their budget. Do they look for fabricous?
You know they're popping to their Vinnies or their Red Cross.
What do we look for?
Speaker 2 (08:11):
It's a big one.
Speaker 3 (08:12):
You're right, you need to buy. Well, don't just buy
because it's cheap and you think, oh, you know, it's
going to sit in your wardrobe and it's still not
great for the environment, even if it's pre loved and
it's you're not wearing it. Yeah, it's not a great fabric.
We really try to take pieces that are really well made.
So even when you're at the Salvation Army or Vine's,
look for those pieces that have good fabrics and unique
(08:34):
and unique and that you will wear.
Speaker 2 (08:37):
Otherwise there's no point.
Speaker 4 (08:38):
Okay, you're just filling with clutter. Yeah, don't just go
with the trend of buying pre love. Still buy pre
love consciously.
Speaker 1 (08:54):
What does good mean? Is it looking that all the
buttons work or the zips work? Do we always try on?
Is it smelling like? How can we? Obviously you guys
have done all that for us when we come to
see you or buy online. But more generally we're secondhand shopping.
How do we vet an item?
Speaker 3 (09:09):
Sometimes when I'm secondhand shopping, I go into this mode
where I get so excited and that my eyes start
rolling back and I get the adrenaline and I'm starting
to really take a minute breathe, go for a little
walk around the shop.
Speaker 2 (09:23):
Make sure you really need the piece. Try it on,
see if it's working, see if it really looks good.
Don't get so caught up in the thrill. In the
thrill of it, and I make that mistake too.
Speaker 1 (09:33):
Sometimes I do too, because it's a one off. So
you're not you've seen sixteen of the same thing, and
you can go and think about it and come back
next week. Because it's a one off, it's hard not
to get that impulse and it is exciting, so you think, definitely,
always try everything on, because that's the part I can't
be bothered with.
Speaker 2 (09:50):
I think, yes, try it on.
Speaker 4 (09:52):
I know sometimes at pre love stores like Savers or
Goodbyes or you might feel intimidated to try things on
because they're hectic. Some of these pre love experiences. It's
like a nightclub. But stop breathe, find that space. Put
on those Levi jeans, make sure sure they fit. I
know we spoke about bedding, the garment, making sure it's
(10:14):
good quality, whatever, but sometimes you'll find a pair of
jeans that may be missing a butt in or maybe
a little bit stained. Don't get too put off because
how many garments, Julia, we mound and we've washed or
taken to moms or my non news and they're fixed
and they're amazing. So yeah, just be a bit flexible.
But take your time.
Speaker 1 (10:34):
That is such a good point. Yeah, if you love
it enough and you think it's fixable, just really assess it.
What about taking a friend because producer Grace, who's sitting
in the booth there. I took her on her first
thrifting experience and she was very overwhelmed. But I love
seeing that she still wears the stuff we got a
year later. So do you take a friend who is
good at the secondhand stuff?
Speaker 3 (10:52):
I mean, listen, I don't like shopping with friends, to
be honest, that's me having said that.
Speaker 2 (10:56):
I still call my mum and I'm forty two. Miss
the fact I'm shocking like that.
Speaker 4 (11:02):
I think, yes, but it can be a bit competitive.
Like honestly, sometimes when I go throughfty with a friend,
I might move out of mine. I can see that
piece and I want it. So I mean each to
their own. But yes, if you feel like you're not
confident in that space, definitely take a friend or you
know a sister who I would bring and get bad advice.
Speaker 2 (11:21):
But no, there's only one item.
Speaker 4 (11:24):
So if it's your day, it's your day, and you've
got to get to that rap the fastest.
Speaker 1 (11:28):
That is such a good unique point. It's not like
strolling Westfields, where if you both really love it and
decide to wear it at separate times, you could both
get it. I've never thought of that, maybe I won't
take anyone ever again. Now back to love bit longer.
How do you source your items? You said you had
some clients from past lives, but four years on, where
do your clients come from and where you know, how
do they bring their clothes to you? And what's the
(11:49):
kind of you know, the general vibe.
Speaker 4 (11:51):
Well, Julia has amazing clients that she acquired in scam
the theater in South Era.
Speaker 2 (11:56):
It's really fun.
Speaker 4 (11:57):
We have people drive with groups full of brand new
clothes with tags.
Speaker 2 (12:02):
They come across the yarra. It's so fun. That's the favorite.
Speaker 4 (12:06):
Do you think that's the best part of our job
when livery arrives.
Speaker 3 (12:10):
I think the best part is when they invite you
to their home and you get to go to their
wardrobes and you stand there and they're like what about this?
Speaker 2 (12:17):
You're yes, no, yes, not. That is fun.
Speaker 1 (12:20):
Wow. And so it's just people that love fashion but
also don't want to hold onto things they're not going
to wear or would rather than be loved by someone else.
Speaker 2 (12:27):
Correct hundred really then yeah, absolutely.
Speaker 3 (12:29):
And we also have people that contact us via a
DM and just say listen, I've got these clothes. They
send photos, we send them out consignment Guide and it
goes from there. It's not just clients that we know,
it's the majority, but we're always open to people with
beautiful clothing that they want to sell.
Speaker 1 (12:46):
I love that, and I love that you have a website.
There's nothing worse than when you follow an account or
something and it's only in a specific location in another state.
So thank you for also having it online store.
Speaker 2 (12:54):
Now.
Speaker 1 (12:54):
One thing I do hear from people that want to
do pre loved or not sure quite how to get
into it, more of those unique pieces, not so much classics,
but then they feel like they then have to go
buy a whole outfit to go around it, which kind
of defeats the purpose. So say we've found a beautiful, unique,
you loved item, what do we do when we get
at home? How do we make it work with our
current wardrobe?
Speaker 3 (13:14):
I mean, a great accessory always looks good with a
pair of jeans, a white tshir and blazer. I mean,
I don't think you need to buy a whole new outfit.
Speaker 2 (13:21):
I'm pretty sure you'd have it in your wardrobe. Yeah,
I agree. I think Julia is correct, Like often you
can buy.
Speaker 4 (13:27):
That one item that is just missing from a fabulous
outfit which you already have. Yes, so don't be disheartened
if you know, you buy a sparkly top and it's
fabulous and you think, oh no, I don't have the
match in pand like, go home, take your time, look
through your wardrobe and I get you have it.
Speaker 1 (13:42):
Yeah, and it's probably if it's so unique and fabulous,
You're right. It will look great paired back with basics.
It doesn't need anything new, and that's going to buy
for its attention.
Speaker 3 (13:51):
We also offer styling sessions that love it longer, so
if you know, if anyone wants to come in and
ask us for advice, we give that. And we love
that part of the job too.
Speaker 1 (14:01):
That's so handy. I try when I'm thrifting to think
how many ways can I wear this? But you're right,
that whole excitement of the one item and maybe the
price tags sometimes takes over and you're like, oh, work
it up later, So maybe way up the cost. And
if it's a pricey second love item, then make sure
you think about how many times you can wear it
or what you can wear it with.
Speaker 2 (14:19):
Correct. Yeah, agree anything.
Speaker 1 (14:21):
Not to buy? I mean, I know love It Longer
doesn't sell underwear, for example, secondhand, but like what's the
best stuff to buy secondhand and the stuff that's not
as reliable, Like I think shoes and bags are great
secondhand because they're kind of more durable. What are your
thoughts or what do you see sell and come through
the store the most.
Speaker 2 (14:38):
You know, what's underrated with pre Loved is gene I
find by denim that's worn because they've done the hard
work for you and they're comfortable. People look over denim
a lot.
Speaker 4 (14:49):
In pre Loved, we get a goldie, we get beautiful,
beautiful brands, and I think if you can find a
great denim gene that's been lived in, you should really
get it because they always look great.
Speaker 3 (15:00):
So I've bought a pair of fantastic levis from Love
It Longer, and I'm obsessed with them because the lady
had really warn them in for me.
Speaker 2 (15:08):
You know what's not easy to sell high heel.
Speaker 3 (15:12):
Over everything changed and it's really hard to sell high heels.
Speaker 2 (15:18):
We don't wear the march as. We don't.
Speaker 1 (15:19):
I was going to say the one joy of Lockdown
is that I feel like we all fell in love
with flats and then designs and styles became more chic
and varied in flats. But yeah, you're right, if you've
got a fabulous pair of heels. It's only if I'm
going to a black tie ball really that i'd wear
a high heel.
Speaker 2 (15:34):
And you know what else, small sizes, yes, don't sell well.
They don't want.
Speaker 3 (15:40):
Bigger because even if you are small, you like oversized generally.
Speaker 2 (15:44):
So yeah, no one's buying.
Speaker 4 (15:46):
Four sixes, even eights, like our most popular sizes.
Speaker 1 (15:51):
Fourteen, which is fantastic to hear because so often, you know,
we did a thrifting episode a little while ago and
so many people said, oh, but you know, I'm not
straight sized, and I think it's again maybe a misconception
or that you do have to go digging with secondhand,
But there is other sizes out there. It's just that
you can't go out that day going I want to
find cropped red pants in my size. That's not how
second hand works. But there is definitely a very diverse
(16:14):
size range, and it's good to hear that it's selling.
Speaker 3 (16:15):
It sells out actually, and because our clients are women
in their forties fifties, week amazing product in wonderful sizes
When I say wonderful, I mean ten, twelve, fourteen, that's
what sells.
Speaker 2 (16:29):
Yeah, I agree.
Speaker 1 (16:30):
Anything else you want listeners to know before we get
into boogie budget about circular fashion, any suggestions and where
you think this industry is going.
Speaker 2 (16:40):
Were you just recently we went to Japan.
Speaker 4 (16:43):
We went it was just myself, my sister, mom and dad,
left the kids' husbands at home whatever. Anyway, it was
just an eye opening experience because pre Loved is so
big in Japan.
Speaker 1 (16:53):
Have you been, Lee, I've been to Japan, but not
to go pre Love shopping. But Grace got back a
little while ago, and while I was away, she said,
Lee Campbell, she sent me all these photos. She's like,
this whole row of stores is just for trench coats.
And I was like, Grace put me on FaceTime, so
I definitely want to. But yeah, it's so huge there.
Speaker 4 (17:11):
Oh it's massive. And that was really eye opening for
us because it is not going anywhere, like we are
on the edge and it is going to do. Every
third shop in Shibuya is pre Love with security guards.
It's an experience like this is the way the world
is moving, and we're really excited that we're in it,
and that we can be part of the journey because
(17:33):
I just think it's going to get bigger and bigger.
Speaker 1 (17:35):
I agree, And it's just there's so many benefits, you know,
for the environment, for owning good quality pieces at a
more affordable price, you know, not feeling guilty if you
did buy something fancy and you're now passing it on.
There's so many wins. I think another great way for
someone to get into secondhand shopping the circular economy could
be the little bits and pieces or the accessories, because
it's not as scary as going to try on a
(17:56):
whole dress or you're not looking for a whole dress,
and it can really help elevate what we would call
a boring outfit or your classics at home. You wore
Drobe Staples you ten percent, So how can we elevate
a simple outfit with pre loved.
Speaker 4 (18:09):
So I've kind of moved away from design and designer handbags.
I don't know how everyone's going to feel about me
saying this, but I was inspired in Japan. It's all
about like a fluffy bag or something really unique, and
we've kind of carried that on it love it longer.
So we've actually got a really amazing accessories that are unusual.
So I think to elevate a boring outfit, as you say,
(18:30):
I always say a handbag, And like I mentioned, it
doesn't need to be Chanel, Bitchi Prada. You can come
in at a mid price point and buy something really
original and a fluffy bag.
Speaker 2 (18:41):
Yeah, definitely. We also have Ana Rossy jewelry at Love
It Longer. She's a friend of mine.
Speaker 3 (18:46):
She actually we work together at scamm feet or and
she gives us her pieces and that just elevates any outfit.
Great earrings, beautiful necklace. And also we have great shoes.
We have great, unique shoes that always elevates an outfit.
I think if you've got a good blow wave, a
red lipstick, a nice and.
Speaker 1 (19:05):
Back to the red.
Speaker 2 (19:06):
Lasses, I think you look good. Yeah.
Speaker 1 (19:09):
It's so true about the shoe as well, though, because
often I'm quite classic. I'm a Dni'm a white shirt
as I am today, and then I'll do the wrong
shoe theory, or I'll just do an interesting shoe. And
my most interesting shoes have all been secondhand because otherwise
they're very same same in the stores, which is good
for function sometimes, but you get a really cool pair
of secondhand shoes and everyone asks about them. They're a
(19:29):
bit quirky and it makes the whole outfit look like
you thought about it more than you did.
Speaker 2 (19:45):
It's very expensive, Damney, how would you.
Speaker 1 (19:52):
Let's do bougie and budget so they can be new things.
I'm going to bring two new things, but that I
would love to be able to find secondhand. So do
you want to start with your bougie or your budget?
Speaker 2 (20:04):
I'll do bougie. Well.
Speaker 3 (20:06):
I bought it at Love a booker and it is
a Chanelle gold belt that's a playing belt and I'm
obsessed with it. And I wear my husband's oversized Colos
T shirt, which is my budget my Leviy's which I
purchased it love for longer with the gold chain Chanel belt,
and I am a vibe.
Speaker 1 (20:25):
I love that. I love it. It's so true and
that goes back to how to elevate a boring outfit.
It's a belt with otherwise classic outfit.
Speaker 2 (20:33):
And sometimes you can actually wear the belt as a necklace.
Speaker 1 (20:36):
And you combind your bougie and budget in one there.
So that was very close. No, that's good. Only one outfit?
What else?
Speaker 4 (20:43):
Okay, so bougie again. I was lucky to get from
love it longer. But I purchased the Chanelle slingbacks about
a year ago. It took me like a year to
style them because I thought they were too feminine for me,
but they're actually not. So I've been wearing them back
with just like Levi jeans again, a basic T shirt.
Speaker 2 (21:02):
I go to.
Speaker 4 (21:03):
Udigo, which is budget. That's a good tip. Men's teas.
Speaker 2 (21:08):
I'm wearing the.
Speaker 1 (21:08):
Men's white one right now. I've had this for about
two years and it comes out of the wash every
time it looks brand new exactly.
Speaker 4 (21:14):
So I do that look lee a unicotee, a Levi
dentem jean, and a Chanelle slingback. And I always slick
my hair when I'm having an off day. I just
feel like, I don't know, my Chinelle slingbacks inspired me.
Just slick your hair back into a bun, use that
slick stick and put a scrunching in and you look,
I don't know, I'm into it.
Speaker 1 (21:36):
It's very polish, but you didn't have to think much.
Speaker 2 (21:39):
Correct and people think you were put together.
Speaker 1 (21:41):
So true. Well, my bougie finally is from scan On
the Theodore and it's inspired by I found a Selene
belt thrifted last year, and I'm just not that I
would ever spend that much money on a belt full
price anyway. But now I'm like, well, if I can
find a Selene belt secondhand, I'd love to find the
soft triangle belt from scan On Theatre secondhand full price.
I think it's two hundred, so that's not outrageous. But
(22:03):
just finding something like that is such a win because,
like you say, it elevates a boring outfit just with
a fancy belt and my bud. Yet I have been
loving when I am doing thrift shopping. I've have found
a lot of Men's Academy brand shirts or overshirts, and
they're so good because you know, they're a bit oversized
on me. They've got one at the moment called the
Essential overshirt and it comes in a bunch of different colors.
(22:23):
You can wear it over swimmers, you can button it
up and tuck it into your Levi's and I just
love because they're one hundred percent cop or one hundred
ccent linen, which not a lot of stores are, or
I don't know, maybe it's just the box your men
cut again that just looks really effortless, and I've got
some of those for sort of ten twenty dollars.
Speaker 2 (22:39):
I love that.
Speaker 1 (22:40):
Yeah, well, thank you so much for joining me. I'm
going to have to pop down to Melbourn to visit
the store, but in the meantime I'm going to have
a hunt around on the website. And thank you for
coming on Nothing to Wear You, thank you for listening
to Nothing to Wear and don't forget. There's a newsletter
that goes with this show. If you'd like to sign up,
there's a link in the show notes. See you next week.
This episode was produced by Grace roof Ray, with audio
(23:03):
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